Sainsbury s How Fairtrade Works For Customers Producers NXPowerLite

							Great quality products for our Customers
and a fair deal for our Producers

How Fairtrade works at Sainsbury's


Simon Hinks
Product Technical Manager - Grocery
Value and Values
Why Fairtrade?

•   Supply chains that meet our needs
•   Relationships with primary producers
•   Sustainable achievable growth
•   Trading fairly with farmers and growers
The Scale…
Products
   – 800 products
   – Impact categories
   – Customer choice
Producers
   –   £218M sales
   –   33% of FT Bananas
   –   Biggest purchaser of FT Tea
   –   50% of FT Kenyan Coffee
   –   330 000 producers
…and the Impact
Customers
   – 68.9% purchase Fairtrade
   – Customers are loyal
   – High repeat purchase
Producers
   – £10M in social premiums
   – Longer term contracts
   – Business development
Red Label Tea
RED LABEL TEA         One of Sainsbury’s                             It’s the 5th biggest
                      oldest and best-                               tea brand in the UK
                      loved brands




                      1.4 billion cups are   It took a year to
                      drunk every year       convert and source
                                             tea that was
                                             Fairtrade and met
                                             the strict quality
                                             standards of the
                                             blend - including for
Red Label is made     Developed in 1903      the first time tea
predominately from    by John James          from Malawi
Kenyan tea and        Sainsbury who
blended with Malawi   worked with the
and South India tea   same expert blender
                      as we today
Beyond Fairtrade

•   Sustainable supply chains
•   Food security
•   Scaling up
•   Product synergies
•   Connecting people
Beyond Fairtrade

•   The Fair Development Fund
•   FRICH Project
•   FT Conference UK
•   African Supplier Conferences
•   Colleague trips
Liz Jarman