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January 2009 - Myrtle Beach Area Chamber of Commerce

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January 2009 - Myrtle Beach Area Chamber of Commerce Powered By Docstoc
					Grand                                                                      strander
The Officia l Ne w sle T Ter Of The Myrtle Be ach are a cha MBe r of coM Me rce
                                                                                                         Issue 667
                                                                                                         jan. 2009
                                                                                                                                        What’s
                                                                                                                                        inside

ICE AwARDS Honoring 20 businesses and individuals
for outstanding customer service
It’s the red-carpet event of the year. It’s the 3rd annual                                                                             LeGIsLaTIVe aGenDa
                                                                                                                                                               6
                                                                                                                                       Legislative agenda guides
Myrtle Beach Area Incredible Customer Experience Awards.
                                                                                                                                       lobbying efforts.
Mark you calendars for Saturday, March 7, 2009, from 6-10 p.m.
at The Palace Theatre. Ten businesses that are leaders in
hospitality and 10 individuals who shine in customer service
will be honored during the evening event.




                                                                                                                                       8
All Myrtle Beach Area Chamber of Commerce member
businesses will receive two complimentary tickets.
Additional tickets may be purchased for only $30 and include
a pre-reception from 6-7 p.m., an awards ceremony from
                                                                                                                                       LeaDeRsHIP FORuMs
7-8:15 p.m., and an after party from 8:15-10 p.m. with
                                                                   nominate a star                                                     Elected officials discuss
heavy hors d’ouerves, open bar and entertainment.                                                                                      area issues.
                                                                   Do you know an individual or business that defines superb
                                                                   customer service? Is it the person who says, “thank you” and
To purchase your $30 tickets, please register online at
                                                                   “have a nice day” every time you buy your morning coffee?
MyrtleBeachICEAwards.com. Deadline to purchase tickets
                                                                   Is it the business that patiently answers all your questions and
is March 3.
                                                                                           ICE AwARDS, see Page 12

BuSINESS & RESTAuRANT Expo
Promising a networking paradise and a broad range of local
companies, the Myrtle Beach Area Chamber of Commerce
                                                                   5 to 8 p.m. time slot. During this time, businesses will not only
                                                                   be showcasing their products and services but restaurants will
                                                                                                                                       16
                                                                                                                                       CO-OP ADVERTISING
                                                                                                                                       Reduce the cost of current
Business & Restaurant Expo is in the starting gate for March 25.   be serving up samples of their mouthwatering dishes.
                                                                                                                                       advertising through co-op ads.
The business trade show has been expanded into two exhibit         “The Business & Restaurant Expo is where members and the
halls at the Myrtle Beach Convention Center. This will allow       public can meet the businesses in their own backyard,” said
more exhibitors, including banks, hotels, retailers, theaters,     Amie Lee, director of festivals & special events. “Without a
community agencies and restaurants, to take advantage of this      doubt, this expo is an extremely cost-effective way to promote
exceptional selling environment. Along with more exhibition        your business.”



                                                                                                                                                           19
space, the hours have been extended to create a two-for-one
exhibition. As a chamber member, you have the chance to            Booth space starts off at $145 for a skirted 8-foot table, two
promote your business to all 2,400 chamber members in a            chairs, a sign, and a 10-by-10 pipe and draped area. A double
member-to-member only exhibit from 3-5 p.m. The general            booth space, 10-by-20, runs $275.                                   WHaT’s neW
public will be invited to explore all vendor booths during the                          BuSINESS EXPO, see Page 5                      Learn what chamber members
                                                                                                                                       are up to this month.
                                                                                  MyrtleBeachAreaChamber.com
                             BOARD Of DIRECTORS
                                        Chairman of the Board
                                             Brant Branham
                                     E. F. Hucks & Associates, Inc.

                                      Immediate Past Chairman
                                         Steve Chapman
                                           Island Vista

                                Advertising/Publicity Committee Chair
                                             Ross Martin
                                                                           Grand
                                                                               WHaT’s OnLIne
                                                                                Myr tleBeachAreaChamber.com                                        Grand Strander Online
                                                                                                                                                                           strander
                                                                                                                                                                                          search
                                          Coral Beach Resort
                                             Vice Chairs
                                            Woody Crosby                                          For quick access to all of the great features mentioned below, just go to MyrtleBeachAreaChamber.com
                                          Jordan Properties
                                              Phil Vassar                                and click on Grand Strander at the top of the page. You’ll find all these stories only in the January Grand Strander Online.
                                         Dayton House Resort

                             Business Ethics & Standards Committee Chair
                                             Frans Mustert
                                            Oceana Resorts
                                              Vice Chairs
                                            Debbie Harwell
                                    Adobe Palm Communications
                                               Phil Vassar                     Special                 education                   BuSineSS                  marketing                   memBer                   government
                                         Dayton House Resort
                                                                               eventS                  programS                  connectionS                 StrategieS                 reSourceS                  relationS
                                 Convention Bureau Committee Chair
                                           Bob Barenberg
                                        Kingston Plantation
                                                                             4 1/2 QuesTIOns                                    RIBBON CuTTINGS                                       • 24 cents per mile driven for medical or
MyrtleBeachAreaChamber.com




                                             Vice Chair
                                          Charlie Bradshaw                                                                                                                            moving purposes;
                                          Alabama Theatre                  “4 1/2 Questions” asks, “Why become
                                                                                                                                                                                      • 14 cents per mile driven in service of
                              Finance Review Committee Chair/Treasurer     an ambassador?” This month we
                                                                                                                                                                                      charitable organizations.
                                            Myers Rollins
                             Waccamaw Regional Transportation Authority    checked in with Jeremy Baird with
                                             Vice Chair
                                            David DuRant
                                                                           First Federal. To find out what Baird                                                                       hORRy COuNTy SAlES TAX
                                       Prestwick Country Club              likes most about being an ambassador,                                                                      Go to MyrtleBeachAreaChamber.com
                                     Fulfillment Committee Chair           read Grand Strander Online.                                                                                to download a one-page sales tax
                                               Chris Shroff
                                            Shroff Properties                                                                                                                         summary provided by the City of
                                               Vice Chairs
                                            Jason Anderson
                                                                            MEMBER ANNIVERSARIES                                                                                      Myrtle Beach. Sales taxes to be collected
                                         Anderson Properties
                                             Nate Anderson
                                                                           What’s the secret to long-term success              Always In Touch Massage, along with                    effective March 1, 2009.
                                         Divine Dining Group               in the business community? Establishing             five other businesses, recently celebrated
                                              Frans Mustert
                                             Oceana Resorts                lasting and personal relationships with             ribbon-cutting ceremonies. Check out                    2 A.M. EXEMPTION APPlICATION
                                    Legislative Policy Council Chair       other professionals. What’s the most                all the photos in the Grand Strander                   The application for permission to sell
                                            Franklin Daniels
                                           Nexsen Pruet, LLC               effective way to do that? Membership                Online.                                                alcohol after 2 a.m. is available online at
                                               Vice Chair
                                             Buzz Freeman
                                                                           in the Myrtle Beach Area Chamber                                                                           cityofmyrtlebeach.com/barhours.html.
                                        Conway National Bank               of Commerce. During January,                         TOuRIsM MaRkeTInG suMMIT                              Beginning Feb. 28, 2009, establishments
                                    Membership Committee Chair             72 members will be celebrating their                61% of consumers plan to visit a                       that sell alcohol will be required to
                                                                                                                               beach destination in 2009
                                              Tony Cox
                                     Burroughs & Chapin Co., Inc.          chamber anniversaries. Discover which                                                                      close at 2 a.m., unless they receive an
                                             Vice Chairs
                                           Debbie Harwell                  businesses have been chamber                        To review more stats like the one above                exemption.
                                    Adobe Palm Communications
                                            Berkley White                  members for 34 years – read the                     and plan your marketing strategy, check                 TesT YOuR knOWLeDGe
                                           Classic Homes
                                                                           Grand Strander Online.                              out presentations from the chamber’s                   Test your knowledge of chamber benefits
                                      North Strand Council Chair                                                               Tourism Marketing Summit at                            and win a membership list ($100 value).
                                              Rick Elliott
                                             Elliott Realty                 BENEfIT Of ThE MONTh                               MyrtleBeachAreaChamber.com, click
                                                                           To help ring in the new year, the                                                                          Read this issue of the Grand Strander,
                                     Small Business Council Chair                                                              on Marketing Strategies.                               discover the answer to the question below
                                             Steve Kahn
                                                                           chamber has updated its Member-to-
                                      FSA-Full Steam Ahead, Inc.
                                              Vice Chair                   Member Discounts list, which includes                2009 MILeaGe RaTes                                    (either in this hard copy or the online
                                            Wayne Morris
                                          The Printing Port                member businesses that offer special                The Internal Revenue Service issued the                Grand Strander) and then go to our Web
                                    South Strand Council Chair             discounts exclusively to other chamber              2009 optional standard mileage rates                   site at MyrtleBeachAreaChamber.com and
                                           Elaine Carter
                                                                           members. Discounts are featured on the              used to calculate the deductible costs of              enter your response. While the rules state
                                 Wendy’s/Palmetto Restaurant Group
                                                                           Web at MyrtleBeachAreaChamber.com.                  operating an automobile for business,                  one entry per person, it is unlimited entries
                             Technology-Based Marketing Committee Chair
                                            Ryan Swaim
                                                                           Check out the site for money-saving                 charitable, medical or moving purposes.                per business. So pass the newsletter on to
                                    Dunes Beach & Golf Vacations
                                             Vice Chair
                                                                           discounts, to submit a special offer,               As as Jan. 1, 2009, the mileage rates are:             your employees.
                                           Will McIntosh
                                            Intellistrand                  and to order 2009 discount cards.                   • 55 cents per mile for business miles                 Test your knowledge ...
                                  Young Professionals Council Chair                                                            driven;                                                The chamber’s event of the year, ICE will be
                 2                          Sara Boling
                                 CENTURY 21 Boling & Associates, Inc.
                     Grand
                    Discover more networking events at MyrtleBeachAreaChamber.com
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                                                                                                                                         jan uaRY Events
         jan. 8                                                                                                               ChAMBER ACCESS
     7:30-9:15 a.m.             CONNECTIONS MARkETPlACE
                                                                                                           jan. 27            yOuR All ACCESS PASS
 Springmaid Beach Conference Center                                                                         3 p.m.
 3200 S. Ocean Blvd., Myrtle Beach                                                                                            TO ThE ChAMBER
 (Adjacent to the Springmaid Beach Resort Hotel with plenty of free parking)
                                                                                                    MBACC Boardroom, 1200 N. Oak St., Myrtle Beach
 At ordinary networking events the most people you can realistically hope to meet in
 an evening is between six to eight. At Connections Marketplace you will meet and                   Are you a new member of the chamber? Are you new at your
 talk to at least 35 new contacts, all of whom will be decision-makers.                             company? Or perhaps you are a longstanding member that needs
                                                                                                    an update on all your benefits. Then make plans to attend the next
 The speed networking concept has grown by word of mouth by people who have                         Chamber Access at your Myrtle Beach Area Chamber of Commerce.
 attended our events. Why? Because speed networking has actually worked for them.                   Here’s your chance to meet chamber staff, introduce your business/




