Regina Reynolds is a Marketing Director who is a critical thinker with analytical and creative strengths able to prioritize, mobilize and produce results in fast-paced environments on budget. Regina is open to opportunities throughout the Northeast USA.
323.929.9938 firstname.lastname@example.org Regina M. Reynolds Director Marketing Communications Strategy Expertise in Quantum Brand Formulation Critical thinker with analytical and creative strengths able to prioritize, mobilize and produce results in fast-paced environments on budget. Innovative and strategic thinker with solid track record in creating and directing marketing and advertising plans, global brand and promotion strategies to achieve desired values and vision for respected market leaders such as Agilent and Smiths Industries. Integrated planning and approaches for consistent branding intended to create and support authentic identities focused on health, wellness and humanity. Expertise in Quantum Brand Formulation, strategic and tactical planning, global business development, integrated program design: experiential - digital – traditional. Seasoned professional recognized for strong creative direction, exceptional listening, innovative process development, oral and written communications skills. Respected International Leader in Employee Engagement, Staff Development and Internship Mentoring. Passionate change-agent respected for transforming corporate brands to strengthen, secure and grow multi-million dollar customer relationships via strategic vision within the organization and market. Strategic marketing operations leader consistently achieving financial, brand equity and employee engagement dashboard goals during on-going change. Innovative marketing director respected for executing complex traditional and digital programs that set trends. Over ten years of progressively marketing, communications and PR experience creating new systems and processes in both small and large settings. Trusted counsel to senior management team, coworkers and global thought- leaders in commercial and non-profit sectors. www.amthis.com 323.929.9938 email@example.com Employment History (am)this, Metro NYC/LA 2010 - Present FOUNDER & DIRECTOR MARKETING COMMUNICATIONS STRATEGY Developed Quantum Brand Formulation for strategic marketing aimed at eBusiness and high tech start-ups to include business development, investor relations and commercialization strategy inclusive of research, analyze, and competitive positioning. CMO – Talk & Trade Live Professional coach for clients including professors, technical specialists, performers and government officials leveraging the Quantum Brand Formulation. Agilent Technologies, CA 2007 – 2010 DIRECTOR MARKETING COMMUNICATIONS Ensured consistent and appropriate use of the brand and identity in eCommerce and traditional collateral material to support global marketing opportunities associated with regional campaigns (specialty mailings, e-mail promotions, discounts) achieving dashboard results. Directed internal team of 7 and virtual network of industry outsourced experts with exceptional results during periods of constant organizational change. Developed and implemented a cohesive, integrated marketing and communications plan inclusive of short and long-term objectives and performance measures that aligned programs, revenue, and corporate strategies between Agilent corporate and two divisions (Stratagene and Hycor). Led strategic direction of “Answers for Allergy Care”, and first to market 2010 Social Media, WEB-based Brand Identity launch administering all social media content, in partnership with industry experts and regulatory agents. EraGen, WI 2003 – 2006 DIRECTOR MARKETING & CORPORATE COMMUNICATIONS Led all PR and media relationships; supervise the development of website content, design, and updates, planned and executed global launches, established strategic outreach and collaboration programs in support of commercial partnerships with corporations such as Aventis, Novartis, and Bayer significantly growing sales and revenue. Provided direction to executive team strategic planning, market research, business analysis and operational process. Building and cultivating relationships with press, advisory groups, business partners and investors to the completion of $12 Million finance round and statewide/global industry repositioning. Directed successful strategic global thought leaders initiatives with first to market product launches and industry alliances resulting in financing. www.amthis.com 323.929.9938 firstname.lastname@example.org Third Wave Technologies, WI 2001 – 2003 MANAGER MARKETING COMMUNICATIONS Managed TWT mission and pioneering technology to target audiences ensuring overall continuity of a new corporate brand between two distinct divisions. Effectively led executive strategic positioning sessions, customer intimacy sessions, advisory groups, and thought leader social change events to include designing and conducting marketing surveys for marketing and corporate initiatives. Smiths Industries, NH 1991 – 2001 MANAGER MARKETING SERVICES Led HQ internal team of 5 and external vendors for overall creative/marketing services direction, development of business plans and marketing communication strategies for multi-divisional clients. Executed brand building and integration plans in line with acquisition strategy and new market direction while breathing new life into existing programs including revamping and updating print publications, adjusting resources, and shifting internal thinking where necessary. Organized and executed strategically integrated initiatives, facilitated numerous highly effective media campaigns, in-service learning programs, conferences and partnership programs. Schleicher and Schuell, NH (aka GE) 1987 – 1991 MANAGER MARKETING SERVICES Led in-house department to include packaging design, print shop, direct mail operations, technical support and creative services, managed staff of 12. Develop strategy for production and integration of all promotional materials. (production, writing, proof reading, printing and mailing) of S&S publications including catalogs, brochures, advertisements, and industry leading newsletters. Whatman, NJ (aka GE) 1978 – 1987 MANAGER MARKETING Managed overall marketing department responsible for planning, budgeting and simultaneous project management during on-going reorganization and change. Introduced and managed integrated marketing programs for lead generation, 1st to market computer tutorial and innovative trade conference approach. www.amthis.com 323.929.9938 email@example.com Education & Special Interests ROTARY International, IL 1991 – Present PAST-PRESIDENT NELA & NH, SIGNATURE EVENT CHAIR, BOD Extensive Rotary experience in yearly planning and implementation of key Rotary activities to increase revenue base, charitable giving and membership engagement via collaboration and strategy with Officers and Committee Directors on new non-profit agenda. Certification: Certified Theta Specialist, AHA BSL (CPR and AHD) MONCLAIR UNIVERSITY, M.A. Program – Photography, UPSALA COLLEGE, B.A. – Biology/Fine Arts; Cross Platform Computer Skills, Apple One-to-One: digital media UNIVERSITY OF WISCONSIN – MADISON, Continuing Education School of Business and Fine Arts; AGILENT Management Training, BABSON COLLEGE, Smiths Financial Program, SPIN Selling & PSS Training NYICD, CBS Social Media, Linked-In, Twitter, Public Relations Society of America, HCEA, DMA, BIO.org, Silva Method Dale Carnegie Graduate Assistant, Mentor & Coach: Global Exchange Students Published Trade Articles Awards: Rotary Presidential Citation – Dale Carnegie – SIMS Unity www.amthis.com
Pages to are hidden for
"Director Marketing Communications Strategy in NYC Resume Regina Reynolds"Please download to view full document