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Preface / Introduction

Call me now for your FREE Internet marketing consultation. $100 value. Let an expert show you
RIGHT NOW how to profit online every single day without leaving home. Call me — Tim Ricke —
now, (417)693-6581, or contact me on Skype at tim.ricke1, LIVE 24/7/365. Your success
guaranteed. I’m waiting for your call RIGHT NOW!
Table of Contents
1. Top 5 Mistakes made by Online Marketers. Don't make these mistakes and sabotage your
promotional efforts
2. The 4 MOST Important Words In Business Success
3. Is Your Business REALLY Customer Centered?
4. Seven things you must NEVER say to yourself if you want MAXIMUM business and personal
success
5. What a Woodpecker Can Teach You About Online Marketing Survival
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Top 5 Mistakes made by Online Marketers. Don't make these
mistakes and sabotage your promotional efforts
Today I am tackling one of the BIGGEST problems faced by new online marketers. The problem is
this, the inability to market effectively. This causes so many marketers incredible frustration! The
result, they throw up their hands in despair and quit long before they see any results.
This is what I hear from people day after day in my role as an online Home Business Consultant. "I
am posting, and promoting but not getting any leads or sales! Help me!" If this is you, keep reading,
I am going to tell you what you need to know about marketing.
It is true that you can be promoting every day but if you are making one or all of the 5 common
mistakes I've outlined here, you won't get the results you want. Take note, this is important stuff if
you are really serious about making money online.
1. The first mistake made by new online marketers is this:
Not knowing WHAT to market.
I talk to people daily, nice people who want to sell something online and earn some extra money.
They sign up or this and for that, they get Affiliate Memberships all over the web hoping to get
better results by being involved in everything they can get their hands on. There intentions are good,
they are motivated but they stumble right off the bat by not knowing what to market.
Here's a quick guide for you on WHAT to Market: -Pick products to market that are DIGITAL.
Digital products are those that can be bought and sold instantly online. You get your commission
sooner, the buyer gets their product instantly! It's no-fuss no-muss and the best way to start your web
marketing experience and see some results. -In most cases there is no cost to be a product Reseller
or Affiliate - hurray! -Pick Reseller products from a reputable long-standing company that
specializes in helping vendors connect with affiliates to sell products online -Pick products or
affiliate programs that provide advertising copy, banners, and sales aids along with referral links so
you can easily promote the products -Pick products that catch YOUR EYE! Newest releases,
products with catchy names, trendy topics, those with positive buyer feedback, and return guarantees
are best! -Look for Joint Venture releases so you can be one of the first to promote the products
when first released for sale Finally, FOCUS! Keep your eye on the prize - profits - don't spread
yourself too thin. Narrow your efforts to a few products and put 100% effort into your campaign.
2. The second most common mistake made by new online marketers is this:
Not knowing HOW to market.
I am always surprised at the answer people give me when I ask how they are marketing online. They
look at me perhaps thinking what a ridiculous question that is! They tell me they are sending out
their website address. When I look at their website I see a site that is oh so boring! It reads like a
brochure with company history, and a few pages of fluffy copy. Yes, of course it is important to
promote your website address BUT if you wish to capture leads you must do this - get the prospects
contact information!
Getting the contact information from a prospect is often very difficult to do with a standard corporate
site. The answer to this problem is to create what are called LANDING pages, or Squeeze pages.
These are single page sites that have one purpose and one purpose only - get you a LEAD - and
better yet lead to a sale! Some companies provide Landing Pages for you when you become a
Reseller for their products. Landing pages help you build your marketing list. Every person may not
be a buyer today, but on your mailing list they may enjoy future products you offer. Offering an

