Home Care Franchise Owner Opens Up about Starting a New Business by ComForCareHomeCare


More Info
									           Home Care Franchise Owner Opens Up about Starting a New Business

ComForcare Chicago was started as the result of one entrepreneur recognizing a need in the
community for client-centered home care services. Although owner Jeff Bechar is now a
community leader in the home care industry, he wasn’t always in the elderly care business.

Jeff grew up in an entrepreneurial family, and travelled on business trips internationally with his
father since he was 13 years old. He spent over 30 years in international operations with
consumer product companies including Charbroiled, the largest producer of gas grills in the
world, based in Georgia. With his career, Jeff has travelled to every developing region including
Latin America, Asia, and Eastern Europe. He has spent up to 70 percent of his time travelling
since graduating college.

A Need for Better Home Care Services
However, as his parents reached their 70s, Jeff wanted and needed to spend more time with them
and was forced to cancel business trips due to their urgent elderly care needs and health issues.
He observed the home health services they received and was unsatisfied with what he saw.
During this time, Jeff also became more aware of the many challenges seniors face as they age.

Jeff also felt the need to spend more time with his children as they got older. One morning, he
finally decided it was time to make a career change that would support a new lifestyle that
enabled him to be home spending time with his family.

Researching the Home Care Franchise Market
Before opening ComForcare, Jeff researched many different franchise opportunities. He was
drawn to ComForcare because he liked the management and people in the company, and felt the
structure of the business fit his needs. Fortunately, the Chicago area was still available, and was
larger than what many other franchises could offer.

“I didn’t see myself getting into the food or automotive business. I was drawn to this business
because of my family situation. I wanted to serve a population of people and do good for them,”
says Jeff Bechar.

Jeff appreciated the support he received from ComForcare. He explained that home care agencies
are licensed by the States on a county by county basis and he welcomed the support to navigate
the process. “I didn’t want to do this business by myself,” he recalls.

The Right Career Choice
Jeff Bechar admits that ComForcare has been a great fit for him and his family. When asked
what advice he would offer other interested entrepreneurs he shares:

“Look at what you want to do and whether a franchise can help. You have to look at the value a
franchise brings to you. Is it a me-too business in an already crowded space, or is it an entrant in
a growing market?”

“If you don’t know the business, then explore a franchise. For instance, if you have owned a
restaurant in the past, you probably don’t need to buy a restaurant franchise, unless the concept is
really special. My Dad passed up the opportunity to invest in a few McDonalds restaurants in the
Chicago area, and I bet he regrets that.”

Jeff also recommends a very basic business concept, “Do your homework.”
For those looking into home care franchises or other franchise opportunities, Jeff explains,
“Research the fees and what is included in them. Look at the averages of what the franchises
make after 1, 5, 10 years. Understand any limitations, and determine if they are acceptable to

ComForcare franchises provide new business owners with a myriad of tools and support
throughout the business process. However, when it comes to opening a new location, Jeff shares
that it still requires a lot of good old fashioned hard work.

“You still have to market, market, market! A franchise can’t do your individual marketing and
selling for you! If you don’t have the confidence to market your business, then don’t put the
money in. You can’t put an ad in the Yellow Pages and then sit back and wait for the phone to

Clearly, Jeff’s career background and positive attitude have paid off for his business. Jeff notes
that their services are well-received in the community and is grateful to be able to earn a living
serving the people around him by offering the best customer service and client-centered home
care in the industry.

“I grew up in an entrepreneurial household. I’m not investing a half million dollars. Total fees
are between $90,000 and $140,000. I know that I have to provide high quality services, in a
market that needs them,” says Jeff.

Those interested in learning more about ComForcare Home Care franchise opportunities can visit
ComForcare online.

About ComForcare Home Care Franchises
ComForcare began in Bloomfield Hills, Michigan, in 1996 as a company dedicated to
establishing a new standard in the quality of non-medical home care. After perfecting the winning
formula, ComForcare began franchising. They are one of the fastest growing franchises in the
country with more than 135 franchise owners who operate 150 territories throughout the United
States and in Canada and the U.K.
 Each independently owned and operated ComForcare office offers elderly care services
including personal care, homemaking, transportation, companionship and family respite services
to improve the quality of life and level of independence for every individual and family receiving
our services.

ComForcare Home Care
2510 Telegraph Road, Suite 100
Bloomfield Hills, MI 48302

To top