Director Marketing Communications Strategy in NYC Resume Regina Reynolds by ReginaReynolds

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									323.929.9938                                                  reginamreynolds@gmail.com




                               Regina M. Reynolds
                  Director Marketing Communications Strategy
                    Expertise in Quantum Brand Formulation

Critical thinker with analytical and creative strengths able to prioritize, mobilize and
produce results in fast-paced environments on budget.

Innovative and strategic thinker with solid track record in creating and directing
marketing and advertising plans, global brand and promotion strategies to achieve
desired values and vision for respected market leaders such as Agilent and Smiths
Industries.

Integrated planning and approaches for consistent branding intended to create and
support authentic identities focused on health, wellness and humanity.

Expertise in Quantum Brand Formulation, strategic and tactical planning, global
business development, 
 integrated program design: experiential - digital –
traditional.

Seasoned professional recognized for strong creative direction, exceptional
listening, innovative process development, oral and written communications skills.

Respected International Leader in Employee Engagement, Staff Development and
Internship Mentoring.

       Passionate change-agent respected for transforming corporate brands to
       strengthen, secure and grow multi-million dollar customer relationships via
       strategic vision within the organization and market.
       Strategic marketing operations leader consistently achieving financial, brand
       equity and employee engagement dashboard goals during on-going change.
       Innovative marketing director respected for executing complex traditional
       and digital programs that set trends.
       Over ten years of progressively marketing, communications and PR
       experience creating new systems and processes in both small and large
       settings.
       Trusted counsel to senior management team, coworkers and global thought-
       leaders in commercial and non-profit sectors.




                                    www.amthis.com
323.929.9938                                               reginamreynolds@gmail.com


Employment History

(am)this, Metro NYC/LA                                          2010 - Present
FOUNDER & DIRECTOR MARKETING COMMUNICATIONS STRATEGY
      Developed Quantum Brand Formulation for strategic marketing aimed at
      eBusiness and high tech start-ups to include business development, investor
      relations and commercialization strategy inclusive of research, analyze, and
      competitive positioning. CMO – Talk & Trade Live
      Professional coach for clients including professors, technical specialists,
      performers and government officials leveraging the Quantum Brand
      Formulation.

Agilent Technologies, CA                                        2007 – 2010
DIRECTOR MARKETING COMMUNICATIONS
       Ensured consistent and appropriate use of the brand and identity in
       eCommerce and traditional collateral material to support global marketing
       opportunities associated with regional campaigns (specialty mailings, e-mail
       promotions, discounts) achieving dashboard results.
       Directed internal team of 7 and virtual network of industry outsourced
       experts with exceptional results during periods of constant organizational
       change.
        Developed and implemented a cohesive, integrated marketing and
       communications plan inclusive of short and long-term objectives and
       performance measures that aligned programs, revenue, and corporate
       strategies between Agilent corporate and two divisions (Stratagene and
       Hycor).
       Led strategic direction of “Answers for Allergy Care”, and first to market
       2010 Social Media, WEB-based Brand Identity launch administering all social
       media content, in partnership with industry experts and regulatory agents.


EraGen, WI                                                      2003 – 2006
DIRECTOR MARKETING & CORPORATE COMMUNICATIONS
      Led all PR and media relationships; supervise the development of website
      content, design, and updates, planned and executed global launches,
      established strategic outreach and collaboration programs in support of
      commercial partnerships with corporations such as Aventis, Novartis, and
      Bayer significantly growing sales and revenue.
      Provided direction to executive team strategic planning, market research,
      business analysis and operational process. Building and cultivating
      relationships with press, advisory groups, business partners and investors to
      the completion of $12 Million finance round and statewide/global industry
      repositioning.
      Directed successful strategic global thought leaders initiatives with first to
      market product launches and industry alliances resulting in financing.


                                  www.amthis.com
323.929.9938                                                reginamreynolds@gmail.com




Third Wave Technologies, WI                                      2001 – 2003
MANAGER MARKETING COMMUNICATIONS
      Managed TWT mission and pioneering technology to target audiences
      ensuring overall continuity of a new corporate brand between two distinct
      divisions.
      Effectively led executive strategic positioning sessions, customer intimacy
      sessions, advisory groups, and thought leader social change events to include
      designing and conducting marketing surveys for marketing and corporate
      initiatives.

Smiths Industries, NH                                          1991 – 2001
MANAGER MARKETING SERVICES
      Led HQ internal team of 5 and external vendors for overall
      creative/marketing services direction, development of business plans and
      marketing communication strategies for multi-divisional clients.
      Executed brand building and integration plans in line with acquisition
      strategy and new market direction while breathing new life into existing
      programs including revamping and updating print publications, adjusting
      resources, and shifting internal thinking where necessary.
      Organized and executed strategically integrated initiatives, facilitated
      numerous highly effective media campaigns, in-service learning programs,
      conferences and partnership programs.

Schleicher and Schuell, NH (aka GE)                             1987 – 1991
MANAGER MARKETING SERVICES
       Led in-house department to include packaging design, print shop, direct mail
       operations, technical support and creative services, managed staff of 12.
       Develop strategy for production and integration of all promotional materials.
       (production, writing, proof reading, printing and mailing) of S&S publications
       including catalogs, brochures, advertisements, and industry leading
       newsletters.

Whatman, NJ (aka GE)                                         1978 – 1987
MANAGER MARKETING
     Managed overall marketing department responsible for planning, budgeting
     and simultaneous project management during on-going reorganization and
     change. Introduced and managed integrated marketing programs for lead
     generation, 1st to market computer tutorial and innovative trade conference
     approach.




                                   www.amthis.com
323.929.9938                                                reginamreynolds@gmail.com




Education & Special Interests


ROTARY International, IL                                       1991 – Present
PAST-PRESIDENT NELA & NH, SIGNATURE EVENT CHAIR, BOD
     Extensive Rotary experience in yearly planning and implementation of key
     Rotary activities to increase revenue base, charitable giving and membership
     engagement via collaboration and strategy with Officers and Committee
     Directors on new non-profit agenda.

Certification: Certified Theta Specialist, AHA BSL (CPR and AHD)

MONCLAIR UNIVERSITY, M.A. Program – Photography,
UPSALA COLLEGE, B.A. – Biology/Fine Arts;

Cross Platform Computer Skills, Apple One-to-One: digital media

UNIVERSITY OF WISCONSIN – MADISON, Continuing Education School of Business
and Fine Arts;
AGILENT Management Training,
BABSON COLLEGE, Smiths Financial Program,
SPIN Selling & PSS Training

NYICD, CBS Social Media, Linked-In, Twitter, Public Relations Society of America,
HCEA, DMA, BIO.org, Silva Method

Dale Carnegie Graduate Assistant, Mentor & Coach: Global Exchange Students

Published Trade Articles

Awards: Rotary Presidential Citation – Dale Carnegie – SIMS Unity




                                   www.amthis.com

								
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