Facebook Marketing Tips
Facebook has proven itself time and time
again as the most powerful social network.
It’s not only important for social engagement
amongst friends, but also for businesspeople
because Facebook gives everyone an
effective marketing strategy. But for many
people Facebook marketing isn’t easy. This
is why I have bought you some great FACEBOOK MARKETING TIPS to make your
Facebook page stand out.
When talking about Facebook Marketing Tips we start with the four basics:
Page Name – We should make sure that your page name is less than 25 characters so that if
you ever use Facebook Ads it does not cut your name off. We need to make sure the name is
consistent with what your page is about. Understand if people were searching for you would
they find your page? And make sure you spell your page name correctly and don’t use
Username – Make sure it’s easy to remember and spell. Also try and make sure that your
page username is consistent with other social media you use.
About Section – Have you filled out the “About” section under your profile photo? Is it
complete, or does it cut off mid-sentence? Make sure you embed your website link!
Long About Section – When completing the “Long About Section” you must remember that
this section is indexed by search engines so don’t forget to use relevant keywords and embed
links to your website were possible.
One of the key Facebook Marketing Tips is to make sure that when someone lands on your
page you make a great first impression. Therefore we want to make sure our page is visually
attractive. There are three main areas to focus on here:
Cover Photo – Make sure your cover photo is high quality. It should also tell a story about
you (or your product) and add some insight to what you are about and why you are unique.
Profile Photo – Make sure that the branding of your profile photo consistent between your
profile photo and cover photo.
Tab Icons – Make sure you carry over the branding of your profile and cover photos into
your tab icons. You should always try and have a congruent feel to your page.
After the cover photo, profile photo, title and brief description, this is the next area that
visitors will look. You should take advantage of this ‘real estate’.
You tabs should achieve the following:
Consistency with Company Goals
Value and Effectiveness
Try and focus on achieving one thing per tab – don’t over complicate. You should be using
the top three tabs to funnel visitors into areas that are your company priorities.
A tab is a place where you can have a call to action! Are you driving sales, increasing
conversions or building a subscription list?
If there is something specific that a visitor would want you should use your tabs to give it to
them i.e. Free Gift …
4. Content Strategy
This Facebook Marketing Tips covers all of the main content types that you share on your
Variety – Make sure you post variety to your Facebook Page. Mix in blog posts, photos,
status updates and videos. Try and keep it relevant to your page but remember if it’s
something your visitors would find engaging then post it.
Readability – Goes without saying, make sure your page is readable with proper punctuation
Engagement – Make sure you engage your visitors! Ask questions and make sure you use
Call to Actions.
Consistency – This is a topic that may need a certain degree of understanding of your
insights. There is no proven formula as far as I am aware of the perfect number of posts, how
often and the best times to post. You need to create consistency in your posts and find out the
best formula for engaging your fans – You need to look into understanding Facebook
Volume – How often you post applies the same logic as Consistency. You should find a
formula that works and possibly consider using a Post Planner.
Value – Goes without saying – My Golden Facebook Marketing Tip – you need to make sure
you give your fans and visitors value. People will not return unless they feel that what they
are getting from you is worth their time and effort.
5. Other Functionality
Facebook gives us a bunch of tools to help us
with our marketing. Part of my Facebook
Marketing Tips is to suggest that you learn how
to use this functionality. It really does add value
and gives your page a professional look and feel
when done correctly. Here is the list:
Pin to the Top
6. Advanced Tactics and Growth
Finally, and this may require you getting some
expert advice (yes I am available), you can use the following methods to promote and grow
Facebook Marketing Tips
These Facebook Marketing Tips are the perfect roadmap and checklist to get your
Facebook marketing off to a good start. Another top Facebook Marketing Tip is to get
another set of trusted eyes to look at your page and review. Ask your audience what they
think, how you can improve and if what they are really looking for is being presented.
Remember the key to marketing is providing value and a solution to someone’s problems.
If you would like me to take a quick look at your page then feel free to get in touch.
Together we can achieve more,
P.S. Looking to start your own online business? Sign Up For My FREE 7 Day Video
Facebook Marketing Tips
This entry was posted in Facebook, Internet Marketing, Marketing and tagged Brand,
Facebook, Facebook Marketing Tips, Fans, Likes, marketing, New Leads, SA, UK, US by
Gordon Robinson. Bookmark the permalink.