"Product Synopsis“Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes business executive trends in online retail and explores how opport

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"Product Synopsis“Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes business executive trends in online retail and explores how opport Powered By Docstoc
					  Online Shopping Habits of Business Executives in
  Asia-Pacific, 2012–2013




Reference code: RT1850PR          Published: October 2012                                          www.canadean-retail.com
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                                                                                                                                                                 Contents
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 9
    1.1 What is This Report About? .............................................................................................................. 9
    1.2 Definitions ........................................................................................................................................ 9
    1.3 Methodology ................................................................................................................................... 10
    1.4 Profile of Business executives: Asia-Pacific Online Retail Industry ................................................. 12
2      Executive Summary ............................................................................................................ 13
3      Asia-Pacific Business Executives’ Online Retail Trends ................................................. 16
    3.1 Most Popular Retail Channels: Asia-Pacific Business Executives................................................... 17
        3.1.1     Business executives: most popular retail channels by age.......................................................................19
        3.1.2     Business executives: most popular retail channels by gender .................................................................21




                                                                                                                                                                 Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
        3.1.3     Business executives: most popular retail channels by annual income .....................................................24
    3.2 Online Shopping Frequency among Asia-Pacific Business Executives based on Product Categories26
        3.2.1     Business executives: online shopping frequency based on product categories by gender ......................28
    3.3 Commonly used Payment Facilities by Asia-Pacific Business Executives for Online Shopping ...... 30
        3.3.1     Business executives: commonly used payment facilities for online shopping by age ..............................32
        3.3.2     Business executives: commonly used payment facilities for online shopping by gender .........................33
        3.3.3     Business executives: commonly used payment facilities for online shopping by annual income ............35
4 Asia-Pacific Online Shopping: Business Executives’ Expenditure and Purchasing
Patterns....................................................................................................................................... 37
    4.1 Asia-Pacific Business Executives: Percentage Contribution towards Online Shopping ................... 38
        4.1.1     Business executives: percentage contribution towards online shopping by age ......................................40
        4.1.2     Business executives: percentage contribution towards online shopping by gender .................................41
        4.1.3     Business executives: percentage contribution towards online shopping by annual income ....................42
    4.2 Asia-Pacific Business Executives: Impulsive and Planned Online Purchases ................................. 44
        4.2.1     Business executives: impulsive and planned online purchases by age ...................................................45
        4.2.2     Business executives: impulsive and planned online purchases by gender ..............................................47
        4.2.3     Business executives: impulsive and planned online purchases by annual income ..................................48
    4.3 Asia-Pacific Business Executives: Average Expenditure on Online Retail in Asia-Pacific ............... 49
        4.3.1     Business executives: average expenditure on online retail in Asia-Pacific by age ..................................50
        4.3.2     Business executives: average expenditure on online retail in Asia-Pacific by gender .............................51
        4.3.3     Business executives: average expenditure on online retail in Asia-Pacific by annual income .................52
        4.3.4     Business executives: shopping frequency at online retail stores vs. average expenditure ......................53
5      Asia-Pacific Business Executives’ Online Shopping: Drivers and Barriers .................. 55
    5.1 Asia-Pacific Business Executives: Key Drivers of Demand Growth in Online Retail ....................... 56
        5.1.1     Business executives: key drivers of demand growth in online retail by age .............................................58
        5.1.2     Business executives: key drivers of demand growth in online retail by gender ........................................59


Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013                                                                              Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                 Published: October 2012
                                                                                                                                                      Contents
 TABLE OF CONTENTS


       5.1.3    Business executives: key drivers of demand growth in online retail by annual income ...........................62
    5.2 Asia-Pacific Business Executives: Influence of Key Drivers in Online Retail ................................... 64
       5.2.1    Business executives: influence of key drivers in online retail by age .......................................................65
       5.2.2    Business executives: influence of key drivers in online retail by gender ..................................................67
       5.2.3    Business executives: influence of key drivers in online retail by annual income ......................................68
    5.3 Asia-Pacific Business Executives: Principal Barriers of Online Retail ............................................. 70
       5.3.1    Business executives: principal barriers of online retail by age .................................................................71
       5.3.2    Business executives: principal barriers of online retail by gender ............................................................73
       5.3.3    Business executives: principal barriers of online retail by annual income ................................................75
    5.4 Asia-Pacific Business Executives: Impact of Key Barriers in Online Retail ..................................... 77
6 Asia-Pacific Business Executives’ Online Retail: Significance of Websites and
Electronic Devices ..................................................................................................................... 79




