15 Coniston Gardens
Tyne & Wear
I am a highly professional individual who after an exemplary career as an Infantry Soldier has successfully developed
a new career in Retail Management. I have the ability to lead and motivate a sales team committed to customer
service and organisational accomplishments with confidence, drive and enthusiasm. I am able to make decisions
while working under pressure and deal with challenging situations. I would welcome the opportunity to demonstrate
my wide-ranging skills and abilities to a potential employer together with my continued commitment to ongoing
Key Skills & Experience
UK account management.
Day to day management of retail operations.
Management, training, motivation and performance appraisal of staff.
Ensuring sales targets are met.
Full P & L workings.
Warehousing & Logistics.
Increasing sales and improving efficiency.
Developing existing and creating new accounts.
Introducing and managing new brands.
Developing performance improvement plans for under-performing stores.
Analysing sales figures and forecasting future sales.
Liaising with UK and oversees suppliers.
Recruitment, induction and training of new staff.
Managing marketing and merchandising activities.
Ensuring standards for quality, customer service and health & safety are met.
Maintaining awareness of competitors, market trends and customer expectations.
Good working knowledge of Microsoft Business Applications.
Nov 07-March09: Siesta Clothing. Sales & Distribution Manager.
April 06- Nov 07: Go Outdoors. Store Manager.
Sept 05-April 06: Siesta Clothing. Warehouse & Logistics Manager.
1993-Sept 05: Legends Plc. Retail Store & Area Manager.
1988-93: Duke of Edinburgh Royal Regiment. Infantry Soldier.
Training & Qualifications
Attained a good standard of secondary education including Maths, English and Science.
Retail HR training.
HSE-Health & Safety.
HSE-Appointed Person First Aid.
Hobbies & Interests
Spare time activities include keeping fit by regularly visiting the gym. I am keen on outdoor activities also which
include snowboarding and hill walking and when the opportunity arises I play rugby also.
Sources of references in support of my professional experience and qualifications are available on request.
Siesta Clothing has a distribution arm where they distribute several clothing brands in the UK and across Europe.
This role mainly focuses on managing and growing all existing accounts for Siesta and creating and developing new
accounts. I work across several different brands with clients ranging from big multinational organisations such as
Selfridges UK as well as small independent companies.
My primary responsibilities include maintaining and growing existing accounts and finding and generating New
Business. This is done by researching and targeting key retailers and areas within the fashion industry. I carry out the
whole sales process from start to finish from initial contact with the customer to arranging meetings to show the
product ranges to the customer and after sales support. This is a highly target driven sales role. Putting together new
seasons ranges in our London show room for pre-season selling. Organising trade show such as Bread & Butter
Barcelona, London Edge, and Pure.
Established 3 new key accounts from Selfridges & Co, Bank Fashion & Play.com with all 3 accounts turning over 25%
of my total sales per year.
Reason for leaving: Relocation to the Northeast area.
Store Manager Go Outdoors
As a Store Manager of there largest store (80.000 sq ft) and with 90 staff on the rota and turned over 9-10 million. I
was fully accountable for the day to day operations, through driving revenue, controlling costs, leading an empowered
team, developing talent, creating an excellent customer store experience and delivering to all compliance
requirements – as well as constantly looking for new opportunities and ways of working that will create a better
The day to day running of an 80,000 sq foot store.
Motivating, training and keeping up staff moral.
Managing the P&L
Management meetings & reports
Cash Office Duties
We have a visual merchandiser who along with me makes the floor plans.
Rota’s for 90 staff members.
Recruitment for the store.
Staff training for department specialists and their staff.
Monthly Action plans.
Promotion Changes every 3-4 weeks.
Successfully turning around a poor performing store, which is one of the largest outdoor stores in the UK.
Turning the figures around from 10% down to 13% up in 3 months that’s a 23% turn around.
Building a new management team and training them.
Being held in high esteem by the board/MD.
Trained staff to have excellent customer service.
Over saw the successful build and opening of the new mezzanine floor expanding the store from 55,000 - 80,000 sq