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                                                    Academic Proposal Format A


_______________________________The University of Memphis________________________

Degree Designation _____B.F.A._________ with a major in__________Multimedia_________

Number of New Courses            6      Number of New Hours                19      Minimum Required Hours for Degree                  124

Estimated Headcount Enrollment, FTE’s, Graduates, and Faculty for New Program

                      Fall                  Fall                   Fall                                                      FTE Faculty
                      Full-time             Part-time              Full-time
   Year-              Headcount             Headcount              Equated Students                 Graduates             Current      New
     1. 2002_____10___________6__________13________________0________________1__
     2. 2003_____15__________12__________21________________0_____No_new_faculty_
     3. 2004_____17__________14__________24________________0_____No_new_faculty_
     4. 2005_____20__________16__________28________________6_____No_new_faculty_
     5. 2006_____24__________18__________33_______________10_____No_new_faculty_

New Costs Generated*                        Year 1 $122,200

                                            Year 2        0____

                                            Year 3      $9,200

                                            Year 4 $21,900* (computer equipment replacement on a 4 year cycle)

                                            Year 5       0____

Proposed Start-up Date          Fall 2002_______________ Proposed Date for Accreditation n.a__________________

Accrediting Organization (If Applicable) n.a.________________________________________________________

*Provide requested information for a full program cycle. Here as elsewhere is this format, a “program cycle” is defined according to the degree
level of the proposed major as follows: ASSOCIATE DEGREE – 3 Years; BACHELOR’S DEGREE – 5 Years; MASTER’S DEGREE – 3




                              The University of Memphis

                                   A Proposal for a

                          Bachelor of Fine Arts in Multimedia

                                     with a major



Proposed CIP Code   __50.0401__________________

Proposed Implementation Date ___Fall 2002________

Signature of President _________________________________ Date ___________________

          A. Program Goals and Objectives

                      In recent years, there has been explosive growth in the field of multimedia.
              Incorporating time-based video and audio with two-way electronic
              communication, multimedia has altered our traditional modes of sending and
              receiving information as well as entertaining and educating ourselves. Interactive
              communication stations, with touch-screen technology are expected sources of
              information in classrooms, shopping malls, doctor’s offices, visitor centers, and
              airports. Newspapers, mail, encyclopedias, and books can be read via computer
              screens, and television increasingly utilizes interactivity. Viewers no longer have
              to be passive recipients of information; they can be active explorers.

                      The goal of the proposed curriculum is to produce graduates with an
              understanding of all the creative aspects of a multimedia project, as well as the
              functional, technical, and management considerations. Successful multimedia is
              usually the work of teams of writers, researchers, designers, animators, sound
              technicians, video editors, software engineers, and testers. The proposed
              curriculum for a Bachelor of Fine Arts with a major in Multimedia is multi-
              disciplinary, integrating animated graphics, audio, text, video, and digital
              production techniques for complex communication presentations. The focus is on
              communication strategy, planning and design, but would also require a knowledge
              of multimedia authoring tools, recording technology, video editing, photo editing,
              and database software.

                      The expertise for all the components of multimedia exists within the
              College of Communication and Fine Arts. The goal of this program is to
              encourage interdisciplinary activity, drawing from specialization within the
              College, while allowing for greater breadth of interest than the traditional
              discipline-based majors. To that end, we have identified existing courses within
              each department that contribute to the goals.

              Program objectives:

              The suggested major in Multimedia is based upon a foundation in liberal arts and
              specialized training in communication by means of digital multimedia. The
              program is designed to produce graduates with the following:

               skills essential to critical thinking, problem solving, communication,
                team work, and ethical decision-making in interactive multimedia

               knowledge of input and output systems and experience with industry-
                standard hardware and software for development and output of

    understanding of basic principles and theories of human communication
     which apply to communication by multimedia

    understanding of interactivity and human factors in multimedia

    understanding of principles of sound and visual design for multimedia

    understanding and knowledge of business, legal, and ethical
     consideration relating to multimedia productions

    ability to critically examine and extend existing knowledge about
     multimedia communication

B. Curriculum Description
       1. Curriculum Requirements
           (a) Admission, Retention, and Graduation Requirements
               Freshman students declaring a major in Multimedia must have a
               minimum 2.0 G.P.A. and must fulfill the University computer
               literacy competency requirement prior to enrolling in CCFA 1___
               Introduction to Multimedia. This requirement may be met by
               completing COMP 1200, TECH 1010, by passing the UofM
               Computer Literacy Examination, or by satisfying the Computer
               Literacy Competency requirement at another TBR institution.

