ch14exercises

							Exercise

In this chapter, we have reviewed how the puzzle of French fries might be addressed in terms of
risk, ethics, and political economy. Starting from the notion that markets can be harnessed for
social and environmental good (as described in Chapter 3), how might we understand this problem
differently? You may want to consider how the health and environmental risks associated with
French fry production and consumption might be addressed through pricing and marketing, in
particular. What economic opportunities are there for alternatives? To what degree is there unmet
demand for other kinds of foods and food production systems? How might supply be unleashed?