The Officia l Ne w sle T Ter Of The Myrtle Be ach are a cha MBe r of coM Me rce
ICE AwARDS Honoring 20 businesses and individuals
for outstanding customer service
It’s the red-carpet event of the year. It’s the 3rd annual LeGIsLaTIVe aGenDa
Legislative agenda guides
Myrtle Beach Area Incredible Customer Experience Awards.
Mark you calendars for Saturday, March 7, 2009, from 6-10 p.m.
at The Palace Theatre. Ten businesses that are leaders in
hospitality and 10 individuals who shine in customer service
will be honored during the evening event.
All Myrtle Beach Area Chamber of Commerce member
businesses will receive two complimentary tickets.
Additional tickets may be purchased for only $30 and include
a pre-reception from 6-7 p.m., an awards ceremony from
7-8:15 p.m., and an after party from 8:15-10 p.m. with
nominate a star Elected officials discuss
heavy hors d’ouerves, open bar and entertainment. area issues.
Do you know an individual or business that defines superb
customer service? Is it the person who says, “thank you” and
To purchase your $30 tickets, please register online at
“have a nice day” every time you buy your morning coffee?
MyrtleBeachICEAwards.com. Deadline to purchase tickets
Is it the business that patiently answers all your questions and
is March 3.
ICE AwARDS, see Page 12
BuSINESS & RESTAuRANT Expo
Promising a networking paradise and a broad range of local
companies, the Myrtle Beach Area Chamber of Commerce
5 to 8 p.m. time slot. During this time, businesses will not only
be showcasing their products and services but restaurants will
Reduce the cost of current
Business & Restaurant Expo is in the starting gate for March 25. be serving up samples of their mouthwatering dishes.
advertising through co-op ads.
The business trade show has been expanded into two exhibit “The Business & Restaurant Expo is where members and the
halls at the Myrtle Beach Convention Center. This will allow public can meet the businesses in their own backyard,” said
more exhibitors, including banks, hotels, retailers, theaters, Amie Lee, director of festivals & special events. “Without a
community agencies and restaurants, to take advantage of this doubt, this expo is an extremely cost-effective way to promote
exceptional selling environment. Along with more exhibition your business.”
space, the hours have been extended to create a two-for-one
exhibition. As a chamber member, you have the chance to Booth space starts off at $145 for a skirted 8-foot table, two
promote your business to all 2,400 chamber members in a chairs, a sign, and a 10-by-10 pipe and draped area. A double
member-to-member only exhibit from 3-5 p.m. The general booth space, 10-by-20, runs $275. WHaT’s neW
public will be invited to explore all vendor booths during the BuSINESS EXPO, see Page 5 Learn what chamber members
are up to this month.
BOARD Of DIRECTORS
Chairman of the Board
E. F. Hucks & Associates, Inc.
Immediate Past Chairman
Advertising/Publicity Committee Chair
Myr tleBeachAreaChamber.com Grand Strander Online
Coral Beach Resort
Woody Crosby For quick access to all of the great features mentioned below, just go to MyrtleBeachAreaChamber.com
Phil Vassar and click on Grand Strander at the top of the page. You’ll find all these stories only in the January Grand Strander Online.
Dayton House Resort
Business Ethics & Standards Committee Chair
Adobe Palm Communications
Phil Vassar Special education BuSineSS marketing memBer government
Dayton House Resort
eventS programS connectionS StrategieS reSourceS relationS
Convention Bureau Committee Chair
4 1/2 QuesTIOns RIBBON CuTTINGS • 24 cents per mile driven for medical or
Charlie Bradshaw moving purposes;
Alabama Theatre “4 1/2 Questions” asks, “Why become
• 14 cents per mile driven in service of
Finance Review Committee Chair/Treasurer an ambassador?” This month we
Waccamaw Regional Transportation Authority checked in with Jeremy Baird with
First Federal. To find out what Baird hORRy COuNTy SAlES TAX
Prestwick Country Club likes most about being an ambassador, Go to MyrtleBeachAreaChamber.com
Fulfillment Committee Chair read Grand Strander Online. to download a one-page sales tax
Shroff Properties summary provided by the City of
MEMBER ANNIVERSARIES Myrtle Beach. Sales taxes to be collected
What’s the secret to long-term success Always In Touch Massage, along with effective March 1, 2009.
Divine Dining Group in the business community? Establishing five other businesses, recently celebrated
Oceana Resorts lasting and personal relationships with ribbon-cutting ceremonies. Check out 2 A.M. EXEMPTION APPlICATION
Legislative Policy Council Chair other professionals. What’s the most all the photos in the Grand Strander The application for permission to sell
Nexsen Pruet, LLC effective way to do that? Membership Online. alcohol after 2 a.m. is available online at
in the Myrtle Beach Area Chamber cityofmyrtlebeach.com/barhours.html.
Conway National Bank of Commerce. During January, TOuRIsM MaRkeTInG suMMIT Beginning Feb. 28, 2009, establishments
Membership Committee Chair 72 members will be celebrating their 61% of consumers plan to visit a that sell alcohol will be required to
beach destination in 2009
Burroughs & Chapin Co., Inc. chamber anniversaries. Discover which close at 2 a.m., unless they receive an
Debbie Harwell businesses have been chamber To review more stats like the one above exemption.
Adobe Palm Communications
Berkley White members for 34 years – read the and plan your marketing strategy, check TesT YOuR knOWLeDGe
Grand Strander Online. out presentations from the chamber’s Test your knowledge of chamber benefits
North Strand Council Chair Tourism Marketing Summit at and win a membership list ($100 value).
Elliott Realty BENEfIT Of ThE MONTh MyrtleBeachAreaChamber.com, click
To help ring in the new year, the Read this issue of the Grand Strander,
Small Business Council Chair on Marketing Strategies. discover the answer to the question below
chamber has updated its Member-to-
FSA-Full Steam Ahead, Inc.
Vice Chair Member Discounts list, which includes 2009 MILeaGe RaTes (either in this hard copy or the online
The Printing Port member businesses that offer special The Internal Revenue Service issued the Grand Strander) and then go to our Web
South Strand Council Chair discounts exclusively to other chamber 2009 optional standard mileage rates site at MyrtleBeachAreaChamber.com and
members. Discounts are featured on the used to calculate the deductible costs of enter your response. While the rules state
Wendy’s/Palmetto Restaurant Group
Web at MyrtleBeachAreaChamber.com. operating an automobile for business, one entry per person, it is unlimited entries
Technology-Based Marketing Committee Chair
Check out the site for money-saving charitable, medical or moving purposes. per business. So pass the newsletter on to
Dunes Beach & Golf Vacations
discounts, to submit a special offer, As as Jan. 1, 2009, the mileage rates are: your employees.
Intellistrand and to order 2009 discount cards. • 55 cents per mile for business miles Test your knowledge ...
Young Professionals Council Chair driven; The chamber’s event of the year, ICE will be
2 Sara Boling
CENTURY 21 Boling & Associates, Inc.
Discover more networking events at MyrtleBeachAreaChamber.com
jan uaRY Events
jan. 8 ChAMBER ACCESS
7:30-9:15 a.m. CONNECTIONS MARkETPlACE
jan. 27 yOuR All ACCESS PASS
Springmaid Beach Conference Center 3 p.m.
3200 S. Ocean Blvd., Myrtle Beach TO ThE ChAMBER
(Adjacent to the Springmaid Beach Resort Hotel with plenty of free parking)
MBACC Boardroom, 1200 N. Oak St., Myrtle Beach
At ordinary networking events the most people you can realistically hope to meet in
an evening is between six to eight. At Connections Marketplace you will meet and Are you a new member of the chamber? Are you new at your
talk to at least 35 new contacts, all of whom will be decision-makers. company? Or perhaps you are a longstanding member that needs
an update on all your benefits. Then make plans to attend the next
The speed networking concept has grown by word of mouth by people who have Chamber Access at your Myrtle Beach Area Chamber of Commerce.
attended our events. Why? Because speed networking has actually worked for them. Here’s your chance to meet chamber staff, introduce your business/
organization, and familiarize yourself with the many benefits your
At Connections Marketplace, you’ll be seated at tables of eight. Each participant will chamber has to offer. Learn how to take advantage of your member-
have one minute to talk about her/his products and services. After everyone has had ship through Chamber Access – Your All Access Pass to the Chamber.
a turn, participants have two minutes for networking. At the end of a 10-minute
round, everyone will rotate to a new table to talk with a new group of people. Free, value-added benefit of chamber membership. Register at
MyrtleBeachAreaChamber.com, click on Business Connections.
Bring a minimum of 75 business cards to exchange and display on the share table Registration Deadline: Jan. 26. Questions? Call (843) 916-7232.
(a table for your business cards, brochures, product samples, etc.)
$15 per person (includes breakfast). Sorry, no refunds or rescheduling. 4:15-7 p.m. BuSINESS AfTER hOuRS
Register at MyrtleBeachAreaChamber.com, click on Business Connections.
