data_center

Document Sample
data_center Powered By Docstoc
					Data Centers




                                         Tad Davies
                                         Executive Vice President
                                         tdavies@bickgroup.com
                                         (314) 373-3404
                                         June, 2009




AGENDA




        What is a Data Center

        Data Center Trends & Economics

        Search Selection Criteria

        Other Communities

        Actions – what can you do




MEDC June 2009                      2                      BICK GROUP
ABOUT BICK GROUP




1000                                                      Experian
                                                        Dept of Treasury
                                      1964              BJC HealthCare
                                                                          AT&T




Expertise: Mission-critical infrastructure
Heritage: Founded in 1964
Clients: Serve leading private and public sector enterprises across U.S.


MEDC June 2009                          3                                    BICK GROUP




ABOUT BICK GROUP




                                                      OPERATE
OPTIMIZE
                           TRANSFORM


Optimize: Space, energy, technology
Transform: Infrastructure, network, systems
Operate: Process, practices, people


MEDC June 2009                          4             MISSION CRITICAL | VISION PRACTICAL
          What is a Data Center?




MEDC June 2009              5      BICK GROUP




WHAT IS A DATA CENTER?




MEDC June 2009              6      BICK GROUP
DATA CENTER LANDSCAPE




Data Center Segmentation

1. Private/Enterprise- corporate

2. Third Party Offerings
                 Retail Colocation/Managed Services- plug & play
                 with/without services

                 Wholesale- powered shell. Client responsible for fit-
                 out

                 Cloud Computing- IT as a Service




MEDC June 2009                                       7                                                       BICK GROUP




DATA CENTER TERMINOLOGY



Terms                           Definition
Tier Level (I ,II, III or IV)   Level of availability of a data center achieved by incorporating more infrastructure to 
                                increase redundancy.  Uptime Institute www.uptimeinstitute.org

A – B path                      Dual path typically as relates to power and communication. Provides redundancy

N (N + 1, 2N,…)                 N = need

ASHRAE                          American Society of Heating, Refrigeration, and Air Conditioning Engineers.  This 
                                organization has developed  standards related to data center cooling. 
                                http://tc99.ashraetcs.org/ 

UPS                             Uninterruptible Power Supply.  System provides continuous power in the event of a 
                                power loss.  Duration is typically from 5 to 15 minutes.

HVAC                            Heating, Ventilation, Air‐Conditioning 

CRAC, CRAH, AHU                 Computer Room Air‐Conditioner, Computer Room Air Handler, Air Handling Unit‐ all 
                                describe the unit inside the data center that controls temperature

FM‐200, Inergen, Ecaro          Various gaseous fire suppression systems used in data centers

REU                             Rack Equivalent Unit.  A method of converting unlike sizes of equipment into a common 
                                size that matches the foot print of a rack (typically 24”w x 42” deep)




MEDC June 2009                                       8                                                       BICK GROUP
          Data Center Trends &
          Economics




MEDC June 2009                            9                       BICK GROUP




PERSPECTIVE



Industry

           Technology enabling data center geographic diversity

           Data center demand is strong

Demand

           More willing to look at new locations

           Higher level of sophistication with requirements

Supply

           Increased awareness

           Targeted marketing efforts towards data centers




MEDC June 2009                            10                      BICK GROUP
TRENDS




   Polling Question: Does your company plan to add datacenter capacity in 2009?




 Source: Digital Realty Trust Survey conducted January 2009 of large North American companies with either $1.0B annual revenues or
 5,000+ employees.




MEDC June 2009                                                       11                                                         BICK GROUP




TRENDS




 Source: Internet Data Center Supply Report: 2009. Tier1 Research.




