Redwood Community Health Coalition – Web Page Project
1. Who is the primary decision-maker for your website project?
Eliot Enriquez, Healthy Kids Coordinator
2. Can we contact that person directly?
Yes, her email is email@example.com and her phone number is (707) 285-2962
3. When is the best time to reach you
Mnday through Friday, 8:30 – 4: 30 pm
4. Do you prefer phone or email contact?
Email contact works best.
5. What are 2-3 sites that you like and why?
These sites were easy to navigate, were written in easy to understand language
and were organized in such a way as to permit finding information quickly. I also
like the sites that had a balance of pictures versus written information.
6. What are 2-3 sites that you don’t like and why?
I did not like the sites that had a lot of writing and too few graphics. We work
with a diverse range of readers and a lot of written material is difficult for second
language readers to take in. I also did not like the sites that were too simplistic as it
made the site look amateurish.
1. Tell us about your organization, goals, and mission, how long have you existed?
Redwood Community Health Coalition is the sponsoring agency for Healthy Kids
Sonoma County. The project we would like to work on is for Healthy Kids so I am
going to include information about that project. Health Kids Sonoma County was
launched in May 2004. The goal was to develop and finance a system of accessible,
affordable coverage for all Sonoma County children. Healthy Kids assists low-
income families to enroll their children in affordable coverage and retain that
coverage over time. All low-income children in Sonoma county are eligible for
affordable healthcare coverage, medical, dental and vision.
Healthy Kids seeks to educate families about the value of ongoing health coverage,
linkage with a medical home or consistent provider primary care services and
appropriate use of health resources; successfully implement a comprehensive fund
development plan to meet or exceed enrollment projections; and to establish a long-
term program administrative structure for Healthy Kids that is cost-effective and
maximizes community support.
2. What are your goals for the website?
We would like to have a family friendly website that would provide child care givers
with information about how to obtain and maintain health coverage for their children.
The site should be informative and encourage caregivers to make health coverage a
priority based on the understanding that a consistent provider of primary care
services and access to care are essential to the well-being and good health of children.
Anyone who visits the website, the public, potential funders, and media (for example)
should be able to explain why it is important for every child to have coverage and
why as a community, this should be a priority.
1. How would you describe the audience you want to attract?
We want to attract parents and caregivers age 15+ who can read at a minimum of
a sixth grade level. Our first priority is to serve parents and caregivers. However, we
would also like to appeal to family support professionals like teachers, health care
professionals, social workers, health educators, and community leaders who would be in
a position to explain information on the site to families in need who may not have
2. When folks visit the site, what do you want them to do?
We want them to read information and to find resources via links
3. Do you have an existing logo, or will you need one designed?
We have an existing logo, however we are open to new ideas.
4. Do you have permission to use them?
Yes, we have permission to use the logos.
5. Will they need to be scanned?
I don’t think so.
6. Do you need to have any photos taken?
We have been using stock photos so we could continue to use those.
7. Do you have a color scheme in mind?
Right now we are using a black and white scheme with some color accents. We
would be open to exploring a different color scheme that would attract younger
parents and caregivers.
8. Do you have any print materials (brochure, letterhead, or other collateral materials)?
We have these materials, however they are a bit dated. We want to develop a
brand that reflects the work we do today and that has key messages that will work
with today’s parents.
9. If so, do you want the theme of the website to reflect the theme already established in
See response to number 8.
10. Do you have any preferences for the location of the navigational elements?
Since most people read left to right, it might be good to have the navigation
elements on the left, however we also like to navigate from the top of the page.
11. Do you have any registered trademarks or service marks that need to be included?
I do not think so.
12. Are you interested in any multimedia elements?
We like the head banner will images that cycle through, interactive maps and (I
think they are called widgets) fast facts – that provide different facts about children’s
health (these are updated automatically)
1. What information do you want to include?
The history of the program, definition and need, mission, goals, program impact,
program description, program components, enrollment and retention information,
resource links, contact information and interactive map (for enrollment locations).
2. How many pages do you invision?
Not sure. Our current site has far too many. We need some guidance on how
many pages the average user would be willing to scroll through to find information and
3. Who will provide the content?
Eliot Enriquez, Healthy Kids Coordinator.
4. Is the content already developed?
We have an existing website that we want to revise. We would like to reexamine
the content and how much we should have on the site. If we are chosen for the project
we would like to have a discussion with the developer and then provide old and new
content based on recommendations.
5. If the content already exists at a web site, please include a list of each page of your site
and describe what will stay the same and what will change…..
We can provide existing content within a couple of days time however, our
existing website will also need new content and we need to receive some advice as to
how to do this and keep the number of pages limited to a manageable number. Basically
we want essential information about the project to be first and foremost and then think
about resources and links that would appeal to a user who needs more information. Can
we have a conversation first and then decide how to revise the site?
ISP and Maintenance
We want to confirm this information with our IT staff, however we believe that we have an
ISP. We have a domain name, however we do not have an email. Our IT department will
maintain the site once it is completed. I do not know what a CMS is and what software we
will need, however, I would be happy to ask our IT staff about this.
1. Do you need a calendar?
2. Will you need any forms?
We don’t think so.
3. Do you need a shopping cart?
4. Do you need to access information currently in a database and display that information on
5. Do you need a search feature?
6. Do you need a guest book?
7. Do you need a chat room or blog?
8. Will any security measures be necessary?
We do not think so.
Thank you for considering working with us.