PERSONAL PROFILE - Get as DOC

							Tessa Board – Curriculum Vitae                                  tessa.board@ibd-uk.com
PERSONAL PROFILE

Tessa Board is an imaginative and creative leader who combines innovation and pragmatism with
a team approach to deliver success. Her ability to blend her innate ‘people skills’ with intuition,
analysis and common sense make her a natural leader both in business and in a social context.

MANAGEMENT BACKGROUND

With an entrepreneurial flair for business start-up, creation and development, Tessa combines
marketing and sales expertise with a dynamic approach to management that has delivered an
enviable track record of success. A strategic thinker with a thorough and deep understanding of
business, Tessa has gained a high profile and the respect of customers, suppliers and colleagues
alike.

CAREER SUMMARY

Mar’06 - Dec’06             VP and Worldwide General               Lexar Media Inc.
                            Manager – Kodak Brand
Apr’00 - Feb’06             VP and Managing Director               Lexar Media Europe Limited
Jan’97 - Apr’00             Managing Director                      Impact Peripherals Limited
1994 - 1996                 Managing Director                      Impact Upgrades Limited
1992 - 1993                 Regional Director                      System House Limited
1981 - 1992                 Sales Director                         Computer Marketing plc

CAREER PROFILE

Mar’06 - Dec’06        VP & WW General Manager – Kodak Brand                     Lexar Media Inc.
Products:         Advanced digital media and accessories
Turnover:         $682m in 2006

Objectives:       To take the Kodak brand range of digital media into a top 3 market position
                  worldwide within 2 years

Achievements:         Creation of the Lexar / Kodak worldwide sales and channel marketing
                       strategy for digital media
                      Sales of $35m world-wide in first 6 months

Apr’00 - Feb’06        VP and Managing Director                      Lexar Media Europe Limited
Products:         Advanced digital media and accessories
Turnover:         $190m in 2005
Headcount:        22 made up of sales, marketing, operations, finance and support staff

Objectives:       To establish Lexar as a leading supplier of digital media in Europe and to gain
                  entry to emerging markets in the Middle East, Africa and India

Achievements:         Taking Lexar Europe from $5m turnover per annum (as carried forward
                       from Impact Peripherals) to $190m in 7 years
                      Directly responsible for winning the 3 most important retailers in the UK
Tessa Board CV                                                                              Page: 1
Tessa Board – Curriculum Vitae                                    tessa.board@ibd-uk.com
                         and driving Lexar to the No. 1 position in the UK inside 18 months and No.
                         2 across EMEA within 4 years
                        Development of strategic plans, resources and tactical approach
                        Establishment of Europe-wide distribution and dealer chains
                        Establishment of direct supplier relationships with key retail chains across
                         Europe including Dixons Group, John Lewis Group, Boots & Co., Jessops
                         (UK), FNAC, Boulanger (France), Media Markt, Walmart and Karstadt
                         (Germany)

Jan’97 - Apr’00         Managing Director, Founder & Owner              Impact Peripherals Limited
Products:          Mobile computer products and accessories
Turnover:          From $0 in 1997 to $5m in 1999
Headcount:         5 staff

Objectives:        To establish and develop the company as a distributor and supplier of top
                   quality mobile computer products and accessories in the UK and Europe – with
                   a view to positioning the company and Impact brand for acquisition

Achievements:           Development and delivery of strategic plans
                        Creation of Impact branded range of products
                        Establishment of the Impact brand as a leading product range for digital
                         media accessories in UK retail stores
                        Recognition of the success of the Impact brand and industry expertise
                         leading to buyout offer from California based Lexar Media Inc. in 2000

1994 - 1996             Managing Director                                  Impact Upgrades Limited
Products:          Memory chip and computer enhancement products
Turnover:          £750,000
Headcount:         4 staff
Objectives:        To establish and develop the company as a distributor and supplier of computer
                   memory products in the UK
Achievements:        Established Impact Upgrades as a key supplier to many UK computer
                        dealers and was approached by 2 of the top world-wide memory
                        manufacturers to represent their brand in the UK

1992 - 1993             Regional Director                                     System House Limited
Products:          Complex systems integration solutions
Turnover:          Regional turnover of £60m
Headcount:         80 staff
Achievements:        Responsible for London and the south of England and contributed 65% of
                        the company’s UK turnover with the highest profit margins in the Group

1981 - 1992             Sales Director                                     Computer Marketing plc
Company Profile:        One of the UK’s leading suppliers of IBM, Compaq and Toshiba PCs and
                        computer products supplying the Times 100 corporates



Tessa Board CV                                                                                Page: 2