                                                                                                                                                                               MyrtleBeachAreaChamber.com
                                                                                                    organization, and familiarize yourself with the many benefits your
 At Connections Marketplace, you’ll be seated at tables of eight. Each participant will             chamber has to offer. Learn how to take advantage of your member-
 have one minute to talk about her/his products and services. After everyone has had                ship through Chamber Access – Your All Access Pass to the Chamber.
 a turn, participants have two minutes for networking. At the end of a 10-minute
 round, everyone will rotate to a new table to talk with a new group of people.                     Free, value-added benefit of chamber membership. Register at
                                                                                                    MyrtleBeachAreaChamber.com, click on Business Connections.
 Bring a minimum of 75 business cards to exchange and display on the share table                    Registration Deadline: Jan. 26. Questions? Call (843) 916-7232.
 (a table for your business cards, brochures, product samples, etc.)
                                                                                                           jan. 29
 $15 per person (includes breakfast). Sorry, no refunds or rescheduling.                                 4:15-7 p.m.           BuSINESS AfTER hOuRS
 Register at MyrtleBeachAreaChamber.com, click on Business Connections.
 Registration Deadline: Jan. 7. Questions? Call (843) 916-7225.                                     East of Chicago
                                                                                                    3901 N. Kings Hwy., Myrtle Beach
held March 7. what does ICE stand for?            aging program is and knew my massage             It’s pizza done right at East of Chicago Pizza. Business After Hours is a
Go to MyrtleBeachAreaChamber.com and              therapy clients, family and friends would        great place to meet and network with hundreds of chamber members.
enter by Jan. 31 to win a membership list         love them. Many are now sleeping                 Stop by East of Chicago Pizza for complimentary food, drinks and
($100 value). Winner will be notified Feb. 5 by   through the night and enjoying major             door prizes.
e-mail.                                           weight rebalancing as they are getting
                                                  free of chronic health issues common to,         Free, value-added benefit of chamber membership. Register at
 NEw MEMBER Of ThE MONTh                          yet unnecessary, with a healthy aging            MyrtleBeachAreaChamber.com, click on Business Connections.
Orenda International Anti-Aging,                  process. Orenda’s guaranteed, all-natural        Registration Deadline: Jan. 28. Questions? Call (843) 916-7238.
Immune Science & Superfoods                       products are scientifically designed to get
Surfside Beach, SC                                your body back in balance through gentle, health, thoughts and lives and return
(843) 238.5914 or (303) 709.6801                  daily cellular level detoxification,        to them control over their time,
askorenda.com                                     awakening the pituitary’s HGH release       finances and career.
30 Second Commercial                              function to reverse aging, providing
At 38, I reversed aging five years in six         nutri-ceutical quality supplementation,
months. I lost fat and body pains, while          superfood beverage and chocolate.                       (Danielle Furman, manager
gaining energy, hormonal balance, mental          #1 Business Goal for Orenda                     Orenda International Anti-Aging,
clarity, muscle and skin tone, and a              Orenda International exists to lift people           Immune Science & Superfoods
priceless sense of calm. I experienced            by helping them to discover and develop                      Before & After Photos)
first-hand how effective Orenda’s anti-           their God given power to enhance their
                                                                                                                                                                               33
                             C hA M BE R Academy
                                                                Grand       Register for classes at ChamberAcademy.com
                                                                                                                                                      strander

                             Classes for the Chamber Academy are held in the boardroom (unless otherwise noted) at the Myrtle Beach Area Chamber of Commerce, 1200 N. Oak St.,
                             Myrtle Beach. Register at ChamberAcademy.com. Payment due at time of registration. No refunds or rescheduling. To learn more, contact Blakely Jenkins,
                             education and small business programs manager, Blakely.Jenkins@VisitMyrtleBeach.com or (843) 916-7232.

                                            seRIes                  TOPIC                    PRESENTED By                       DaTe/TIMe              COST                 SIGN uP By
                              01.20         Business Series
                                                                    How to Survive
                                                                                             Grand Strand SCORE                 Jan. 20 • 6-7 p.m.
                                                                                                                                                       Free, benefit of
                                                                                                                                                                            01/19
                                                                    the Recession                                                                      chamber membership
                             DESCRIPTION: The class curriculum offers practical strategies for reducing the impacts of a recession on small businesses. Methods by which to reduce expenses,
                             increase revenue and restructure debt will be covered.
MyrtleBeachAreaChamber.com




                                            seRIes                  TOPIC                    PRESENTED By                       DaTe/TIMe              COST                 SIGN uP By
                              01.27         Business Series
                                                                    Cutting Costs
                                                                                             Mona McGraw, NuRelm Inc.           Jan. 27 • 9-11 a.m.
                                                                                                                                                       $10 members
                                                                                                                                                                            01/26
                                                                    With the Web                                                                       $40 nonmembers
                             DESCRIPTION: Learn about cost-effective ways the Web can transform your company. Discover how the Web can cut expenses by automating time-consuming,
                             costly tasks. Maximize efficiency and save your company money! From e-newsletters to online lead generation, learn how the Web can help you cut costs and use
                             employee time more efficiently.




                                      VACATION GuIDE
                                      hot off the press
                                       The Official Myrtle Beach Area Vacation Guide® is a 256-page glossy, full-color guide to
                                       lodging, attractions, dining, shopping, golf, theaters and events along the Grand Strand.
                                       This year, readers will notice a new accommodations grid to go along with the already
                                       familiar golf and dining grids, plus a handy, detachable map and coupon booklet. The
                                       guide is divided into sectional categories (Stay, Play, Dine and Golf) with colorful page
                                       borders, which makes it easier to plan a vacation packed with all the sights and sounds of
                                       the Myrtle Beach area. Plus the design is different than last year’s with the advertisements
                                       laid out by ad size and in alphabetical order, and the cover is a heavier stock adding a new
                                       look and feel to the guide. Number of copies printed: 325,000.

                                       To get your own copy of the Myrtle Beach Area Vacation Guide, go online to
                                       MyrtleBeachAreaChamber.com, click on Member Resources and Member Request for
                                       Official Myrtle Beach Area Vacation Guide. The new Grand Strand Living® relocation guide
                                       will be available in the spring.
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                                                                                                                       NOVEMBER 2008
BuSINESS EXPO,                                                                                                         Top Five States for
Continued from Cover Page                                    • Collect prospects names and addresses to build a
                                                               marketing database                                      Relocation Inquiries
The Business & Restaurant Expo provides tremendous
access to the Grand Strand business community. This          The 2009 Business & Restaurant Expo will include a        1.   North Carolina
networking event provides the opportunity to:                full five hours of tabletop displays, great networking
                                                                                                                       2.   Pennsylvania
• Increase sales and brand awareness                         and delicious food. Look for pricing information
• Seek referral business and generate leads                  in next month’s Grand Strander and online at              3.   New York
• Increase Web site visits                                   MyrtleBeachAreaChamber.com, click on Special Events.
• Launch a new product or service
                                                                                                                       4.   Ohio




                                                                                                                                              MyrtleBeachAreaChamber.com
                                                                                                                       5.   South Carolina

   Make the most of your expo experience
   The Myrtle Beach Area Chamber of Commerce’s annual Business & Restaurant Expo is known for its festive
   atmosphere, where everyone comes prepared to eat, drink, network and do business with fellow chamber
   members. You can take advantage of this exceptional selling environment by creating a game plan for how you’ll
   “work” the event. Here are some tips on how you can make the most of your expo experience.

   Staffing the show. Consider which of your staff members will work your booth, and which will work the
   exhibit floor. You’ll want to take advantage of the expo’s member-to-member networking opportunities by
   visiting other exhibitors and introducing yourself.

   In the booth. Engage attendees as they walk the aisles. Consider offering a complimentary promotional item
   or other small give-away or invite people to place their business card into a prize drawing. Distribute your
   company literature with a smile and an engaging question such as “Would you like to learn more about our free
   small business checking programs?”

   Tracking your prospects. Keep track of those who visit your booth. Bring a planner to set on-the-spot
   appointments, and make notes on the backs of business cards about who you need to follow up with and why.
   Hold a drawing to encourage attendees to give you their cards.

   expo don’ts
   • Make sure employees staffing your booth are focused on prospects. Nothing turns away a potential customer
     like being ignored by employees who are only interested in talking to one another.
   • There’s lots of great food at the expo, however, it’s tricky to answer questions or discuss your company with a
     full mouth.
   • Don’t monopolize. Keep interactions brief, yet professional, and set a follow-up appointment or phone call if
     necessary.

                                                                                                                                              55
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                             2009 LeGIsLaTIVe                                                                                   agenda unveiled
                             The Myrtle Beach Area Chamber of Commerce’s 2009          tourism to foreign travelers and would also be used to     • Support of exploration and study of offshore
                             legislative agenda was unveiled at the legislative        communicate changing security policies/procedures          drilling for natural gas off the coast of South Carolina
                             luncheon held Dec. 10 at the Crown Reef Conference        to foreign travelers. The promotional program would        at a distance that minimizes risk to the coastal
                             Center. Results from a member survey, which was           be funded by private industry with matching funds          environment, coastal tourism and our local real
                             conducted between Sept. 30 and Oct. 21, help set          created through a fee charged to foreign travelers.        estate economy, provided that a portion of revenues
                             legislative priorities at the local, state and federal                                                               are returned for beach renourishment and tourism
                             levels for the coming year. The 2009 legislative survey   BEACh PROTECTION                                           promotion.
MyrtleBeachAreaChamber.com




                             is a reflection of members’ concerns and issues           • Fund beach renourishment.
                             revealed in the survey.                                                                                              eMPLOYMenT
                                                                                       • Fund deep water ocean outfall projects.                  • Support expansion of seasonal worker provisions
                             2009 MBACC legislative Agenda                                                                                        within the H-2B Visa program to exempt prior
                                                                                       EDuCATION                                                  student workers for hiring to fill verifiable, low-
                             TRansPORTaTIOn                                            • Meet or exceed needs-based funding local post-           paying, seasonal jobs that will otherwise not be filled.
                             • A balanced plan to fund (a) I-73; (b) I-74; and         secondary educational institutions, specifically Coastal
                             (c) a southern evacuation route. Support fully            Carolina University and Horry-Georgetown Technical         • Extend the E-Verify system of employment
                             funded highway reauthorization bill in Congress           College.                                                   verification, allowing businesses to efficiently adhere
                             with incentives for states to use alternative revenue                                                                to the state’s new employment laws designed to curb
                             sources, such as tolls and nonpublic funding, by          hEAlTh CARE/wORkPlACE                                      illegal immigration.
                             leveraging federal program funding. Support tolling       • Meaningful reform to the South Carolina Medicaid
                             new roads and creation of public-private partnerships     system.
                             to leverage private capital for major infrastructure
                             projects. Support dedicated state revenue streams         • Enabling legislation to allow trade associations
                             and sufficient bonding capacity to provide for a likely   and chambers of commerce to offer fully funded
                             state match needed to fund interstate projects.           and partially funded healthcare benefits to small
                                                                                       businesses.
                             • Pursue (a) funding for expansion of current airport
                             capacity; (b) completion of Harrelson Boulevard; and      eneRGY
                             (c) Port of Entry status for airport operations.          • Support comprehensive energy plan to ensure
                                                                                       energy independence in our future and optimize
                             TOuRIsM PROMOTIOn                                         cost-effective use of renewable and alternative energy
                             • Fully fund the 2-for-1 destination-specific matching    sources, while ensuring efficient delivery of energy
                             tourism promotional grant with recurring funds.           needs to our region and our state in the foreseeable
                                                                                       future. Tax breaks designed for large, multinational oil
                             • Support the Travel Promotion Act which will create      companies should be revised to incentivize efficient
                             a public-private partnership designed to promote U.S.     delivery of alternative energy sources.