                                                                                                                                                      Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
    6.1 Asia-Pacific Business Executives: Most Popular Websites used for Online Shopping .................... 80
       6.1.1    Business executives: most popular websites used for online shopping by age .......................................82
       6.1.2    Business executives: most popular websites used for online shopping by gender ..................................83
       6.1.3    Business executives: most popular websites used for online shopping by annual income ......................84
       6.1.4    Business executives: most popular websites used for online shopping vs. average expenditure ...........85
    6.2 Asia-Pacific Business Executives: Frequency of Electronic Medium in Online Retail ...................... 86
       6.2.1    Business executives: frequency of electronic medium in online retail by age ..........................................87
       6.2.2    Business executives: frequency of electronic medium in online retail by gender .....................................89
       6.2.3    Business executives: frequency of electronic medium in online retail by annual income.........................90
    6.3 Asia-Pacific Business Executives: Electronic Devices used for Online Retail ................................. 92
       6.3.1    Business executives: electronic devices used for online research or purchasing by age ........................93
       6.3.2    Business executives: electronic devices used for online research or purchasing by gender ...................94
       6.3.3    Business executives: electronic devices used for online research or purchasing by annual income .......97
    6.4 Asia-Pacific Business Executives’ Preferred Products through Mobile Shopping ............................ 99
       6.4.1    Business executives: preferred product categories through mobile shopping by gender ......................101
7      Research Trends in Asia-Pacific Business Executives’ Online Retail.......................... 104
    7.1 Asia-Pacific Business Executives: Key Attributes of Online Product Research ............................. 105
       7.1.1    Business executives: key attributes of online product research by age .................................................106
       7.1.2    Business executives: key attributes of online product research by gender ............................................108
       7.1.3    Business executives: key attributes of online product research by annual income ................................109
    7.2 Asia-Pacific Business Executives: Frequency of Online Research ............................................... 111
    7.3 Asia-Pacific Business Executives: Online Research vs. Purchase................................................ 113
       7.3.1    Business executives: online research vs. purchase by age....................................................................114
       7.3.2    Business executives: online research vs. purchase by gender ..............................................................115
       7.3.3    Business executives: online research vs. purchase by annual income ..................................................116
       7.3.4    Business executives: electronic devices vs. online research or purchasing ...........................................117



Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013                                                                   Page 3

© Canadean. This product is licensed and is not to be photocopied                                                        Published: October 2012
                                                                                                                                                              Contents
 TABLE OF CONTENTS


8 Key Promotional and Marketing Activities for Business Growth: Asia-Pacific Business
Executives ................................................................................................................................ 119
    8.1 Asia-Pacific Business Executives: Change in Online Retailers ..................................................... 120
    8.2 Asia-Pacific Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail122
       8.2.1      Business executives: effectiveness of discount coupons or vouchers in online retail by age ................124
       8.2.2      Business executives: effectiveness of discount coupons or vouchers in online retail by gender ...........125
       8.2.3      Business executives: effectiveness of discount coupons or vouchers in online retail by annual income126
    8.3 Asia-Pacific Business Executives: Frequency of Utilizing: 'People who bought this item also
    bought/related items’ Section .............................................................................................................. 127
9      Appendix ............................................................................................................................ 129
    9.1 Online Shopping Habits of Business Executives in Asia-Pacific–Survey Results .......................... 129
    9.2 About Canadean .......................................................................................................................... 148




                                                                                                                                                              Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
    9.3 Disclaimer .................................................................................................................................... 148




Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013                                                                           Page 4

© Canadean. This product is licensed and is not to be photocopied                                                               Published: October 2012
                                                                                                                                                                                     Contents
 TABLE OF CONTENTS