Registration Deadline: Jan. 7. Questions? Call (843) 916-7225. East of Chicago
3901 N. Kings Hwy., Myrtle Beach
held March 7. what does ICE stand for? aging program is and knew my massage It’s pizza done right at East of Chicago Pizza. Business After Hours is a
Go to MyrtleBeachAreaChamber.com and therapy clients, family and friends would great place to meet and network with hundreds of chamber members.
enter by Jan. 31 to win a membership list love them. Many are now sleeping Stop by East of Chicago Pizza for complimentary food, drinks and
($100 value). Winner will be notified Feb. 5 by through the night and enjoying major door prizes.
e-mail. weight rebalancing as they are getting
free of chronic health issues common to, Free, value-added benefit of chamber membership. Register at
NEw MEMBER Of ThE MONTh yet unnecessary, with a healthy aging MyrtleBeachAreaChamber.com, click on Business Connections.
Orenda International Anti-Aging, process. Orenda’s guaranteed, all-natural Registration Deadline: Jan. 28. Questions? Call (843) 916-7238.
Immune Science & Superfoods products are scientifically designed to get
Surfside Beach, SC your body back in balance through gentle, health, thoughts and lives and return
(843) 238.5914 or (303) 709.6801 daily cellular level detoxification, to them control over their time,
askorenda.com awakening the pituitary’s HGH release finances and career.
30 Second Commercial function to reverse aging, providing
At 38, I reversed aging five years in six nutri-ceutical quality supplementation,
months. I lost fat and body pains, while superfood beverage and chocolate. (Danielle Furman, manager
gaining energy, hormonal balance, mental #1 Business Goal for Orenda Orenda International Anti-Aging,
clarity, muscle and skin tone, and a Orenda International exists to lift people Immune Science & Superfoods
priceless sense of calm. I experienced by helping them to discover and develop Before & After Photos)
first-hand how effective Orenda’s anti- their God given power to enhance their
C hA M BE R Academy
Grand Register for classes at ChamberAcademy.com
Classes for the Chamber Academy are held in the boardroom (unless otherwise noted) at the Myrtle Beach Area Chamber of Commerce, 1200 N. Oak St.,
Myrtle Beach. Register at ChamberAcademy.com. Payment due at time of registration. No refunds or rescheduling. To learn more, contact Blakely Jenkins,
education and small business programs manager, Blakely.Jenkins@VisitMyrtleBeach.com or (843) 916-7232.
seRIes TOPIC PRESENTED By DaTe/TIMe COST SIGN uP By
01.20 Business Series
How to Survive
Grand Strand SCORE Jan. 20 • 6-7 p.m.
Free, benefit of
the Recession chamber membership
DESCRIPTION: The class curriculum offers practical strategies for reducing the impacts of a recession on small businesses. Methods by which to reduce expenses,
increase revenue and restructure debt will be covered.
seRIes TOPIC PRESENTED By DaTe/TIMe COST SIGN uP By
01.27 Business Series
Mona McGraw, NuRelm Inc. Jan. 27 • 9-11 a.m.
With the Web $40 nonmembers
DESCRIPTION: Learn about cost-effective ways the Web can transform your company. Discover how the Web can cut expenses by automating time-consuming,
costly tasks. Maximize efficiency and save your company money! From e-newsletters to online lead generation, learn how the Web can help you cut costs and use
employee time more efficiently.
hot off the press
The Official Myrtle Beach Area Vacation Guide® is a 256-page glossy, full-color guide to
lodging, attractions, dining, shopping, golf, theaters and events along the Grand Strand.
This year, readers will notice a new accommodations grid to go along with the already
familiar golf and dining grids, plus a handy, detachable map and coupon booklet. The
guide is divided into sectional categories (Stay, Play, Dine and Golf) with colorful page
borders, which makes it easier to plan a vacation packed with all the sights and sounds of
the Myrtle Beach area. Plus the design is different than last year’s with the advertisements
laid out by ad size and in alphabetical order, and the cover is a heavier stock adding a new
look and feel to the guide. Number of copies printed: 325,000.
To get your own copy of the Myrtle Beach Area Vacation Guide, go online to
MyrtleBeachAreaChamber.com, click on Member Resources and Member Request for
Official Myrtle Beach Area Vacation Guide. The new Grand Strand Living® relocation guide
will be available in the spring.
BuSINESS EXPO, Top Five States for
Continued from Cover Page • Collect prospects names and addresses to build a
marketing database Relocation Inquiries
The Business & Restaurant Expo provides tremendous
access to the Grand Strand business community. This The 2009 Business & Restaurant Expo will include a 1. North Carolina
networking event provides the opportunity to: full five hours of tabletop displays, great networking
• Increase sales and brand awareness and delicious food. Look for pricing information
• Seek referral business and generate leads in next month’s Grand Strander and online at 3. New York
• Increase Web site visits MyrtleBeachAreaChamber.com, click on Special Events.
• Launch a new product or service
5. South Carolina
Make the most of your expo experience
The Myrtle Beach Area Chamber of Commerce’s annual Business & Restaurant Expo is known for its festive
atmosphere, where everyone comes prepared to eat, drink, network and do business with fellow chamber
members. You can take advantage of this exceptional selling environment by creating a game plan for how you’ll
“work” the event. Here are some tips on how you can make the most of your expo experience.
Staffing the show. Consider which of your staff members will work your booth, and which will work the
exhibit floor. You’ll want to take advantage of the expo’s member-to-member networking opportunities by
visiting other exhibitors and introducing yourself.
In the booth. Engage attendees as they walk the aisles. Consider offering a complimentary promotional item
or other small give-away or invite people to place their business card into a prize drawing. Distribute your
company literature with a smile and an engaging question such as “Would you like to learn more about our free
small business checking programs?”
Tracking your prospects. Keep track of those who visit your booth. Bring a planner to set on-the-spot
appointments, and make notes on the backs of business cards about who you need to follow up with and why.
Hold a drawing to encourage attendees to give you their cards.
• Make sure employees staffing your booth are focused on prospects. Nothing turns away a potential customer
like being ignored by employees who are only interested in talking to one another.
• There’s lots of great food at the expo, however, it’s tricky to answer questions or discuss your company with a
• Don’t monopolize. Keep interactions brief, yet professional, and set a follow-up appointment or phone call if
2009 LeGIsLaTIVe agenda unveiled
The Myrtle Beach Area Chamber of Commerce’s 2009 tourism to foreign travelers and would also be used to • Support of exploration and study of offshore
legislative agenda was unveiled at the legislative communicate changing security policies/procedures drilling for natural gas off the coast of South Carolina
luncheon held Dec. 10 at the Crown Reef Conference to foreign travelers. The promotional program would at a distance that minimizes risk to the coastal
Center. Results from a member survey, which was be funded by private industry with matching funds environment, coastal tourism and our local real
conducted between Sept. 30 and Oct. 21, help set created through a fee charged to foreign travelers. estate economy, provided that a portion of revenues
legislative priorities at the local, state and federal are returned for beach renourishment and tourism
levels for the coming year. The 2009 legislative survey BEACh PROTECTION promotion.
is a reflection of members’ concerns and issues • Fund beach renourishment.
revealed in the survey. eMPLOYMenT
• Fund deep water ocean outfall projects. • Support expansion of seasonal worker provisions
2009 MBACC legislative Agenda within the H-2B Visa program to exempt prior
EDuCATION student workers for hiring to fill verifiable, low-
TRansPORTaTIOn • Meet or exceed needs-based funding local post- paying, seasonal jobs that will otherwise not be filled.
• A balanced plan to fund (a) I-73; (b) I-74; and secondary educational institutions, specifically Coastal
(c) a southern evacuation route. Support fully Carolina University and Horry-Georgetown Technical • Extend the E-Verify system of employment
funded highway reauthorization bill in Congress College. verification, allowing businesses to efficiently adhere
with incentives for states to use alternative revenue to the state’s new employment laws designed to curb
sources, such as tolls and nonpublic funding, by hEAlTh CARE/wORkPlACE illegal immigration.
leveraging federal program funding. Support tolling • Meaningful reform to the South Carolina Medicaid
new roads and creation of public-private partnerships system.
to leverage private capital for major infrastructure
projects. Support dedicated state revenue streams • Enabling legislation to allow trade associations
and sufficient bonding capacity to provide for a likely and chambers of commerce to offer fully funded
state match needed to fund interstate projects. and partially funded healthcare benefits to small
• Pursue (a) funding for expansion of current airport
capacity; (b) completion of Harrelson Boulevard; and eneRGY
(c) Port of Entry status for airport operations. • Support comprehensive energy plan to ensure
energy independence in our future and optimize
TOuRIsM PROMOTIOn cost-effective use of renewable and alternative energy
• Fully fund the 2-for-1 destination-specific matching sources, while ensuring efficient delivery of energy
tourism promotional grant with recurring funds. needs to our region and our state in the foreseeable
future. Tax breaks designed for large, multinational oil
• Support the Travel Promotion Act which will create companies should be revised to incentivize efficient
a public-private partnership designed to promote U.S. delivery of alternative energy sources.
F ROM My Desk
INCREDIBlE customer service
What’s the secret to outstanding customer service? While it’s easy to preach about the importance of
If we don’t take care of
Is it a positive attitude? Do you look at any customer customer service, we think it’s equally important
service situation as an opportunity to put your best to recognize those individuals and businesses that
our customers, someone
foot forward and take care of the customer’s needs? excel in this arena. For that reason, we are proud
Is great customer service about listening? Or is to present the 3rd annual ICE (Incredible Customer
exceptional customer service about taking action? Experience) Awards: an annual celebration of
Do you deliver what you promise? Are you flexible, those local businesses that consistently exceed the
quick and friendly? customers’ expectations and employees who go
that extra step in providing outstanding customer ~Unknown
We all know that excellent customer service is service.
important. Some might even say it’s essential.
