PROJECT PROPOSAL - DOC 4 by c7mogFy

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									                  PROJECT PROPOSAL
               RED BULL ENERGY DRINK
            Project Submitted By: Laura O’Malley

                    TABLE OF CONTENTS

Proposal Summary……………………………………………………………….1

Needs Analysis……………………………………………………………………..2

Target Audience……………………………………………………………………2

Creative Strategy………………………………………………………………….2

Project Implementation………………………………………………………..2

     1.   Company Identity
     2.   Graphic Design
     3.   Print Advertisement/Brochure
     4.   Commercial Video
     5.   Web Site Design

Estimated Budget…………………………………………………………………3



SUMMARY
The purpose of this proposal is to outline the advertising campaign for
Red Bull Energy Drink. Red Bull is a healthy energy drink that is
designed to provide the same energy coffee does, but specifically
geared towards sports. Red Bull is made to help awareness,
metabolism, and endurance.
NEEDS ANALYSIS
The main object of this product is to advertise through what we call
“gorilla marketing.” This is unusual forms of advertising and marketing
that are not typically used in the common market. Red Bull will also use
more common advertising such as commercials, magazine ads, etc.

TARGET AUDIENCE
Our audience includes, but is not limited, to a good number of athletes.
This also includes anyone who needs high endurance for their daily
activities. The ages of 15-19 are a large target audience also because
studies show that if you can acquire dedication at that age, then they
will be loyal buyers.

CREATIVE STRATEGY
The creative strategy for Red Bull will include media elements such as a
website and a short commercial. There will be business cards and logos
to represent the company also. All of these elements will have contact
information and plenty of information about the product and its uses.

PROJECT IMPLEMENTATION
The Red Bull campaign will follow these steps:

  1. Company Identity – the company will decided on an identity that
     best represents what the company is trying to represent. We
     want to find an identity that attracts our target audience and is
     modern with today’s culture.
2. Graphic Design – there will be a logo that will represent our
   company and will be known around the world. The logo will go
   along with our company identity.
3. Print/Advertisement Brochure - There will be business cards made
   in the shape of one of our logos. There will also be brochures with
   information on our product and these brochures will include
   cartoons representing our product.
4. Commercial Video – there will be a commercial that will air on
   television and youtube.com that will incorporate the cartoon idea
   of red bull.
5. Web-site design – The website will be a key aspect in the
   implementation of this company. There will be information on the
   website along with the logo, contact information, and hopefully
   the video.



ESTIMATED BUDGET
Below is an estimation of the cost of this campaign:
Phase of Campaign            Hours Spent        Cost
Company Identity             12                 $550
Graphic Design               6                  $1100
Print Advertisement          8                  $600
Commercial Video             12                 $660
Web Site Design              15                 $800
Total:                       53                 $3710

								
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