Docstoc

Optimizing Mobile Landing Pages for Conversion

Document Sample
Optimizing Mobile Landing Pages for Conversion Powered By Docstoc
					    Optimizing Mobile Landing Pages for
                Conversion
Today, the question is not anymore whether a brand or business should engage in
mobile SEO or not. Now, the question is, how well can you do it?

Undeniably, the use of Smartphones and mobile Internet is one the rise and by
looking at the numbers, it appears that this momentum is going to escalate in the
next indefinite number of years. It is then imperative for internet marketers not
only to generate mobile web traffic, but also to increase conversion rates.
Previous researches have revealed that internet users make purchase decisions
faster when using mobile devices versus when they are using their computers.

Made for Mobile versus Mobile-Friendly

The two terms above are often used interchangeably when online marketers talk
about optimizing landing pages to increase conversion rates. However, there’s a
big difference. Mobile-friendly sites are web properties that can be viewed
without issues using a mobile device. All websites that were coded after the
Internet Explorer 6 are mobile-friendly. Therefore, mobile-friendly web pages do
not really make an impact.

On the other hand, web pages which are made for mobile are really the
superstars of mobile SEO and conversion optimization. As the term suggests,
these are web pages and landing pages specifically designed for the on-the-go
users. These sites fulfill the nuances and are in line with the search and buying
behaviors of internet users when they surfing the web using their smartphones or
tablets.

How to Optimize Landing Pages for Mobile Conversion

Not having a plan or strategy on how you can increase conversion rates across the
mobile platforms means losing thousands of dollars in revenue opportunities.
Here are a few tips that can help drive your mobile SEO campaign and generate
more sales from the on-the-go market:

   1. Size matters. Make sure that your entire landing page can be viewed
      without the need to zoom or for users to scroll extensively. Smartphone
      users are usually on-the-move and don’t have the luxury of time to zoom
      and scroll. Keep your call to action on a prominent position on the landing
      page.
   2. Content prioritization. No fuss, no frills. Because of the limited space, you
      can’t have too many elements on your mobile landing page. Be
      straightforward and focus on elements that are proven to increase
      conversion rates.
   3. Two words: Responsive Design. This will allow your mobile landing pages to
      automatically adjust to the screen size of the device being used by a
      particular internet user. Getting a distorted site because the page won’t fit
      on the screen is a big turn-off and is a no-no in mobile SEO. Also, ensure
      that your landing pages automatically resize for both landscape and portrait
      views.
   4. Speed is crucial. Again, mobile internet users want information now and
      they want it fast. Get rid of design elements that can slow down your
      landing page’s load time.
   5. Get them while they’re near. Make sure that your landing pages are
      designed in such a way that they can detect the location of the internet
      user and offer exclusive content or deals that he or she can avail in your
      store or shop nearby.

Author is working in an Internet Marketing company as an SEO Los Angeles. He
likes to write informative articles on various topics related to Internet Marketing.
Through this article, he wants to share his knowledge with people who are about
to hire a SEO agency for their businesses.

				
DOCUMENT INFO
Shared By:
Stats:
views:16
posted:11/8/2012
language:
pages:2
Description: The use of Smartphones and mobile Internet is one the rise and by looking at the numbers, it appears that this momentum is going to escalate in the next indefinite number of years. It is then imperative for internet marketers not only to generate mobile web traffic, but also to increase conversion rates.