It’s not rocket science; more often, it’s simply a Mark your calendar for Saturday, March 7 to attend and/or individuals who strive to hit this goal on a
matter of treating our customers as they want to the industry event of the year – the 2009 ICE consistent basis. Self-nominations are welcomed.
be treated. While excellent customer service may Awards. Awards will be presented to businesses Visit MyrtleBeachAreaChamber.com and complete
appear to be common sense, it is not nearly common that deliver extraordinary customer service and a nomination form by Feb. 6. For sponsorship
enough in today’s marketplace. individuals who have raised the bar of hospitality by information, contact Amie Lee, director of festivals
putting the needs of their customers at the heart of & special events, via phone (843) 916-7238 or e-mail
Customer service is especially important to the service. Amie.Lee@VisitMyrtleBeach.com.
Grand Strand, as our local economy is built upon
the service industry. Whether your business serves This high-profile event will be held at The Palace Exceptional service is extremely important in a
tourists, local residents or other businesses, serving Theatre and will be televised locally. Local media service economy like ours – help us celebrate those
our customers ensures a robust flow of commerce celebrities will join business sponsors to present who do it best. Join us at The Palace Theatre on
throughout the region. It only takes one bad awards and a post-event party will be held March 7 as we applaud the best-of-the-best at the
experience to chase a customer to a competitor immediately following the awards ceremony. 2009 ICE Awards.
(or the next town). On the other hand, a positive
experience can strengthen a customer’s loyalty far Define extraordinary customer service and then
more than any other strategy or promotion. take a few minutes to nominate those businesses
President & CEO
S PE CIAl e Ve nT s Update
Grand for more information on any of these special events, go to
MyrtleBeachAreaChamber.com and click on the Special Events icon.
Myrtle Beach leadership forum
When: Thursday, Jan. 15 from 4-7 p.m.
Where: The Breakers Resort
Farlow Ballroom, 15th Floor
Don’t miss your chance to talk about issues important to our area and help educate Oceanfront at 21st Avenue N., Myrtle Beach
the legislators about the significant impact the Grand Strand has on the state’s cost: Free, benefit of MBACC membership
economy. Join your Myrtle Beach Area Chamber of Commerce at the Grand Strand registration deadline: Jan. 12
Legislative Reception on Feb.4. The event takes place at the Clarion Hotel Downtown Register online at MyrtleBeachAreaChamber.com
(1615 Gervais St.) in Columbia and runs from 5 to 9 p.m. The reception is an
ideal time to emphasize key aspects of the chamber’s agenda from your business agenda: Meet elected officials from the Myrtle Beach area. Members of the Myrtle
perspective, as well as mention legislative issues specific to your company (see Page 6 Beach City Council, Honorable Liz Gilland, Councilman Marion Foxworth, Councilman
for the 2009 legislative agenda). Bob Grabowski and Councilman Brent Schultz have been invited to participate in the
moderated Q&A forum from 4-5:30 p.m. Reception follows from 5:30-7 p.m.
“The chamber’s mission includes promoting economic development. Therefore we
have pledged to get involved in the governmental and political arena in order to south strand Leadership Forum
improve the area’s quality of life,” said Brad Dean, chamber president and CEO. When: Wednesday, Jan. 21 from 4-7 p.m.
“Year after year, the legislative reception has proven to be a successful way for area Where: Inlet Affairs
leaders to communicate important messages to government officials.” 4024 Highway 17 Business, Murrells Inlet
cost: Free, benefit of MBACC membership
For more information, contact Amie Lee, director of festivals & special events, registration deadline: Jan. 19
(843) 916-7238 or Amie.Lee@VisitMyrtleBeach.com. Register online at MyrtleBeachAreaChamber.com
agenda: Meet elected officials from the Surfside Beach Town Council and
Georgetown County Council. Learn about issues the South Strand area is facing and
where your elected officials stand. Moderated Q&A forum from 4-5:30 p.m. Reception
follows from 5:30-7 p.m.
PROGRAMS AND SERVICES TO HELP SMALL BUSINESSES GROW AND SUCCEED. PAGE COMPlIMENTS Of DSl MARkETING.
TakI n G Care of Business
a neW YeaR In MaRkeTInG
Are you ready?
It’s not unusual for the marketing industry to evolve with the times, but never in Google’s newly revised algorithm and ranking priority protocol. Translation: search
recent history has so much change occurred in such a short time. And I’m not just engine marketing is going to be knocked on its ear. With the new algorithm,
talking about the economic recession and the new president. search results will be served based on a user’s “behavior” – their search history and
even physical location – rather than on just Google’s ranking. For those businesses
So what am I talking about? Well like any other time, marketing has always been that practice search engine optimization, the fundamentals will stay the same –
about going where the people are – sending your message down the right rabbit but successful results will be based on traffic not rankings. No more quests for first
holes to produce the best results. Since technology is the name of the game, those page rankings because each user – and each computer – could potentially serve up
rabbit holes move, change and collapse just as quickly as they are created. This different first page results. Google has brought the focus back to the user, so it’s
makes it extremely difficult for businesses – and even marketing professionals – vital you give them what they want; videos, user reviews, personalized messages,
to keep their marketing efforts relevant and effective. transparent pricing, etc.
In 2009, one of the most significant changes to the marketing landscape will be Google is not the only change that will shake things up in 2009. Most interactive
marketing outlets are going personalized. Sure you’ve heard of MySpace and
Facebook – but there are other social networking outlets that are pulling some
heavy weight now. LinkedIn and Twitter come to mind. Even Google’s new
algorithm mentioned above will include a weighting on whether or not users
leave reviews or comments about your Web site on Digg, Del.icio.us, and other
“contenting voting” services.
That’s just the beginning. Even e-mail marketing has upped the ante with more
accessible niche e-mail address databases. Instead of pulling numbers from just a
geographical area and range of income, you can pick behavioral aspects like “dog
lover,”“sports enthusiast” and “gamer.” This gives you the ability to market to
groups with the proven behavior of having an interest in your particular product
And don’t forget that in February 2009, television in the United States is
going digital. After more than half a century, nearly all American analog
TV transmissions will cease. This move will free up a tremendous and quite
valuable chunk of the electromagnetic spectrum for use with new interactive
technologies. Already, companies like Verizon and Google are getting a slew of
new products ready to use that bandwidth. Translation: dramatically increased
wireless network speeds and larger coverage areas. As the explosion of high-
quality mobile devices accelerates, it will be more important than ever that your
Web site looks good (and is user-friendly) on an iPhone or a BlackBerry as well as
a traditional computer screen. ARE yOu READy, see Page 22
MyRTlE BEACh AREA ChAMBER
announces spring, summer 2009 festival dates
The Myrtle Beach Area Chamber of Commerce announces the 2009 dates for its The 58th annual Sun Fun
Canadian-American Days®, Sun Fun Festival® and Beach, Boogie & BBQ Festival®. Festival will be held June
These free, family friendly festivals add even more fun to the already diverting and 4-8, 2009, throughout the
playful destination. Myrtle Beach area. The core
festival, June 5-6, will take
In 2008 alone, Myrtle Beach earned such distinctions as Top 10 Family-Friendly place at Grand Park across
Destinations (Weather.com), Top Family Destinations (Ask.com) and Top 10 Places from The Market Common on
for Families to Visit in the U.S. (Yahoo!). the former Myrtle Beach Air
Force Base. The festival will
“Our peak-season festivals entertain crowds of more than 100,000 with free, top- feature live entertainment,
notch performances and events,” said Brad Dean, MBACC president and CEO. Kids Zone, food and arts/
“Visitors and locals alike can’t beat the national acts, activities, events, contests crafts vendors and much more.
and spectator competitions – all without digging into their wallets.” For more information, visit
The 48th annual canadian-american days will be held March 14-22, 2009,
throughout the Myrtle Beach area. The nine-day line-up will feature events, A popular festival, Sun Fun
activities and discounts, including welcome receptions, military band concerts, draws between 30,000 and
athletic tournaments and wildlife and history days. For more information, visit 40,000 attendees. The first Sun
CanAmDays.com. Fun Festival, held in 1951, was
conceived to attract vacationers
Canadian-American during the period between
Days draws as many the end of the school year and Celebrities are always a big hit during the Sun Fun Festival.
as 100,000 Canadian the July 4th holiday. That year,
visitors and snow birds a handful of regional beauty queens, riding in Nash Ramblers, arrived in Myrtle
from Northern states. Beach to add some luster to the 14 events that comprised the inaugural festival.
The MBACC introduced
Canada Days in 1961 to The fourth annual Beach, Boogie & BBQ Festival will be held Sept. 4-5, 2009, at
attract Canadian families Grand Park across from The Market Common. This Labor Day weekend festival,
during their spring which draws between 50,000 and 60,000 attendees, will feature the official
school break. The name barbecue competition of South Carolina, Wheels at the Beach car show, live
was changed in 1963 entertainment and Kids Zone among other events. For more information, visit
to Canadian-American BeachBoogieBarbequeFestival.com.
