"Product Synopsis“Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes business executive trends in online retail and explores how opport by Canadean

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									  Online Shopping Habits of Business Executives in
  Asia-Pacific, 2012–2013




Reference code: RT1850PR          Published: October 2012                                          www.canadean-retail.com
John Carpenter House, 7 Carmelite Street, London, EC4Y 0BS, United Kingdom, Tel: +44 (0) 20 7936 6400, Fax: +44 (0) 20 7366 6813
                                                                                               www.canadean.com
                                                                                                                                                                 Contents
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 9
    1.1 What is This Report About? .............................................................................................................. 9
    1.2 Definitions ........................................................................................................................................ 9
    1.3 Methodology ................................................................................................................................... 10
    1.4 Profile of Business executives: Asia-Pacific Online Retail Industry ................................................. 12
2      Executive Summary ............................................................................................................ 13
3      Asia-Pacific Business Executives’ Online Retail Trends ................................................. 16
    3.1 Most Popular Retail Channels: Asia-Pacific Business Executives................................................... 17
        3.1.1     Business executives: most popular retail channels by age.......................................................................19
        3.1.2     Business executives: most popular retail channels by gender .................................................................21




                                                                                                                                                                 Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
        3.1.3     Business executives: most popular retail channels by annual income .....................................................24
    3.2 Online Shopping Frequency among Asia-Pacific Business Executives based on Product Categories26
        3.2.1     Business executives: online shopping frequency based on product categories by gender ......................28
    3.3 Commonly used Payment Facilities by Asia-Pacific Business Executives for Online Shopping ...... 30
        3.3.1     Business executives: commonly used payment facilities for online shopping by age ..............................32
        3.3.2     Business executives: commonly used payment facilities for online shopping by gender .........................33
        3.3.3     Business executives: commonly used payment facilities for online shopping by annual income ............35
4 Asia-Pacific Online Shopping: Business Executives’ Expenditure and Purchasing
Patterns....................................................................................................................................... 37
    4.1 Asia-Pacific Business Executives: Percentage Contribution towards Online Shopping ................... 38
        4.1.1     Business executives: percentage contribution towards online shopping by age ......................................40
        4.1.2     Business executives: percentage contribution towards online shopping by gender .................................41
        4.1.3     Business executives: percentage contribution towards online shopping by annual income ....................42
    4.2 Asia-Pacific Business Executives: Impulsive and Planned Online Purchases ................................. 44
        4.2.1     Business executives: impulsive and planned online purchases by age ...................................................45
        4.2.2     Business executives: impulsive and planned online purchases by gender ..............................................47
        4.2.3     Business executives: impulsive and planned online purchases by annual income ..................................48
    4.3 Asia-Pacific Business Executives: Average Expenditure on Online Retail in Asia-Pacific ............... 49
        4.3.1     Business executives: average expenditure on online retail in Asia-Pacific by age ..................................50
        4.3.2     Business executives: average expenditure on online retail in Asia-Pacific by gender .............................51
        4.3.3     Business executives: average expenditure on online retail in Asia-Pacific by annual income .................52
        4.3.4     Business executives: shopping frequency at online retail stores vs. average expenditure ......................53
5      Asia-Pacific Business Executives’ Online Shopping: Drivers and Barriers .................. 55
    5.1 Asia-Pacific Business Executives: Key Drivers of Demand Growth in Online Retail ....................... 56
        5.1.1     Business executives: key drivers of demand growth in online retail by age .............................................58
        5.1.2     Business executives: key drivers of demand growth in online retail by gender ........................................59


Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013                                                                              Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                 Published: October 2012
                                                                                                                                                      Contents
 TABLE OF CONTENTS