                 6
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                                                                                                                                  F ROM My Desk



 INCREDIBlE customer service
What’s the secret to outstanding customer service?       While it’s easy to preach about the importance of

                                                                                                                 If we don’t take care of
Is it a positive attitude? Do you look at any customer   customer service, we think it’s equally important
service situation as an opportunity to put your best     to recognize those individuals and businesses that

                                                                                                                 our customers, someone
foot forward and take care of the customer’s needs?      excel in this arena. For that reason, we are proud




                                                                                                                                                                        MyrtleBeachAreaChamber.com
Is great customer service about listening? Or is         to present the 3rd annual ICE (Incredible Customer

                                                                                                                 else will.
exceptional customer service about taking action?        Experience) Awards: an annual celebration of
Do you deliver what you promise? Are you flexible,       those local businesses that consistently exceed the
quick and friendly?                                      customers’ expectations and employees who go
                                                         that extra step in providing outstanding customer                                          ~Unknown
We all know that excellent customer service is           service.
important. Some might even say it’s essential.
It’s not rocket science; more often, it’s simply a       Mark your calendar for Saturday, March 7 to attend      and/or individuals who strive to hit this goal on a
matter of treating our customers as they want to         the industry event of the year – the 2009 ICE           consistent basis. Self-nominations are welcomed.
be treated. While excellent customer service may         Awards. Awards will be presented to businesses          Visit MyrtleBeachAreaChamber.com and complete
appear to be common sense, it is not nearly common       that deliver extraordinary customer service and         a nomination form by Feb. 6. For sponsorship
enough in today’s marketplace.                           individuals who have raised the bar of hospitality by   information, contact Amie Lee, director of festivals
                                                         putting the needs of their customers at the heart of    & special events, via phone (843) 916-7238 or e-mail
Customer service is especially important to the          service.                                                Amie.Lee@VisitMyrtleBeach.com.
Grand Strand, as our local economy is built upon
the service industry. Whether your business serves       This high-profile event will be held at The Palace      Exceptional service is extremely important in a
tourists, local residents or other businesses, serving   Theatre and will be televised locally. Local media      service economy like ours – help us celebrate those
our customers ensures a robust flow of commerce          celebrities will join business sponsors to present      who do it best. Join us at The Palace Theatre on
throughout the region. It only takes one bad             awards and a post-event party will be held              March 7 as we applaud the best-of-the-best at the
experience to chase a customer to a competitor           immediately following the awards ceremony.              2009 ICE Awards.
(or the next town). On the other hand, a positive
experience can strengthen a customer’s loyalty far       Define extraordinary customer service and then
more than any other strategy or promotion.               take a few minutes to nominate those businesses

                                                                                                                 Brad Dean
                                                                                                                 President & CEO




                                                                                                                                                                        77
             S PE CIAl e Ve nT s Update
                                                                  Grand                    for more information on any of these special events, go to
                                                                                                                                                        strander
                                                                                           MyrtleBeachAreaChamber.com and click on the Special Events icon.




                                                                                                                       MyRTlE BEACh
                                                                                                                       Leadership Forums
                                                                                                                       Myrtle Beach leadership forum
                                                                                                                       When: Thursday, Jan. 15 from 4-7 p.m.
                                                                                                                       Where: The Breakers Resort
                                                                                                                       Farlow Ballroom, 15th Floor
                             Don’t miss your chance to talk about issues important to our area and help educate        Oceanfront at 21st Avenue N., Myrtle Beach
                             the legislators about the significant impact the Grand Strand has on the state’s          cost: Free, benefit of MBACC membership
MyrtleBeachAreaChamber.com




                             economy. Join your Myrtle Beach Area Chamber of Commerce at the Grand Strand              registration deadline: Jan. 12
                             Legislative Reception on Feb.4. The event takes place at the Clarion Hotel Downtown       Register online at MyrtleBeachAreaChamber.com
                             (1615 Gervais St.) in Columbia and runs from 5 to 9 p.m. The reception is an
                             ideal time to emphasize key aspects of the chamber’s agenda from your business            agenda: Meet elected officials from the Myrtle Beach area. Members of the Myrtle
                             perspective, as well as mention legislative issues specific to your company (see Page 6   Beach City Council, Honorable Liz Gilland, Councilman Marion Foxworth, Councilman
                             for the 2009 legislative agenda).                                                         Bob Grabowski and Councilman Brent Schultz have been invited to participate in the
                                                                                                                       moderated Q&A forum from 4-5:30 p.m. Reception follows from 5:30-7 p.m.
                             “The chamber’s mission includes promoting economic development. Therefore we
                             have pledged to get involved in the governmental and political arena in order to          south strand Leadership Forum
                             improve the area’s quality of life,” said Brad Dean, chamber president and CEO.           When: Wednesday, Jan. 21 from 4-7 p.m.
                             “Year after year, the legislative reception has proven to be a successful way for area    Where: Inlet Affairs
                             leaders to communicate important messages to government officials.”                       4024 Highway 17 Business, Murrells Inlet
                                                                                                                       cost: Free, benefit of MBACC membership
                             For more information, contact Amie Lee, director of festivals & special events,           registration deadline: Jan. 19
                             (843) 916-7238 or Amie.Lee@VisitMyrtleBeach.com.                                          Register online at MyrtleBeachAreaChamber.com

                                                                                                                       agenda: Meet elected officials from the Surfside Beach Town Council and
                                                                                                                       Georgetown County Council. Learn about issues the South Strand area is facing and
                                                                                                                       where your elected officials stand. Moderated Q&A forum from 4-5:30 p.m. Reception
                                                                                                                       follows from 5:30-7 p.m.




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PROGRAMS AND SERVICES TO HELP SMALL BUSINESSES GROW AND SUCCEED. PAGE COMPlIMENTS Of DSl MARkETING.
                                                                                                      strander
                                                                                                             TakI n G Care of Business


a neW YeaR In MaRkeTInG
Are you ready?
It’s not unusual for the marketing industry to evolve with the times, but never in   Google’s newly revised algorithm and ranking priority protocol. Translation: search
recent history has so much change occurred in such a short time. And I’m not just    engine marketing is going to be knocked on its ear. With the new algorithm,
talking about the economic recession and the new president.                          search results will be served based on a user’s “behavior” – their search history and
                                                                                     even physical location – rather than on just Google’s ranking. For those businesses
So what am I talking about? Well like any other time, marketing has always been      that practice search engine optimization, the fundamentals will stay the same –




                                                                                                                                                                              MyrtleBeachAreaChamber.com
about going where the people are – sending your message down the right rabbit        but successful results will be based on traffic not rankings. No more quests for first
holes to produce the best results. Since technology is the name of the game, those   page rankings because each user – and each computer – could potentially serve up
rabbit holes move, change and collapse just as quickly as they are created. This     different first page results. Google has brought the focus back to the user, so it’s
makes it extremely difficult for businesses – and even marketing professionals –     vital you give them what they want; videos, user reviews, personalized messages,
to keep their marketing efforts relevant and effective.                              transparent pricing, etc.

In 2009, one of the most significant changes to the marketing landscape will be      Google is not the only change that will shake things up in 2009. Most interactive
                                                                                     marketing outlets are going personalized. Sure you’ve heard of MySpace and
                                                                                     Facebook – but there are other social networking outlets that are pulling some
                                                                                     heavy weight now. LinkedIn and Twitter come to mind. Even Google’s new
                                                                                     algorithm mentioned above will include a weighting on whether or not users
                                                                                     leave reviews or comments about your Web site on Digg, Del.icio.us, and other
                                                                                     “contenting voting” services.

                                                                                     That’s just the beginning. Even e-mail marketing has upped the ante with more
                                                                                     accessible niche e-mail address databases. Instead of pulling numbers from just a
                                                                                     geographical area and range of income, you can pick behavioral aspects like “dog
                                                                                     lover,”“sports enthusiast” and “gamer.” This gives you the ability to market to
                                                                                     groups with the proven behavior of having an interest in your particular product
                                                                                     or service.

                                                                                     And don’t forget that in February 2009, television in the United States is
                                                                                     going digital. After more than half a century, nearly all American analog
                                                                                     TV transmissions will cease. This move will free up a tremendous and quite
                                                                                     valuable chunk of the electromagnetic spectrum for use with new interactive
                                                                                     technologies. Already, companies like Verizon and Google are getting a slew of
                                                                                     new products ready to use that bandwidth. Translation: dramatically increased
                                                                                     wireless network speeds and larger coverage areas. As the explosion of high-
                                                                                     quality mobile devices accelerates, it will be more important than ever that your
                                                                                     Web site looks good (and is user-friendly) on an iPhone or a BlackBerry as well as
                                                                                     a traditional computer screen. ARE yOu READy, see Page 22
                                                                                                                                                                              99
                                                                          Grand
                             MyRTlE BEACh AREA ChAMBER
                             announces spring, summer 2009 festival dates
                             The Myrtle Beach Area Chamber of Commerce announces the 2009 dates for its               The 58th annual Sun Fun
                             Canadian-American Days®, Sun Fun Festival® and Beach, Boogie & BBQ Festival®.            Festival will be held June
                             These free, family friendly festivals add even more fun to the already diverting and     4-8, 2009, throughout the
                             playful destination.                                                                     Myrtle Beach area. The core
                                                                                                                      festival, June 5-6, will take
                             In 2008 alone, Myrtle Beach earned such distinctions as Top 10 Family-Friendly           place at Grand Park across
MyrtleBeachAreaChamber.com




                             Destinations (Weather.com), Top Family Destinations (Ask.com) and Top 10 Places          from The Market Common on
                             for Families to Visit in the U.S. (Yahoo!).                                              the former Myrtle Beach Air
                                                                                                                      Force Base. The festival will
                             “Our peak-season festivals entertain crowds of more than 100,000 with free, top-         feature live entertainment,
                             notch performances and events,” said Brad Dean, MBACC president and CEO.                 Kids Zone, food and arts/
                             “Visitors and locals alike can’t beat the national acts, activities, events, contests    crafts vendors and much more.
                             and spectator competitions – all without digging into their wallets.”                    For more information, visit
                                                                                                                      SunFunFestival.com.
                             The 48th annual canadian-american days will be held March 14-22, 2009,
                             throughout the Myrtle Beach area. The nine-day line-up will feature events,              A popular festival, Sun Fun
                             activities and discounts, including welcome receptions, military band concerts,          draws between 30,000 and
                             athletic tournaments and wildlife and history days. For more information, visit          40,000 attendees. The first Sun
                             CanAmDays.com.                                                                           Fun Festival, held in 1951, was
                                                                                                                      conceived to attract vacationers
                                                                                          Canadian-American           during the period between
                                                                                          Days draws as many          the end of the school year and Celebrities are always a big hit during the Sun Fun Festival.
                                                                                          as 100,000 Canadian         the July 4th holiday. That year,
                                                                                          visitors and snow birds     a handful of regional beauty queens, riding in Nash Ramblers, arrived in Myrtle
                                                                                          from Northern states.       Beach to add some luster to the 14 events that comprised the inaugural festival.
                                                                                          The MBACC introduced
                                                                                          Canada Days in 1961 to      The fourth annual Beach, Boogie & BBQ Festival will be held Sept. 4-5, 2009, at
                                                                                          attract Canadian families   Grand Park across from The Market Common. This Labor Day weekend festival,
                                                                                          during their spring         which draws between 50,000 and 60,000 attendees, will feature the official
                                                                                          school break. The name      barbecue competition of South Carolina, Wheels at the Beach car show, live
                                                                                          was changed in 1963         entertainment and Kids Zone among other events. For more information, visit
                                                                                          to Canadian-American        BeachBoogieBarbequeFestival.com.
                                                                                          Days. It is regarded as
                             The Sun Fun Festival is five days packed full of fun.
                                                                                          the first international     Events and activities for each festival are still unfolding. Check the Web sites for
                                                                                          festival organized in       the most current information. The Myrtle Beach Area Chamber of Commerce
                                                                                          South Carolina.             reserves the right to make changes to festival line-ups without notice.