Days. It is regarded as
The Sun Fun Festival is five days packed full of fun.
the first international Events and activities for each festival are still unfolding. Check the Web sites for
festival organized in the most current information. The Myrtle Beach Area Chamber of Commerce
South Carolina. reserves the right to make changes to festival line-ups without notice.
Grand E CO N OM I C Indicators
ACCOMMODATIONS TA x COLLECTIONS
2007 2008 KEY
auG +13.5% SEP -30.7% OCT -7.3% auG +6.4% SEP -22.2% OCT +9.5%
R E S I D E N T I A L CO N S T RU C T I O N PE R M I T S S E P T E M B E R 0 8
Location Myrtle Beach Unincorporated North Surfside Georgetown
Myrtle Beach Beach County
Single Family Units 2 121 9 1 20
Single Family Units Cost $1,456,000 $17,687,279 $2,349,198 $200,000 $5,464,905
Multi-Family Bldgs. 0 0 1 0 0
Multi-Family Units 0 0 25 0 0
Multi-Family Bldgs. Cost 0 0 $5,571,934 0 0
R E S I D E N T I A L CO N S T RU C T I O N PE R M I T S S E P T E M B E R 07
Location Myrtle Beach Unincorporated North Surfside Georgetown
Myrtle Beach Beach County
Single Family Units 8 198 17 2 24
Single Family Units Cost $2,262,920 $28,332,124 $4,018,688 $421,910 $6,906,460
Multi-Family Bldgs. 0 0 1 0 0
Parades and music bring out the Canadians and locals Multi-Family Units 0 0 60 0 0
during the Canadian-American Days Festival. Multi-Family Bldgs. Cost 0 0 $13,372,641 0 0
S E P U N E M PLOYM E N T S E P A D M I S S I O N S TA x
County 2007 Rate 2008 Rate County 2007 2008 % Change
Horry 133,056 4.9% 133,325 6.9% Horry $759,599 $556,258 -26.8%
Georgetown 29,680 6.0% 29,728 7.8% Georgetown $ 61,920 $ 85,055 -27.2%
Number of persons in labor force, rate
SEP GROSS RETAIL SALES S E P A I R P O RT AC T I V I T Y
County 2007 2008 %Change 2007 2008 % Change
Horry $843,289,545 $672,118,686 -20.3% Arrivals 73,150 56,871 -22.25%
It’s all about barbecue during the annual Beach,
Boogie & BBQ Festival. Georgetown $124,101,510 $111,954,396 -9.8% Departures 77,366 60,648 -21.61%
Sources: S.C. Departments of PRT and Revenue, Bureau of Census, S.C. Employment Commission, Horry County Department of Airports
Continued from Cover Page
calls you the next day to make sure you’re sponsorships have been created at $4,999
a satisfied customer. Now is your chance each for this red-carpet extravaganza. Show
to say, “thank you” back by nominating an your support for inspiring customer service
individual and/or business for a prestigious by becoming a sponsor.
2009 Myrtle Beach Area ICE Awards
Criteria for this year’s individual sponsorship includes:
awards include: 1. 16 tickets to the event with VIP seating.
1. Going “above and beyond” one’s normal 2. Sponsorship of one award category.
job responsibilities in helping customers. Each sponsor is asked to make three
2. Improving a process or service to provide recommendations of category choices.
outstanding customer service. Each business and individual award in
3. Examples of how the individual goes out of that category will include sponsor logo
his/her way to provide good service, seeks engraved.
input into what customers want, or looks 3. Each sponsor gets one person to present
for ways to improve service.? their award category along with one media
Criteria for this year’s business awards 4. Sponsor name will be included in awards
include: ceremony scripting (several mentions).
1. Impact the nominee’s responsiveness to 5. Logo included on all promotional materials
customers has had on the Grand Strand. before, during and after event.
2. Examples of how the business goes out of 6. Logo placed on chamber’s Web site,
their way to provide good service, seeks MyrtleBeachAreaChamber.com, ICE Awards
input into what customers really want, section (MyrtleBeachICEAwards.com).
or looks for ways to improve service to 7. Full page color ad in the program book
customers. (8.5x11 inch book, gloss finish and stock
3. Improving a process or service to provide cover).
outstanding customer service. 8. Sponsor logo to appear on screens during
awards ceremony. Will have a stationary
To nominate an individual and/or a business, screen with all sponsor logos and individual
go to MyrtleBeachICEAwards.com. logos will appear during sponsored award
Nomination forms are being accepted presentation.
through Feb. 6. 9. Sponsors will receive full list of attendees
following the event.
With more than 1,200 people expected to
attend this prominent event, it is an excellent
opportunity to put your business in the
star spotlight by becoming a sponsor. As
of press date, Myrtle Beach Funeral Home
& Crematory is an ICE sponsor. Only 10
sponsorship promotion There will be a team filming the event for
The chamber will garner event publicity in TV, broadcast post event. The piece will be one hour
print, radio and Web advertising, including: long with each sponsor receiving a 30 second
$55,000 Total TV Promotional spot during the broadcast. Sponsor to provide
Budget (WPDE TV- commercial to chamber for inclusion. The event
15, WBTW TV-13, will be broadcasted on WPDE on Saturday,
WMBF News) March 14 at 7 p.m. Plus, the chamber is still
confirming broadcast opportunities with our
$4,000 Total Radio other media sponsors.
$11,000 Total Print (The Sun
News, Myrtle Beach Deadline to purchase a sponsorship is
Herald, Alternatives Jan. 30, 2009.
Carolina Forest For more information on sponsorships or
Chronicle, North event information, contact Amie Lee, director
Myrtle Beach Times) of festivals & special events, at Amie.Lee@
$70,000 Value of Promotion VisitMyrtleBeach.com or (843) 916-7238.
by Chamber for Event
Each sponsor will be included in 30 second
commercials on each of the three stations listed,
beginning Jan. 5, 2009. Sponsors will be rotated
to receive premium recognition in commercials.
ChANGES TO ADA
may prompt employee claims
• Review all employment guidelines with respect to the new ADA amendments;
• Review and revise all job descriptions, as necessary. If a job description does not
clearly address the essential responsibilities of a particular job, employers may
find the job description problematic when determining whether an impaired
by Brad Dean, MBACC president & CEO
individual can meet the job requirements;
In September 2008, several amendments to the Americans with Disabilities Act • Make sure all management employees and supervisory employees are well-
(ADA) were passed by Congress and signed into law by President Bush. These educated on hiring guidelines, confidentiality standards and handling of
amendments are broad and far-reaching, representing the most significant changes potential disability claims;
to ADA since its passage in 1990. These amendments, which took effect Jan. 1, 2009, • Ensure systematic controls are in place to protect medical information from being
directly impact local employers in various ways. Businesses should be aware of mishandled or misused.
these changes and take appropriate action.
One example of how the new guidelines might impact a local employer stems
Per the ADA, the definition of disability will be construed in favor of broad from the changes to the laws and “record of claim.” If an employee had a worker’s
coverage of individuals under this Act. In past years, some courts applied a compensation claim that lasted at least six months, and the employer makes an
relatively narrow interpretation of the ADA regulations, but the scope of this employment decision based upon that claim, the employee may bring a “record of
legislation has been expanded considerably. Applicants or employees may bring claim” under the new ADA guidelines, and the employer could be at fault.
disability claims against employers for discriminating against them or failing
to accommodate them based on (a) a current physical or mental impairment Due to the broadened scope of the ADA guidelines, many experts believe there
or (b) a record of having such an impairment or being regarded as having an could be a significant increase in the number of disability-related claims against
impairment. The legal standards used to bring these types of claims have been employers. Employers should take the necessary precautions to protect themselves
loosened with the passage of the most recent amendments, making it easier for and their businesses. More information is available on the U.S. Equal Employment
individuals to win claims against employers. Opportunity Commission’s Web site – EEOC.gov. For specific guidelines and
suggestions, contact an attorney or human resources specialist.
A key premise within the ADA is whether employers have complied with their
obligations under the law. To protect themselves, employers should:
Chamber Access gains you entry to all your member benefits – it’s your total
access pass to the chamber. This informative orientation program is for new
chamber members, new employees at chamber member businesses, and
longstanding members that need an update on all their benefits. Here’s your
chance to meet chamber staff, introduce your business/organization, and
familiarize yourself with the many benefits your chamber has to offer. Join us at
the Jan. 27 gathering and discover the key to getting the most out of chamber
membership. The following members attended the November member
(Back, L to R) Doug Jones, SportsZone; Kristen Askey, Ocean Resorts;
Susan Kenny, BB&T; Samantha Slapnik, Liberty Tax Service; Carleton Whilden,
MC Sound, Light & Video Inc.; Debbie Van Blarcum, SportsZone
(Front, L to R) Jacque Hill, Atlantic Bank & Trust; Danielle Furman, Orenda
International, LLC; Tanya Jones, Keep On Wagging! Angel Jackson, BI-LO;
Ron Hess, BI-LO; Kristel Armstrong, BI-LO Thanks to BlueCross BlueShield of South Carolina for providing
refreshments for Chamber Access.
