Regina M. Reynolds
Director Marketing Communications Strategy
Expertise in Quantum Brand Formulation
Critical thinker with analytical and creative strengths able to prioritize, mobilize and
produce results in fast-paced environments on budget.
Innovative and strategic thinker with solid track record in creating and directing
marketing and advertising plans, global brand and promotion strategies to achieve
desired values and vision for respected market leaders such as Agilent and Smiths
Integrated planning and approaches for consistent branding intended to create and
support authentic identities focused on health, wellness and humanity.
Expertise in Quantum Brand Formulation, strategic and tactical planning, global
integrated program design: experiential - digital –
Seasoned professional recognized for strong creative direction, exceptional
listening, innovative process development, oral and written communications skills.
Respected International Leader in Employee Engagement, Staff Development and
Passionate change-agent respected for transforming corporate brands to
strengthen, secure and grow multi-million dollar customer relationships via
strategic vision within the organization and market.
Strategic marketing operations leader consistently achieving financial, brand
equity and employee engagement dashboard goals during on-going change.
Innovative marketing director respected for executing complex traditional
and digital programs that set trends.
Over ten years of progressively marketing, communications and PR
experience creating new systems and processes in both small and large
Trusted counsel to senior management team, coworkers and global thought-
leaders in commercial and non-profit sectors.
(am)this, Metro NYC/LA 2010 - Present
FOUNDER & DIRECTOR MARKETING COMMUNICATIONS STRATEGY
Developed Quantum Brand Formulation for strategic marketing aimed at
eBusiness and high tech start-ups to include business development, investor
relations and commercialization strategy inclusive of research, analyze, and
competitive positioning. CMO – Talk & Trade Live
Professional coach for clients including professors, technical specialists,
performers and government officials leveraging the Quantum Brand
Agilent Technologies, CA 2007 – 2010
DIRECTOR MARKETING COMMUNICATIONS
Ensured consistent and appropriate use of the brand and identity in
eCommerce and traditional collateral material to support global marketing
opportunities associated with regional campaigns (specialty mailings, e-mail
promotions, discounts) achieving dashboard results.
Directed internal team of 7 and virtual network of industry outsourced
experts with exceptional results during periods of constant organizational
Developed and implemented a cohesive, integrated marketing and
communications plan inclusive of short and long-term objectives and
performance measures that aligned programs, revenue, and corporate
strategies between Agilent corporate and two divisions (Stratagene and
Led strategic direction of “Answers for Allergy Care”, and first to market
2010 Social Media, WEB-based Brand Identity launch administering all social
media content, in partnership with industry experts and regulatory agents.
EraGen, WI 2003 – 2006
DIRECTOR MARKETING & CORPORATE COMMUNICATIONS
Led all PR and media relationships; supervise the development of website
content, design, and updates, planned and executed global launches,
established strategic outreach and collaboration programs in support of
commercial partnerships with corporations such as Aventis, Novartis, and
Bayer significantly growing sales and revenue.
Provided direction to executive team strategic planning, market research,
business analysis and operational process. Building and cultivating
relationships with press, advisory groups, business partners and investors to
the completion of $12 Million finance round and statewide/global industry
Directed successful strategic global thought leaders initiatives with first to
market product launches and industry alliances resulting in financing.
Third Wave Technologies, WI 2001 – 2003
MANAGER MARKETING COMMUNICATIONS
Managed TWT mission and pioneering technology to target audiences
ensuring overall continuity of a new corporate brand between two distinct
Effectively led executive strategic positioning sessions, customer intimacy
sessions, advisory groups, and thought leader social change events to include
designing and conducting marketing surveys for marketing and corporate
Smiths Industries, NH 1991 – 2001
MANAGER MARKETING SERVICES
Led HQ internal team of 5 and external vendors for overall
creative/marketing services direction, development of business plans and
marketing communication strategies for multi-divisional clients.
Executed brand building and integration plans in line with acquisition
strategy and new market direction while breathing new life into existing
programs including revamping and updating print publications, adjusting
resources, and shifting internal thinking where necessary.
Organized and executed strategically integrated initiatives, facilitated
numerous highly effective media campaigns, in-service learning programs,
conferences and partnership programs.
Schleicher and Schuell, NH (aka GE) 1987 – 1991
MANAGER MARKETING SERVICES
Led in-house department to include packaging design, print shop, direct mail
operations, technical support and creative services, managed staff of 12.
Develop strategy for production and integration of all promotional materials.
(production, writing, proof reading, printing and mailing) of S&S publications
including catalogs, brochures, advertisements, and industry leading
Whatman, NJ (aka GE) 1978 – 1987
Managed overall marketing department responsible for planning, budgeting
and simultaneous project management during on-going reorganization and
change. Introduced and managed integrated marketing programs for lead
generation, 1st to market computer tutorial and innovative trade conference
Education & Special Interests
ROTARY International, IL 1991 – Present
PAST-PRESIDENT NELA & NH, SIGNATURE EVENT CHAIR, BOD
Extensive Rotary experience in yearly planning and implementation of key
Rotary activities to increase revenue base, charitable giving and membership
engagement via collaboration and strategy with Officers and Committee
Directors on new non-profit agenda.
Certification: Certified Theta Specialist, AHA BSL (CPR and AHD)
MONCLAIR UNIVERSITY, M.A. Program – Photography,
UPSALA COLLEGE, B.A. – Biology/Fine Arts;
Cross Platform Computer Skills, Apple One-to-One: digital media
UNIVERSITY OF WISCONSIN – MADISON, Continuing Education School of Business
and Fine Arts;
AGILENT Management Training,
BABSON COLLEGE, Smiths Financial Program,
SPIN Selling & PSS Training
NYICD, CBS Social Media, Linked-In, Twitter, Public Relations Society of America,
HCEA, DMA, BIO.org, Silva Method
Dale Carnegie Graduate Assistant, Mentor & Coach: Global Exchange Students
Published Trade Articles
Awards: Rotary Presidential Citation – Dale Carnegie – SIMS Unity