                 Continuation in the major requires successful completion of the
                 Multimedia Candidacy Review. Reviews are scheduled during the
                 Spring and Fall semesters for admission to courses in the following
                 A minimum grade of 2.0 is required in all courses in the
                 Multimedia Core and the Multimedia Electives.

           (b) Summary of Course Requirements
               Curriculum Component              Hours
               General Education                 45 – 48 hrs.
               Major Core                        49 hrs.
               Guided Electives                  30 hrs.
                  Total Hours                   124 hrs. (minimum)
               Note: a minimum of 42 hours must be upper division courses.

           (c) Description of Course Requirements
               1. General Education
                  ENGL 1010        English Composition 3 hrs.
                  ENGL 1020        English Composition and Analysis 3 hrs.
                  COMM 2381       Oral Communication and Rhetoric 3 hrs.

     _____           Mathematics 3-6 hrs.
     _____           Literary Heritage 2201 or 2202 3 hrs.
     _____           Historical/Philosophical Heritage Pre-1500 3 hrs.
     _____           Historical/Philosophical Heritage Post1500 3 hrs.
     _____           American Heritage HIST 2010 or 2020 3 hrs.
     _____           American Heritage 3 hrs.
     _____           Social Science I 3 hrs.
     _____           Social Science II 3 hrs.
     _____           Natural Science 4 hrs.
     _____           Natural Science 4 hrs.
     HMSE            HMSE/Concepts of Fitness & Wellness 2 hrs.
     _____           Fitness & Wellness/Physical Activity 2 hrs.
2.   Major Core
     Foundation courses:
     ART 1030        Introduction to Art 3 hrs.
     Comm 1851       Introduction to Film 3 hrs.
     JOUR 1700       Survey of Mass Communication 3 hrs.
     MUS 1030        Music Appreciation 3 hrs.
     Multimedia courses:
     CCFA 1___       Introduction to Multimedia 4 hrs.
     ART 2305        Principles of time-based media 3 hrs.
     CCFA 3___       Non-Linear Writing for Multimedia 3 hrs.
     CCFA 3___       Information Architecture and Interface Design 3 hrs.
     CCFA 4___       Multimedia Team Project 3 hrs.
     CCFA 4___       Senior Project in Multimedia 3 hrs. (Integrative)
     Application-based courses:
     COMM 3801       TV Production Techniques for Journalists
     ENGL 3604        Persuasive Writing 3 hrs. (Computation and Writing
   CCFA 3___         Sound Design 3 hrs.
   JOUR 3526         Digital Imagery in Journalism 3 hrs.
   ART 4222          Interactive Multimedia for Graphic Design 3 hrs.
   ART 4203          Digital and Motion Typography 3 hrs.
3. Concentrations (n.a.)
4. Guided Electives
   These courses must be planned with faculty advisor, with a
   minimum of 30 hours selected from this group:
   ART 1210          2-Dimensional Design 3 hrs.
   ART 2213          Beginning Drawing 3 hrs.
   ART 2219          Visual Thinking 3 hrs.
   ART 2223          Computer Assisted Graphic Design 3 hrs.
   ART 4223          Specialized Studies in Graphic Design:
                         Electronic Imaging 3 hrs.
   COMM 4822         Audio Production for Film and Video
   COMM 4825         Editing and Post-production 3 hrs.
   MUID 3800         Recording Studio Technology 4 hrs.
   MUID 3801         Computer-based Audio Production 3 hrs.

          EETH 1811           Electronic Circuit Technology 3 hrs.
          JOUR 4629           Electronic Reporting 3 hrs.
          JOUR 4500           Mass Media Web Site Management 3 hrs.
          TECH 1010           Computer Applications in Technology 3 hrs.