MEDC June 2009                                                       12                                                         BICK GROUP
DATA CENTER ECONOMICS




MEDC June 2009                            13                                        BICK GROUP




DATA CENTER ECONOMICS




Feature                          Value
Building size                    21,000 square feet
Office                           6,800 square feet  (32%)
Data Center                      8,400 square feet (40%)
Power Requirement                2,250 kW 
Project Duration‐ Construction   9 months
Tier level                       III
Project Value (ex. land)         $11.7 M  ($600/s.f. building; $1,400/s.f. data center)
Subcontractors                   $6.4 M
Jobs‐ on site                    113
IT Equipment                     $15 M
FTE jobs‐ IT and Facilities      15




MEDC June 2009                            14                                        BICK GROUP
          Search Criteria




MEDC June 2009                       15                                BICK GROUP




SITE SELECTION- CLIENT PERSPECTIVE




What they are asking                  What do they want to know
                                      Sites with data center centric features‐
1. What do you have to offer?         power, communications, etc.

                                      Sites that have features in place that 
2. How long will it take?             will enable a faster build.  Existing 
                                      buildings that could be adapted.

                                      Site/building features that reduce 
3. How much will it cost?             capital outlay.  Incentives that reduce 
                                      operating costs




MEDC June 2009                       16                                BICK GROUP
     WHAT’S IMPORTANT TO OPERATORS


ATTRIBUTE             VALUE

Available             Maximum uptime
Resilient             Recovery time from failure
Responsive            Time to respond to end user requests
Secure                Safe from physical and technology threats
Scalable              Responsive to business growth demands
Sustainable           Minimal environmental impact
Controllable          Ability to make technology and facility changes
Capital Cost          Initial dollar investment - Balance sheet impact
Operating Cost        Ongoing dollar investment – P&L impact




     MEDC June 2009                                                      17                               BICK GROUP




     SITE SELECTION PRIORITIES
                                               SITE SELECTION FACTORS
                                               The following are rated 1-5 in order of importance (1=low; 5=high):

                                               5   Water availability and cost
                                               5   Waste water capacity and cost
                                 Utilities     5   Utility cost (gas and electric)
                                               5   Telecommunications capacity
                                               5   Fiber optic availability
                               Incentives      5   Government/Tax business incentive programs

                            Capital Costs      4 Land and building cost

                                               3   Transportation access
                                               3   Speed of express package delivery service
                                               3   Seismic stability
                                               3   Proximity to scheduled air service

                                               2 Proximity to engineering talent
                                               2 Housing cost

                                               1   Proximity to suppliers and customers
                                               1   Proximity to deepwater port
                                               1   Proximity to colleges and universities
                                               1   Part-time/temporary labor availability
                                               1   Building visibility


     MEDC June 2009                                                      18                               BICK GROUP
          Other Communities




MEDC June 2009                 19              BICK GROUP




WHAT THEY ARE DOING




      Understand the language of data center

      Data center centric marketing

      Team approach- leverage SMEs




MEDC June 2009                 20              BICK GROUP
OTHER MARKETS


  Exhibitors at Data Center World Conference, Las Vegas March 2009

 South Sioux City, NE                        Nebraska Advantage
    Cardinal Data Park                        DC ready sites in Omaha
    Roth Industrial Park

  Greater Des Moines Partnership


  North Dakota Department of Commerce

                                             State of Virginia




   Iowa Connections                           Wyoming




MEDC June 2009                          21                              BICK GROUP




          Actions




MEDC June 2009                          22                              BICK GROUP
ACTION




        1. Learn the language of the data center

        2. Create a DC SWAT team- Economic
                 Development, Utility, Communications,
                 etc.,

        3. Develop 2 + 2 strategy: 2- greenfield
                 sites + 2 adaptive retrofit buildings in
                 your community.


MEDC June 2009                       23                     BICK GROUP




ACTION- OPPORTUNITIES




MEDC June 2009                       24                     BICK GROUP
ACTION- OPPORTUNITIES




MEDC June 2009          25                           BICK GROUP




THANK YOU !!




                             Tad Davies
                             Executive Vice President
                             tdavies@bickgroup.com
                             (314) 373-3404



MEDC June 2009          26    MISSION CRITICAL | VISION PRACTICAL

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:8
posted:11/7/2012
language:Unknown
pages:13