http://www.BizBuildersCommunity.com                          Copyright Tim Ricke - 2012           4 of 15
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option to join your mailing directly on your Landing Page gives people 100% control over opting in
to your mailing list or not. You build your list while ensuring that people have voluntarily joined
your mailing list.
Here's a quick guide to creating responsive landing pages:
-They should be FAST Loading! Skip any animation, video or annoying distraction that just makes
people click OFF! -Use images that are colorful, directive, and related to the theme of your product
-Your copy MUST be short, punchy, laden with benefits - speak directly to the reader -Your copy
should tell readers what they get if they ACT now! Limit the offer, even better! -Capture the contact
information of the reader so you can deliver what they asked for -The more goodies, freebies, offers,
and cool stuff you can give people the BETTER the response! -Always include an option for people
to join your mailing list and give them GREAT reasons to want to do so!
Unlike a website, a landing page should be EXCITING, BENEFIT-LADEN and accomplish this:
Look reader! You get this! Do this to get it! Do it NOW and also get this BONUS!
3. Here is the third most common mistake I see new marketers making:
Not KNOWING WHERE to Market
Marketing is NOT simple but if you know what you are doing it can be. The key is to find the sites,
the niches where you can target your market. Market to the right people instead of the masses with
solid products and you will get instantly better results.
Here's a quick guide to knowing WHERE to market:
-Do a Google search to find sites related to what you are promoting, then target those sites for your
marketing campaigns -Use every available niche market you can find and post there, this includes
Forums, Classified Ad Sites, Banner Exchanges, Twitter and Social Networking and Bookmarking
sites. -Do not discount FREE and low cost advertising options like Safelists, and Traffic Exchanges.
These are excellent ways to target a specific market -You do NOT have to spend ridiculous amounts
of money on advertising. Find the sites where your target market exists, then place low cost ads
including safelist posts, banners, and classified ads. Don't even think about buying pay-per-click ads
at sites like Google unless you have deep pockets and know what you are doing. -Learn what
backlinks are and why they are SO VERY important to generating traffic and achieving better
search engine indexing for your site, products or business. -If any of the terms above are foreign to
you, you have some homework to do, I have included some resources below.
4. Are you ready for the fourth and perhaps most fatal mistake made by new online marketers?
Not knowing how to TRACK your promotional campaigns
If you are going to spend time and money to promote a product or service you MUST, you
absolutely MUST know where you are getting your results. Ad Tracking is a 100% requirement! If
you are not tracking your ads, and the clicks you get and from where, you are promoting blindly.
What happens when you don't watch what you are doing? You can fall in a hole! Online this can be
a hole where you fall in and throw your money into wasted ad campaigns. I've seen more people
allow paid advertising to eat up their entire budget than I want to think about. Smart marketers that
get results know exactly the ad campaigns that get results, and the sources they came from.
Get an Ad Tracker Tool. Some advertising sites provide you with data on number of clicks to your
ads, or impressions. This is important, just be sure you understand what those terms mean. A click
is usually far more powerful for you then a "view". You want ACTIVE respondents, real people
actually clicking on your ad to see it. This is much different than an "exposure" or a "view" with the

http://www.BizBuildersCommunity.com                          Copyright Tim Ricke - 2012         5 of 15
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latter being considered passive and very weak marketing, often provided free. For best results you
will ALWAYS get better results from paid advertising than from free advertising but don't discount
free promotion, it is a good way to earn advertising credits if you have a small advertising budget. If
you buy advertising be SURE you get some kind of way to validate the promotion, the click rate,
and actual IP addresses of unique respondents to ensure the hits are legitimate and not computer
generated. Make sure your respondents will be geographically specific too, from countries that you
wish to target. For example, Canada or the USA. If you have your own domain you are fortunate, as
you can benefit from an Ad Tracking tool that tracks all your promotional activities and traced to
your website domain address.
5. The fifth common mistake I see online marketers making is very straight-forward.
Not being realistic or giving it enough consistent time and effort to see results.
I know we live in an instant gratification world but if you are new to online marketing you will need
to be more realistic. Promotion takes a lot of CONSISTENT effort using a number of strategies at a
number or web sites. By tracking your ads you can see instantly where your efforts are being
productive. Be prepared to try various copy, be cognizant that some products will sell better than
others, some advertising resources will deliver better than others. Vary your offers, change up your
products as needed, update landing pages, post to a number of sites and track the results. Take some
time to learn about some of the terms used in this article. Be honest with yourself about what you are
doing. Are you serious about earning money online or are you doing this as a hobby? Your level of
hunger and ambition to succeed will be your motivator. The good news is that once you have built
your mailing list, and found niche sites and advertising resources that work, your job to promote gets
easier but NEVER goes away.




