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Profiles - Coventry University


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									University course code       BESU069
UCAS course code             N250
Degree and course title      Business Administration BA (Hons)
Course leader                Chris Dunn
Typical offers               MATURE STUDENTS
                             Mature students are welcomed
                             and considered individually
                             A LEVELS
                             5 GCSEs at grade A-C including Mathematics and English
                             IB DIPLOMA PROGRAMME
                             29 points
                             SCOTTISH QUALIFICATIONS
                             BCC at Advanced Higher level
                             DDM in National Diploma
                             OTHER QUALIFICATIONS
                             For details of other acceptable qualifications
                             go to www.coventry.ac.uk/undergraduate
                             English as a Foreign Language
                             IELTS 6.0
Course length                3 Years Full-time
Mode of study                Full-time, Part time, UG
Alternative delivery         None
Applications 2010            71
Acceptances 2010             20
Course fee                   UK and EU = £XXXXX
                             Overseas = £YYYYY
Included in the course       Tuition and examination fees.
fee                          Course specific experimental costs
Course specific costs        In addition to living cost the average student will spend:
                             Books: £150 each year
                             Printing: £50 each year
                             Optional Field Trips : £50 in year 1 , £100 in year 2
                              Optional Thesis: binding £30 in final year

Why study BA Business Administration at Coventry University?
Business changes and what is needed from the people who work within those business
changes too. To prepare you for the role you can play in contributing to these businesses
during your career, Business Administration is a flexible business course where, after the
first year, you can tailor a programme of study that suits your particular skills and interests
for your future career.

You will be taught by commercially aware academic staff with expertise in all the business
disciplines who are engaged in research and work with companies that feeds into their
teaching and the development of what you study.
This flexibility of programme also means that if you have appropriate home or overseas
qualifications, Direct Entry into the later stages of the course is possible. Many students
have entered this course at the second and third year as well as first year. It is the most
flexible course offered by the Business School and allows each student to select their own
study areas with a small number of compulsory study modules as their degree progresses.
The Direct Entry of international students to later stages also lets you work in a diverse and
cosmopolitan study environment and build networks across the globe while you are still a

The flexible design of the programme means you can use your first year to find out where
your interests lie and what you would like to study in more depth. The second and third
years allow you to choose modules from a wide variety of business functions including
marketing, accounting and finance, human resource management (HRM) and business
practice – you can focus your study in just one or two areas or business practice will allow
you to study areas such as European business, entrepreneurship, project management,
managing change.

The prime features of this degree programme are:

      You do not have to commit your future choices when you begin the degree
      Extremely flexible business programme that you can tailor yourself
      Opportunity for direct entry into year two and year three

The core modules of the degree give you the overview of business that you need and map
into the precursor content of post graduate MBAs - you study the same topics but at an
Undergraduate level.

Staff in this area had work rated as ‘Internationally Excellent’ in the RAE 2008 – see
page XXX for more information.

Graduates from this programme are now working all over the world, with past students now
working in senior positions in Malaysia, China and throughout the UK and Europe in private
and public sector organisations. Others have gone onto Masters Programmes and other post
graduate study courses.

You should choose BA Business Administration if you want a flexible business degree with a
choice of study options and an emphasis on vocational skills development for maximum
career opportunity. You often do not know exactly what areas of business you want to work
in now but you know you want a career in business – this is the degree to let you make
those decisions when you have a better understanding of what you do want to become.

Career and further study opportunities
Because of the flexibility of the degree, our recent graduates have gone to work in the whole
range of business areas through marketing, HRM, finance and business practice roles in
commercial companies internationally such as Royal Dutch Shell or locally like Severn Trent
and to work in public sector organisations like Worcester County Council and universities at
Canfield and Coventry.

A number of our students also go on to study for postgraduate qualifications and recent
students have gone on to do teaching qualifications with their PGCE, Masters degrees in
International Business, HRM, Marketing and Supply Chain and, for those with experience,
MBAs. The opportunity to customise your course means that you are not limited to a narrow
choice of postgraduate study routes.

Teaching quality
In the last Quality Assurance Agency (QAA) for Higher Education subject review this
area was rated Excellent.

Key features of Business Administration

Studying this course will enable you to gain a degree which:

   Gives you the knowledge to understand the full range of business functions but
    practice your own specialisation
   Is flexible to maximize personal strengths and career opportunities
   Has global recognition as a natural progression path to an MBA
   Enhances communication skills in an international student environment due to
    Diect Entry students in Years 2 and 3


Core course themes

As we have described, BA Business Administration is an extremely flexible degree.
This has an emphasis on vocational skills development – we are helping you
develop into a business professional ready for the workplace.

