SM FOR SONY AND APPLE by HC12110717365

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									SM FOR SONY AND APPLE




UĞUR GÜZELLER   ALİ CAN İÇTEN   ŞEYHMUS İLEK
SONY
   Sony, is a Japanese multinational conglomerate corporation
    headquartered in Minato, Tokyo, Japan and the world's fifth
    largest media conglomeratewith US$77.20 billion (FY2010). Sony
    is one of the leading manufacturers of electronics, products for the
    consumer and professional markets.
   Sony Corporation is the electronics business unit and the parent
    company of the Sony Group, which is engaged in business through
    its seven operating segments – Consumer Products & Services
    Group, Professional & Device Solutions Group, Pictures, Music,
    Financial Services, Sony Ericsson and All Other. These make Sony
    one of the most comprehensive entertainment companies in the
    world. Sony's principal business operations include Sony
    Corporation (Sony Electronics in the U.S.), Sony Pictures
    Entertainment, Sony Computer Entertainment, Sony Music
    Entertainment, Sony Ericsson, and Sony Financial. As a
    semiconductor maker, Sony is among the Worldwide Top 20
    Semiconductor Sales Leaders.
SWOT ANALYSİS FOR SONY
 Strengths :
 One of Sony’s greatest strengths is their
  ability to produce innovative, quality
  products. Sony’s web page states “Sony
  innovations have become part of
  mainstream culture.
 Another strength of Sony is their ability to
  be successful in several different markets.
  They have made an impact in the video
  game market, the PC market, and
  especially the television market and there
  are still numerous others.
Weakness
Sony’s biggest and most recent
weakness is their lack of innovation
with PS3. Sony focused on digital
technology when building the PS3
and it has the ability to export video
in high-definition. But this technology
can only be viewed on a high
definition TV so a lot of people will
not even be able to see the full
potential it has to offer.
Opportunities
 Sony seeks a lot of opportunities that utilize
  their strengths of innovation. At Sony
  Ericsson, design is about more than just a
  good looking product: it is integrated into
  every step of the process – intelligent
  features, user-friendly applications,
  innovative materials and, of course,
  attractive visual appearance. Design is the
  essential differentiator when comparing
  mobile communications products.
Threats
 A common threat facing any company in sales is
  competition. Sony’s Vaio is its newest innovation in
  notebook computers. The various models range in
  price from $845 - $2300. However, Dell has a great
  reputation when it comes to laptops similar to the
  Vaio and has a broader range of notebooks to choose
  from, not to mention that Dell has also been a top
  seller when it comes to desktop computers.
  Additionally, the cost of a Dell notebook computer
  seems to have a lower price tag than many of Sony’s
  Vaio models.
Financial revenue of Sony
 Sony recorded consolidated
  global annual sales of EUR
  75.22 billion for the fiscal
  year ended March 31,
  2010, based on an average market
  exchange rate for the same period of
  yen 160.0 to the EUR. It employs
  approximately 180,500 people
  worldwide.
APPLE
   Apple Computer, is an American multinational corporation
    that designs and markets consumer electronics, computer
    software, and personal computers. The company's best-
    known hardware products include the Macintosh line of
    computers, the iPod, the iPhone and the iPad. Apple
    software includes the Mac OS X operating system; the
    iTunes media browser; the iLife suite of multimedia and
    creativity software; the iWork suite of productivity
    software; Aperture, a professional photography package;
    Final Cut Studio, a suite of professional audio and film-
    industry software products; Logic Studio, a suite of music
    production tools; the Safari internet browser; and iOS, a
    mobile operating system. As of August 2010, the company
    operates 301 retail stores in ten countries, and an online
    store where hardware and software products are sold. As of
    May 2010, Apple is one of the largest companies in the
    world and the most valuable technology company in the
    world, having surpassed Microsoft.
SWOT ANALYSİS FOR APPLE
 Strengths:
 Brand creates perception of product in the customers
  mind. Apple has been among the well reputed brands
  in the industry of informationtechnology. It also stood
  up to its name by introducing new products such as
  iPod, iPad and laptops in the market to impress
  customers with its innovation, portable and attractive
  designs.
 Apple products have strong design, this attribute
  attract lots of people to buy apple products despite of
  high prices.
 It have strong and reliable eco-system
Weaknesses
 Most visible weakness of Apple are high prices of
  products. Apple has to do some work to reduce
  the prices.
 Apple operating system support limited software
  which push the people to use Microsoft Windows to
  run different applications.
 Limited hardware upgrading option in Apple laptops.
Opportunities
 Increase the support of applications.
 Allows easy hardware and software
  upgrades in laptops.
 Reduce the prices to increase market
  share.
 Improve the warranty plan for their
  products.
 Demand of online music is increasing.
  Apple can market iTunes to attract more
  customers.
Threats
 Fierce competition with the IT companies such as Dell,
  Microsoft, HP, IBM, Sony and Toshiba.
 Increasing piracy may reduce the revenues of iTunes.
 Microsoft launched Windows 7 with attractive user
  interface as well as rich features. Mac users may think
  to switch to Windows 7.
 Economic crises in most part of the World will have a
  negative impact on Apples sales because people don’t
  want to spend too much in critical situation
Apple’s financial values
 Apple today announced financial results for its fiscal
  2011 second quarter ended March 26, 2011. The
  Company posted record second quarter revenue of
  $24.67 billion and record second quarter net profit of
  $5.99 billion, or $6.40 per diluted share. These results
  compare to revenue of $13.50 billion and net
  quarterly profit of $3.07 billion, or $3.33 per diluted
  share, in the year-ago quarter. Gross margin was
  41.4 percent compared to 41.7 percent in the year-
  ago quarter. International sales accounted for 59
  percent of the quarter’s revenue.
Thank you for your attention…

								
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