http://www.BizBuildersCommunity.com                         Copyright Tim Ricke - 2012           6 of 15
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The 4 MOST Important Words In Business Success
by Dr. Jeffrey Lant
There is a secret to success in marketing and business and that success in contained in just 4 words...
YOU
GET
BENEFIT
NOW!
They are the Philosopher's Stone delivering one sale after another... and profit even in the worst of
times.
YOU!
One of the worst mistakes you can make in business is to create marketing communications that
speak to no one in particular. WRONG! Successful marketing is about talking to and never deviating
from a focus on the EXACT person you are determined to motivate.
KNOW THY CUSTOMER... and ALWAYS speak directly to her.
For example, if you were selling any gizmo your ad copy should NEVER begin with the name of
your business. That's about YOU. Instead it should focus on the person who has the ability to make
or break you: the all-important customer!
Have you considered the person you are speaking to? Have you visualized this person? Is he in your
mind as you create EVERY marketing communication?
If you write marketing communications -- ANY marketing communications -- that focus on YOU,
you will squander the opportunity to motivate action from "you, the customer." That is fatal.
GET
The whole of business is about a transfer of assets... about the person who offers and the person who
accepts that offer.
Successful marketers remind themselves, over and over again, every single day that their success is
completely centered on what the customer gets, NEVER on what you, the business owner, get.
Thus, when you sit down to create an offer you need to remind yourself: I can only be successful to
the extent that my customer is heaped high with "you gets".
Visualize this process as an ice-cream cone. See yourself building an offer by adding one scoop
after another. The more you add, the faster you can induce customer action... so add liberally.
BENEFIT
And just what are you adding?
BENEFITS!
The average business owner is so immersed in the mundane and prosaic details of running her
business (what, another form from the government to complete!) that she loses sight of the purpose
of it all: improving the life of your customer.

http://www.BizBuildersCommunity.com                        Copyright Tim Ricke - 2012           7 of 15
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What does a customer want? Benefits!
Why does the customer come to you? To get those benefits!
Why does the customer give you her hard- earned money? Because you have made the strongest
case that YOU have the benefits to confer!
Do you have a benefit file for EVERYTHING you want to sell? Probably not. You probably know
what's in this thing... but have probably never systematically written down just what the customer
gets from you when he uses it.
MISTAKE!
Take the time to brain storm each and every benefit your customer gets.
You get........this.
And you get........ this.
You also get this.
Get the picture?
Benefits motivate. More benefits motivate faster.
NOW!
There is only one time in marketing... and that time is NOW!
There is no past... there is no future.
There is only this particular moment!
Your TOTAL focus must be on motivating the prospect to act NOW. Have you offered enough to
make this happen? When you make an offer you know. Either people are leaping to get it... or they
are not. Bad offers NEVER get better over time, unlike a fine wine. Either they work AT ONCE...
or they NEVER work. Your job is to experiment with your offers so that they generate response
after immediate response!
Last Words
Serious about business success? Want as much as possible?
Then start out EVERY day by reciting the "You get benefit now" mantra. The more it becomes part
of the fiber of your business life, the more successful you will become. Guaranteed.