       5.1.3    Business executives: key drivers of demand growth in online retail by annual income ...........................62
    5.2 Asia-Pacific Business Executives: Influence of Key Drivers in Online Retail ................................... 64
       5.2.1    Business executives: influence of key drivers in online retail by age .......................................................65
       5.2.2    Business executives: influence of key drivers in online retail by gender ..................................................67
       5.2.3    Business executives: influence of key drivers in online retail by annual income ......................................68
    5.3 Asia-Pacific Business Executives: Principal Barriers of Online Retail ............................................. 70
       5.3.1    Business executives: principal barriers of online retail by age .................................................................71
       5.3.2    Business executives: principal barriers of online retail by gender ............................................................73
       5.3.3    Business executives: principal barriers of online retail by annual income ................................................75
    5.4 Asia-Pacific Business Executives: Impact of Key Barriers in Online Retail ..................................... 77
6 Asia-Pacific Business Executives’ Online Retail: Significance of Websites and
Electronic Devices ..................................................................................................................... 79




                                                                                                                                                      Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
    6.1 Asia-Pacific Business Executives: Most Popular Websites used for Online Shopping .................... 80
       6.1.1    Business executives: most popular websites used for online shopping by age .......................................82
       6.1.2    Business executives: most popular websites used for online shopping by gender ..................................83
       6.1.3    Business executives: most popular websites used for online shopping by annual income ......................84
       6.1.4    Business executives: most popular websites used for online shopping vs. average expenditure ...........85
    6.2 Asia-Pacific Business Executives: Frequency of Electronic Medium in Online Retail ...................... 86
       6.2.1    Business executives: frequency of electronic medium in online retail by age ..........................................87
       6.2.2    Business executives: frequency of electronic medium in online retail by gender .....................................89
       6.2.3    Business executives: frequency of electronic medium in online retail by annual income.........................90
    6.3 Asia-Pacific Business Executives: Electronic Devices used for Online Retail ................................. 92
       6.3.1    Business executives: electronic devices used for online research or purchasing by age ........................93
       6.3.2    Business executives: electronic devices used for online research or purchasing by gender ...................94
       6.3.3    Business executives: electronic devices used for online research or purchasing by annual income .......97
    6.4 Asia-Pacific Business Executives’ Preferred Products through Mobile Shopping ............................ 99
       6.4.1    Business executives: preferred product categories through mobile shopping by gender ......................101
7      Research Trends in Asia-Pacific Business Executives’ Online Retail.......................... 104
    7.1 Asia-Pacific Business Executives: Key Attributes of Online Product Research ............................. 105
       7.1.1    Business executives: key attributes of online product research by age .................................................106
       7.1.2    Business executives: key attributes of online product research by gender ............................................108
       7.1.3    Business executives: key attributes of online product research by annual income ................................109
    7.2 Asia-Pacific Business Executives: Frequency of Online Research ............................................... 111
    7.3 Asia-Pacific Business Executives: Online Research vs. Purchase................................................ 113
       7.3.1    Business executives: online research vs. purchase by age....................................................................114
       7.3.2    Business executives: online research vs. purchase by gender ..............................................................115
       7.3.3    Business executives: online research vs. purchase by annual income ..................................................116
       7.3.4    Business executives: electronic devices vs. online research or purchasing ...........................................117



Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013                                                                   Page 3

© Canadean. This product is licensed and is not to be photocopied                                                        Published: October 2012
                                                                                                                                                              Contents
 TABLE OF CONTENTS


8 Key Promotional and Marketing Activities for Business Growth: Asia-Pacific Business
Executives ................................................................................................................................ 119
    8.1 Asia-Pacific Business Executives: Change in Online Retailers ..................................................... 120
    8.2 Asia-Pacific Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail122
       8.2.1      Business executives: effectiveness of discount coupons or vouchers in online retail by age ................124
       8.2.2      Business executives: effectiveness of discount coupons or vouchers in online retail by gender ...........125
       8.2.3      Business executives: effectiveness of discount coupons or vouchers in online retail by annual income126
    8.3 Asia-Pacific Business Executives: Frequency of Utilizing: 'People who bought this item also
    bought/related items’ Section .............................................................................................................. 127
9      Appendix ............................................................................................................................ 129
    9.1 Online Shopping Habits of Business Executives in Asia-Pacific–Survey Results .......................... 129
    9.2 About Canadean .......................................................................................................................... 148




                                                                                                                                                              Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
    9.3 Disclaimer .................................................................................................................................... 148




Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013                                                                           Page 4