LIST OF FIGURES

Figure   1: Most Popular Retail Channels in Asia-Pacific (% Business Executive Respondents), 2012 ................................................................... 19
Figure   2: Business Executives: Most Popular Retail Channels in Asia-Pacific by Age (%), 2012 .......................................................................... 21
Figure   3: Business Executives: Most popular Retail Channels in Asia-Pacific by Gender (%), 2012 ..................................................................... 23
Figure   4: Business Executives: Most Popular Retail Channels in Asia-Pacific by Annual Income (%), 2012 ......................................................... 25
Figure   5: Online Shopping Frequency of Business Executives based on Product Categories in Asia-Pacific (%), 2012 ........................................ 27
Figure   6: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Male) %, 2012 ..................................... 28
Figure   7: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Female) %, 2012 ................................. 29
Figure   8: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping (%), 2012 .......................................... 31
Figure   9: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Age (%), 2012 ............................. 33
Figure   10: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Gender (%), 2012 ...................... 34
Figure   11: Commonly used Payment Facilities by Business Executives in Asia-Pacific for Online Shopping by Annual Income (%), 2012 .......... 36
Figure   12: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific (%), 2012 .................................................. 39
Figure   13: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Age (%), 2012 ...................................... 40
Figure   14: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Gender (%), 2012 ................................ 41
Figure   15: Percentage Contribution of Business Executives towards Online Shopping in Asia-Pacific by Annual Income (%), 2012 ..................... 43
Figure   16: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific (%), 2012................................................................... 45




                                                                                                                                                                                     Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013
Figure   17: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific by Age (%), 2012 ....................................................... 46
Figure   18: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific by Gender (%), 2012 ................................................. 47
Figure   19: Business Executives: Impulsive and Planned Online Purchases in Asia-Pacific by Annual Income (%), 2012...................................... 48
Figure   20: Business Executives: Average Expenditure on Online Retail in Asia-Pacific (%), 2012 ........................................................................ 50
Figure   21: Business Executives: Average Expenditure on Online Retail in Asia-Pacific by Age (%), 2012 ............................................................ 51
Figure   22: Business Executives: Average Expenditure on Online Retail in Asia-Pacific by Gender (%), 2012 ....................................................... 52
Figure   23: Business Executives: Average Expenditure on Online Retail in Asia-Pacific by Annual Income (%), 2012 ........................................... 53
Figure   24: Business Executives: Shopping Frequency at Online Retail Stores vs. Average Expenditure (%), 2012 .............................................. 54
Figure   25: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific (%), 2012 ......................................................... 57
Figure   26: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific by Age (%), 2012 ............................................. 59
Figure   27: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific by Gender (%), 2012 ........................................ 61
Figure   28: Business Executives: Key Drivers of Demand Growth in Online Retail in Asia-Pacific by Annual Income (%), 2012 ............................ 63
Figure   29: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific (%), 2012 ..................................................................... 65
Figure   30: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific by Age (%), 2012 ......................................................... 66
Figure   31: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific by Gender (%), 2012 ................................................... 68
Figure   32: Business Executives: Influence of Key Drivers in Online Retail in Asia-Pacific by Annual Income (%), 2012 ........................................ 69
Figure   33: Business Executives: Principal Barriers of Online Retail in Asia-Pacific (%), 2012 ............................................................................... 71
Figure   34: Business Executives: Principal Barriers of Online Retail in Asia-Pacific by Age (%), 2012 ................................................................... 72
Figure   35: Business Executives: Principal Barriers of Online Retail in Asia-Pacific by Gender (%), 2012 .............................................................. 74
Figure   36: Business Executives: Principal Barriers of Online Retail in Asia-Pacific by Annual Income (%), 2012 .................................................. 76
Figure   37: Business Executives: Impact of Key Barriers in Online Retail in Asia-Pacific (%), 2012 ....................................................................... 78
Figure   38: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific (%), 2012 ...................................................... 81
Figure   39: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific by Age (%), 2012 .......................................... 82
Figure   40: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific by Gender (%), 2012 ..................................... 83
Figure   41: Business Executives: Most Popular Websites used for Online Shopping in Asia-Pacific by Annual Income (%), 2012 ......................... 84
Figure   42: Business Executives: Most Popular Websites used for Online Shopping vs. Average Expenditure (%), 2012 ...................................... 85
Figure   43: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific (%), 2012 ........................................................ 87
Figure   44: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific by Age (%), 2012 ............................................ 88
Figure   45: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific by Gender (%), 2012 ...................................... 90
Figure   46: Business Executives: Frequency of Electronic Medium in Online Retail in Asia-Pacific by Annual Income (%), 2012........................... 91
Figure   47: Business Executives: Electronic Devices used for Online Research or Purchasing in Asia-Pacific (%), 2012....................................... 93
Figure   48: Business Executives: Electronic Devices used for Online Research in Asia-Pacific (%) by Gender, 2012 ............................................ 95
Figure   49: Business Executives: Electronic Devices used for Online Purchasing in Asia-Pacific (%) by Gender, 2012 ......................................... 96
Figure   50: Business Executives: Electronic Devices used for Online Purchasing in Asia-Pacific (%) by Annual Income, 2012.............................. 98
Figure   51: Business Executives: Preferred Product Categories through Mobile Shopping in Asia-Pacific (%), 2012 ........................................... 100
Figure   52: Business Executives: Preferred Product Categories through Smartphones in Asia-Pacific by Gender (%), 2012 ............................... 102
Figure   53: Business Executives: Preferred Product Categories through Tablet PC in Asia-Pacific by Gender (%), 2012 .................................... 103
Figure   54: Business Executives: Key Attributes of Online Product Research in Asia-Pacific (%), 2012 .............................................................. 106
Figure   55: Business Executives: Key Attributes of Online Product Research in Asia-Pacific by Age (%), 2012 .................................................. 107
Figure   56: Business Executives: Key Attributes of Online Product Research in Asia-Pacific by Gender (%), 2012 ............................................ 108
Figure   57: Business Executives: Key Attributes of Online Product Research in Asia-Pacific by Annual Income (%), 2012 ................................. 110




Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013                                                                                                 Page 5

© Canadean. This product is licensed and is not to be photocopied                                                                                  Published: October 2012
                                                                                                                                                                                        Contents
 TABLE OF CONTENTS

Figure   58: Business Executives: Frequency of Online Research in Asia-Pacific (%), 2012 ................................................................................. 112
Figure   59: Business Executives: Online Research vs. Purchase (%), 2012 ........................................................................................................ 114
Figure   60: Business Executives: Online Research vs. Purchase by Age (%), 2012 ............................................................................................ 115
Figure   61: Business Executives: Online Research vs. Purchase by Gender (%), 2012 ....................................................................................... 116
Figure   62: Business Executives: Online Research vs. Purchase by Annual Income (%), 2012 ........................................................................... 117
Figure   63: Business Executives: Electronic Devices vs. Online research or Purchasing ..................................................................................... 118
Figure   64: Business Executives: Change in Online Retailers in Asia-Pacific (%),2012 ........................................................................................ 121
Figure   65: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail (%),2012 ...................................................... 123
Figure   66: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Age (%),2012 .......................................... 124
Figure   67: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Gender (%),2012 .................................... 125
Figure   68: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Annual Income (%),2012 ......................... 126
Figure   69: Frequency of Utilizing: ‘People who bought this item also bought…/related items’ Section (%),2012 ................................................. 128




                                                                                                                                                                                        Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013




Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013                                                                                                    Page 6

© Canadean. This product is licensed and is not to be photocopied                                                                                    Published: October 2012
                                                                                                                                                                                                  Contents
 TABLE OF CONTENTS


LIST OF TABLES

Table 1: Asia-Pacific Business Executives by Age (%), 2012 ................................................................................................................................. 12
Table 2: Asia-Pacific Business Executives by Gender (%), 2012 ........................................................................................................................... 12
Table 3: Asia-Pacific Business Executives by Annual Income (%), 2012 ............................................................................................................... 12
Table 4: Most Popular Retail Channels in Asia-Pacific (% Business Executive Respondents), 2012 ..................................................................... 18
Table 5: Business Executives: Most Popular Retail Channels in Asia-Pacific by Age (%), 2012............................................................................. 20
Table 6: Business Executives: Most popular Retail Channels in Asia-Pacific by Gender (%), 2012 ....................................................................... 22
T
				
DOCUMENT INFO
Description: "Product Synopsis “Online Shopping Habits of Business Executives in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012, including average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives buying behavior and also identifies the significance of websites and electronic devices used for online purchases. In addition, this report outlines the key products categories preferred by business executives through mobile shopping. Additionally, the report provides insight into the key factors that help promote online retailing and identifies the most important business executive concerns for purchasing at online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, and annual income.. Introduction and Landscape Why was the report written? This report is the result of an extensive survey drawn from Canadean’s exclusive panel of Asia-Pacific business executives, and provides the reader with a definitive analysis of business executive trends in online retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only grants access to the opinions and purchasing behavior of online business executives, but also examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall. The report also provides access to information categorized by age, gender, and annual income. What is the current market landscape and what is changing? The ave
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Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.