    5.    General Electives
          None required

    6.    Other (n.a.)

  (d) Typical Program of Study
      Freshman Year Semester 1
      ENGL 1010 English Composition      (3)
      COMM 2381 Oral Comm and Rhetoric (3)
      ART 1030      Intro to Art (3)
      COMM 1851 Intro to Film (3)
      JOUR 1700     Survey of Mass Comm. (3)

         Freshman Year Semester 2
         ENGL 1020 Eng. Composition and Analysis (3)
         MATH 1410 Foundations of Mathematics I (3)
         CCFA 1___ Introduction to Multimedia (3)
         MUHL 1101 Music Appreciation (3)
         HMSE 1100 Concepts of Fitness and Wellness )3)

         Sophomore Year Semester 1
         ENGL 2201 or 2202 Literary Heritage (3)
         MATH 1420 Foundations of Mathematics II (3)
         ___________ Natural Science I (3 or 4 hrs.)
         ART 2305     Principles of Time-Based Media (3)
         HIST 2010 or 2020 (3)

*Note: Successful completion of the Multimedia Candidacy Review is
required for continuation in themajor.

         Sophomore Year Semester 2
         __________ American Heritage (3)
         ENGL 3604 Persuasive Writing (3)
         __________ Natural Science II (3 or 4 hrs.)
         __________ Fitness & Wellness/Physical Activity (2)
         __________ Multimedia Elective (3)

         Junior Year Semester 1
         __________ Social Science I (3)

                             __________    Historical/Philosophical Heritage Pre-1500 (3)
                             CCFA 3___     Non-Linear Writing For Multimedia (3)
                             COMM 3801     TV Production Techniques (3)
                             CCFA 3___     Sound Design (3)
                              __________   Multimedia Elective (3)

                            Junior Year Semester 2
                              __________ Social Science II (3)
                              __________ Historical/Philosophical Heritage Post-1500 (3)
                             JOUR 3526 Digital Imagery in Journalism (3)
                             CCFA 3___ Information Architecture and Interface Design (3)
                              __________ Multimedia Elective (3)

                             Senior Year Semester 1
                             ART 4222     Interactive Multimedia for Graphic Design (3)
                             CCFA 4___ Multimedia Team Project (3)
                             __________ Multimedia Elective (3)
                             __________ Multimedia Elective (3)
                             __________ Multimedia Elective (3)

                            Senior Year Semester 2
                            ART 4203     Digital and Motion Typography (3)
                            CCFA 4___ Senior Project in Multimedia (3)
                            __________ Multimedia Elective (3)
                            __________ Multimedia Elective (3)
                            __________ Multimedia Elective (3)

                      (e) Description of New Courses

CCFA 1000 Introduction to Multimedia
(4) credit hours
prerequisite: successful completion of the U of M Computer Literacy Requirement.

Course description: Theories and principles underlying the development, production, and use of
multimedia for communication and presentation. The role of sound design, visual design, non-
linear writing, and interface structure for effective multimedia; current technology and
applications. The course will include a combination of lectures, demonstrations, and studio
projects. Two lecture, four laboratory hours per week.

Course objectives:
Define multimedia
       Precedents and current applications
Understand current digital technology and the meaning of interactivity
Understand basic communication theory and developments underlying the use of multimedia for

      interpersonal and mass communication
Understand design considerations for multimedia
      Visual systems, sound design, and non-linear writing
Understand planning and project management
      The multimedia team
      Project planning, storyboarding, and production schedules
Understand legal and societal issues related to multimedia
      Copyright and fair use guidelines, ethical issues, industry standards.

Course goals:
This course serves as an introduction to the multimedia curriculum. Students will develop a
multimedia project that can be included in the Candidacy Review portfolio for the major.

CCFA 3000 Information Architecture and Interface Design
(3) credit hours
prerequisite: CCFA 1000 Introduction to Multimedia and successful completion of Candidacy

Course description: Methods for planning and developing interface, interaction, and project/site
structure and evaluating user experience.

Course objectives:
Understand factors affecting the human computer interface
      Interactivity and human factors
      Visual, aural, and kinetic attributes of the interface
Methods for structuring a site
      Structural metaphors such as rooms, branching, hubs, etc.
Methods for user testing
      Evaluating interface through observation of users

Course goals:
The interface is a mediator between a human and a machine which directs the experiences of a
multimedia user on the Web, CD-ROM, interactive communication station, and in virtual reality
environments. This is a project-oriented course in which students explore interface styles, learn
to structure interaction for coherent behavior and expected results, and build prototypes thata can
be tested. The focus of the course is understanding the experience of the user in navigation
design for education, information and retrieval, and entertainment.