                 10
                        Grand                               E CO N OM I C Indicators
                                                       ACCOMMODATIONS TA x COLLECTIONS
                                                                                 hORRy COuNTy
                                                                                                                                       strander
                                                                                                                                                           GEORGETOwN COuNTy
                                                                                                                                                                               2007                   2008   KEY




                                                       $2,342,786




                                                                                    $1,346,346
                                                                    $2,658,074




                                                                                                                            $669,689




                                                                                                                                                     $284,645
                                                                                                              $722,542
                                                                                                 $933,300




                                                                                                                                       $267,487




                                                                                                                                                                $117,614




                                                                                                                                                                                                         $56,834
                                                                                                                                                                                            $51,913
                                                                                                                                                                              $91,491
                                                              auG +13.5%                     SEP -30.7%                  OCT -7.3%                auG +6.4%                SEP -22.2%                 OCT +9.5%

                                                       R E S I D E N T I A L CO N S T RU C T I O N PE R M I T S S E P T E M B E R 0 8
                                                       Location                                     Myrtle Beach Unincorporated                         North                   Surfside              Georgetown




                                                                                                                                                                                                                        MyrtleBeachAreaChamber.com
                                                                                                                                                     Myrtle Beach                Beach                  County
                                                       Single Family Units                                  2                     121                      9                       1                      20
                                                       Single Family Units Cost                        $1,456,000             $17,687,279             $2,349,198               $200,000               $5,464,905
                                                       Multi-Family Bldgs.                                  0                      0                       1                       0                       0
                                                       Multi-Family Units                                   0                      0                      25                       0                       0
                                                       Multi-Family Bldgs. Cost                             0                      0                  $5,571,934                   0                       0

                                                       R E S I D E N T I A L CO N S T RU C T I O N PE R M I T S S E P T E M B E R 07
                                                        Location                                    Myrtle Beach Unincorporated                          North                  Surfside              Georgetown
                                                                                                                                                      Myrtle Beach               Beach                  County
                                                        Single Family Units                                 8                      198                     17                      2                      24
                                                        Single Family Units Cost                        $2,262,920             $28,332,124             $4,018,688               $421,910              $6,906,460
                                                        Multi-Family Bldgs.                                 0                       0                       1                      0                       0
Parades and music bring out the Canadians and locals    Multi-Family Units                                  0                       0                      60                      0                       0
during the Canadian-American Days Festival.             Multi-Family Bldgs. Cost                            0                       0                 $13,372,641                  0                       0

                                                       S E P U N E M PLOYM E N T                                                       S E P A D M I S S I O N S TA x
                                                        County                     2007          Rate          2008             Rate      County                       2007                2008              % Change
                                                        Horry                    133,056         4.9% 133,325                   6.9%      Horry                 $759,599                $556,258             -26.8%
                                                        Georgetown                29,680         6.0%        29,728             7.8%      Georgetown            $ 61,920                $ 85,055             -27.2%
                                                       Number of persons in labor force, rate

                                                       SEP GROSS RETAIL SALES                                                          S E P A I R P O RT AC T I V I T Y
                                                        County                      2007                    2008            %Change                                   2007                2008           % Change
                                                        Horry                    $843,289,545 $672,118,686 -20.3%                         Arrivals                 73,150                56,871          -22.25%
 It’s all about barbecue during the annual Beach,
 Boogie & BBQ Festival.                                 Georgetown $124,101,510 $111,954,396                                  -9.8%       Departures                77,366               60,648          -21.61%
                                                       Sources: S.C. Departments of PRT and Revenue, Bureau of Census, S.C. Employment Commission, Horry County Department of Airports
                                                                                                                                                                                                                        11
                                                                                                                                                                                                                         11
                             ICE AwARDS,
                             Continued from Cover Page
                                                                Grand                                                            strander

                             calls you the next day to make sure you’re        sponsorships have been created at $4,999
                             a satisfied customer. Now is your chance          each for this red-carpet extravaganza. Show
                             to say, “thank you” back by nominating an         your support for inspiring customer service
                             individual and/or business for a prestigious      by becoming a sponsor.
                             ICE Award.
                                                                               2009 Myrtle Beach Area ICE Awards
                             Criteria for this year’s individual               sponsorship includes:
                             awards include:                                   1. 16 tickets to the event with VIP seating.
                             1. Going “above and beyond” one’s normal          2. Sponsorship of one award category.
                                job responsibilities in helping customers.        Each sponsor is asked to make three
MyrtleBeachAreaChamber.com




                             2. Improving a process or service to provide         recommendations of category choices.
                                outstanding customer service.                     Each business and individual award in
                             3. Examples of how the individual goes out of        that category will include sponsor logo
                                his/her way to provide good service, seeks        engraved.
                                input into what customers want, or looks       3. Each sponsor gets one person to present
                                for ways to improve service.?                     their award category along with one media
                                                                                  personality.
                             Criteria for this year’s business awards          4. Sponsor name will be included in awards
                             include:                                             ceremony scripting (several mentions).
                             1. Impact the nominee’s responsiveness to         5. Logo included on all promotional materials
                                customers has had on the Grand Strand.            before, during and after event.
                             2. Examples of how the business goes out of       6. Logo placed on chamber’s Web site,
                                their way to provide good service, seeks          MyrtleBeachAreaChamber.com, ICE Awards
                                input into what customers really want,            section (MyrtleBeachICEAwards.com).
                                or looks for ways to improve service to        7. Full page color ad in the program book
                                customers.                                        (8.5x11 inch book, gloss finish and stock
                             3. Improving a process or service to provide         cover).
                                outstanding customer service.                  8. Sponsor logo to appear on screens during
                                                                                  awards ceremony. Will have a stationary
                             To nominate an individual and/or a business,         screen with all sponsor logos and individual
                             go to MyrtleBeachICEAwards.com.                      logos will appear during sponsored award
                             Nomination forms are being accepted                  presentation.
                             through Feb. 6.                                   9. Sponsors will receive full list of attendees
                                                                                  following the event.
                             sponsorship Opportunities
                             With more than 1,200 people expected to
                             attend this prominent event, it is an excellent
                             opportunity to put your business in the
                             star spotlight by becoming a sponsor. As
                             of press date, Myrtle Beach Funeral Home
                             & Crematory is an ICE sponsor. Only 10
                 12
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   sponsorship promotion                               There will be a team filming the event for
   The chamber will garner event publicity in TV,      broadcast post event. The piece will be one hour
   print, radio and Web advertising, including:        long with each sponsor receiving a 30 second
    $55,000                  Total TV Promotional      spot during the broadcast. Sponsor to provide
                             Budget (WPDE TV-          commercial to chamber for inclusion. The event
                             15, WBTW TV-13,           will be broadcasted on WPDE on Saturday,
                             WMBF News)                March 14 at 7 p.m. Plus, the chamber is still
                                                       confirming broadcast opportunities with our
    $4,000                   Total Radio               other media sponsors.
    $11,000                  Total Print (The Sun
                             News, Myrtle Beach        Deadline to purchase a sponsorship is




                                                                                                       MyrtleBeachAreaChamber.com
                             Herald, Alternatives      Jan. 30, 2009.
                             News Magazine,
                             Carolina Forest           For more information on sponsorships or
                             Chronicle, North          event information, contact Amie Lee, director
                             Myrtle Beach Times)       of festivals & special events, at Amie.Lee@
    $70,000                  Value of Promotion        VisitMyrtleBeach.com or (843) 916-7238.
                             Purchased/Received
                             by Chamber for Event

   Each sponsor will be included in 30 second
   commercials on each of the three stations listed,
   beginning Jan. 5, 2009. Sponsors will be rotated
   to receive premium recognition in commercials.




                                                                                                    13
                                                                                                     13
                             ChANGES TO ADA
                             may prompt employee claims
                                                               Grand                                                                                   strander
                                                                                                                   • Review all employment guidelines with respect to the new ADA amendments;
                                                                                                                   • Review and revise all job descriptions, as necessary. If a job description does not
                                                                                                                     clearly address the essential responsibilities of a particular job, employers may
                                                                                                                     find the job description problematic when determining whether an impaired
                             by Brad Dean, MBACC president & CEO
                                                                                                                     individual can meet the job requirements;
                             In September 2008, several amendments to the Americans with Disabilities Act          • Make sure all management employees and supervisory employees are well-
                             (ADA) were passed by Congress and signed into law by President Bush. These              educated on hiring guidelines, confidentiality standards and handling of
                             amendments are broad and far-reaching, representing the most significant changes        potential disability claims;
                             to ADA since its passage in 1990. These amendments, which took effect Jan. 1, 2009,   • Ensure systematic controls are in place to protect medical information from being
                             directly impact local employers in various ways. Businesses should be aware of          mishandled or misused.
                             these changes and take appropriate action.
                                                                                                                   One example of how the new guidelines might impact a local employer stems
                             Per the ADA, the definition of disability will be construed in favor of broad         from the changes to the laws and “record of claim.” If an employee had a worker’s
MyrtleBeachAreaChamber.com




                             coverage of individuals under this Act. In past years, some courts applied a          compensation claim that lasted at least six months, and the employer makes an
                             relatively narrow interpretation of the ADA regulations, but the scope of this        employment decision based upon that claim, the employee may bring a “record of
                             legislation has been expanded considerably. Applicants or employees may bring         claim” under the new ADA guidelines, and the employer could be at fault.
                             disability claims against employers for discriminating against them or failing
                             to accommodate them based on (a) a current physical or mental impairment              Due to the broadened scope of the ADA guidelines, many experts believe there
                             or (b) a record of having such an impairment or being regarded as having an           could be a significant increase in the number of disability-related claims against
                             impairment. The legal standards used to bring these types of claims have been         employers. Employers should take the necessary precautions to protect themselves
                             loosened with the passage of the most recent amendments, making it easier for         and their businesses. More information is available on the U.S. Equal Employment
                             individuals to win claims against employers.                                          Opportunity Commission’s Web site – EEOC.gov. For specific guidelines and
                                                                                                                   suggestions, contact an attorney or human resources specialist.
                             A key premise within the ADA is whether employers have complied with their
                             obligations under the law. To protect themselves, employers should:



                             ChAMBER Access
                             Chamber Access gains you entry to all your member benefits – it’s your total
                             access pass to the chamber. This informative orientation program is for new
                             chamber members, new employees at chamber member businesses, and
                             longstanding members that need an update on all their benefits. Here’s your
                             chance to meet chamber staff, introduce your business/organization, and
                             familiarize yourself with the many benefits your chamber has to offer. Join us at
                             the Jan. 27 gathering and discover the key to getting the most out of chamber
                             membership. The following members attended the November member
                             orientation reception:

                             (Back, L to R) Doug Jones, SportsZone; Kristen Askey, Ocean Resorts;
                             Susan Kenny, BB&T; Samantha Slapnik, Liberty Tax Service; Carleton Whilden,
                             MC Sound, Light & Video Inc.; Debbie Van Blarcum, SportsZone
                             (Front, L to R) Jacque Hill, Atlantic Bank & Trust; Danielle Furman, Orenda
                             International, LLC; Tanya Jones, Keep On Wagging! Angel Jackson, BI-LO;
                             Ron Hess, BI-LO; Kristel Armstrong, BI-LO                                                    Thanks to BlueCross BlueShield of South Carolina for providing
                                                                                                                          refreshments for Chamber Access.
                 14
BRANT
BRANhAM
                  Grand                                                                                strander
                                                                                                                                                       PR Hotspot