http://www.BizBuildersCommunity.com                      Copyright Tim Ricke - 2012          8 of 15
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Is Your Business REALLY Customer Centered?
by Dr. Jeffrey Lant
Ok, we all know that getting and keeping customers is the lifeblood of any business. I mean, we do
all know this, right? Then you've got to treat these essential beings with all the care and
consideration they need and require.
So, why don't you?
Here are some of the bone head things any customer can easily experience from businesses like
yours on any given day:
1) Telephone calls that aren't returned
This is a constant lamentation from customers: "Why can't I get my calls returned?"
The plain fact is, most businesses are supremely careless about returning calls. Indeed, we seem to
have reached the point where the returned call is the exception, not the rule.
This means that businesses are actually willing to throw business away and antagonize customers,
rather than implement and adhere to a "calls must be returned promptly" policy. Incredible!
Don't let this be you. Make it a point to return ALL calls every day before you leave, earlier if
possible. And do the same for all e-mail messages, too.
2) Keep customers up-to-date on their business
What customers (rightly) resent is being kept in the dark about their affairs. They expect, and are
right to expect, that people they employ are empathetic. This means keeping customers fully
up-to-date on what is happening with their account.
Either a phone call or an e-mail message can do nicely. The important thing is ensuring you give the
customer a clear and detailed report, focusing on what that customer wants to know to be kept fully
informed and anxiety free.
3) Do what you say you're going to do
When you were courting your customer, making a pitch for their business, you made promises. Are
you keeping them, now that you got the business?
Customers rightly complain that there is a gap between what was promised and what is delivered.
Solving this problem is not so very difficult. Keep a clear list of what you promised, and check off
these items as you do them. Be sure to inform the customer, so there is no confusion. "I promised
this; I have done this." That's the thing!
4) Provide easy customer support
If you provide a service requiring customer support, make it clear what you provide and when you
supply it. Customers rightly complain when promised support is not available, and they have to
chase you to get assistance. This very quickly goes stale and results in deteriorating relations.
Again, be clear on the support you provide... then deliver exactly what you said you would!
5) Don't gossip or chat in front of waiting customers
This one gets customers hot under the collar real fast.

http://www.BizBuildersCommunity.com                         Copyright Tim Ricke - 2012              9 of 15
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The plain, unvarnished truth is that far too many business people regard customers as either a)
invisible or b) pesky distractions from the thrilling task of keeping their co-workers current on the
vicissitudes of their roller-coaster life.
Unless your object is to make customers see red, STOP the chatter, now and for evermore.
6) Stick to business
Just yesterday I called a local business to get details on a possible purchase and instead of focused,
professional service... I got an earful about the life and times of an unstoppable loquacious business
owner.
WHOA!
On the whole customers do not need to have either a current report on your health issues past,
present and future, or the ins and outs of your business for the last quarter century, or so.
The K.I.S.S. principle applies here: Keep it simple, Sam. Don't overwhelm the customer with your
personal trivia. It is a real turn-off for most.
6) Say thank-you for the business, and smile when you say it.
Quite simply, you cannot thank a customer enough for her business. Further, you cannot smile
enough as you look that customer in the eye while delivering heartfelt words of appreciation.
Thank-you's must NEVER be perfunctory. They must be warm, sincere, radiant and frequent.
Remember, the customer ALWAYS knows when they're genuine and bestows future business
accordingly!