CCFA 3000 Sound Design
(3) credit hours
prerequisite: CCFA 1000 Introduction to Multimedia and successful completion of Candidacy

Course description: Principles and applications of sound design and audio for multimedia

Course objectives:
Analog and digital audio capture
Synthesis, sampling, processing, and manipulation
       Creative techniques in digital sampling and audio event manipulation
Methods for resolving technical obstacles in the use of synthesizers, digital audio workstations
and MIDI instruments
Creation and organization of original sound realization
       Communication of ideas, context and effect through digital sound media

Course goals:
Students explore the principals and application of audio for multimedia communication. The
emphasis is on communication with sound and the technical considerations for application in the
work environment

CCFA 3000 Non-Linear Writing for Multimedia
(3) credit hours
prerequisites: Literary Heritage, CCFA 1000 Introduction to Multimedia, and successful
completion of Candidacy Review.

Course description: Basic instruction in non-linear writing for multimedia, including CD-
ROMs, web pages, and other computer-based information delivery; discussion and practice in
non-linear writing; discussion of focusing material for specific audiences; laboratory exercises
on computers; one lecture, four laboratory hours per week.

Course objectives:
Methods of non-linear writing for web pages, presentations and CD-Rom
Combining words with sounds and images
Focusing written material for a specific audience

Course goals:
Non-linear writing is a method of organizing a story into pieces, or chunks, which give the reader
some control over the order in which to view or read the information. In this method, the reader
chooses how much or how little information to get from a story. Non-linear writing involves
thoughtful planning and organization skills to present the story in a way that makes sense. The
selection of appropriate elements to add to a narrative, the degree of control to give the reader,
and the routes to follow in navigation are decisions to be made by the author.

CCFA 4000 (Integrative) Senior Project in Multimedia
(3) credit hours
Prerequisites: successful completion of all required 3000 level courses in multimedia major

Course description: Completion of supervised professional project combining all aspects of
preparing materials for multimedia, including research, non-linear writing, storyboard
presentation, and planning for integration of several forms of media. Repeatable to maximum of
six hours; only three hours applicable to major. Grade of S.U. or IP will be given.

Course objectives:
Integration of knowledge from previous coursework in multimedia major.

Course goals:
Students will organize and design a boardroom presentation of a multimedia project, researching
content, defining audience, and preparing budget guidelines and presentation materials.

CCFA 4000 Team Project in Multimedia Design
(3) credit hours
Prerequisites: successful completion of all required 3000 level courses in multimedia major

Course description: Development and production of a multimedia project in a team

Course objectives:
Project planning and organization in a group situation; allocation of tasks and responsibilities
Evaluation of stages of the project
Understanding of differing professional perspectives; marketing and business considerations
Development of personal and professional skills in the team environment; methods for group
interaction and resolving differences
Completion of a significant multimedia project

Course goals:
Significant multimedia projects in the profession are rarely the work of individuals. The
emphasis of this course is on the process of planning, creation, and production in a group


                     3. EVALUATION PLANS
                        a. The success and effectiveness of the new major will be measured by the
                        following tools:

 (1) Written Comprehensive Examination

     During the final semester of the program of study, students will be
     required to complete a written comprehensive examination to test
     the assimilation of knowledge in the following areas:
     (a) assimilitated knowledge of input and output systems;
     (b) assimilated knowledge of business, legal, and ethical issues
      in multimedia production; (c) assimilated knowledge of
      principles and theories of human communication. Examination
      questions will be submitted by the multimedia faculty and the test
      answers will be evaluated by a panel of faculty readers. Students
      must achieve a composite score of 75% on the examination.

   (2) Senior Project Presentation

      The Senior Project is the culmination of a program of study and a
      confirmation of the learning experience. The project is the
      responsibility of the student with the assistance of a faculty
      advisor. Evaluation is by a panel of faculty members, who score
      the project in the following areas: (a) critical thinking, problem
      solving, and communication; (b) interactivity and human factors;
      (c) sound and visual design for multimedia communication. The
      graduating student must score above 75% on the Senior Project

   (3) Curriculum Evaluation

      A Board of Advisors consisting of industry professionals will
      evaluate the curriculum, course content, and student performance
      through an evaluation of student Senior Projects. The evaluation
      will be conducted a minimum of every three years.

