DIRECTOR OF PUBLIC RELATIONS by 6qPYHi

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									                                       Wells College
                                  POSITION DESCRIPTION

JOB TITLE:           Director of Alumnae and Alumni Relations

DEPARTMENT:          Advancement

CLASSIFICATION:      Exempt

JOB SUMMARY:

The Director of Alumnae/i Relations is responsible for the planning and implementation of
alumnae/i relations strategies to effectively broaden the base of alumnae/i support for the
College, consistent with the mission of the College and in close collaboration with the Wells
College Association for Alumnae and Alumni. Working closely with colleagues in
Advancement, Communications and Marketing, Admissions, Career Services and Experiential
Learning, and others, this position provides leadership for the day-to-day operations of all
aspects of alumnae/i relations and serves as a member of the senior leadership team for the
Office of Advancement.

JOB DUTIES AND RESPONSIBILITIES:

Essential Job Functions and Responsibilities:
        Develop and implement a comprehensive and dynamic, strategic plan for alumnae/i
            relations.
        Plan and manage on- and off-campus alumnae/i events; including, but not limited to,
            Reunion, Volunteer Retreat, special fundraising ,networking and regional events.
        Actively work to increase alumnae/i interaction by establishing one-on-one
            relationships with alumnae/i, and developing and managing volunteer programs.
        Manage programs and volunteers in support of the mission and by-laws of the Wells
            College Association for Alumnae and Alumni and the Friends And Recent
            Graduates Organization (FARGO).
        Develop and maintain a system for encouraging, monitoring and assessing
            alumnae/i involvement.
        Communicate with alumnae/i via written materials, telephone, social media, Web
            and in-person.
        Work closely with annual giving and other advancement colleagues to support the
            resource development goals of the College, including donor identification,
            cultivation, solicitation and stewardship as appropriate.
        Provide counsel and supporting materials to senior administrators and other college
            personnel in support of the alumnae/i relations program and other related programs.
        Identify appropriate student/faculty/staff involvement in alumnae/i events, panels,
            profiles, etc.
        Oversee maintenance of alumnae/i records.
        Assist with the management of the departmental budget.
        Maintain complete files, materials, and documentation regarding alumnae/i relations
            activities and programs.
             Serve as co-editor of the Express and editor of WellsNotes and Alum2Alum electronic
              newsletter.
             Travel as required to oversee events and meet with volunteers and donors.
             Assist the Vice President of Advancement and the Director of Communications and
              Marketing in planning and implementing special alumnae/i activities and preparing
              communication pieces related to alumnae/i relations.
             Assist in the development of the divisional strategic plan and College-wide
              communication plans.
             Actively participate as a member of the Advancement team and campus community.
             Other duties as assigned by supervisor.

REQUIRED KNOWLEDGE/HIGHLY PREFERRED SKILLS AND ABILITIES:

Demonstrated success in alumnae and alumni relations and developing strategic plans.
Excellent volunteer management, writing, interpersonal and public communication skills; and
in-depth knowledge of and appreciation for the values of a small, private liberal arts college.
Flexibility, creativity and the ability to be a collaborative team player. Proven ability to plan
successful events, meet deadlines, and work under pressure are essential. Knowledge of
national/international events and issues of concern to the higher education community is also
required. Annual giving experience is desired.

QUALIFICATION STANDARDS:               Bachelor’s degree and at least three years related
experience.

HOURS OF WORK:           35 – 40 hours per week, plus nights and weekends as required.

SUPERVISION:         Vice President for Advancement




Spring 2012

								
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