© Canadean. This product is licensed and is not to be photocopied                                                               Published: October 2012
                                                                                                                                                                                     Contents
 TABLE OF CONTENTS


LIST OF FIGURES

Figure   1: Most Popular Retail Channels in Asia-Pacific (% Business Executive Respondents), 2012 ................................................................... 19
Figure   2: Business Executives: Most Popular Retail Channels in Asia-Pacific by Age (%), 2012 .......................................................................... 21
Figure   3: Business Executives: Most popular Retail Channels in Asia-Pacific by Gender (%), 2012 ..................................................................... 23
Figure   4: Business Executives: Most Popular Retail Channels in Asia-Pacific by Annual Income (%), 2012 ......................................................... 25
Figure   5: Online Shopping Frequency of Business Executives based on Product Categories in Asia-Pacific (%), 2012 ........................................ 27
Figure   6: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Male) %, 2012 ..................................... 28
Figure   7: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Female) %, 2012 ................................. 29
Figure   8: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping (%), 2012 .......................................... 31
Figure   9: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Age (%), 2012 ............................. 33
Figure   10: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Gender (%), 2012 ...................... 34
Figure   11: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Annual Income (%), 2012 .......... 36
Figure   12: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific (%), 2012 .................................................. 39
Figure   13: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Age (%), 2012 ...................................... 40
Figure   14: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Gender (%), 2012 ................................ 41
Figure   15: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Annual Income (%), 2012 ..................... 43
Figure   16: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific (%), 2012................................................................... 45




                                                                                                                                                                                     Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
Figure   17: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific by Age (%), 2012 ....................................................... 46
Figure   18: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific by Gender (%), 2012 ................................................. 47
Figure   19: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific by Annual Income (%), 2012...................................... 48
Figure   20: Business Executives: Average Expenditure on Online Retail in Asia-Pacific (%), 2012 ........................................................................ 50
Figure   21: Business Executives: Average Expenditure on Online Retail in Asia-Pacific by Age (%), 2012 ............................................................ 51
Figure   22: Business Executives: Average Expenditure on Online Retail in Asia-Pacific by Gender (%), 2012 ....................................................... 52
Figure   23: Business Executives: Average Expenditure on Online Retail in Asia-Pacific by Annual Income (%), 2012 ........................................... 53
Figure   24: Business Executives: Shopping Frequency at Online Retail Stores vs. Average Expenditure (%), 2012 .............................................. 54
Figure   25: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific (%), 2012 ......................................................... 57
Figure   26: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific by Age (%), 2012 ............................................. 59
Figure   27: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific by Gender (%), 2012 ........................................ 61
Figure   28: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific by Annual Income (%), 2012 ............................ 63
Figure   29: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific (%), 2012 ..................................................................... 65
Figure   30: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific by Age (%), 2012 ......................................................... 66
Figure   31: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific by Gender (%), 2012 ................................................... 68
Figure   32: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific by Annual Income (%), 2012 ........................................ 69
Figure   33: Business Executives: Principal Barriers of Online Retail in Asia-Pacific (%), 2012 ............................................................................... 71
Figure   34: Business Executives: Principal Barriers of Online Retail in Asia-Pacific by Age (%), 2012 ................................................................... 72
Figure   35: Business Executives: Principal Barriers of Online Retail in Asia-Pacific by Gender (%), 2012 .............................................................. 74
Figure   36: Business Executives: Principal Barriers of Online Retail in Asia-Pacific by Annual Income (%), 2012 .................................................. 76
Figure   37: Business Executives: Impact of Key Barriers in Online Retail in Asia-Pacific (%), 2012 ....................................................................... 78
Figure   38: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific (%), 2012 ...................................................... 81
Figure   39: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific by Age (%), 2012 .......................................... 82
Figure   40: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific by Gender (%), 2012 ..................................... 83
Figure   41: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific by Annual Income (%), 2012 ......................... 84
Figure   42: Business Executives: Most Popular Websites used for Online Shopping vs. Average Expenditure (%), 2012 ...................................... 85
Figure   43: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific (%), 2012 ........................................................ 87
Figure   44: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific by Age (%), 2012 ............................................ 88
Figure   45: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific by Gender (%), 2012 ...................................... 90
Figure   46: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific by Annual Income (%), 2012........................... 91
Figure   47: Business Executives: Electronic Devices used for Online Research or Purchasing in Asia-Pacific (%), 2012....................................... 93
Figure   48: Business Executives: Electronic Devices used for Online Research in Asia-Pacific (%) by Gender, 2012 ............................................ 95
Figure   49: Business Executives: Electronic Devices used for Online Purchasing in Asia-Pacific (%) by Gender, 2012 ......................................... 96
Figure   50: Business Executives: Electronic Devices used for Online Purchasing in Asia-Pacific (%) by Annual Income, 2012.............................. 98
Figure   51: Business Executives: Preferred Product Categories through Mobile Shopping in Asia-Pacific (%), 2012 ........................................... 100
Figure   52: Business Executives: Preferred Product Categories through Smartphones in Asia-Pacific by Gender (%), 2012 ............................... 102
Figure   53: Business Executives: Preferred Product Categories through Tablet PC in Asia-Pacific by Gender (%), 2012 .................................... 103
Figure   54: Business Executives: Key Attributes of Online Product Research in Asia-Pacific (%), 2012 .............................................................. 106
Figure   55: Business Executives: Key Attributes of Online Product Research in Asia-Pacific by Age (%), 2012 .................................................. 107
Figure   56: Business Executives: Key Attributes of Online Product Research in Asia-Pacific by Gender (%), 2012 ............................................ 108
Figure   57: Business Executives: Key Attributes of Online Product Research in Asia-Pacific by Annual Income (%), 2012 ................................. 110




Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013                                                                                                 Page 5

© Canadean. This product is licensed and is not to be photocopied                                                                                  Published: October 2012
                                                                                                                                                                                        Contents
 TABLE OF CONTENTS

Figure   58: Business Executives: Frequency of Online Research in Asia-Pacific (%), 2012 ................................................................................. 112
Figure   59: Business Executives: Online Research vs. Purchase (%), 2012 ........................................................................................................ 114
Figure   60: Business Executives: Online Research vs. Purchase by Age (%), 2012 ............................................................................................ 115
Figure   61: Business Executives: Online Research vs. Purchase by Gender (%), 2012 ....................................................................................... 116
Figure   62: Business Executives: Online Research vs. Purchase by Annual Income (%), 2012 ........................................................................... 117
Figure   63: Business Executives: Electronic Devices vs. Online research or Purchasing ..................................................................................... 118
Figure   64: Business Executives: Change in Online Retailers in Asia-Pacific (%),2012 ........................................................................................ 121
Figure   65: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail (%),2012 ...................................................... 123
Figure   66: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Age (%),2012 .......................................... 124
Figure   67: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Gender (%),2012 .................................... 125
Figure   68: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Annual Income (%),2012 ......................... 126
Figure   69: Frequency of Utilizing: ‘People who bought this item also bought…/related items’ Section (%),2012 ................................................. 128




                                                                                                                                                                                        Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013




Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013                                                                                                    Page 6

© Canadean. This product is licensed and is not to be photocopied                                                                                    Published: October 2012
                                                                                                                                                                                                  Contents
 TABLE OF CONTENTS


LIST OF TABLES

Table 1: Asia-Pacific Business Executives by Age (%), 2012 ................................................................................................................................. 12
Table 2: Asia-Pacific Business Executives by Gender (%), 2012 ........................................................................................................................... 12
Table 3: Asia-Pacific Business Executives by Annual Income (%), 2012 ............................................................................................................... 12
Table 4: Most Popular Retail Channels in Asia-Pacific (% Business Executive Respondents), 2012 ..................................................................... 18
Table 5: Business Executives: Most Popular Retail Channels in Asia-Pacific by Age (%), 2012............................................................................. 20
Table 6: Business Executives: Most popular Retail Channels in Asia-Pacific by Gender (%), 2012 ....................................................................... 22
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