COME jOIN uS: Myrtle Beach Area CVB
elected to second term as connects with social media sites
board chairman by kimberly Miles, public relations manager
Commercial real estate appraiser Brant Branham Journalists usage of online newsrooms, blogs, RSS account to view the page, but if you want to see any
has been elected chairman of the Myrtle Beach feeds and social media continues to be more extensive updates, you can add it to your RSS Feed or MyYahoo
Area Chamber of Commerce board of directors for than believed by PR professionals, indicates the page or create an account.
a second straight year. Branham will continue as 2008 Journalist Survey on Media Relations Practices
chairman for the 2009-2010 fiscal year. Executive Summary.* In fact, more than 75 percent youTube (video sharing): Go to youtube.com/
of journalists use social media to research stories, visitmyrtlebeach and see all the latest Myrtle Beach
Branham is an appraiser and consultant with compared with about 67 percent last year and more videos as well as some our favorites others have
E. F. Hucks and Associates Inc. He relocated from than 53 percent now say they visit a social media site submitted. You can also subscribe to the video page
Columbia, S.C., in 1991 shortly after the business like Facebook or YouTube at least once a month. For yourself when additional videos are added or become
formed. consumers, social media is used by 1.3 billion Internet a friend.
users and growing daily. The Myrtle Beach CVB has
Branham earned a bachelor of arts degree in now taken a proactive step to participate in the Print Publicity Values
government and international studies from the following social media sites for consumers, partners, november 2008
University of South Carolina in 1983. and the media: Twitter, Facebook, Flickr, and YouTube. Print Articles: 127
The question is ”Are you following?” Total Circulation: 11,353,642
A native of Lake City, S.C., Branham lives in Murrells Publicity Value: $269,263
Inlet with his wife Beth and two daughters. how to follow and support Myrtle Beach on:
year to Date Print and Some Online Coverage
facebook (social networking): Go online to Ad Value for Myrtle Beach Travel News:
facebook.com. If you don’t have an account, create one $13,406,595
for your business or yourself. Then in the search bar
type in “Myrtle Beach Area Convention and Visitors Have a question on how to create your own
Bureau.” Add the Myrtle Beach CVB as your friend. social media site or follow the Myrtle Beach CVB
on social media? You can reach kimberly miles
Twitter (micro blogging): You can directly link at Kimberly.Miles@VisitMyrtleBeach.com or
to the Myrtle Beach CVB site on Twitter at (843) 916-7218 or.
twitter.com/mymyrtlebeach. You can follow those
updates by creating your own Twitter site or by *Study conducted by Bulldog Reporter and TEKgroup
subscribing to the RSS feed at the bottom of the page. International.
The Twitter page is updated daily (almost like breaking
news alerts) so you will get the latest Myrtle Beach
travel news information.
flickr (photo sharing): You can also directly
link to the Myrtle Beach Flickr page at flickr.com/
visitmyrtlebeach. You don’t need to have a free
CO - O P Corner
MAGAzINE ADVERTISING CO - OP
AAA home & Away & journeys Magazines – May/june 2009
save money AAA Home & Away is the official member publication for nine AAA clubs sent to more
than 1.3 million households (and more than 3 million readers) every other month.
Geographic Target: Columbus, OH, Cincinnati , OH and
The Myrtle Beach Area Chamber of Commerce is proud to offer its members Lexington, KY, 875,000
a diverse mix of cooperative advertising options through spring 2009. Ad Size: 3.75x 2.3125 inches Material Deadline: 02/06/2009
The advertising co-ops provide an opportunity to take advantage of Ad Cost: $4,390, eight spots available
negotiated discounted rates in order to stretch ad budgets. The range of
co-ops available include a variety of online promotions, e-mail blasts, INTERACTIVE CO - OP
magazine and newspaper insert choices. Also, the chamber will provide Charlotte.com – March 2009
online creative support if needed by participants.
Charlotte.com is the online version of the Charlotte daily newspaper,
To learn more about these exciting opportunities and to find the right fit for The Charlotte Observer. This campaign will incorporate run of site, home page,
your marketing program, contact Lynne Boykin, Brandon Advertising and lifestyle, news and travel banner advertisements.
Public Relations, at (843) 916-2000 or firstname.lastname@example.org. Geographic Target: Charlotte, NC drive market
For a complete list of co-ops, go to MyrtleBeachAreaChamber.com and added Value: 112,560 impressions per participant. Click-thru to advertiser
click on Marketing Strategies. Web site or landing page.
Ad Size: 160x600 and 300x250 pixels banner Material Deadline:
Space is limited for each opportunity and will be filled on a first-come, first- advertisements 02/03/2009
served basis. to secure the discounted rates, each co-op must sell out in order
Ad Cost: $1,260, five spots available
for it to run.
Note: In order to participate, members must contribute $1 per rented NEwSPAPER INSERT CO - OP
room night for lodging members or a 1 percent “marketing fee” or a Great Vacations Getaways – Spring 2009
nonparticipating advertising cost for activities and dining members.
Four-color newspaper insert contains information on weekend getaways and
mini-vacations and is published twice a year. It reaches 77% of adults ages
25-44 in the top 50 markets.
Geographic Target: NY, NJ, GA, MD, MA, NC, OH, MI, PA, CT, VA, DC,
Ad Size: 5x2 inches Material Deadline:
Ad Cost: $3,400, 15 spots available
RACk Display and GOODWILL GReeTeRs
Chamber ambassadors are outgoing, dependable attending the monthly ambassador meetings,
Myrtle Beach Area Chamber of individuals who believe in and support the efforts your business is kept current on what is going
Commerce’s brochure rack service is of the Myrtle Beach Area Chamber of Commerce. on within the chamber and community.
offered free of charge to activities and dining Ambassadors are volunteers who act as the
participants in the chamber’s Marketing official goodwill greeters between the chamber As an added bonus, you and your company are
Destination Program. These beautifully and our current and prospective members. Their eligible for monthly and yearly award recognition.
crafted wood brochure racks save space responsibilities include one-on-one visitations
while allowing your guests easy access to with chamber businesses, event networking DO YOu HaVe WHaT IT Takes?
literature. The display racks exhibit brochures and support of various chamber projects. If you meet the criteria mentioned above and are
in an orderly and attractive manner. Clear interested in becoming a chamber ambassador,
Plexiglas front protects literature while why BECOME A ChAMBER AMBASSADOR? contact Pat Creed, membership programs manager,
offering full visibility. The racks come in two As an ambassador, you will gain business exposure at (843) 916-7225 or Pat.Creed@VisitMyrtleBeach.com.
styles: wall mounted or floor standing. by being the first to meet chamber members You also can go to MyrtleBeachAreaChamber.com,
and put your company’s name in the forefront. click on Member Resources and complete an
Complimentary Brochure By volunteering at chamber events and online application.
Myrtle Beach Area Chamber of Commerce will
• Install Racks
AMBASSADOR Of ThE MONTh
• Refill Racks
Only brochures of activities and dining members
participating in the Marketing Destination
Program will be placed in the racks. This will
assist the chamber in growing the program and
collecting additional out-of-market advertising
dollars to promote the Myrtle Beach area.
learn More: Scott Head, advertising
sales manager, (843) 916-7277 or
Congratulations to Radha Herring Applause to David Powers with
go to MyrtleBeachAreaChamber.com
with Watermark Real Estate Group, Ocean Breeze Awnings & More,
and click on Marketing Strategies who earned Ambassador of the who earned the second highest
Month for November. Herring total points for November. Powers
is serving her second year as an is serving his first year as an
GROuP TOuRs bring future business
Drive down U.S. 17 Bypass any day of the week and a successful group function. “The Myrtle Beach gives us a wonderful opportunity to promote Myrtle
you’re bound to see at least one motor coach. With a Area Convention and Visitors Bureau offers FAMs Beach as a premier destination and to increase off-
few thousand motor coach tours visiting the area each throughout the year for travel planners,” Haines season tourism.”
year, these long passenger buses make cash registers explained. “A successful pre-planning tour will
ring for many local businesses. According to studies bring in future business down the road.” As an incentive for future travel to Myrtle Beach,
recently completed by researchers at The George more than 1,500 group tour travelers shared the
Washington University and Dunham and Associates, While the visiting group’s itinerary usually is holiday spirit and were treated to food, entertainment
one overnight visit by a motor coach group can complimentary thanks to the attractions, lodging, and gifts. The groups originate from Michigan,
contribute from $5,000 to more than $13,000 to a dining and other services participating in the tour, Tennessee, Florida, Virginia, Georgia, North Carolina
local destination’s economy. Those dollars are spent on the likelihood of repeat businesses is extremely high. and South Carolina.
lodging, meals, admissions, fees, shopping, souvenirs,
services and local taxes. “The hotel that compensated the FAM usually gets The American Bus Association has named the sixth
the group’s business when they return,” Haines annual Motorcoach Festival as one of the Top 100
Realizing the economic impact that group travel has explained. “So it pays for members to participate Events in North America for 2009. The designation,
on the area, the Myrtle Beach Area Convention and in these familiarization tours.” which was made by an elite tourism industry selection
Visitors Bureau aggressively pursues this market. The committee, indicates that the Motorcoach Festival
CVB recently hosted the Good News Travels Group Haines noted that already two groups from the offers excellent entertainment value to tour groups.
Leader FAM (familiarization tour) and the annual Good News Travels tour have booked for 2009.
