Stevens Point, Wisconsin 54482 (715) 544-0381 firstname.lastname@example.org
VP / DIRECTOR – SALES
Product Sales Training / Marketing / Budgeting & Forecasting / Recruitment / Staff Development
Leadership Development / Strategic Planning / Turnarounds / ADDIE / Cost Control / Growth Strategies
As a leading individual producer and sales team manager / coach, I have improved management’s training and
leadership skills to increase revenues and profitability. With proven ability to develop and implement creative and
aggressive sales initiatives, I improve staff retention and control costs while enhancing customer satisfaction.
Building, training, leading, and motivating world-class sales teams
Developing and implementing “train the trainer” materials and programs
Creating successful sales and marketing strategies to increase profitability
Implementing innovative strategies to control sales costs
My BA is from Eastern Illinois University. I am also a Certified Insurance Counselor (CIC) and hold Property,
Casualty, Life, and Health insurance licenses. With my superior relationship building skills and ability to influence
people at all levels, I am known for my talent to both “close the deal” and teach others to do the same.
Streamlined training function to drive savings. As Sentry’s new Director of Training, was confronted by two
distinct training units serving separate sales divisions. Integrated the two separate units into one, realizing
efficiencies and economies of scale, and saving $200K per year.
Revamped sales and marketing strategy. Sentry Insurance’s mid-sized business division was seen as a
development operation that had lost $200K per year, in the three previous years. Revised sales and marketing
strategy to focus on production. Grew sales 25% per year ($1M) over following two years.
Slashed cost of sales. Operating costs for Sentry’s mid-sized business division were excessive. Partnered with
each team manager, developing and training them on new cost containment strategies. Cut budgets for each of the
seven teams, while improving sales, and saving $100K.
Led sales team from “worst to first”. Following Sentry’s corporate reorganization was tasked to take over
understaffed, undertrained, and underperforming sales team. Recruited, trained, and developed team focusing on
performance improvement. Led team to #1 ranking nationally, growing sales from $440K to $1.1M with 10% YOY.
Trained sales managers for success. Sentry’s development division was not a revenue producer due to a staff of
new hires / trainees. Division averaged a 19% promotion rate. Worked with managers to refine their training
techniques to develop trainees’ sales and qualification skills. Improved promotion rate to 32% and sales 25%.
Director of Sales and Product Training, Sentry Insurance, ($1.8B full-line insurance company) 2007 to 2012. Re-
designed sales training program implementing performance improvement strategies and “Best Practices. New
system increased revenues and profitability while controlling costs. Managed $1M budget and 15 staff.
Director MSM (Mid-Sized business Marketing) / Sales & Product Training, Sentry Insurance, 2009 to 2011.
With dual role, re-designed division's sales and marketing strategy focusing on training and development.
Increased sales through improved coaching. Led division to profitability for first time. Directed 100 personnel.
Consumer Products Manager, Sentry Insurance, 2001 to 2007. Built sales team after reorganization, increasing
production by double digits annually leading team to become top performing team nationally. Recruited, trained and
developed sales team with emphasis on driving constant growth. Managed $250K budget and 18 staff.
Sales Team Leader, Sentry Insurance, 1999 to 2001. Managed sales team of 14 producers to achieve top ranking
nationally in pension sales. Consistently performed in top 10% of teams nationally. Managed $250K budget.
Sales Trainer, Sentry Insurance, 1997 to 1999. Designed product and sales skills training materials. Evaluated
trainees on sales skills and product knowledge.
Sales Representative, 1994 to 1997. Key member of top performing sales team nationally, ranking in the top 10%
nationally (out of 500 producers) for retention of business. Partnered with team manager to train on new markets.
Earlier: Sales Manager, Circuit City Stores, Inc.; Store Manager, Tandy Corporation.