   (4) Enrollment and Graduation Validation

      The project enrollment and graduation rates will be compared to
      the actual numbers of students in the program.

   (5) Placement Evaluation

      Students graduating from the program will be tracked to
      determine their success in the profession.

b. The Multimedia Advisory Board within the College of
   Communication Fine Arts will be responsible for evaluation of the

                            program. As part of the regular 5 year TBR review process, the
                            program will be evaluated by outside consultants.

                    4.    PROGRAM ACCREDITATION
                         At this time, there is no professional organization that accredits
                         programs of the kind proposed.

II.    n.a.

       A. Evidence of Demand and Need

       Program needs:
               The tremendous growth in the digital communications industry and the
       pace of technological change have created challenges in education. Most
       interactive media training focuses on learning specific computer applications or
       is based in a discipline such as graphic design. The position of multimedia in
       education is different because the uses are so broade-business, information
       retrieval, advertising, education, training, and entertainment—and because
       multimedia is, by nature, an interdisciplinary creative activity. The proposed
       program will fill the need for people who are able to see “the big picture” and
       approach the development of a multimedia project from the perspective of
       creating effective communication. The program will not emphasize expertise in
       any one area, but will focus on understanding strengths and weaknesses of the
       various formats (animation and graphics files, audio, and video) and the
       effective integration of all components.
               In a few universities around the country, new curriculum structures and
       methods of teaching and learning are being tested to better prepare students for
       professional careers in which knowledge management, collaborative effort,
       lifelong learning, an global perspective are critical. The committee reviewed
       new programs at Ohio University, Temple University, and Georgetown
       University that involve cross-disciplinary studies. Nationally, there are several
       schools offering interdisciplinary multimedia instruction at the graduate level
       including the Digital Research and Imaging Lab at Mississippi State University,
       Ohio University’s Advanced Computing Center for the Art and Design, and
       Massachusetts Institute of Technology Media Arts and Sciences program, but a
       search for undergraduate multimedia programs indicates that most are within
       either art/design departments or in computer science and technology.
               The proposed undergraduate program in multimedia is unique in this
       region. State Tech Institute of Memphis offers a degree in multimedia that
       focuses on learning specific computer applications. At The University of
       Tennessee, Knoxville and Middle Tennessee State University, the study of
       multimedia communication is limited to a few courses within departments. The
       proposed interdisciplinary Bachelor of Fine Arts in Multimedia at The
       University of Memphis will be a unique program of study.

        Job outlook:
                 A May 3, 1999 article in the Memphis Business Journal claims that
        nationwide the information technology “labor pool is virtually dry, and the gap
        between qualified candidates and the available IT positions is estimated to range
        from 300,000 to 600,000, depending upon the source of the survey.” The article
        continues with case studies of people now employed in the IT industry in
        Memphis who had no formal training. “Students should seek programs with a
        high content of multimedia and Internet training, officials say.”
                 An internet job search engine yields more than 1,000 jobs
        listed in the category of “multimedia” including Web Development Project
        Coordinator, Creative Director, Web Designers, Web Producer, Information
        Architect, Multimedia Developer, Content Developer, Project Manager,
        Multimedia Designer. U.S. Department of Labor statistics are not available for
        the proposed major because multimedia is not a category.
                 Potential employers include corporate publications offices, advertising
        and marketing agencies, government agencies, educational institutions, and
        internet service providers. In Memphis, an internet search for Multimedia
        developers yields seven companies whose business focuses primarily on that
        activity. Paradigm Productions, creates virtual environments for architects,
        designers, medical applications, kiosks, television, etc. FedEx recently opened
        the World Tech Center technology campus, bringing together 1,500 employees
        from the company’s information technology and the logistics and electronic
        commerce organizations
                 The earning of multimedia specialists vary greatly according to their
        responsibilities and the type and size of organization hiring. Interviews with
        principles in local multimedia firms indicate that entry level salaries in the
        Memphis area range between $30,000 and $40,000 per year. Salaries in the
        information technology field are higher than similar positions in other areas of
        the communications industry because of shortages of qualified people.