To help you make those choices about how your start to structure your choices in
Years 2 and 3, you will study a structured first year which introduces key areas and
skills that can be further developed in your customization.

So, the first year introduces and explains the complexity of business and develops key
analysis skills such as information searching and presentation.
In years two and three, you choose from a wide range of modules, putting together a
business programme that suits your own particular interests and career aspirations.
Alongside this, you will also develop skills in team building, leadership, general problem-
solving and research.

Current course structure (subject to approval Jan 2011)
To ensure the course content is up to date with business practice and employer expectations
it is regularly reviewed and updated to reflect new developments and the requirements of a
changing business world.

You will normally study 7 modules a year, 2 x 10 credits and 5 x 20 credits

Level 1
    Professional and Academic Skills
    Qualitative Management Analysis
    Management of Organizational Behavior
    The Economic Environment of Business
      Introduction to Marketing
      Introduction to Managing People at Work
      Module selected from Add+vantage list
Level 2
    Business Management
    Career Development
    Supply Chain Management
    Business Accounting
    Module selected from Add+vantage list
    2 from:- Consumer Behavior , Employee Resources, Financial Services
(Optional Work placement or study abroad year – Can we change this?)
Level 3
    Strategic Issues in Business
    Project Management
    Advanced Career Development
    Module selected from Add+vantage list
    3 from :- Managerial Accounting for Business Decisions , Services and Retail
      Marketing, Entrepreneurship, Strategic Supply Chain Management, European
      business , Employee Relations

How will you learn?
At university students play a major role in their own learning, especially with a
degree that they can build around their own interests. Students are actively engaged
in being part of the learning process for themselves, their peers and the academics
they work with. A wide range of materials, methods and resources are used to
enhance your learning opportunities, and many of these have been developed and
introduced through involving our students in our module and course reviews.

Main teaching and learning methods
Modules are normally delivered through the use of a lecture to introduce the overall
view of the topic for the week and are then followed by a seminar or workshop.
Seminars and workshops are smaller group activities that are highly interactive and
may be discussing a current business issue, analysing a problem from a current
research or consultancy projects or practicing a business technique. Workshops
may also be computer lab sessions where you will do practical exercises and
business applications to show you how what you are studying is used and applied in
the real business world.

As you progress through Year 2 and 3 we will help you develop your ability to
research independently and see how your growing specialisation can enhance your
learning and future career application.

In each year of study you will have the opportunity to go on field and study trips
which let you see your study content in action. 1st year students in 2011 went to
Cadburys to see the processing plant and marketing operation in practice, 2nd years
went on a 2 week trip to China and 3rd years went to the EU Commission in

Supporting your learning

We value our students and have a strong support mechanism in place for you.

      When you arrive in your 1st year you will be given a Academic Personal Tutor
       who will help guide and support you through the whole course of your degree.
       They will give you individual guidance on your academic studies and progress
       and give you practical advice on how to develop your employability. You will
       meet them regularly and they are there to help you.

      You will also have Year Tutors who will look after the academic interests of
       their year and a Programme Manager who will oversee your programme of

      Student mentors from the previous years are also there to support new and
       progressing students – the 2nd years mentor the 1st years because they have
       just completed your modules, they know what you have done, they know what
       you have experienced.

      You will begin with a Welcome Week programme that will introduce you to the
       university, the Business School and your course.

      All your programmes and modules will have detailed guides on content,
       schedules and assessment.

      Practical modules in professional and academic skills development and
       enhancing employability

      Support through the Business School Employability & Placement Unit (EPU)
       on placement and work experience opportunities

      Support through our international mobility unit for opportunities to study and
       work abroad.

      An online learning environment through CUOnline with special areas for your
       own programme, your modules and individual email accounts that link to your
       personal email.

      An award winning library, extensive e-library, access to your CUOnline from
       anywhere in the world with an internet link.

      Dedicated Student Centre, Maths Support Centre, Centre for Academic
       Writing, and targeted support for students with disabilities.

      CUSU Course Representatives who work with university staff to ensure
       students can feed into our module sand programmes and facilities.
      Throughout the course students are encouraged to develop their own
       approach to study, and to take responsibility for planning and developing their
       own learning

Use of technology in learning

BA Business Administration makes extensive use of learning technology to organise
teaching and learning at course and module level through CUOnline, our third
generation virtual learning environment that allows you to access your teaching from
anywhere that has an internet connection. Some of your modules will be delivered
through blended learning that will use the IT systems to support your module
content, others will involve the use of software to support choices you make as you
progress through your programme. In addition many modules make use of regular
online assessment to help students evaluate their own progress.