                                                         COME jOIN uS:              Myrtle Beach Area CVB
elected to second term as                                connects with social media sites
board chairman                                           by kimberly Miles, public relations manager
Commercial real estate appraiser Brant Branham           Journalists usage of online newsrooms, blogs, RSS         account to view the page, but if you want to see any
has been elected chairman of the Myrtle Beach            feeds and social media continues to be more extensive     updates, you can add it to your RSS Feed or MyYahoo
Area Chamber of Commerce board of directors for          than believed by PR professionals, indicates the          page or create an account.
a second straight year. Branham will continue as         2008 Journalist Survey on Media Relations Practices
chairman for the 2009-2010 fiscal year.                  Executive Summary.* In fact, more than 75 percent         youTube (video sharing): Go to youtube.com/
                                                         of journalists use social media to research stories,      visitmyrtlebeach and see all the latest Myrtle Beach




                                                                                                                                                                          MyrtleBeachAreaChamber.com
Branham is an appraiser and consultant with              compared with about 67 percent last year and more         videos as well as some our favorites others have
E. F. Hucks and Associates Inc. He relocated from        than 53 percent now say they visit a social media site    submitted. You can also subscribe to the video page
Columbia, S.C., in 1991 shortly after the business       like Facebook or YouTube at least once a month. For       yourself when additional videos are added or become
formed.                                                  consumers, social media is used by 1.3 billion Internet   a friend.
                                                         users and growing daily. The Myrtle Beach CVB has
Branham earned a bachelor of arts degree in              now taken a proactive step to participate in the          Print Publicity Values
government and international studies from the            following social media sites for consumers, partners,     november 2008
University of South Carolina in 1983.                    and the media: Twitter, Facebook, Flickr, and YouTube.    Print Articles: 127
                                                         The question is ”Are you following?”                      Total Circulation: 11,353,642
A native of Lake City, S.C., Branham lives in Murrells                                                             Publicity Value: $269,263
Inlet with his wife Beth and two daughters.              how to follow and support Myrtle Beach on:
                                                                                                                   year to Date Print and Some Online Coverage
                                                         facebook (social networking): Go online to                Ad Value for Myrtle Beach Travel News:
                                                         facebook.com. If you don’t have an account, create one    $13,406,595
                                                         for your business or yourself. Then in the search bar
                                                         type in “Myrtle Beach Area Convention and Visitors        Have a question on how to create your own
                                                         Bureau.” Add the Myrtle Beach CVB as your friend.         social media site or follow the Myrtle Beach CVB
                                                                                                                   on social media? You can reach kimberly miles
                                                         Twitter (micro blogging): You can directly link           at Kimberly.Miles@VisitMyrtleBeach.com or
                                                         to the Myrtle Beach CVB site on Twitter at                (843) 916-7218 or.
                                                         twitter.com/mymyrtlebeach. You can follow those
                                                         updates by creating your own Twitter site or by           *Study conducted by Bulldog Reporter and TEKgroup
                                                         subscribing to the RSS feed at the bottom of the page.    International.
                                                         The Twitter page is updated daily (almost like breaking
                                                         news alerts) so you will get the latest Myrtle Beach
                                                         travel news information.

                                                         flickr (photo sharing): You can also directly
                                                         link to the Myrtle Beach Flickr page at flickr.com/
                                                         visitmyrtlebeach. You don’t need to have a free
                                                                                                                                                                          15
                                                                                                                                                                           15
                             CO - O P Corner
                                                               Grand                                                                               strander

                             CO-OP ADS
                                                                                                                MAGAzINE ADVERTISING CO - OP
                                                                                                                AAA home & Away & journeys Magazines – May/june 2009


                             save money                                                                         AAA Home & Away is the official member publication for nine AAA clubs sent to more
                                                                                                                than 1.3 million households (and more than 3 million readers) every other month.
                                                                                                                Geographic Target: Columbus, OH, Cincinnati , OH and
                             The Myrtle Beach Area Chamber of Commerce is proud to offer its members            Lexington, KY, 875,000
                             a diverse mix of cooperative advertising options through spring 2009.              Ad Size: 3.75x 2.3125 inches                Material Deadline: 02/06/2009

                             The advertising co-ops provide an opportunity to take advantage of                 Ad Cost: $4,390, eight spots available
MyrtleBeachAreaChamber.com




                             negotiated discounted rates in order to stretch ad budgets. The range of
                             co-ops available include a variety of online promotions, e-mail blasts,            INTERACTIVE CO - OP
                             magazine and newspaper insert choices. Also, the chamber will provide              Charlotte.com – March 2009
                             online creative support if needed by participants.
                                                                                                                Charlotte.com is the online version of the Charlotte daily newspaper,
                             To learn more about these exciting opportunities and to find the right fit for     The Charlotte Observer. This campaign will incorporate run of site, home page,
                             your marketing program, contact Lynne Boykin, Brandon Advertising and              lifestyle, news and travel banner advertisements.
                             Public Relations, at (843) 916-2000 or lboykin@brandonadvertising.com.             Geographic Target: Charlotte, NC drive market
                             For a complete list of co-ops, go to MyrtleBeachAreaChamber.com and                added Value: 112,560 impressions per participant. Click-thru to advertiser
                             click on Marketing Strategies.                                                     Web site or landing page.
                                                                                                                Ad Size: 160x600 and 300x250 pixels banner             Material Deadline:
                             Space is limited for each opportunity and will be filled on a first-come, first-   advertisements                                         02/03/2009
                             served basis. to secure the discounted rates, each co-op must sell out in order
                                                                                                                Ad Cost: $1,260, five spots available
                             for it to run.

                             Note: In order to participate, members must contribute $1 per rented               NEwSPAPER INSERT CO - OP
                             room night for lodging members or a 1 percent “marketing fee” or a                 Great Vacations Getaways – Spring 2009
                             nonparticipating advertising cost for activities and dining members.
                                                                                                                Four-color newspaper insert contains information on weekend getaways and
                                                                                                                mini-vacations and is published twice a year. It reaches 77% of adults ages
                                                                                                                25-44 in the top 50 markets.
                                                                                                                Geographic Target: NY, NJ, GA, MD, MA, NC, OH, MI, PA, CT, VA, DC,
                                                                                                                Canada, 2,200,000
                                                                                                                Ad Size: 5x2 inches                                    Material Deadline:
                                                                                                                                                                       02/06/2009
                                                                                                                Ad Cost: $3,400, 15 spots available




                 16
                 Grand                                                                          strander

BROChuRE
RACk Display and                                  GOODWILL GReeTeRs
Distribution Service
                                                  Chamber ambassadors are outgoing, dependable         attending the monthly ambassador meetings,
Myrtle Beach Area Chamber of                      individuals who believe in and support the efforts   your business is kept current on what is going
Commerce’s brochure rack service is               of the Myrtle Beach Area Chamber of Commerce.        on within the chamber and community.
offered free of charge to activities and dining   Ambassadors are volunteers who act as the
participants in the chamber’s Marketing           official goodwill greeters between the chamber       As an added bonus, you and your company are




                                                                                                                                                               MyrtleBeachAreaChamber.com
Destination Program. These beautifully            and our current and prospective members. Their       eligible for monthly and yearly award recognition.
crafted wood brochure racks save space            responsibilities include one-on-one visitations
while allowing your guests easy access to         with chamber businesses, event networking            DO YOu HaVe WHaT IT Takes?
literature. The display racks exhibit brochures   and support of various chamber projects.             If you meet the criteria mentioned above and are
in an orderly and attractive manner. Clear                                                             interested in becoming a chamber ambassador,
Plexiglas front protects literature while         why BECOME A ChAMBER AMBASSADOR?                     contact Pat Creed, membership programs manager,
offering full visibility. The racks come in two   As an ambassador, you will gain business exposure    at (843) 916-7225 or Pat.Creed@VisitMyrtleBeach.com.
styles: wall mounted or floor standing.           by being the first to meet chamber members           You also can go to MyrtleBeachAreaChamber.com,
                                                  and put your company’s name in the forefront.        click on Member Resources and complete an
Complimentary Brochure                            By volunteering at chamber events and                online application.
Distribution service
Myrtle Beach Area Chamber of Commerce will
• Install Racks
                                                                        AMBASSADOR Of ThE MONTh
• Refill Racks
Only brochures of activities and dining members
participating in the Marketing Destination
Program will be placed in the racks. This will
assist the chamber in growing the program and
collecting additional out-of-market advertising
dollars to promote the Myrtle Beach area.

learn More: Scott Head, advertising
sales manager, (843) 916-7277 or
Scott.Head@VisitMyrtleBeach.com or
                                                                  Congratulations to Radha Herring         Applause to David Powers with
go to MyrtleBeachAreaChamber.com
                                                                  with Watermark Real Estate Group,        Ocean Breeze Awnings & More,
and click on Marketing Strategies                                 who earned Ambassador of the             who earned the second highest
                                                                  Month for November. Herring              total points for November. Powers
                                                                  is serving her second year as an         is serving his first year as an
                                                                  ambassador.                              ambassador.


                                                                                                                                                              1717
                             GROuP TOuRs bring future business
                                                                Grand                                                                                   strander
                             Drive down U.S. 17 Bypass any day of the week and          a successful group function. “The Myrtle Beach            gives us a wonderful opportunity to promote Myrtle
                             you’re bound to see at least one motor coach. With a       Area Convention and Visitors Bureau offers FAMs           Beach as a premier destination and to increase off-
                             few thousand motor coach tours visiting the area each      throughout the year for travel planners,” Haines          season tourism.”
                             year, these long passenger buses make cash registers       explained. “A successful pre-planning tour will
                             ring for many local businesses. According to studies       bring in future business down the road.”                  As an incentive for future travel to Myrtle Beach,
                             recently completed by researchers at The George                                                                      more than 1,500 group tour travelers shared the
                             Washington University and Dunham and Associates,           While the visiting group’s itinerary usually is           holiday spirit and were treated to food, entertainment
                             one overnight visit by a motor coach group can             complimentary thanks to the attractions, lodging,         and gifts. The groups originate from Michigan,
                             contribute from $5,000 to more than $13,000 to a           dining and other services participating in the tour,      Tennessee, Florida, Virginia, Georgia, North Carolina
                             local destination’s economy. Those dollars are spent on    the likelihood of repeat businesses is extremely high.    and South Carolina.
                             lodging, meals, admissions, fees, shopping, souvenirs,
MyrtleBeachAreaChamber.com




                             services and local taxes.                                  “The hotel that compensated the FAM usually gets          The American Bus Association has named the sixth
                                                                                        the group’s business when they return,” Haines            annual Motorcoach Festival as one of the Top 100
                             Realizing the economic impact that group travel has        explained. “So it pays for members to participate         Events in North America for 2009. The designation,
                             on the area, the Myrtle Beach Area Convention and          in these familiarization tours.”                          which was made by an elite tourism industry selection
                             Visitors Bureau aggressively pursues this market. The                                                                committee, indicates that the Motorcoach Festival
                             CVB recently hosted the Good News Travels Group            Haines noted that already two groups from the             offers excellent entertainment value to tour groups.
                             Leader FAM (familiarization tour) and the annual           Good News Travels tour have booked for 2009.
                             Motorcoach Festival.                                                                                                 “The real news here is that the Motorcoach Festival
                                                                                        The sixth annual Motorcoach Festival was held in          has been recognized as a potential magnet for tourism
                             Group Good News Travels is a specialist in group           early December at the Alabama Theatre. The event          dollars at a time when re-energizing domestic tourism
                             travel. They work closely with CVBs and group leaders      was sponsored by the Myrtle Beach Area CVB and            is so important to our spirit and our economy,” said
                             of professional, student, church, sports, alumni,          the Coastal Network Cooperative, a local entity           Peter Pantuso, ABA’s president and CEO. “The honor
                             family, bank, and other groups in designing innovative     promoting group travel.                                   gives the Myrtle Beach area an important boost in
                             and educational tours.                                                                                               visibility among professional tour planners.”
                                                                                        “Group tours are vital to Myrtle Beach’s visitor base,”
                             According to Sandy Haines, CVB group sales manager,        said Danna Lilly, CMP, director of sales for the Myrtle
                             hosting a familiarization tour is the ticket to planning   Beach Area CVB. “The annual Motorcoach Festival




                                                                                        WHeRe in the world is the CVB?
                                                                                        Travel Itinerary for Trade Shows
                                                                                        Jan 7-12       American Bus Association                                  Charlotte, NC
                                                                                        Jan 22         S.C. Society of Association Executives                    Columbia, SC
                                                                                        Jan 27-30      Religious Conference Management Association               Grand Rapids, MI

                                                                                                    Seven groups representing 3,315 attendees are scheduled for service in January.