http://www.BizBuildersCommunity.com                       Copyright Tim Ricke - 2012            10 of 15
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Seven things you must NEVER say to yourself if you want
MAXIMUM business and personal success
by Dr. Jeffrey Lant
You've heard it and said it since you were a kid: "Sticks and stones may break my bones, but words
will never hurt me." That's definitely true if you are the recipient of the words... but absolutely
wrong if you are the sender. You see, language completely defines who you are, what you will do,
and the level of success you can achieve. If "you are what you eat," it is also absolutely true "You
are what you say."
That's why I've identified 7 key phrases that are holding you back, 7 phrases which you must
IMMEDIATELY eradicate from your speech as they threaten your success!
1) "I'll do it tomorrow."
Want success? Then understand that "tomorrow" is the enemy of "today." How many people do you
know who have a "manana" mentality, always willing to put off until tomorrow that which could so
easily be done today.
People who succeed in life are people who do today what can be done today, never allowing
themselves the luxury of postponement. These words, then, must be the first to expunge ... and never
allow your brain to think. "Carpe diem" must forever be your guide.
2) "I'll make do."
Now hear this: successful people never "make do." Making do is for people who have convinced
themselves that they will be happy with less. This, of course, is the direct opposite of what truly
successful people think, say, and do.
To the successful, "making do" means imposing restrictions on who you are and what you could
achieve if you made achievement, rather than its opposite, your objective. No great thing, no worthy
thing, no meaningful or awesome thing has ever emerged when the person in charge said these
words. So banish them at once from your vocabulary; if you keep them you will surely get the less
you say satisfies and nothing more. Is that what you want?
3) "I'm a survivor."
Initially this may seem positive, but upon further thought you will come to see how invidious this
phrase really is. No successful person is merely a survivor; such people do not merely continue to
exist (which is what survival means). Instead, they ascend beyond mere existence to the superior
state of flourishing.
Thus, instead of touting the mere ability to get by, give yourself a better objective by saying: "I am
not merely a survivor. Instead I flourish." (Note: Floreat Etona is the motto of England's most
prestigious and influential school, the school that has provided generations of leaders. Let the slogan
work its magic for you, too.)
4) "I'm fixing to do it."
Take a close look at these words.
They do not say "I am doing it."
They say "I'm thinking about getting around to doing it."

http://www.BizBuildersCommunity.com                         Copyright Tim Ricke - 2012         11 of 15
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Now, it should be obvious that truly successful people don't brag about how they are "about" to do
something. No, indeed. These people, the people we want to be like and emulate, are people who are
masters of "do". And you must be, too. Drop "fixin" from your vocabulary forthwith.
5) "Working on it."
Here's another deceptive phrase which makes non English speakers scratch their heads in
bafflement. The phrase, you see, seems to mean one thing, but actually means quite another.
"Working on it" means the complete reverse. It does not mean that a thing is being attended to,
completion in sight. It means, instead, that the thing in question is not being attended to, has not
been started, and that no completion date can be seen because none has been set. Oh, my!
"Working on it" is a phrase beloved of procrastinators, the slothful and slow-walkers worldwide
because it gives them cover for the work they are assuredly are not doing and the success they will
not achieve because of it.
6) "It's good enough for me."
This potent phrase has destroyed success for millions worldwide, generation after generation.
Success means constant application, work, a vivid striving after success and the thrill that comes
from having achieved it.
By contrast, the minute you utter the word "enough" you have signalled an end to absolutely
everything necessary to achieve success, including success itself.
"It's good enough" could hardly be worse for your aspirations, strangling success in its cradle and
leaving you with crumbs. "There is nothing quite so bad," wrote the insightful Oscar Wilde, "as that
which is good enough." This is why you must banish this corrosive phrase at once. Only the good
can be good enough for you!
*7) "I could never do that."
Are you one of the legions of people who use these killer words? Be advised: success cannot
flourish in this inhospitable terrain.
People who demand success empower themselves by creating an environment where the goal of
success is never undercut by the words they use and the thoughts they think. For such people, the
keynote is positive potential, not instantaneous death by your own hand.
You see, if you say you cannot do the thing in question, then most assuredly you will not achieve
that thing. As Henry Ford, master of the practical, the richest man of his time, rightly said: "You
think you can. You think you can't. Either way you're right."
Last Words
Success at the best of times is generally difficult to achieve. Why, then, make it even more difficult
by sabotaging yourself, diminishing success by empowering failure? Your thoughts, your words are
your realities. Negative words, restricting words, words that sabotage rather than improve and
inspire must be rooted out and destroyed.
YOU must create for yourself an environment where the total focus, including every word you utter,
facilitates achievement and does not handicap it. Start by eradicating these 7 invidious phrases,
replacing them with those that enrich, improve... and never impede. At once, your trek to success
becomes decidedly easier. Yes, you are on your way!
This astonishing phrase is dynamite, a sure-fire indicator that the person who thinks and utters it will

http://www.BizBuildersCommunity.com                        Copyright Tim Ricke - 2012            12 of 15
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have the most meager portion of success. In short, it undermines, sabotages and otherwise strangles
the very possibility of success.
What stimulates success is the keen desire to be better, to have better, to live better.