The Strategy & Applied Management Department normally occupies the Ground and
First floors of the Business School (William Morris building) although there are
centralised/shared facilities across the university campus to which all our students
have access.
The Library has a more than an excellent stock of books, journals and monographs
that support the taught undergraduate programmes. Web-based resources and
journal databases are available through the e-library, including Mintel, EBSCO and
Much of the administrative work of placements is handled by the Employability and
Placements Unit, and alongside the Student Centre, CUOnline and CUSU, the
university offers a responsive, centralised, yet flexible, learning environment.
Additional academic/personal guidance is also provided through the WM Student
Support Centre (a ‘one-stop-shop’ to help students with any questions arising from
the administration of their academic study), Student Centre (the support services for
students under one roof) and Students Union Advice Centre (SUAC – a multifaceted
resource offering impartial and confidential advice). A new state of the art student
building, the Hub, is due to open in 2011 which will house a wider range of additional
There is also the advantage of being in a city centre with all the major shops, banks
and services in a short walk from your study area.

Average learning hours
In your first year a typical week may have about 15 contact hours of study, which
would break down on average as follows. With developing a more flexible and
blended approach and depending on your module choices in Years 2 and 3 this
average may change.

Large Group Activity    6 hours.
Medium Group Activity   8 hours
Small Group Activity    1 hour
Personal Learning       25 hours each week studying and revising in your own time.
Example first year timetable
The first year of Business Administration introduces and explains the foundation
knowledge on the complexity of business and develops key analysis skills, methods
and techniques such as information searching and presentation.

In years two and three, you choose from a range of modules, putting together a
business programme that suits your own particular interests and career aspirations.
Alongside this, students will also develop skills in team building, leadership, general
problem solving and research.

First years will have weekly lectures and seminars. Teaching is currently scheduled
from 9am to 6pm daily but there will be parts of the day with no scheduled classes to
allow time for private study while attending the university.

Assessment methods
The performance of all honours graduates may be expressed with reference to four
areas of achievement: knowledge and understanding; discipline-specific skills;
intellectual (thinking) skills; and generic skills. To help you develop these, a variety
assessment techniques are employed to demonstrate achievement and
competencies in, for example, assessing the merits of contrasting theories,
analysing and problem-solving, decision-making, critically evaluating evidence (data
and text), and developing habits of reflection upon that learning.
Examples of innovative assessment formats include: PDP (personal development
plans) and other reflective processes, portfolios, on line discussion groups, peer
assessment, timed tests, individual/group presentations, press and case study
reports, problem based learning, literature reviews and live projects.
Formative assessment occurs continuously during tutorials and lectures, periodically
through seminar presentations and, in certain modules, during supervised computer
laboratory work. Tutorials and seminars provide opportunities for students to present
and discuss researched material.
In your 1st year your assessment, currently, is split 50% through end of module
exams and 50% through coursework, tests and portfolios put together during the
academic year.

Enhancing your employability
Placements and internships

Business Administration is a 3 year degree but students have the option of doing
work placement as part of their studies. This may be through the Add+ scheme and
could be a regular day a week with a local organisation or a vacation placement
working for a number of weeks.

We strongly encourage all our students to undertake some form of work experience
to let you exercise your technical skills in a professional environment as the
experience can help you in making the right career choice, give you an advantage in
your studies and help you show prospective employers that you can apply what you
have learned rather than just understanding the theory.

We have a designated Employability and Placements Unit who helps you with your
applications for placements and supports you during your time in with the approved
and vetted organisation.

Add+vantage modules

You are able to choose from a wide range of modules to support your studies and
enhance your employability. They cover subjects with perspectives ranging from the
individual to global, community focused to the more influential and commercial to

For BABA students this can be particularly useful and support the specialisation you
decide upon by further developing your skills and knowledge in your particular
personal or professional interests. For example, a student considering teaching as a
career can complete Add+vantage modules that place them in local schools. One
interested in global markets could explore ways to do business in specific
geographic regions e.g. China.

Add+vantage modules provide you with a unique opportunity to develop your
transferable and employability skills. Each year you will choose one Add+vantage
module from an extensive range offered across the University. You will be able to
choose modules that will enhance your employability for example, marketing,
presentation skills, communication skills, leadership, project management or a
foreign language.