                 18
              Grand                                                                                strander
                                                                                                    strander
                                                                                                                                     Bu S I N E S S Bulletin
  ON ThE wEB                      offers free workshops to assist    work. The Telly Awards is a         sHaRe YOuR neWs                 advertise in the
AvidCast Inc. announced
                                  with business development. In      national competition honoring
                                                                                                        Business Bulletin recognizes     Grand strander
                                  partnership with Service Corps     video, film and multimedia.
the launch of the following                                                                             members’ business news,
                                  of Retired Executives (SCORE),     LHWH was honored with                                               In tough economic times,
two chamber member                                                                                      including new employees,
                                  the center’s workshop topics       three bronze Tellys for a series                                    businesses need to trim their
Web sites. Ichiro’s Japanese                                                                            staff promotions, relocations
                                  will include: How to buy or sell   of television commercials                                           budgets. They are faced with
Steakhouse & Sushi is online at                                                                         and expansions, awards, class
                                  a business; How to really start    created for McLeod Health in                                        how to promote their business
ichirosjapanesesteakhouse.com                                                                           and convention attendance,
                                  your own business; How to          Florence; two bronze Tellys                                         for less money. One way to do
and PDQ Billing Services can                                                                            new Web sites, and year-end
                                  survive a recession; Marketing     for two television commercials                                      that is to advertise in the Grand
be seen on the Web at                                                                                   accomplishments for top real
                                  for a recession and more.          for HTC; and one bronze Telly                                       Strander.
pdqbillingservices.com.                                                                                 estate producers/sales. Send
                                                                     for a sales video for Ocean
                                                                                                        updates (under 75 words) by




                                                                                                                                                                             MyrtleBeachAreaChamber.com
                                   whEElING & DEAlING                Keyes, a community of villas                                        This membership newsletter
 INSIDE TRACkS                                                                                          the 5th of each month to Kori.
                                  Collins + Company                  and townhomes in North                                              is an extremely effective and
CENTURY 21 Boling &                                                                                     Hippe@VisitMyrtleBeach.com,
                                  Advertising/Public Relations       Myrtle Beach. LHWH won                                              highly affordable business
Associates announced the                                                                                fax – (843) 626-0009. Due
                                  has been selected to handle        a 2008 WebAward from the                                            tool for communication. Each
addition of the Advantage                                                                               to limited space, Business
                                  branding, marketing and            Web Marketing Association.                                          month, as the chamber’s only
team to their company.                                                                                  Bulletin does not include
                                  communications for Brunswick       LHWH was honored for                                                print newsletter, the Grand
Joining CENTURY 21 Boling                                                                               photos or nonprofit
                                  Electric Membership                outstanding achievement                                             Strander is mailed directly to
& Associates are Gene and                                                                               fundraising activities.
                                  Cooperative. Initial projects      in Web site development                                             more than 2,600 key contacts
Monica Carter, Tanya                                                 for Destination McLeod,
                                  will include rebranding,                                                                               within member businesses as
Connie, Sharon Garrell                                               a computer-based training
                                  print and interactive.                                                                                 well as elected officials.
and Teressa Carter, from                                             program for new nurses
Advantage Real Estate.                                               hired by McLeod Health.
                                   ChEERS                                                                                                Prices start as low as $200 per
Advantage Real Estate has                                            The WebAwards is an annual                                          ad. And the good news is that
been a strong company in          LHWH Advertising and Public        Web site award competition                                          our advertising prices will not
the market since 1990, when       Relations recently won several     honoring the best Web sites                                         increase for 2009.
Gene and his sister, Teressa,     creative awards. LHWH won          in 96 industries. LHWH won
started the business.             a Silver Adrian award for          a Wallie Award from the                                             To learn more about Grand
                                  Destination Cinema IMAx            Carolinas Healthcare and                                            Strander advertising, visit
Coldwell Banker Chicora Real      3D Theatre billboard and a         Public Relations Marketing                                          MyrtleBeachAreaChamber.com
Estate welcomed two new           Bronze award for a print series    Society (CHPRMS). The                                               and click on Grand Strander
agents: Fred kane has joined      designed for Wilmington/           Wallie Awards are given                                             at the top of the page or
the Carolina Forest office        Cape Fear Coast CVB,               annually to recognize                                               contact Scott Head, advertising
team, and Lamar Holliman          Carolina Beach. The Adrian         excellence in health care public                                    sales manager, Scott.Head@
is the newest member of           Awards is an international         relations and marketing.                                            VisitMyrtleBeach.com or
the Briarcliffe office.           competition honoring creative      LHWH won the Silver                                                 (843) 916-7277.
                                  brilliance and best practices in   Wallie Award for its mixed
 EXPANSION                        hospitality, travel and tourism    media campaign for McLeod
                                  related marketing. LHWH            Health’s Urgent Care Center.
Horry-Georgetown Technical
                                  won six Telly Awards during
College, Continuing Education
                                  the 29th Annual awards
Division has opened an
                                  ceremony for multimedia
Entrepreneur Center that
                                                                                                                                                                             19
                                                                                                                                                                              19
                             wE lCOM E New Members
                                                                     Grand                                                                                        strander
                             always In Touch Massage            fitness One on One, Inc.-     long Bay Professional          Rent-A-Center                     statewide Insurance            The Veterans’ Voice
                             Massage Therapy                    Professional Personal         Services, Inc.                 Sales and Rental Purchase         Group, Inc.                    Newspapers
                             Jim Schmidt                        Training services             Computer-Sales/Service/        Anthony Bosley                    Insurance                      Hugh Robinson
                             520 Hwy. 17, Unit C                Health-Clubs                  Networks                       4036 River Oaks Dr., Ste. B2-B4   Tim Baxley                     713 Raleigh Trail
                             Surfside Beach, SC 29575           Herb MacDonald                Mary Jeffcoat                  Myrtle Beach, SC 29579            3064-B Dick Pond Rd.           Murrells Inlet, SC 29576
                             (843) 213-1265                     204 75th Ave. N. (in Sand’s   3751 Grisson Pkwy., Ste. 201   (843) 903-3194                    Myrtle Beach, SC 29588         (843) 251-4954
                                                                Health Club)                  (Beach First Center)           rentacenter.com                   (843) 293-9888                 theveteransvoice.com
                             Captain Smiley Charters            Myrtle Beach, SC 29572        Myrtle Beach, SC 29577                                           (888) 575-1144
                             Fishing-Guides                     (843) 449-6486                (843) 315-2500                 Rent-A-Center                     StatewideGroup.com             Thuro Clean Carpet
                             Patrick Kelly                      fitnessoneonone.com                                          Sales and Rental Purchase                                        and upholstory
                             4495 Mineola Ave.                                                MC Sound, light &              Raymond Baker                     surfside Granite               Carpet-Rug/Upholstery Cleaner
                             Little River, SC 29566             funSunStudio, llC             Video, Inc.                    4505 Socastee Blvd., Ste. H & I   Tile/Marble                    Robert Dowd
MyrtleBeachAreaChamber.com




                             (843) 361-7445                     Web Page-Design/Marketing     Audio-Visual Equipment         Myrtle Beach, SC 29588            Corey Gordon                   4540 Homeplace Cir.
                             captainsmileyfishingcharters.com   Brewster Buck                 Carleton Whilden               (843) 293-2847                    309 Sandy Lane                 Myrtle Beach, SC 29588
                                                                131 Library Lane              335 Cameron Circle, Ste. #1    rentacenter.com                   Surfside Beach, SC 29575       (843) 903-6895
                             Chichester home Care, llC          Pawleys Island, SC 29585      Myrtle Beach, SC 29579                                           (843) 238-1260
                             Landscape-Contractors              (843) 314-4570                (843) 236-2196                 Rent-A-Center                                                    Weddings to Go
                             Vaughn Chichester                  funsunstudio.com              mcsoundlightandvideo.com       Sales and Rental Purchase         Tech Service, Inc. -           Wedding Chapels
                             1727 Bridgewater                                                                                Jason Davis                       heating & Cooling              Ed Curtice
                             Conway, SC 29526                   hobby Software                Myrtlewood Villas              1319 N. Kings Hwy.                Air Conditioning & Heating     4436 Laoy Banks Lane, A-1
                             (843) 254-1460                     Computer-Products/Services    Vacation Rentals & Beach       Myrtle Beach, SC 29577            Tracy Davis                    Murrells Inlet, SC 29576
                                                                Dawn Owens                    Homes                          (843) 448-5131                    2617 Schoffner Rd., Ste. C     (843) 902-5252
                             Coalesce                           PO Box 32157                  Jim Shepely                    rentacenter.com                   Conway, SC 29526
                             Internet-Marketing                 Myrtle Beach, SC 29588        1410 48th Ave. Ext. N.                                           (843) 488-2121                 Xl Communities
                             Tracy Floyd                        (843) 655-3458                Myrtle Beach, SC 29577         Robert Vitorre                                                   Web Development
                             1012 16th Ave. NW                  hobbysoftware.net             (843) 913-4437                 fine Clothing                     The Learning station           Kevin McCalleem
                             Surfside Beach, SC 29575                                         (888) 297-6200                 Clothing-Men                      Children’s-Programs            3741 Block House Way, #721
                             (843) 446-2779                     lapels Dry Cleaning           MyrtlewoodVillas.com           Robert Harbin                     Donna Jensen                   Myrtle Beach, SC 29577
                             coalescedesign.com                 Drycleaners/Laundry                                          1019 4th Ave., #211               690 Singleton Ridge Rd.        (888) 333-2403
                                                                Rachelle Chastain             North Beach Plantation         Conway, SC 29526                  Conway, SC 29526               xLCommunities.com
                             Easy Card Services -               6613 N. Kings Hwy., Ste. B    Vacation Rentals & Beach       (843) 333-5000                    (843) 349-0108
                             Chase Paymentech                   Myrtle Beach, SC 29572        Homes                          (800) 694-7957                    thelearningstation.org
                             Credit Card Services               (843) 712-2682                Leslie Styles
                             Jennifer Low                                                     719 N. Beach Blvd.             seaside Furniture                 The spa at
                             PO Box 50214                       lapels Dry Cleaning           North Myrtle Beach, SC 29582   Discounters                       North Beach, llC
                             Myrtle Beach, SC 29579             Drycleaners/Laundry           (843) 946-9018                 Furniture-Dealers                 Salon-Day Spas
                             (843) 457-7490                     Rachelle Chastain             (800) 615-3598                 Shannon Ellis                     Tammy Pahel
                             (800) 823-4541                     4030-4 River Oaks Dr.         northbeachplantation.com       PO Box 70520                      719 N. Beach Blvd.
                             EasyCardService.com                Myrtle Beach, SC 29579                                       Myrtle Beach, SC 29572            North Myrtle Beach, SC 29582
                                                                (843) 712-2682                oic, inc. (Office Innovation   (843) 839-9009                    (843) 651-8188
                                                                                              Concepts, Inc.)                SeasideDiscountFurniture.com      northbeachplantation.com
                                                                                              Web Development
                                                                                              Todd Hensley
                                                                                              9506 Hwy. 707, Ste. #6
                                                                                              Myrtle Beach, SC 29588
                                                                                              (843) 272-6622
                 20                                                                           oici.net
                 Grand                                Wells Fargo–The Millen Team, Turner, Padget,
                                                                                                   strander
                                                                                                                                        g s SCE N E

                                                      Graham and Laney P.A., and Native Sons.

