Shahrukh Khan AKA the King Khan of Bollywood, always had everything going his way. On one hand, while his latest offering Jab Tak Hain Jaan has released to packed houses, on the other, he still continues to be the eternal choice of every brand to be its ambassador. This time round, he has been made brand ambassador for a real estate development firm called Mahagun Developers. Dhiraj Jain (Director of Mahagun India) said "Great names are built with consistent performances, and Shahrukh and Mahagun have both built their reputation with excellence in performances every time giving each of them an appropriate tag - 'A name that performs'." Meanwhile, SRK said that "Mahagun Group is all set for its next level of growth and future vision with a new contemporary look by launching a brand new identity, fresh modern communication, and starting an association with iconic brand ambassador" Mahagun Group's contract with SRK is for 1-year tenure.