Summer studentships
The University has an Employability and Placement Unit in the Faculty of Business
Environment and Society, where the BA Business Administration is run through
Strategy & Applied Management, and this unit has the responsibility of helping
students obtain work placements over the year or during the summer and holiday
periods and has placed over 120 students in the last 2 years with employers such
as Hays Recruitment Consultancy , Warner Bros , Dunlop Goodyear , NHS, Frankie
and Benny’s, Learning and Skills Council and General Motors.

Employer links
The Department and Business School have extensive links with employers built over
a number of years through our graduates, placements and applied research
activities. The Business Administration degree has a series of guest lectures given
by industry experts and practitioners through all 3 years and recent 1st years had
lectures and study material from an NHS Trust, Capita and management
Our recent graduates also return each year to share their experiences in their new
jobs and highlight how your degree will help your achieve your career goals and
progression on graduation.
The Business School is an active member of the European Foundation of
Management Development (EFMD), the most important European business school
association and an active participant in the Association of UK Business schools
(ABS) which both serve to enhance the quality of the students educational
experience .

International experience

Overseas placements and internships
The Business School has links with Partner Institutions across the world and has a
Academic Partnership Office which establishes and arranges a wide range of
exchange programmes. The university operates a scheme to place students in
European organisations and students can opt to study a foreign language as one of
their Add+ choices to improve their language skills.

Overseas visits and field trips
You will have the opportunity to go on a number of field trips and overseas visits
during your studies. For example, in 2011 the 1st years have visited the world
famous Cadburys chocolate factory and processing plant and 3rd years have had
the chance to go to China for a 2 week study tour.

Study abroad opportunities
For students who wish to do a placement but would rather study than work we offer
the ERASMUS/Socrates programme, which is sponsored by the EU. In recent years
students have taken up study placements in France, Spain, Germany, and Finland.

Activities with students based overseas (remove if 3 years only
Each Partner Institution runs its own activities, for instance, in Oulu University in
Finland, students spend half their time studying in English and supporting local
students in developing their English skills further and the other half of the placement
is spent working in the university’s marketing department.

International examples in the curriculum
The materials and examples you study in your course will focus on the application of
your knowledge and skills in an increasingly international business environment.
The choices you make in your degree will have an influence on how these develop in
your later years of study.
For example:
     In your 1st year Management of Organizational Behavior module you will
        discuss how organizations are structured and operate in different countries
        and cultures from Europe, to the US, to China and developing economies.
    If your 2nd year Supply Chain Management you will look at the differing drivers
      and constraints for an increasingly elongated and international process and
      includes a case study on a car built from parts supplied by suppliers in 18
      countries scattered through the world.
    In your 3rd year you can choose to enhance the international elements of the
      curriculum that form part of your mandatory modules and focus on Europe in
      European Business.

Links to international partners
The Business School currently has links with Partner Institutions in Belgium , Czech
Republic, Denmark , Finland , France , Germany , Netherlands, Poland , Turkey,
America and Canada and through the university run Erasmus scheme a rapidly
growing number of links. The department also has research collaborations and staff
exchanges with Germany, Peru, China, India, Pakistan, Japan and Korea (all of
which feeds back into our teaching and your internationalised experience.)

Student quote

Amrik Suree: BA Business Administration

"Making  the choice of going to Coventry University was an easy decision to make. I
attended various open days at a selection of universities but no one offered the
same facilities and options that Coventry University did. My time at Coventry
University has been enjoyable. I liked every aspect of studying here, the facilities
were excellent and the staff were very helpful, they were always available for advice
and drop in sessions that were scheduled in case you needed any help."

Staff research profile

Mary Crossan

Mary is the 1st year tutor and her research area ties in very closely to how
academics can support their students by more than just teaching them. She leads
the department’s own and the university’s initiatives on the overall student
experience and as such we have put in place a personal tutoring system which
allocates first year students to a dedicated academic to give them pastoral care
throughout their time at CU. Her research is looking at how a positive and supported
student experience can enhance not just student engagement but the potential to
add to their academic achievements.

She is also researching aspects such as peer and technology enhanced learning to
support and improve traditional approaches to teaching. The more fully we as
academics can support students in the world of higher education and through to their
desired destination of work, the better level of service we can offer.
Employer profile
Mary Crossan and Paul Massiah exploring

Alumni profile

Published course information (UNISTATS)
DLHE positive destinations
DLHE graduate
DLHE average starting
graduate starting salary
Average UCAS entry tariff
Student progression data
Students achieving a good
NSS overall satisfaction     In 2009-10 students rated their overall course satisfaction as
NSS other criteria           Students scored us particularly highly in XXX, XXX of the
                             course and XXXX

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