Market Intelligence Demonstrator Project
South East contract and commissioning leads identified the importance of market intelligence in
developing their plans for future market shaping activity aligned to the shift to personalised care
services. The need for market intelligence can be categorised into:
1. Population and demographic data
Much of this is available already but possibly not in a way that makes it easy to link to other data
2. Citizen-centric data
This includes data on current usage of services (council, health and third sector) by citizens as well as
data on their support preferences and aspirations (un-met needs).
3. Service provider data
This is data about existing service providers, their current and future capacity and capabilities. With
the move to individual budgets, the range and number of suppliers is greatly increased and this data
needs to include small, micro and voluntary providers. Also in this category is data on in-house
services including current service volumes and costs.
This project proposal is for a demonstrator project that develops an approach and tools for
collecting, analysing and actively using this data as part of a new personalised model of service
To determine the data required for effective decision making on market intervention plus the
sources of that data and processes for collecting and storing it.
To develop requirements for a shared data storage and analysis tool that could potentially be
used by all south east authorities and includes the ability to share some data with providers
To identify the risks and issues associated with developing a comprehensive market intelligence
solution as well as the potential benefits in terms of more effective decision making.
Data and functionality requirements for market intelligence data storage and analysis solution
o This must be applicable to all authorities with different system platforms
Case study and process diagram for capture, analysis and application of market intelligence
solution to actual local authority market shaping or commissioning problem
o This must also be applicable to other authorities
Process and system requirements for sharing market intelligence with private and voluntary
Business case for development and implementation of shared market intelligence solution
Completed communication activities to enable other authorities to benefit from the learnings
Scope and Timelines
Led by either a single authority or partnership of 2/3 authorities, working in partnership with data
analysis experts, the first stage will be to develop the requirements for market intelligence data
based on the need to support market shaping and commissioning activity.
This will be achieved through an initial workshop based around a limited set of already available data
with the analyst leading key authority stakeholders through a process to identify what their needs
are for market intelligence data, how they want to use it and how it must be sources and analysed.
Based on this, requirements for a prototype analysis tool will be developed and a plan for collecting
and (where necessary) processing the data created.
A second workshop will then be held with the same group of stakeholders to test out the tool and
data in solving a real world market development and commissioning problem selected by the
authority. If required, a third workshop will be held in order to get to the point where the authority
has used the data to decide on a commissioning approach and action plan. After the agreed plan has
been put into action, there will then be a full lessons learned exercise, written up as a case study,
and used to develop the final deliverables.
Approx timescale = 6 months
Resources and Costs
The lead authority would need to commit:
1 day per month senior officer time to act as project sponsor
Approx 2 days per month admin support to assist with the planning and organising of 3-4
workshops required to deliver the project outputs
2-3 days per officer commissioner time across multiple service areas to attend workshops
2-3 days per month officer resource to facilitate access to local authority data and to assist with
securing access to data held by third parties including health, provider sector providers and third
In addition IESE will fund a Project Manager, 1 day per week x 25 weeks @ £300/day = £15,000
Quoted data analyst costs = £21,650
Estimated total budget = £36,650
Identifying a lead authority willing/able to take on the project
The required data may not be available in the right granularity or format
Need to ensure data protection and privacy is maintained at all times
Need to ensure coordination with similar activity within the health sector. South central has
developed an analytics service within its Commissioning Enablement Service (CES) which could
link with this - http://sc.headshift.com/display/projCESpublic/Home
Should look to link with any other regions funding similar work e.g. South West