Subject Outline: Introduction to Hospitality and Tourism Management
Faculty of Business, Technology and Sustainable Development
School of Hotel, Resort and Tourism Management
The information published in this document is intended as a guide as the University reserves the right to change its
program offerings and subjects without notice. Persons considering subject enrolment should be aware that changes
are possible up to and including the first week of class after which the latest version of this subject outline will be
available on the subject’s ilearn site.
Subject Code: HRTM12-204
Subject Title: Introduction to Hospitality and Tourism Management
Subject Level: Undergraduate
Year/Semester:  January Semester 2010
Credit Points: 10 (USA 3 or 4, ECTS 7.5 - indicative only)
Subject Description: Exploration of the major components and organization structure of the hospitality and
tourism industry. Presents historical development, opportunities and current trends
including food service, lodging, tourism, gaming, and property management. Topics will
include key issues within the larger tourism discipline including transportation and
distribution systems, attractions, accommodation, and event management. The Industry
Expert Guest Lecture series is an integral component of the subject.
Contact Name: Elizabeth Roberts Contact Name:
Position: Head of School - Hotel, Resort Position:
and Tourism Management
Telephone: (07) 5595 2232 or 0437230177 Telephone:
Email: email@example.com Email:
Building/Level/Room: BLD2_4_62 Building/Level/Room:
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Delivery & Attendance
Mode of Delivery and Teaching This unit is taught by way of two x 2 hour seminars. An industry guest lecturer
Schedule: will present each week. There are also on-line activities through the ilearnsite.
Attendance Requirements: There is a compulsory attendance requirement for seminars and 10% of students
final grade is allocated to class participation. Students who have legitimate
reasons for non-attendance, e.g. illness, will not be penalised
Prescribed Resources: Text Book:
Beech, J. & Chadwick, S. (2006). The Business of Tourism Management. Prentice
Hall. This can be purchased through the University Bookshop.
Additional Resources: Additional readings will be identified on iLearn.
Use of iLearn in this Subject: iLearn@Bond is the name given to Bond University’s Blackboard Learning
Management System (LMS).
ILearn@Bond allows students and staff to access learning materials, support
resources and administrative tools quickly and easily. With its built-in content
management, communication, and assessment tools iLearn@Bond provides a
powerful online environment for collaboration and learning. ILearn allows
anywhere, anytime access to learning materials.
Bond Graduate Attributes Emphasised in this Subject
1. Knowledge and Critical Thinking -- Graduates have acquired a sound knowledge of their disciploine and the ability
to critically evaluate, manage, reflect on, integrate and apply it.
2. Leadership, Initiative and Teamwork - Graduates have the skills to contribute to their discipline or prefession as an
effective leader and as a member of collaborative, cooperative and successful teams.
3. Communication Skills - Graduates have the skills to communicate effectively with their profession, their peers and
the wider community.
4. Responsibility - Graduates are aware of the standards, ethics and values of their discipline, in both the local and
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Program Outcomes and Graduate Attributes
If you are undertaking this subject as part of a degree program you should refer to the relevant degree program
outcomes and graduate attributes as they relate to this subject.
Learning Outcomes of this Subject
1. Appreciate the global nature of tourism and the significance of domestic tourism
Explain the economic significance of tourism on a global, national, and regional level
2. Identify the scope of the Australian tourism industry including the various sectors
Understand the complex process of tourism supply in relation to inbound and outbound markets
3. Assess the roles of federal, state and regional tourism organisations
Define and classify visitor attractions
4. Undertake secondary research and use appropriate referencing techniques.
5. Develop an awareness of accommodation market dynamics and related management concepts
6. Communicate effectively using oral, written, and interpersonal communication skills
Task Weight Date Intended Learning
1. Assignment 1: Article Synopsis 15% Thurs 4 Feb 1, 2, 3, 4, 6
2. Assignment 2: Evaluation Report 20% Thurs 18 1, 2, 3, 4, 6
3. Assignment 3: Research Report 30% Thur 15 April 1, 2, 3, 4, 5, 6
4. Oral Presentation 15% Last week of 1, 2, 3, 4, 5, 6
5. Quizzes 10% Weekly 1, 2
6. Participation 10% Weekly 6
7. Total 100 %
High 85-100 Outstanding or exemplary performance in the following areas: interpretative ability;
Distinction intellectual initiative in response to questions; mastery of the skills required by the
subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum
requirements set for tasks required in assessment, and who perform well in most of the
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Credit 65-74 Usually awarded to students whose performance is considered to go beyond the
minimum requirements for work set for assessment. Assessable work is typically
characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work
provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum
requirements set for particular tasks. The fail grade may be a result of insufficient
preparation, of inattention to assignment guidelines or lack of academic ability. A
frequent cause of failure is lack of attention to subject or assignment guidelines.
Other Course Information
Referencing Style: APA See Library Website for more information: http://www.bond.edu.au/library
Assignment All assignments are to be accompanied by a copy of the faculty cover sheet.
Submissions Assignments are to be submitted to the Assignment Box located in Building 2, Level 2,
Procedures: Reception Area by 4pm on the due date.
Policy on Late Late assignments without a certified extension will receive a penalty of 10% of total marks
Submission, per day.
extensions and special
Policy on Plagiarism: The University Policy on Plagiarism defines plagiarism as taking and using another person’s
thoughts, ideas or writings and passing them off as one’s own. The University considers the
act of plagiarising to be academic misconduct. TheUniversity definition of plagiarism
appears in Schedule B – Student Conduct Code of the Discipline Regulations:
(i) knowingly plagiarising the work of another person, including a fellow student by
adapting or incorporating it in apiece of assessment without due acknowledgement;
(ii) knowingly plagiarising the ideas of an author of a text by incorporating them in a
piece of assessment without dueacknowledgement
(iii) collaborating with another student about assessable work and representing that as
(iv) intentionally fabricating, falsifying or mis-stating results which are reported in, or
relied on for the purposes of apiece of assessment
(v) submitting the same or a similar piece of work twice unless prior approval has been
obtained from the coordinators of both subjects
(vi) bringing unauthorised material into an examination room.