http://www.BizBuildersCommunity.com                         Copyright Tim Ricke - 2012      13 of 15
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What a Woodpecker Can Teach You About Online Marketing
Survival
By Sandi Hunter
Got any woodpeckers in your neighbourhood?
The next time you see a woodpecker watch him for a while. Think about how the woodpecker
spends EVERY DAY of his life. The woodpecker must peck, peck, peck away all day and every day
looking for food. It’s a matter of survival. The woodpecker doesn’t peck frantically for a few hours
then take the afternoon off to snooze on a comfy branch. The woodpecker doesn’t peck frantically
for one week straight to fill his tummy, then take a 2 day break snuggled up in his nest. Instead, he
pecks away continually, rain or shine. If he doesn’t find food in one place he is off to the next tree to
find a tasty morsel. He doesn’t give up when the first 3 trees have no bugs, throw his wings up in the
air and say I quit! The woodpecker knows what you need to know: survival requires continuous
pecking. In your case, your success is 100% dependent on your continuos pecking strategies for the
survival of your business.
In my line of work I talk to marketers, entrepreneurs, and home business operators everyday. Just
like in all walks of life you have all kinds of personalities from a variety of background and skills.
The backgrounds are diverse but they all bring one thing in common to the table. Essentially a
dogma of what they can (or are willing to) do TODAY to build their business.
I am always amazed at how people approach building their home business or business opportunity.
Some will bite in like a dog on a bone and go hard for a month, then let go and I never hear from
them again. Others study, analyze, learn, listen, think and digest but never get to the part of actually
DOING anything. Some will find fault or make the most clever excuses for why they can’t work
their business.
Then there are my favorites, I call these people, the woodpeckers.
These are the people that give 100% effort to building their business EVERY day. Like the
woodpecker they peck away at the daily required tasks of building their business to call prospects,
promptly reply to email, promote their business, take care of customers, generate leads, build their
mailing list, generate traffic, network with others, solve problems as they happen, plan and prepare.
If one strategy is not producing results they peck away trying to find a more productive outcome, or
they peck at another approach, a new angle, a new offer, a new promotion, or new goals. They are
not content to give up. They don’t try and accomplish everything in one day, they work daily,
steadily, consistently pecking away to get to their goals. Like the woodpecker they know not to
overextend themselves and bite off more of the worm than they can chew. Instead they peck away
daily at the necessary tasks being sure to maintain a balance with other important aspects of their
life.
The Woodpecker’s attitude is a realistic one, he has to search out food every day to survive and feed
himself and his young. No one is going to show up at his nest everyday and hand over the bugs. The
wise entrepreneur also has a realistic attitude, he or she may not want to do a certain mundane task
but knows it is a requirement of building a successful business. He knows that he or she must do the
work to earn the success. For our feathered friend the woodpecker, some days the worms may be
juicier than others, sometimes the tasty worms are hard to come by and only the bitter bugs are
available. Some months there will be more and larger bugs than other months, but the woodpecker
(YOU) will have to just keep on pecking away.



http://www.BizBuildersCommunity.com                        Copyright Tim Ricke - 2012            14 of 15
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Resource
Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company specializing in
hosting, online tools, training, ad tracking, and marketing resources for small and home business.
Established modestly in 1994 off a kitchen table, today Worldprofit is known as the Home Business
Experts and the number one resource for all things related to home business.
Republished with author's permission by Tim Ricke http://BizBuildersCommunity.com.




http://www.BizBuildersCommunity.com                    Copyright Tim Ricke - 2012         15 of 15

				
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