                                                      The gsSCENE has created a committee working to
                                                      organize this event. Headed up by O’Neil McCoy,
                                                      gsSCENE member the committee has already secured
                                                      several sponsorships, a great location and awesome
                                                      food. At Shuckin’ on the Strand the attendees can
                                                      purchase buckets of oysters or they can enjoy food
                                                      from a hot buffet. Worried it might be cold? Hot Fish
                                                      Club has it covered with a fire pit and outside heaters




                                                                                                                                                                MyrtleBeachAreaChamber.com
                                                      to keep everyone warm. And don’t forget about
                                                      entertainment, the committee is working on getting
                                                      several bands to play throughout the event and into
                                                      the evening.

 by Blakely jenkins, education and small              Shuckin’ on the Strand
                                                      T-shirts also can be
 business programs manager, gsSCENE liaison
                                                      purchased at the event.         uPCOMING gsSCENE EVENTS
 Oyster season has arrived and gsSCENE will be        Register at gsSCENE.com.        (Register at gsSCENE.com)
 celebrating with their Inaugural Oyster Roast,       Prices are free for members                                         jan 21
 “Shuckin’ on the Strand.” The event will be held     and $20 for nonmembers.
                                                                                                                Wine Seminar – “Cause and Effect”
 Feb. 7 from 1-6 p.m. at Hot Fish Club in Murrell’s   This is an event you won’t               6:30-8 p.m.
                                                                                                                at WaterScapes Restaurant in the Marina Inn
 Inlet. Shuckin’ on the Strand is presented by FSA–   want to miss!
 Full Steam Ahead and sponsored by Hot Fish Club,                                                                         jan 24
                                                                                                                Community Service Project
                                                                                               9 a.m.-4 p.m.
                                                                                                                Angel Food Ministries

                                                                                                                          jan 27
                                                                                                                Educational Breakfast – “Retirement Planning”
                                                                                               8:30-10 a.m.
                                                                                                                at New York Life Building

Boling & Associates, Inc.                                                                                                  Feb 7
                                                                                                                Shuckin’ on the Strand Oyster Roast at Hot
                                                                                                                Fish Club. Presented by FSA–Full Steam Ahead.
                                                                                               1-6 p.m.         Sponsored by Hot Fish Club, Wells Fargo–
                                                                                                                The Millen Team, Turner, Padget, Graham &
                                                                                                                Laney P.A. and Native Sons




                                                                                                                                                                21
                                                                                                                                                                 21
                                                               Grand                                                                              strander

                             Gs LIVInG                                                                            CAN-AM EXPO
                             deadline extended to Jan. 16                                                         applications due Feb. 13
                                                                                                                  The Canadian-American Days Kickoff Celebration & Expo will be held at the
                             Did the December Grand Strand Living ad deadline get lost in the holiday             Myrtle Beach Convention Center on Monday, March 16, 2009. The event is free
                             chaos? Don’t worry, we’ve extended the deadine until Jan. 16 so you can start        and open to the public.
                             off the new year right by reserving your ad spot in the area’s official relocation
                             guide. This community magazine reaches a targeted audience of prospective            The Can-Am Days Expo offers Myrtle Beach Area Chamber of Commerce
                             new residents and businesses at the right time – as they are making important        members a cost-effective way to promote your business to locals, snowbirds and
MyrtleBeachAreaChamber.com




                             decisions regarding products and services.                                           Canadian visitors. Only businesses that will provide an applicable discount or
                                                                                                                  incentive redeemable for the month of March 2009 will be allowed to participate
                             Important Dates                                                                      in the event.
                             In order to be listed in the 2009 Grand Strand Living, new memberships must be
                             in by Jan. 15, 2009.                                                                 For $50, you’ll receive an 8-foot table where you can exhibit your products
                             Ad sales close: Jan. 16, 2009                                                        and services. Registration deadline is Feb. 13. Download an application at
                             Payment due: Jan. 19, 2009, or ad space will be cancelled.                           CanAmDays.com. For sponsorship opportunities, contact Julie Sluss, manager of
                             Ad materials due: Jan. 30, 2009, by 2 p.m.                                           festivals & special events, at (843) 913.7221 or Julie.Sluss@VisitMyrtleBeach.com.

                             learn More: Scott Head, advertising sales manager, Scott.Head@

                                                                                                                  MyRTlE BEACh
                             VisitMyrtleBeach.com, (843) 916-7277 or MyrtleBeachAreaChamber.com


                                                                                                                  ChAMBER MAIl
                             Grand Strand Living is published by your Myrtle Beach Area Chamber of
                             Commerce.

                                                                                                                  Chamber Mail is a unique program exclusively for Myrtle Beach Area Chamber
                             ARE yOu READy,                                                                       of Commerce members. Through this program, brochures are inserted in
                             Continued from Page 9                                                                individually mailed envelopes distributed to all Official Myrtle Beach Vacation
                             Let’s go one step further. The new breed of GPS and broadband enabled cell           Guide® inquiries.
                             phones like the iPhone and the Google Android make it possible for businesses
                             to serve up content – deals, ads, locations, maps, etc. – in relation to the cell    Chamber Mail is a turnkey program that saves members both time and money.
                             phone user’s physical location. Think of it like running a PPC campaign, but         Services include: destination envelope, insert printing, shipping, postage,
                             instead of being based on keywords, your bidding on geographical areas.              insertion, labeling, handling and mailing.

                             Marketing is evolving, so hold on to your marketing plans. This year is going to     Chamber Mail is administered by Visit Media.
                             be a wild ride. Are you ready?
                                                                                                                  learn More: MyrtleBeachAreaChamber.com, click on Marketing Strategies, or
                             Editor’s Note: Article courtesy of DSL Marketing. For all marketing questions,       contact Stephen Greene, Visit Media, VisitMedia@sc.rr.com or (843) 655-4331
                             please visit AskDSLMarketing.com.


                 22
                  Grand
MEMBER ANNIVERSARIES
                                                                                                       strander
What’s the secret to long-term success in the Myrtle Beach area business community? Establishing lasting and personal relationships with other
professionals. What’s the most effective way to do that? Membership in the Myrtle Beach Area Chamber of Commerce. Congratulations to the
following companies celebrating membership anniversaries in January 2009.

 34 Years                                  12 Years                               3 Years
                                                                                  Canterbury Apartment Homes                     Republic Ice Cream, LLC
 Franklin Smith O.D.                       Wendy’s - NMB
                                                                                  Connolly Coastal Capital, LLC                  Sauls Law Firm, LLC
 Westgate Myrtle Beach Oceanfront Resort   Wendy’s - Murrells Inlet
                                                                                  East Coast Hospitality                         Shepherd Care Hospice
                                           Wendy’s - 10th Ave. N.
                                                                                  Edible Arrangements                            South Atlantic Bank
 30 Years                                  Wendy’s - 3201 N. Kings Hwy.
                                                                                  Ka-Nol Insurance Services                      Thompson Construction Group
 Bermuda Sands                             Wendy’s - 2401 S. Kings Hwy.
                                                                                  Key Architecture                               The Wacky Rabbit
 25 Years                                  11 Years                               Media Services




                                                                                                                                                               MyrtleBeachAreaChamber.com
 Edward Jones Investments - Eric Long      Olsten Staffing Services               Seaside Wedding Chapel
                                                                                  Sperry Van Ness / Tradd Commercial
 23 Years                                  9 Years                                Wallace Success International
 Condo-World of the Grand Strand           Etcetera, Inc.
                                           Grand Strand New Home Guide            2 Years
 22 Years                                                                         Blue Collar Fund & Management
 Oceanfront Vacation Rentals, Inc.         8 Years                                The Center Project
                                           C&C Moving Service                     Glen Davis Golf Schools
 17 Years                                  Derrick Associates                     Jackson Hewitt Tax Service - Hwy. 501
 NHC Health Care/Garden City, LLC          Wells Fargo Financial - Conway         Tilghman Beach & Golf Resort, LLC
                                           Wells Fargo Financial - Myrtle Beach
 16 Years                                                                         1 Year
 Carter Architecture, Inc.                 7 Years                                Beall Real Estate Group
 The Hammock Shops                         FinancialNsights, Inc.                 Carolina Forest Imaging Center, LLC
                                           The Pearl Golf Links                   Carolina Shores Real Estate, LLC
 15 Years                                  Phantom Fireworks                      DeFalco’s Automotive & Towing
 Holiday Inn Express                                                              Eastern Data, Inc.
 Lowcountry Companion                      6 Years                                Estilos Photography, LLC
                                           Horry Electric Cooperative, Inc.       Fiesta del Burro Loco
 14 Years                                  Inlet Point Plantation                 Fish Hook Charters
 Christian Mission, Inc.                                                          Freedom Mortgage Corporation
 Elite Lighting Company                    5 Years                                General Wholesale Distributors, LLC
 Thomas W. Jones                           Community Assistance Center/           Grand Strand Technology Council, Inc.
                                              Helping Hand of Myrtle Beach        Griswold Special Care of Myrtle Beach and
 13 Years                                  Oliver & Associates, Inc.              Georgetown
 Enterprise Rent-A-Car - NMB                                                      Heartland Hospice
 Enterprise Rent-A-Car - 501               4 Years                                Hungry Howie’s Pizza & Subs - 1601 S. Kings Hwy.
 La Plage Swimwear, Inc.                   Annas Development & Building, Inc.     J. L. Pressure Washing / LeCours, Inc.
                                           Coach’s Corner                         Krupka Financial Group
                                           Coldwell Banker Chicora-Bonnie Coast   Lennar
                                           Northstar Financial Advisors           Mobile Medical Care
                                           Shipwreck Island Adventure Golf        Organizing Made Simple
                                           Tidelands Bank - MB                    Mobile Medical Care

                                                                                                                                                               23
                                                                                                                                                                23
                             RIBBON-CUTTING CEREMONIES
                                                                  Grand                                                                                        strander
                             Your Myrtle Beach Area Chamber of Commerce conducts ribbon-cutting ceremonies as a value-added benefit included in your membership investment. We bring the camera,
                             oversized scissors and, of course, the ribbon.

                             A grand opening, an expansion, an anniversary or a move to a new facility is made more special with a ribbon-cutting ceremony. Plus, it’s a great way to introduce your business to
                             the community and fellow chamber members. If you’re a home-based business, give us a call and we’ll hold a special ceremony here at the chamber just for you.

                             Your event can be as simple, informal, extravagant or ceremonious as you want it to be. It's your event and should reflect your company's values and personality.

                             Ribbon-cutting announcements are included in the Grand Strander, which is mailed to our 2,400 plus members, and photos appear in the online edition of the popular newsletter.
                             The chamber’s ambassadors attend ribbon-cutting ceremonies on behalf of the members. Having ambassadors at the ceremony provides an excellent networking and publicity
                             opportunity.
MyrtleBeachAreaChamber.com




                             Kick off a grand opening of your business by contacting Pat Creed, membership programs manager, at Pat.Creed@VisitMyrtleBeach.com or (843) 916-7225.