Motorcoach Festival. “The real news here is that the Motorcoach Festival
The sixth annual Motorcoach Festival was held in has been recognized as a potential magnet for tourism
Group Good News Travels is a specialist in group early December at the Alabama Theatre. The event dollars at a time when re-energizing domestic tourism
travel. They work closely with CVBs and group leaders was sponsored by the Myrtle Beach Area CVB and is so important to our spirit and our economy,” said
of professional, student, church, sports, alumni, the Coastal Network Cooperative, a local entity Peter Pantuso, ABA’s president and CEO. “The honor
family, bank, and other groups in designing innovative promoting group travel. gives the Myrtle Beach area an important boost in
and educational tours. visibility among professional tour planners.”
“Group tours are vital to Myrtle Beach’s visitor base,”
According to Sandy Haines, CVB group sales manager, said Danna Lilly, CMP, director of sales for the Myrtle
hosting a familiarization tour is the ticket to planning Beach Area CVB. “The annual Motorcoach Festival
WHeRe in the world is the CVB?
Travel Itinerary for Trade Shows
Jan 7-12 American Bus Association Charlotte, NC
Jan 22 S.C. Society of Association Executives Columbia, SC
Jan 27-30 Religious Conference Management Association Grand Rapids, MI
Seven groups representing 3,315 attendees are scheduled for service in January.
Bu S I N E S S Bulletin
ON ThE wEB offers free workshops to assist work. The Telly Awards is a sHaRe YOuR neWs advertise in the
AvidCast Inc. announced
with business development. In national competition honoring
Business Bulletin recognizes Grand strander
partnership with Service Corps video, film and multimedia.
the launch of the following members’ business news,
of Retired Executives (SCORE), LHWH was honored with In tough economic times,
two chamber member including new employees,
the center’s workshop topics three bronze Tellys for a series businesses need to trim their
Web sites. Ichiro’s Japanese staff promotions, relocations
will include: How to buy or sell of television commercials budgets. They are faced with
Steakhouse & Sushi is online at and expansions, awards, class
a business; How to really start created for McLeod Health in how to promote their business
ichirosjapanesesteakhouse.com and convention attendance,
your own business; How to Florence; two bronze Tellys for less money. One way to do
and PDQ Billing Services can new Web sites, and year-end
survive a recession; Marketing for two television commercials that is to advertise in the Grand
be seen on the Web at accomplishments for top real
for a recession and more. for HTC; and one bronze Telly Strander.
pdqbillingservices.com. estate producers/sales. Send
for a sales video for Ocean
updates (under 75 words) by
whEElING & DEAlING Keyes, a community of villas This membership newsletter
INSIDE TRACkS the 5th of each month to Kori.
Collins + Company and townhomes in North is an extremely effective and
CENTURY 21 Boling & Hippe@VisitMyrtleBeach.com,
Advertising/Public Relations Myrtle Beach. LHWH won highly affordable business
Associates announced the fax – (843) 626-0009. Due
has been selected to handle a 2008 WebAward from the tool for communication. Each
addition of the Advantage to limited space, Business
branding, marketing and Web Marketing Association. month, as the chamber’s only
team to their company. Bulletin does not include
communications for Brunswick LHWH was honored for print newsletter, the Grand
Joining CENTURY 21 Boling photos or nonprofit
Electric Membership outstanding achievement Strander is mailed directly to
& Associates are Gene and fundraising activities.
Cooperative. Initial projects in Web site development more than 2,600 key contacts
Monica Carter, Tanya for Destination McLeod,
will include rebranding, within member businesses as
Connie, Sharon Garrell a computer-based training
print and interactive. well as elected officials.
and Teressa Carter, from program for new nurses
Advantage Real Estate. hired by McLeod Health.
ChEERS Prices start as low as $200 per
Advantage Real Estate has The WebAwards is an annual ad. And the good news is that
been a strong company in LHWH Advertising and Public Web site award competition our advertising prices will not
the market since 1990, when Relations recently won several honoring the best Web sites increase for 2009.
Gene and his sister, Teressa, creative awards. LHWH won in 96 industries. LHWH won
started the business. a Silver Adrian award for a Wallie Award from the To learn more about Grand
Destination Cinema IMAx Carolinas Healthcare and Strander advertising, visit
Coldwell Banker Chicora Real 3D Theatre billboard and a Public Relations Marketing MyrtleBeachAreaChamber.com
Estate welcomed two new Bronze award for a print series Society (CHPRMS). The and click on Grand Strander
agents: Fred kane has joined designed for Wilmington/ Wallie Awards are given at the top of the page or
the Carolina Forest office Cape Fear Coast CVB, annually to recognize contact Scott Head, advertising
team, and Lamar Holliman Carolina Beach. The Adrian excellence in health care public sales manager, Scott.Head@
is the newest member of Awards is an international relations and marketing. VisitMyrtleBeach.com or
the Briarcliffe office. competition honoring creative LHWH won the Silver (843) 916-7277.
brilliance and best practices in Wallie Award for its mixed
EXPANSION hospitality, travel and tourism media campaign for McLeod
related marketing. LHWH Health’s Urgent Care Center.
won six Telly Awards during
College, Continuing Education
the 29th Annual awards
Division has opened an
ceremony for multimedia
Entrepreneur Center that
wE lCOM E New Members
always In Touch Massage fitness One on One, Inc.- long Bay Professional Rent-A-Center statewide Insurance The Veterans’ Voice
Massage Therapy Professional Personal Services, Inc. Sales and Rental Purchase Group, Inc. Newspapers
Jim Schmidt Training services Computer-Sales/Service/ Anthony Bosley Insurance Hugh Robinson
520 Hwy. 17, Unit C Health-Clubs Networks 4036 River Oaks Dr., Ste. B2-B4 Tim Baxley 713 Raleigh Trail
Surfside Beach, SC 29575 Herb MacDonald Mary Jeffcoat Myrtle Beach, SC 29579 3064-B Dick Pond Rd. Murrells Inlet, SC 29576
(843) 213-1265 204 75th Ave. N. (in Sand’s 3751 Grisson Pkwy., Ste. 201 (843) 903-3194 Myrtle Beach, SC 29588 (843) 251-4954
Health Club) (Beach First Center) rentacenter.com (843) 293-9888 theveteransvoice.com
Captain Smiley Charters Myrtle Beach, SC 29572 Myrtle Beach, SC 29577 (888) 575-1144
Fishing-Guides (843) 449-6486 (843) 315-2500 Rent-A-Center StatewideGroup.com Thuro Clean Carpet
Patrick Kelly fitnessoneonone.com Sales and Rental Purchase and upholstory
4495 Mineola Ave. MC Sound, light & Raymond Baker surfside Granite Carpet-Rug/Upholstery Cleaner
Little River, SC 29566 funSunStudio, llC Video, Inc. 4505 Socastee Blvd., Ste. H & I Tile/Marble Robert Dowd
(843) 361-7445 Web Page-Design/Marketing Audio-Visual Equipment Myrtle Beach, SC 29588 Corey Gordon 4540 Homeplace Cir.
captainsmileyfishingcharters.com Brewster Buck Carleton Whilden (843) 293-2847 309 Sandy Lane Myrtle Beach, SC 29588
131 Library Lane 335 Cameron Circle, Ste. #1 rentacenter.com Surfside Beach, SC 29575 (843) 903-6895
Chichester home Care, llC Pawleys Island, SC 29585 Myrtle Beach, SC 29579 (843) 238-1260
Landscape-Contractors (843) 314-4570 (843) 236-2196 Rent-A-Center Weddings to Go
Vaughn Chichester funsunstudio.com mcsoundlightandvideo.com Sales and Rental Purchase Tech Service, Inc. - Wedding Chapels
1727 Bridgewater Jason Davis heating & Cooling Ed Curtice
Conway, SC 29526 hobby Software Myrtlewood Villas 1319 N. Kings Hwy. Air Conditioning & Heating 4436 Laoy Banks Lane, A-1
(843) 254-1460 Computer-Products/Services Vacation Rentals & Beach Myrtle Beach, SC 29577 Tracy Davis Murrells Inlet, SC 29576
Dawn Owens Homes (843) 448-5131 2617 Schoffner Rd., Ste. C (843) 902-5252
Coalesce PO Box 32157 Jim Shepely rentacenter.com Conway, SC 29526
Internet-Marketing Myrtle Beach, SC 29588 1410 48th Ave. Ext. N. (843) 488-2121 Xl Communities
Tracy Floyd (843) 655-3458 Myrtle Beach, SC 29577 Robert Vitorre Web Development
1012 16th Ave. NW hobbysoftware.net (843) 913-4437 fine Clothing The Learning station Kevin McCalleem
Surfside Beach, SC 29575 (888) 297-6200 Clothing-Men Children’s-Programs 3741 Block House Way, #721
(843) 446-2779 lapels Dry Cleaning MyrtlewoodVillas.com Robert Harbin Donna Jensen Myrtle Beach, SC 29577
coalescedesign.com Drycleaners/Laundry 1019 4th Ave., #211 690 Singleton Ridge Rd. (888) 333-2403
Rachelle Chastain North Beach Plantation Conway, SC 29526 Conway, SC 29526 xLCommunities.com
Easy Card Services - 6613 N. Kings Hwy., Ste. B Vacation Rentals & Beach (843) 333-5000 (843) 349-0108
Chase Paymentech Myrtle Beach, SC 29572 Homes (800) 694-7957 thelearningstation.org
Credit Card Services (843) 712-2682 Leslie Styles
Jennifer Low 719 N. Beach Blvd. seaside Furniture The spa at
PO Box 50214 lapels Dry Cleaning North Myrtle Beach, SC 29582 Discounters North Beach, llC
Myrtle Beach, SC 29579 Drycleaners/Laundry (843) 946-9018 Furniture-Dealers Salon-Day Spas
(843) 457-7490 Rachelle Chastain (800) 615-3598 Shannon Ellis Tammy Pahel
(800) 823-4541 4030-4 River Oaks Dr. northbeachplantation.com PO Box 70520 719 N. Beach Blvd.