See Appendix A for letters from industry professionals to support program need.

       A. Estimate the head count and full-time equated enrollment and the numbers of graduate
          for a complete program cycle.

         PROGR        FULL-TIME           PART-TIME              FTE                TOTAL
      AM YEAR        HEADCOUNT           HEADCOUNT           ENROLLMENT           GRADUATES
       Year 1            10                   6                   13                   0
       Year 2            15                  12                   21                   0
       Year 3            17                  14                   24                   0
       Year 4            20                  16                   28                   6
       Year 5            24                  18                   33                  10

       B. Basic assumptions used in estimating size of program.
       The majority of the classes in the multimedia major will take place in a computer lab.
The average number of work stations in the College of Communication and Fine Arts labs is 18.
The class sizes will be limited by the number of computers workstations. The number of faculty
available to teach in the program will also limit the size of the program.

       A. Current Full-time Faculty
          1. The following is a list of faculty who have identified themselves as being
             interested and qualified to teach in the Multimedia program. Several of these
             faculty have served on the committee which formed the new major.

                                                            Highest                               % Time
              Name               Academic Rank              Degree           Specialty            in Program
            David Appleby        Professor                  M.F.A.       Film & Television           ***
            Jeff Cline           Assistant Prof.            M.M.         Music Technology
            Roxie Gee            Associate Prof.            M.A.         Video Production
            Sandra Lowrance      Assoc. Prof.               M.P.D.       Graphic Design
            Merrill Morris       Assistant Prof.            Ph.D         Journalism
            James W. Redmond     Assoc. Professor           Ph.D.        Communications & Journalism
            Michael Schmidt      Assistant Professor        M.V.D.       Graphic Design
            Art Terry            Assoc. Professor           M.A.         Journalism & Digital Photography
            Jim Watkins          Professor                  M.A.         Graphic Design & Animation

       *** Not possible to calculate because generally courses satisfy other program requirements in the college.
                2. n.a.

                The above faculty have already developed expertise, through their research or
                external consulting endeavors, in the multimedia industry. These faculty have
                expressed an interest in teaching within the program, offering ancillary
                consulting and training programs, and working with students on internships
                and assistantship opportunities.
       See Appendix B for curricula vita of the faculty listed above.

       B.       New Full-Time Faculty Required

                           Number         Minimum           Minimum          Field/       % Time     New
                Year       Needed           Rank             Degree         Specialty     in Program Cost
                1.           1            Assoc.             Masters       Multimedia      100% $60,000
                                          Professor           level        or one of the
                                                                           disciplines of
                                                                           or journalism with
                                                                           experience in the
                                                                           development of multi-
                                                                           media productions

      C.      Part-Time Faculty
                        Number      Minimum            Minimum         Field/      % Time            New
              Year      Needed        Rank              Degree        Specialty    in Program        Cost
                                    Instructor        Masters Level    Varies
              3.        2 people                                              1 course Fall, Spring $9,200
              4.        2 people                                              1 course Fall, Spring $9,200
              5.        2 people                                              1 course Fall, Spring $9,200


           A. Administrative Structure
           1. The Multimedia major is interdisciplinary and will be housed in the College of
              Communication and Fine Arts.
           2. Is this a new administrative unit created to house this program? No.
           3. Organization Chart

                          Dean of the College of Communication and Fine Arts
                                      Multimedia Program Director

           B. Administrative Personnel
              The administration for the major will be the responsibility of the Multimedia
              Program Director, a faculty member in the College of Communication and Fine
              Arts. The Advisory Board, consisting of the faculty member, representatives of
              program faculty, and community professionals, will support the administration of
              the major by monitoring the quality of the program, evaluating applications
              from prospective instructors, and reviewing changes and development in the

           Clerical and Support Personnel

              Year        Title/Position                FTE       New Cost
               1         *Computer support will
                          be provided through the
                          College of Communication
                          and Fine Arts
                          Computer Technician           100%      $35,000
                          No additional positions are anticipated

           A. n.a.

        B. The current resources of the library in the areas of communication, graphic
           design, journalism, music, video production, and visual art are pertinent to the
           study of multimedia. Many of the sources of latest information about multimedia
           are available on the Web.