Examinations: General information and procedures : http://www.bond.edu.au/student-resources/exams-
(Provide details, if relevant, of examinations including the format of the examination,
specific information on materials that may be brought into the examination, and the
weighting given to the examination in the final grade.)
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Return of Assessment Assessment material will be returned to students in class within two weeks of submission.
Material: Any unclaimed work will be held for a period of one month with the schools Administration
Officer after which time it will then be destroyed.
Other: Each class will involve a range of activities which may include: lectures, case study analysis,
experiential exercises, guest lecturers, small group projects, individual work, etc. No two
classes will be the same. Please be considerate of others by being on time, being prepared,
turning off your cell phone, not eating in class, listening actively, and respecting cultural
differences. Role is taken in every class and lack of attendance may affect your participation
An integral component of this subject is the inclusion of the Industry Expert Lecture Series.
This Series will provide you with the opportunity to engage with industry leaders across the
entire spectrum of the tourism and hospitality sector. The aim of this Series is to provide
you with “real life” case studies of how management theory is actually applied in the
workplace. There will be ample opportunity for questions and answers as well as
The Industry Expert Lecture Series will run most Tuesdays between 11:00 – 12:00
throughout the semester. The minimum standard of dress for students is Business Casual.
Men need to wear collared shirts and slacks; women need to wear an appropriate business
top and either slacks or a skirt. Please, no jeans, shorts, jandals, etc. All students will also
have the opportunity to join one of the Guest Speakers for lunch at the University Club.
Cheating and plagiarism will not be tolerated. These acts are morally wrong and unfair to
other students. Plagiarism is using the words or ideas of others and presenting them as
your own. Plagiarism is a type of intellectual theft. If anyone is caught cheating on exams,
copying from another student's written work from either this or a previous semester, or
copying from a book or the Internet without proper referencing, the University will pursue
such actions allowed by the Faculty and University policies. Even if an assignment is only
worth a small percentage of your grade, cheating or plagiarism can result in a failure for the
course or, in special cases, an annulled grade or expulsion from the university.
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Week Topic Description
1. Week 1/Class 1:
Discuss subject outline
Overview of the tourism
1. Week 1/Class 2: Beech & Chadwick, Chapters 1 & 2
21/1 The Business of Tourism Readings on ILearn
2. Week 2/ Class 1: Beech & Chadwick, Chapter 15
The Economic Impact of Tourism Readings on ILearn
in Australia and on the Gold
2. Week 2/ Class 2: Case Study: To be advised
28/1 Owners vs Operators
Discuss Assignment 1
Guest Speaker: Mr John van der
Wallen, Colonial First State
Global Asset Management
3. Week 3/ Class 1: Beech & Chadwick, Chapters 3 & 4
The Role of Federal, State,
Regional and Local Tourism
3. Week 3/Class 1: Case Study: Queensland Tourism
4/2 Guest Speaker: Queensland Readings on ILearn
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Assignment 1 due in class
4. Week 4/Class 1: Beach & Chadwick, Chapters 6 & 11
9/2 Global Travel Trends
Guest Speaker: Dr Patricia Geale
4. Week 4/Class 2: Case Study: To be advised
11/2 The Cruise Industry
Guest Speaker: Dr Ngaire
5. Week 5/Class 1: Beech & Chadwick, Chapters 16, 19 & 20
16/2 The Travel Sector Readings on ILearn
5. Week 5/Class 2: Case Study: To be advised
Guest Speaker: To be advised
6. Week 6/Class 1: Beech & Chadwick, Chapter 7, 9, 10
23/2 Financing Tourism Operations
6. Week 6/Class 2: Case Study: To be advised
25/2 Guest Speaker: To be advised Readings on ILearn
7. Week 7/Class 1: Beech & Chadwick, Chapters 5 & 18
Quiz 6 Readings on ILearn
7. Week 7/Class 2: Case Study: To be advised
4/3 Discuss Assignment 2
Guest Speaker: To be advised
8. Week 8/Class 1: Beech & Chadwick, Chapters 12 & 21
9/3 The Accommodation Sector Readings on ILearn
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Discuss Assignment 2
8. Week 8/Class 2: Case Study: Radisson Hotels and Resorts
11/3 Guest Speaker: Gerard Knight,
Radisson Resort, Gold Coast
9. Week 9/Class 1: Beech & Chadwick, Chapters 13 & 14
16/3 The Airline Industry
9. Week 9/Class 2 Case Study: To be advised
11/3 Assignment 2 due in class
Guest Speaker: To be advised
10. Week 10/Class 1: Readings on ILearn
10. Week 10/Class 2: Case Study: Gold Coast Airport
Guest Speaker: Paul Donovan,
11. Week 11/Class 1: Readings on ILearn
Recreation, Theme Parks and
11. Week 11/Class 2: Case Study: To be advised
8/4 Guest Speaker: To be advised
12. Week 12/Class 1: Beech & Chadwick. Chapters 17 & 23
Sustainable, Cultural and Readings on ILearn
12. Week 12/Class 2: Case Study: To be advised
15/4 Guest Speaker: To be advised
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13. Oral Presentations on Work on Assignment 3
Tues Assignment 3
13. Oral Presentations on Assignment 3 due in class
Thurs Assignment 3
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