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Lecture on Entrepreneurship By Muhammad Fahad in Mohammad Ali Jinnah University

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									Entrepreneurship
Start a Startup

Muhammad Fahad http://muhammadfahad.blogspot.com

www.folio3.com

Introduction • Engineering Director at Folio3. • Member of the Visiting Faculty at Sir Syed University. • Member of the IEEE Computer Society. • Member of the ACM.

www.folio3.com www.folio3.com

Folio3 • • • • 80+ employees. Own structure at Shahra-e-Faisal. Exciting opportunities for Learning and Growth. Fun-loving environment.

www.folio3.com www.folio3.com

Lets Get Busy…

www.folio3.com

Some Examples • Fahad – 5+ yrs
– Techlabs (www.techlabs.us)

• Ahmed – 1 yr
– Tech Weavers (http://www.techweavers.com.pk/)

• Ayaz Baig – 2 yrs
– Fission Soft (http://www.fission-soft.com/)

• Waqar Rehman - 1 yr
– 4 Ace Technologies (http://www.4acetech.com/)

• Farhan - 2 yrs
– Apace Solutions (http://www.apacesolutions.com/)
www.folio3.com www.folio3.com

Entrepreneurship

• Wikipedia says,
“Entrepreneurship is the practice of starting new organizations or revitalizing mature organizations, particularly new businesses generally in response to identified opportunities.”

www.folio3.com www.folio3.com

Rules of Thumb • The Idea • People • Customer’s Needs

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The Idea • • • • Innovation is required but not mandatory. Offer people better technology. Look what people require. Present in a way that it doesn’t suck.

“Good people can fix bad ideas, but good ideas can't save bad people. ”

• Take an example,
www.folio3.com www.folio3.com

Google • Google had 3 ideas,
– – – Index more of the Web Use links to rank search results Have clean, simple web pages with unintrusive keyword-based ads

www.folio3.com www.folio3.com

I Came Up With An Idea • Educational Networking!!

www.folio3.com www.folio3.com

People

• Is the person genuinely smart? • Can he actually get things done? • Can we stand to have them around?*
• Some Suggestions,

www.folio3.com www.folio3.com

People (Cont.)

• Ideally you want between two and four founders.
• Founders should include technical people.

www.folio3.com www.folio3.com

I Selected A Team

www.folio3.com www.folio3.com

What Customers Want? • In nearly every failed startup, the real problem was that customers didn't want the product. • It's worth trying very, very hard to make technology easy to use. • If you're developing technology for money, you're probably not going to be developing it for people like you.

www.folio3.com www.folio3.com

What Customers Want? (Cont.) • Start by writing software for smaller companies, because it's easier to sell to them. • The products that start as cheap, simple options, tend to gradually grow more powerful. • It's very dangerous to let anyone fly under you. If you have the cheapest, easiest product, you'll own the low end.

www.folio3.com www.folio3.com

I Targeted My Users • Followed Trends in US. • Adopted localization strategy.
– apnakarachi.com – jang.com.pk

• Early Launch • Marketing!!

www.folio3.com www.folio3.com

Who Should Start? • Someone who is a good hacker, between about 23 and 38. • Someone who wants to solve the money problem in one shot instead of getting paid gradually over a conventional working life. • Consulting or Product?*

www.folio3.com www.folio3.com

Q&A

www.folio3.com www.folio3.com


								
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