           New acquisitions of periodicals, CD-Roms, and books specific to the topic of
           multimedia are requested.

              Category                   Number                         Yearly Cost___
               Books                       20                           $1,000
               Periodicals                  5                           $ 500
               CD-Rom                      20                           $1,000

        A. External Affiliations

        B. Instructional Facilities
           1. New instructional facilities and faculty offices
              Lab space in the Fed Ex Emerging Technology Complex Center will be made
              available for classes.

              One new faculty office will be housed in the College of Communication and
              Fine Arts.
           2. Indicate if capital outlay requests related to this program have already been or
              will be submitted within the next five years.
              None required.

        C. Instructional Equipment
           Computers & Peripherals
           Scanner, sound equipment, video equipment, printer           $5,000
           Smart Cart                                                   $5,000
           Digital Still Camera                                         $1,500
           Digital Video Camera                                         $1,200
                  Replace on 3 year rotation

               A. Operating Cost Estimates
                  A. The operating costs of the new major will come from the general
                  funds of the College of Communication and Fine Arts. It is expected that
                  support from the professional community in the Memphis area will
                  provide scholarship funding and internship programs for the students.

        COSTS                 YEAR 1            YEAR 2           YEAR 3           YEAR 4              YEAR 5
Faculty position,             $60,000           $60,000          $60,000          $60,000             $60,000
(Assoc. Prof.)
Computer Technician            35,000            35,000           35,000            35,000             35,000
Part-time Instructors                                              9,200            9,200               9,200
Equipment (1)                  12,700                                              12,700
Supplies (2)                    5,000             5,000            5,000             5,000             5,000
Travel (3)                      2,000             2,000            2,000             2,000             2,000
Library (4)                     2,500             2,500            2,500             2,500             2,500
Other (5)                       5,000
Totals                       $122,200          $104,500        $113,700          $126,400         $113,700

   (1)   Computer workstation for faculty member and instructional support equipment.
   (2)   Postage, communication line, duplication expenses.
   (3)   Attendance at one professional conference per year.
   (4)   Includes library acquisitions and instructional CD-Roms, video, film and media.
   (5)   One-time start-up expenses for program publicity.

            A. Individuals who may be contacted to review the proposal:
               Dr. Thomas Miller, DePaul University, School of Music, Department Chair,
                 Sound Recording and Music Business
               Dr. Jane Ballinger, California State Polytechnic University Pomona,
                 Communication Department
            B. n.a.

            C. A faculty committee (listed below) within the College of Communication and
            Fine Arts developed the proposal for the new major.
               Jeff Cline, Assistant Professor, Commercial Music
               Roxanne Gee, Associate Professor, Film and Video
               Sandy Lowrance, Associate Professor, Art/Graphic Design
               Merrill Morris, Assistant Professor, Journalism
               Art Terry, Associate Professor, Journalism

                Area professionals in the multimedia industry were consulted after the
                preliminary goals, objectives, and course requirements were developed by the
                faculty committee. These professionals were given an overview of the proposed
                curriculum and asked if the interdisciplinary approach to education for interactive
                multimedia seemed viable. The professionals were also asked about the skills and
                knowledge expected for an entry-level position, hardware and software standards
                and the projected starting salary range for graduates of the program.

                Professional advisors:
                Carol Cobb McCormack, Director of Human Resources, iXL

Dave Barnwell, General Manager, iXL
Jeff Drzycinski, Director of Video Production, iXL
iXL is an international consulting firm that develops creativity strategies for
businesses utilizing digital technology. Three managers of IXL, Memphis
reviewed the proposed curriculum and expressed support for the program.

Ashley Dorroh Gilmore, Senior Programmer Analyst, Federal Express
   Corporation, Information Technology Division, Memphis
FedEx Information Technology is one of the leading Web developers in the
corporate world, designing interfaces and databases for internal and client

Charles Gaushell, Principle, Paradigm Productions, Memphis
Paradigm Productions is a small 3-D Computer Graphics, Animation and
Multimedia firm.

Appendix A: Letters of Support From Industry Professionals

   Federal Express Information Technology
   The Commercial Appeal

Appendix B: Multimedia Program Faculty


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