The Apprenticeship Strategy for Young People (16-25)
Background and Introduction
This Apprenticeship Strategy outlines what we want to achieve over the next five
years in Hertfordshire. Through this strategy our primary aim is to increase the
number of apprenticeships that are undertaken by young people in Hertfordshire. We
will work with a number of organisations both internal and external to Hertfordshire
County Council, promoting the benefits of apprenticeships to all. We will link this to
the development of local skills, workforce development and the Hertfordshire
economy by identifying and addressing gaps in delivery, and particularly supporting
small and medium sized employers to create more apprenticeship opportunities.
This will be done in conjunction with access to apprenticeships for the wider
The implementation of the strategy is challenging for the partnerships; partnerships
that are already established in Hertfordshire between Hertfordshire County Council,
the Hertfordshire Provider Network, the Hertfordshire LEP and the National
Apprenticeship Service and include our schools and FE colleges.
We have set some ambitious aims, each with a set of challenges.
We need to increase the availability of apprenticeship opportunities and enable
progression from intermediate level apprenticeships as well as direct entry from level
3 into advanced and higher level apprenticeships. In a county with 46,775 employers,
over 95% are classified as small to medium size employers with less than 250
employees; therefore supporting effective communication of the apprenticeship offer
to employers in order to stimulate the creation of new vacancies is our greatest
challenge. We want to put in place the resources to support our employers,
particularly those who do not have the infrastructure to single-handedly recruit and
We need to ensure that learners can make an informed and realistic decision about
undertaking an apprenticeship through providing high quality information, advice and
guidance delivered by trained professionals.
Succeeding in our challenge involves a partnership approach from across the sectors
to find solutions. The development of the strategy and implementation plan has
brought together key stakeholders contributing to the shape of the vision and aims.
They have included colleagues from schools, training providers, FE colleges,
JobCentre Plus, and members of the teams in Services for Children and Young
People and Strategy and Economic Development within Hertfordshire County
The vision and aims for Hertfordshire’s Apprenticeship Strategy
By 2014 all young people aged up to 19 in Hertfordshire who are suitable and
wish to take up an apprenticeship opportunity can do so.
By 2016 all young people aged up to 25 in Hertfordshire will have this
Through partnership working across a range of agencies, groups and organisations,
the Apprenticeship Strategy will focus on 5 aims.
1. Increase the availability of Apprenticeship opportunities:
1.1 The number and range of apprenticeships will be increased to meet the
needs of the Hertfordshire economy.
1.2 Hertfordshire’s public sector employers will maximise their offer of
apprenticeship opportunities through recruitment, procurement and planning
2. Support the Employers:
2.1 Promotion of apprenticeships will focus on the development opportunities and
economic sustainability that employing apprentices will bring to all
2.2 Small and medium sized employers will be supported to employ apprentices.
3. Increase the access into Apprenticeships:
3.1 Through equality of opportunity, targeted under-represented groups will have
access to support and training to enable them to be ‘apprenticeship-ready’.
3.2 The number of apprenticeship opportunities will be increased to enable
progression from intermediate level apprenticeships as well as direct entry
from level 3 into advanced and higher apprenticeships.
4. Provision of high quality Information, Advice and Guidance:
4.1 Apprenticeships will be promoted as a valuable ‘employment with training’
option to all young people, parents and stakeholders.
4.2 Bespoke and impartial information, advice and guidance (IAG) services will
5. Celebrate and evaluate the achievements
5.1 Best practice models will be shared to encourage sustainability and growth
and demonstrate equality and diversity.
5.2 Clear success measures will be established to evaluate progress, impact
and to inform future plans.
1 – Employer Engagement
1.1 Provide all employers (45,000) with information, knowledge and benefits of apprenticeships
and help them to comprehend the apprenticeship offer including up-skilling their existing
1.2 Encourage Hertfordshire’s largest employers, especially the public sector and growth areas,
to offer more apprenticeship vacancies each year
1.3 Dispel the perception with employers that 16-18 year olds are lacking desired motivation,
enthusiasm, commitment and skills levels required to sustain employment
1.4 The majority of Hertfordshire employers are SMEs and will need greater support to take on a
full time apprentice eg contracting, mediation, recruitment
1.5 Use job trend analysis, employment data and LMI to inform the development of new
apprenticeship frameworks and anticipate new markets for apprenticeships
1.6 Obtain accurate information on employment prospects and vacancies and encourage uptake
of apprenticeships in these sectors
2 - Schools
2.1 Provide support for all school staff to access information on apprenticeships and frameworks
to provide information, advice and guidance to their learners
2.2 Encourage partnership working with schools, private training providers and FE colleges to
plan new and innovative delivery models and progression pathways to maximise funding and
2.3 Increase apprenticeship opportunities within school staffing structures
2.4 Educate and support young people to become apprenticeship ready
3 – Training Provision
3.1 Raise the achievement rates for apprenticeships to above the regional and national average
3.2 Engage with new providers offering apprenticeships in Hertfordshire to provide information on
the Hertfordshire strategy and other support and communication opportunities and to ensure
the breadth of provision meets the needs of employers
3.3 Use flexibilities in funding guidance to offer a range of services that will support Employers
and their staff
4 - Providing Information, Advice & Guidance (IAG) to all stakeholders
4.1 Increase the uptake of apprenticeships by under-represented groups in Hertfordshire so it is
at or above the national average
4.2 Form and develop new partnerships to tackle youth unemployment and to stimulate economic
growth as part of the Government’s agenda for agencies to work closer together
4.3 Support all young people and adults to reach the entry requirements to secure an
apprenticeship and employment
4.4 Increase the supply of vacancies to match the demand including Advanced and Higher level
apprenticeships (levels 3 and 4) for young people completing ‘A’ level qualifications
4.5 Promote the Hertfordshire apprenticeship strategy and how it fits with the strategy for ‘Raising
the Participation Age’ to raise awareness with all stakeholders