                             The chamber recently held ribbon-cutting ceremonies for the following members:
                             always In Touch Massage
                             520 Hwy. 17 S., Unit C
                             Surfside Beach, SC 29575
                             (843) 213-1265




                                                                                                                                                                          More photos on Page 25




                 24
                   Grand      strander

Croissants Bistro & Bakery
3751 Robert Grissom Pkwy.
Myrtle Beach, SC 29577
(843) 448-BAKE
croissants.net




                                                                  MyrtleBeachAreaChamber.com
  Edward jones - Eileen kim
  312 79th Ave. N.
  Myrtle Beach, SC 29572
  (843) 449-9660
  edwardjones.com




                                         More photos on Page 26




                                                                  25
                                                                   25
                             hilton Garden Inn Myrtle Beach at
                                            Coastal Grand Mall
                                                                     Grand                          strander
                                         2283 Coastal Grand Circle
                                          Myrtle Beach, SC 29577
                                                  (865) 539-0588
                                                      stayhgi.com
MyrtleBeachAreaChamber.com




                                                                     Myrtle Beach Real Estate
                                                                           520 Hwy. 17 S., Ste. B
                                                                       Surfside Beach, SC 29575
                                                                                 (843) 477-1777
                                                                            myrtlebeachone.com


                             Rent-A-Center
                             4036 River Oaks Dr., Ste. B2-B4
                             Myrtle Beach, SC 29579
                             (843) 903-3194
                             rentacenter.com




                 26
        Grand
Ambassadors are a group of dedicated volunteers from various businesses
throughout the Grand Strand community. Their mission is to welcome
current members and recruit new chamber members. Ambassadors serve
                                                                                          strander
                                                                            This month, the Grand Strander took a moment to check in with
                                                                            Jeremy Baird, an ambassador with the chamber for seven months, to find
                                                                            out why he enjoys being an ambassador. To learn more about becoming a
as goodwill representatives at various chamber functions and aid in the     chamber ambassador, visit MyrtleBeachAreaChamber.com and click on
support of members.                                                         Member Resources/Ambassador or contact Pat Creed, membership
                                                                            programs manager, at (843) 916-7225 orby e-mail at Pat.Creed@
                                                                            VisitMyrtleBeach.com.




                                          4 1/2 Questions
                                          With Jeremy Baird




                                                                                                                                                             MyrtleBeachAreaChamber.com
                                          jeremy Baird
                                          First Federal
                                          Commercial loan Officer
                                          Ambassador: Seven Months

                                                                                                  4. What is your best advice for making the most of
                                          1. What prompted you to volunteer as a chamber
                                                                                                  chamber membership?
                                          ambassador?
                                                                                                  A. Network, network, network. Attend or send
                                          A. To help out a great organization and meet new
                                                                                                  representatives from your business on a regular basis to
                                          people.
                                                                                                  the many fine chamber events.
                                          2. What do you like most about being a chamber
                                                                                                  4 1/2. Give your 30 second elevator speech about your
                                          ambassador?
                                                                                                  business.
                                          A. Meeting business owners in a wide variety of
                                                                                                  A. If you want personalized service with a financially
                                          industries.
                                                                                                  strong community bank, look to First Federal for all
                                                                                                  your banking needs.
                                          3. How has the investment of time as a chamber
                                          ambassador advanced your career or business?
                                          A. The contacts are valuable as a banker. Meeting
                                          people at the chamber opens many doors.




                                                                                                                                                             27
                                                                                                                                                              27
                                                          Grand                                                                              strander
                                                                                                                                                  GRanD sTRanDeR
                             Date     Time             Event                                                    Contact
                                                                                                                                                 Kori Hippe
                             Jan 8    7:30-9:15 a.m.   Connections Marketplace                                  Pat Creed, 916-7225*             Member Communications Manager
                             Jan 12   10 a.m.          Ethics Committee                                         Shirley Pearson, 916-7297
                             Jan 13   8 a.m.           Myrtle Beach Ambassadors                                 Pat Creed, 916-7225              Diana Greene
                             Jan 13   3:30 p.m.        Executive Committee                                      Kate Miles, 916-7234             Executive Vice President
                                                                                                                                                 Membership Programs & Services
                             Jan 14   8 a.m.           South Strand Ambassadors                                 Pat Creed, 916-7225
                             Jan 15   8:30 a.m.        Small Business Council                                   Shannon Haswell, 916-7240        The Grand Strander, official newsletter
                             Jan 15   4-7 p.m.         Myrtle Beach Leadership Forum                            Kate Miles, 916-7234*            of the Myrtle Beach Area Chamber of
                             Jan 20   2:30 p.m.        Finance Review Committee                                 Shirley Landry, 916-7203         Commerce, is published 12 times
                                                                                                                                                 a year.
MyrtleBeachAreaChamber.com




                             Jan 20   3:30 p.m.        Board of Directors                                       Kate Miles, 916-7234
                             Jan 20   6-7 p.m.         Chamber Academy: How to Survive the Recession            Blakely Jenkins, 916-7232*       Check us out on the web
                                                       gsSCENE: Wine Seminar at WaterScapes Restaurant                                           For more information about member
                             Jan 21   6:30-8 p.m.                                                               Blakely Jenkins, 916-7232*
                                                       at Marina Inn                                                                             benefits, upcoming events and
                             Jan 21   4-7 p.m.         South Strand Leadership Forum                            Faye Creel, 916-7286*            business updates, visit us online at
                             Jan 23   9 a.m.           Legislative Policy Council                               Kate Miles, 916-7234             MyrtleBeachAreaChamber.com.
                                                       gsSCENE: Community Service Project –                                                      advertising Inquiries?
                             Jan 24   9 a.m.-4 p.m.                                                             Blakely Jenkins, 916-7232*
                                                       Angel Food Ministries                                                                     Reach more than 2,500 business
                                                       gsSCENE: Educational Breakfast – “Retirement Planning”                                    leaders by advertising in the
                             Jan 27   8:30-10 a.m.                                                              Blakely Jenkins, 916-7232*
                                                       at New York Life Building                                                                 Grand Strander.
                             Jan 27   9-11 a.m.        Chamber Academy: Cutting Costs With the Web              Blakely Jenkins, 916-7232*       Scott Head
                             Jan 27   3 p.m.           Chamber Access                                           Blakely Jenkins, 916-7232*       advertising sales manager
                                                                                                                                                 (843) 916-7277 or
                                                                                                                Register at                      Scott.Head@VisitMyrtleBeach.com
                             Jan 29   4:15-7 p.m.      Business After Hours
                                                                                                                MyrtleBeachAreaChamber.com
                             Feb 3    2:30 p.m.        Convention Bureau Committee                              Michelle Schollmeyer, 916-7267   Member services
                             Feb 4    5-9 p.m.         Grand Strand Legislative Reception                       Amie Lee, 916-7238*              Area Code: (843)
                                                       gsSCENE: Shuckin’ on the Strand Oyster Roast at                                           General Information: 626-7444
                             Feb 7    1-6 p.m.                                                                  Blakely Jenkins, 916-7232*       Membership Sales: 916-7219 or 7220
                                                       Hot Fish Club
                                                                                                                                                 Advertising Sales: 916-7277
                             Feb 10   8 a.m.           Myrtle Beach Ambassadors                                 Pat Creed, 916-7225              Public Relations: 916-7218
                             Feb 10   3:30 p.m.        Executive Committee                                      Kate Miles, 916-7234             Marketing: 916-7276
                             Feb 11   8 a.m.           South Strand Ambassadors                                 Pat Creed, 916-7225              Research: 916-7217
                             Feb 12   7:30-9:15 a.m.   Connections Marketplace                                  Amie Lee, 916-7238*              Executive: 916-7296
                                                                                                                                                 Convention & Visitors Bureau:
                             Feb 17   2:30 p.m.        Finance Review Committee                                 Shirley Landry, 916-7203         916-7260
                             Feb 17   3:30 p.m.        Board of Directors                                       Kate Miles, 916-7234             gsSCENE: 916-7232
                             Feb 20   9 a.m.           Legislative Policy Council                               Kate Miles, 916-7234             Leadership Grand Strand: 916-7222
                             Feb 24   3 p.m.           Chamber Access                                           Blakely Jenkins, 916-7232*       Hospitality Partnership: 916-7219
                             Feb 25   3:30 p.m.        Membership Committee                                     Shannon Haswell, 916-7240
                                                                                                                                                 The Grand Strander is
                                                                                                                Register at                      printed by Inlet Printing Co.
                             Feb 26   4:15-7 p.m.      Business After Hours
                                                                                                                MyrtleBeachAreaChamber.com
                                                           * Register online at MyrtleBeachAreaChamber.com.
                                        For the most current meeting/event dates and times, go to MyrtleBeachAreaChamber.com.
                 28
                             AffORDABlE
                                         Grand
                             health insurance
                                                                                                                                      strander
                                                                                                                                                           Pass GS along!
                                                                                                                                                            Administration
                             BlueCross® BlueShield® of South Carolina and                • Access to the largest preferred provider                         General Manager
                             Myrtle Beach Area Chamber of Commerce are                     network in South Carolina
                             pleased to announce True Blue® Partnership is now           • Optional vision and dental benefits                              Human Resources
                             Business True BlueSM.                                                                                                          Marketing
                                                                                     learn More: SouthCarolinaBlues.com or BlueCross
                             Business True Blue offers you flexible options          BlueShield of South Carolina, (800) 288-2227, ext.                     President
                             to build a health care plan that works for you.         42328                                                                  Sales
                             BlueCross BlueShield of South Carolina is a proud
                             partner with the chamber in offering plans designed     ® Registered marks of the BlueCross and
                                                                                                                                                           Share GS with …
                             for businesses just like yours.                           Blue Shield Association                                             ________________________
MyrtleBeachAreaChamber.com




                                                                                                                                                                                                     MyrtleBeachAreaChamber.com
                                                                                     SM
                                                                                        Service marks of the BlueCross and
                                 • Design a custom plan or choose a fixed plan          Blue Shield Association
                                                                                                                                                           ________________________
                                 • Choice of prescription drug benefits                                                                                    ________________________

                              ANNuAl jOB EXPO                                                                                                                                  PERIODICALS
                                                                                                                                                                                U.S. Postage

                              set for March 11                                                                                                                                     PAID
                                                                                                                                                                            Myrtle Beach, SC 29578
                                                                                                                                                                                USPS 124-490
                                                                                                                   POSTMASTER: Send address changes to
                              Fill your open job positions at the Myrtle Beach Area Hospitality                    Membership Division
                                                                                                                   Myrtle Beach Area Chamber of Commerce,
                              Association 2009 Job Expo. The 15th annual Job Expo takes place March                P.O. Box 2115, Myrtle Beach, SC 29578-2115
                              11 from 10 a.m.-3 p.m. at the Myrtle Beach Convention Center. Hospitality
                              Partnership members can recruit employees for $250 (after Jan. 31, the
                              price for a booth goes up to $295). While
                                                                                  Hospitalit y
                                                                                         e r s h i p
                              nonmembers pay $350 (after Jan. 31, the
                                                                             p a r t n
                              price jumps up to $395).

                              Why get involved?
                              • Centralize your recruitment efforts into a one day affair.
                              • Community interested in working for the hospitality industry.
                              • Great way to hire new summer employees.

                              The 2009 Job Expo is presented by the Myrtle Beach Area Hospitality
                              Association in coordination with the South Carolina Employment
                              Security Commission, Waccamaw Regional Council of Governments,
                              Horry County Department of Social Services, The Coast RTA, Pee Dee
                              Regional Transportation Authority, Coastal Carolina University, and Horry-
                              Georgetown Technical College.

                              To learn more, contact Shirley Pearson, director of membership services, at
                              (843) 626-9668 or Shirley.Pearson@MBHospitality.org.
                                                                                                                                                                                                     29
                                                                                                                                                                                                      29

				
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