Global Channel-In-A-Box (CiaB) Market worth $146 Million by 2017
The report “Integrated Playout Automation & Channel-In-A-Box (CiaB) Market - Global
Advancements, Business Models, Technology Roadmap, Forecasts & Analysis (2012 – 2017)”
defines and segments the global CiaB market and Playout automation market with analysis and
forecasting of the global revenues. It also identifies drivers and restraints for CiaB market with
insights on trends, opportunities, and challenges. In addition to this the report also makes a
comparison of CiaB with traditional Playout Automation to show why CiaB is better.
Browse market data tables and in-depth TOC on “Integrated Playout Automation & Channel-In-
A-Box (CiaB) Market - Global Advancements, Business Models, Technology Roadmap,
Forecasts & Analysis (2012 – 2017)”.
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MarketsandMarkets has segmented the global CiaB market and Playout Automation market by
types of end-users and channel applications. The end-users’ segment comprises of National
broadcasters, Regional broadcasters and ‘Other’ broadcasters; whilst the channel applications
market include News, Sports, Entertainment and Cartoons & Learning. The end-user and channel
application markets, along with each of their sub-segments are further bifurcated by geographies.
Geographies covered include North America (NA), Europe, Asia-Pacific including Japan
(APAC), Middle East & Africa (MEA), and Latin America (LA).
The major forces driving the market are factors such as need for reduction in capex and
operational Costs, improving channel presentation, surge in small and mid-sized business
(Broadcasters) and growth in channels and regional variants. At the same time, opportunities in
delivering multiple channels by using CiaB will benefit the growth in this market.
After being dormant for a long period of time for more than a decade, CiaB has finally creating
buzz among broadcasters. With companies such as Playbox, Snell, Grass Valley, Harmonic
jumping into foray, this market seems to grow big time. With stakeholders busy in promotional
activities which can be evident from the present years IBC show at Amsterdam, the CiaB market
has definitely gathered steam. The companies have started offering CiaB with irresistible price
tags which makes the market even more competitive which is great news for budget strained
broadcasters. Although CiaB comes with a word of caution that it is not for all, the merits that it
has to its name makes it more appealing. The study comes out with an interesting finding which
shows broadcasters are much interested in APAC and MEA markets.
The global CiaB market is estimated to grow from $43.4 million in 2012 to $146 million in
2017. This represents a compound annual growth rate (CAGR) of 27.42% from 2012 to 2017. In
the current scenario national broadcasters continue to be largest adaptor for CiaB but regional
broadcasters and other broadcasters are set to overtake national broadcasters in the future. In
terms of geographies, North America continues to be the biggest market for CiaB solutions.
However, over the next five years, Asia-Pacific (APAC) and Middle East & Africa (MEA) will
experience increased market traction, to become the biggest CiaB market globally.
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