EasyCardService.com Myrtle Beach, SC 29579 Myrtle Beach, SC 29572 North Myrtle Beach, SC 29582
(843) 712-2682 oic, inc. (Office Innovation (843) 839-9009 (843) 651-8188
Concepts, Inc.) SeasideDiscountFurniture.com northbeachplantation.com
9506 Hwy. 707, Ste. #6
Myrtle Beach, SC 29588
Grand Wells Fargo–The Millen Team, Turner, Padget,
g s SCE N E
Graham and Laney P.A., and Native Sons.
The gsSCENE has created a committee working to
organize this event. Headed up by O’Neil McCoy,
gsSCENE member the committee has already secured
several sponsorships, a great location and awesome
food. At Shuckin’ on the Strand the attendees can
purchase buckets of oysters or they can enjoy food
from a hot buffet. Worried it might be cold? Hot Fish
Club has it covered with a fire pit and outside heaters
to keep everyone warm. And don’t forget about
entertainment, the committee is working on getting
several bands to play throughout the event and into
by Blakely jenkins, education and small Shuckin’ on the Strand
T-shirts also can be
business programs manager, gsSCENE liaison
purchased at the event. uPCOMING gsSCENE EVENTS
Oyster season has arrived and gsSCENE will be Register at gsSCENE.com. (Register at gsSCENE.com)
celebrating with their Inaugural Oyster Roast, Prices are free for members jan 21
“Shuckin’ on the Strand.” The event will be held and $20 for nonmembers.
Wine Seminar – “Cause and Effect”
Feb. 7 from 1-6 p.m. at Hot Fish Club in Murrell’s This is an event you won’t 6:30-8 p.m.
at WaterScapes Restaurant in the Marina Inn
Inlet. Shuckin’ on the Strand is presented by FSA– want to miss!
Full Steam Ahead and sponsored by Hot Fish Club, jan 24
Community Service Project
9 a.m.-4 p.m.
Angel Food Ministries
Educational Breakfast – “Retirement Planning”
at New York Life Building
Boling & Associates, Inc. Feb 7
Shuckin’ on the Strand Oyster Roast at Hot
Fish Club. Presented by FSA–Full Steam Ahead.
1-6 p.m. Sponsored by Hot Fish Club, Wells Fargo–
The Millen Team, Turner, Padget, Graham &
Laney P.A. and Native Sons
Gs LIVInG CAN-AM EXPO
deadline extended to Jan. 16 applications due Feb. 13
The Canadian-American Days Kickoff Celebration & Expo will be held at the
Did the December Grand Strand Living ad deadline get lost in the holiday Myrtle Beach Convention Center on Monday, March 16, 2009. The event is free
chaos? Don’t worry, we’ve extended the deadine until Jan. 16 so you can start and open to the public.
off the new year right by reserving your ad spot in the area’s official relocation
guide. This community magazine reaches a targeted audience of prospective The Can-Am Days Expo offers Myrtle Beach Area Chamber of Commerce
new residents and businesses at the right time – as they are making important members a cost-effective way to promote your business to locals, snowbirds and
decisions regarding products and services. Canadian visitors. Only businesses that will provide an applicable discount or
incentive redeemable for the month of March 2009 will be allowed to participate
Important Dates in the event.
In order to be listed in the 2009 Grand Strand Living, new memberships must be
in by Jan. 15, 2009. For $50, you’ll receive an 8-foot table where you can exhibit your products
Ad sales close: Jan. 16, 2009 and services. Registration deadline is Feb. 13. Download an application at
Payment due: Jan. 19, 2009, or ad space will be cancelled. CanAmDays.com. For sponsorship opportunities, contact Julie Sluss, manager of
Ad materials due: Jan. 30, 2009, by 2 p.m. festivals & special events, at (843) 913.7221 or Julie.Sluss@VisitMyrtleBeach.com.
learn More: Scott Head, advertising sales manager, Scott.Head@
VisitMyrtleBeach.com, (843) 916-7277 or MyrtleBeachAreaChamber.com
Grand Strand Living is published by your Myrtle Beach Area Chamber of
Chamber Mail is a unique program exclusively for Myrtle Beach Area Chamber
ARE yOu READy, of Commerce members. Through this program, brochures are inserted in
Continued from Page 9 individually mailed envelopes distributed to all Official Myrtle Beach Vacation
Let’s go one step further. The new breed of GPS and broadband enabled cell Guide® inquiries.
phones like the iPhone and the Google Android make it possible for businesses
to serve up content – deals, ads, locations, maps, etc. – in relation to the cell Chamber Mail is a turnkey program that saves members both time and money.
phone user’s physical location. Think of it like running a PPC campaign, but Services include: destination envelope, insert printing, shipping, postage,
instead of being based on keywords, your bidding on geographical areas. insertion, labeling, handling and mailing.
Marketing is evolving, so hold on to your marketing plans. This year is going to Chamber Mail is administered by Visit Media.
be a wild ride. Are you ready?
learn More: MyrtleBeachAreaChamber.com, click on Marketing Strategies, or
Editor’s Note: Article courtesy of DSL Marketing. For all marketing questions, contact Stephen Greene, Visit Media, VisitMedia@sc.rr.com or (843) 655-4331
please visit AskDSLMarketing.com.
What’s the secret to long-term success in the Myrtle Beach area business community? Establishing lasting and personal relationships with other
professionals. What’s the most effective way to do that? Membership in the Myrtle Beach Area Chamber of Commerce. Congratulations to the
following companies celebrating membership anniversaries in January 2009.
34 Years 12 Years 3 Years
Canterbury Apartment Homes Republic Ice Cream, LLC
Franklin Smith O.D. Wendy’s - NMB
Connolly Coastal Capital, LLC Sauls Law Firm, LLC
Westgate Myrtle Beach Oceanfront Resort Wendy’s - Murrells Inlet
East Coast Hospitality Shepherd Care Hospice
Wendy’s - 10th Ave. N.
Edible Arrangements South Atlantic Bank
30 Years Wendy’s - 3201 N. Kings Hwy.
Ka-Nol Insurance Services Thompson Construction Group
Bermuda Sands Wendy’s - 2401 S. Kings Hwy.
Key Architecture The Wacky Rabbit
25 Years 11 Years Media Services
Edward Jones Investments - Eric Long Olsten Staffing Services Seaside Wedding Chapel
Sperry Van Ness / Tradd Commercial
23 Years 9 Years Wallace Success International
Condo-World of the Grand Strand Etcetera, Inc.
Grand Strand New Home Guide 2 Years
22 Years Blue Collar Fund & Management
Oceanfront Vacation Rentals, Inc. 8 Years The Center Project
C&C Moving Service Glen Davis Golf Schools
17 Years Derrick Associates Jackson Hewitt Tax Service - Hwy. 501
NHC Health Care/Garden City, LLC Wells Fargo Financial - Conway Tilghman Beach & Golf Resort, LLC
Wells Fargo Financial - Myrtle Beach
16 Years 1 Year
Carter Architecture, Inc. 7 Years Beall Real Estate Group
The Hammock Shops FinancialNsights, Inc. Carolina Forest Imaging Center, LLC
The Pearl Golf Links Carolina Shores Real Estate, LLC
15 Years Phantom Fireworks DeFalco’s Automotive & Towing
Holiday Inn Express Eastern Data, Inc.
Lowcountry Companion 6 Years Estilos Photography, LLC
Horry Electric Cooperative, Inc. Fiesta del Burro Loco
14 Years Inlet Point Plantation Fish Hook Charters
Christian Mission, Inc. Freedom Mortgage Corporation
Elite Lighting Company 5 Years General Wholesale Distributors, LLC
Thomas W. Jones Community Assistance Center/ Grand Strand Technology Council, Inc.
Helping Hand of Myrtle Beach Griswold Special Care of Myrtle Beach and
13 Years Oliver & Associates, Inc. Georgetown
Enterprise Rent-A-Car - NMB Heartland Hospice
Enterprise Rent-A-Car - 501 4 Years Hungry Howie’s Pizza & Subs - 1601 S. Kings Hwy.
La Plage Swimwear, Inc. Annas Development & Building, Inc. J. L. Pressure Washing / LeCours, Inc.
Coach’s Corner Krupka Financial Group
Coldwell Banker Chicora-Bonnie Coast Lennar
Northstar Financial Advisors Mobile Medical Care
Shipwreck Island Adventure Golf Organizing Made Simple
Tidelands Bank - MB Mobile Medical Care
Your Myrtle Beach Area Chamber of Commerce conducts ribbon-cutting ceremonies as a value-added benefit included in your membership investment. We bring the camera,
oversized scissors and, of course, the ribbon.
A grand opening, an expansion, an anniversary or a move to a new facility is made more special with a ribbon-cutting ceremony. Plus, it’s a great way to introduce your business to
the community and fellow chamber members. If you’re a home-based business, give us a call and we’ll hold a special ceremony here at the chamber just for you.
Your event can be as simple, informal, extravagant or ceremonious as you want it to be. It's your event and should reflect your company's values and personality.
Ribbon-cutting announcements are included in the Grand Strander, which is mailed to our 2,400 plus members, and photos appear in the online edition of the popular newsletter.
The chamber’s ambassadors attend ribbon-cutting ceremonies on behalf of the members. Having ambassadors at the ceremony provides an excellent networking and publicity
Kick off a grand opening of your business by contacting Pat Creed, membership programs manager, at Pat.Creed@VisitMyrtleBeach.com or (843) 916-7225.
The chamber recently held ribbon-cutting ceremonies for the following members:
always In Touch Massage
520 Hwy. 17 S., Unit C
Surfside Beach, SC 29575
More photos on Page 25
Croissants Bistro & Bakery
3751 Robert Grissom Pkwy.
Myrtle Beach, SC 29577
Edward jones - Eileen kim
312 79th Ave. N.
Myrtle Beach, SC 29572
More photos on Page 26
hilton Garden Inn Myrtle Beach at
Coastal Grand Mall
2283 Coastal Grand Circle
Myrtle Beach, SC 29577
Myrtle Beach Real Estate
520 Hwy. 17 S., Ste. B
Surfside Beach, SC 29575
4036 River Oaks Dr., Ste. B2-B4
Myrtle Beach, SC 29579
Ambassadors are a group of dedicated volunteers from various businesses
throughout the Grand Strand community. Their mission is to welcome
current members and recruit new chamber members. Ambassadors serve
This month, the Grand Strander took a moment to check in with
Jeremy Baird, an ambassador with the chamber for seven months, to find
out why he enjoys being an ambassador. To learn more about becoming a
as goodwill representatives at various chamber functions and aid in the chamber ambassador, visit MyrtleBeachAreaChamber.com and click on
support of members. Member Resources/Ambassador or contact Pat Creed, membership
programs manager, at (843) 916-7225 orby e-mail at Pat.Creed@
4 1/2 Questions
With Jeremy Baird
Commercial loan Officer
Ambassador: Seven Months
4. What is your best advice for making the most of
1. What prompted you to volunteer as a chamber
A. Network, network, network. Attend or send
A. To help out a great organization and meet new
representatives from your business on a regular basis to
the many fine chamber events.
2. What do you like most about being a chamber
4 1/2. Give your 30 second elevator speech about your
A. Meeting business owners in a wide variety of
A. If you want personalized service with a financially
strong community bank, look to First Federal for all
your banking needs.
3. How has the investment of time as a chamber
ambassador advanced your career or business?
A. The contacts are valuable as a banker. Meeting
people at the chamber opens many doors.
Date Time Event Contact
Jan 8 7:30-9:15 a.m. Connections Marketplace Pat Creed, 916-7225* Member Communications Manager
Jan 12 10 a.m. Ethics Committee Shirley Pearson, 916-7297
Jan 13 8 a.m. Myrtle Beach Ambassadors Pat Creed, 916-7225 Diana Greene
Jan 13 3:30 p.m. Executive Committee Kate Miles, 916-7234 Executive Vice President
Membership Programs & Services
Jan 14 8 a.m. South Strand Ambassadors Pat Creed, 916-7225
Jan 15 8:30 a.m. Small Business Council Shannon Haswell, 916-7240 The Grand Strander, official newsletter
Jan 15 4-7 p.m. Myrtle Beach Leadership Forum Kate Miles, 916-7234* of the Myrtle Beach Area Chamber of
Jan 20 2:30 p.m. Finance Review Committee Shirley Landry, 916-7203 Commerce, is published 12 times
Jan 20 3:30 p.m. Board of Directors Kate Miles, 916-7234
Jan 20 6-7 p.m. Chamber Academy: How to Survive the Recession Blakely Jenkins, 916-7232* Check us out on the web
gsSCENE: Wine Seminar at WaterScapes Restaurant For more information about member
Jan 21 6:30-8 p.m. Blakely Jenkins, 916-7232*
at Marina Inn benefits, upcoming events and
Jan 21 4-7 p.m. South Strand Leadership Forum Faye Creel, 916-7286* business updates, visit us online at
Jan 23 9 a.m. Legislative Policy Council Kate Miles, 916-7234 MyrtleBeachAreaChamber.com.
gsSCENE: Community Service Project – advertising Inquiries?
Jan 24 9 a.m.-4 p.m. Blakely Jenkins, 916-7232*
Angel Food Ministries Reach more than 2,500 business
gsSCENE: Educational Breakfast – “Retirement Planning” leaders by advertising in the
Jan 27 8:30-10 a.m. Blakely Jenkins, 916-7232*
at New York Life Building Grand Strander.
Jan 27 9-11 a.m. Chamber Academy: Cutting Costs With the Web Blakely Jenkins, 916-7232* Scott Head
Jan 27 3 p.m. Chamber Access Blakely Jenkins, 916-7232* advertising sales manager
(843) 916-7277 or
Register at Scott.Head@VisitMyrtleBeach.com
Jan 29 4:15-7 p.m. Business After Hours
Feb 3 2:30 p.m. Convention Bureau Committee Michelle Schollmeyer, 916-7267 Member services
Feb 4 5-9 p.m. Grand Strand Legislative Reception Amie Lee, 916-7238* Area Code: (843)
gsSCENE: Shuckin’ on the Strand Oyster Roast at General Information: 626-7444
Feb 7 1-6 p.m. Blakely Jenkins, 916-7232* Membership Sales: 916-7219 or 7220
Hot Fish Club
Advertising Sales: 916-7277
Feb 10 8 a.m. Myrtle Beach Ambassadors Pat Creed, 916-7225 Public Relations: 916-7218
Feb 10 3:30 p.m. Executive Committee Kate Miles, 916-7234 Marketing: 916-7276
Feb 11 8 a.m. South Strand Ambassadors Pat Creed, 916-7225 Research: 916-7217
Feb 12 7:30-9:15 a.m. Connections Marketplace Amie Lee, 916-7238* Executive: 916-7296
Convention & Visitors Bureau:
Feb 17 2:30 p.m. Finance Review Committee Shirley Landry, 916-7203 916-7260
Feb 17 3:30 p.m. Board of Directors Kate Miles, 916-7234 gsSCENE: 916-7232
Feb 20 9 a.m. Legislative Policy Council Kate Miles, 916-7234 Leadership Grand Strand: 916-7222
Feb 24 3 p.m. Chamber Access Blakely Jenkins, 916-7232* Hospitality Partnership: 916-7219
Feb 25 3:30 p.m. Membership Committee Shannon Haswell, 916-7240
The Grand Strander is
Register at printed by Inlet Printing Co.
Feb 26 4:15-7 p.m. Business After Hours
* Register online at MyrtleBeachAreaChamber.com.
For the most current meeting/event dates and times, go to MyrtleBeachAreaChamber.com.
Pass GS along!
BlueCross® BlueShield® of South Carolina and • Access to the largest preferred provider General Manager
Myrtle Beach Area Chamber of Commerce are network in South Carolina
pleased to announce True Blue® Partnership is now • Optional vision and dental benefits Human Resources
Business True BlueSM. Marketing
learn More: SouthCarolinaBlues.com or BlueCross
Business True Blue offers you flexible options BlueShield of South Carolina, (800) 288-2227, ext. President
to build a health care plan that works for you. 42328 Sales
BlueCross BlueShield of South Carolina is a proud
partner with the chamber in offering plans designed ® Registered marks of the BlueCross and
Share GS with …
for businesses just like yours. Blue Shield Association ________________________
Service marks of the BlueCross and
• Design a custom plan or choose a fixed plan Blue Shield Association
• Choice of prescription drug benefits ________________________
ANNuAl jOB EXPO PERIODICALS
set for March 11 PAID
Myrtle Beach, SC 29578
POSTMASTER: Send address changes to
Fill your open job positions at the Myrtle Beach Area Hospitality Membership Division
Myrtle Beach Area Chamber of Commerce,
Association 2009 Job Expo. The 15th annual Job Expo takes place March P.O. Box 2115, Myrtle Beach, SC 29578-2115
11 from 10 a.m.-3 p.m. at the Myrtle Beach Convention Center. Hospitality
Partnership members can recruit employees for $250 (after Jan. 31, the
price for a booth goes up to $295). While
e r s h i p
nonmembers pay $350 (after Jan. 31, the
p a r t n
price jumps up to $395).
Why get involved?
• Centralize your recruitment efforts into a one day affair.
• Community interested in working for the hospitality industry.
• Great way to hire new summer employees.
The 2009 Job Expo is presented by the Myrtle Beach Area Hospitality
Association in coordination with the South Carolina Employment
Security Commission, Waccamaw Regional Council of Governments,
Horry County Department of Social Services, The Coast RTA, Pee Dee
Regional Transportation Authority, Coastal Carolina University, and Horry-
Georgetown Technical College.
To learn more, contact Shirley Pearson, director of membership services, at
(843) 626-9668 or Shirley.Pearson@MBHospitality.org.