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Mainz country presentation Poland

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Mainz country presentation Poland Powered By Docstoc
					Distributor Meeting

        October 13-16, 2011
                    Poland
OVERVIEW      Country
• Population : 38 441 588
• Number of plastic surgeons: 156
• Number of active surgeons (breast
  surgery) : 140 ( 55 clinics)
• Number of RECONSTRUCTIONS- 400
• Number of AUGMENTATIONS- 2200
• Number of Anatomical gels sold (all
  companies)- unknown
• Number of Round gels sold (all
  companies)- unknown
    Poland
Historical Sales


      1991 Nagor
      1993 Mentor
      2002Eurosilicone
      2006 Polytech Silimed
      2008 Polytech
      2009 Sebbin
      2009 Arion
SALES History             Poland

  € 1 200 000
  € 1 100 000
  € 1 000 000
    € 900 000
    € 800 000
    € 700 000
    € 600 000
    € 500 000                                   MKT
    € 400 000
    € 300 000
    € 200 000
    € 100 000
          €0
                2008   2009   2010     2011
                                     estimate
Market Share                      Poland


                       1%

                 10%        15%
                                        Polytech
           8%
                                        Allergan
      3%
                                        Mentor
                                  22%   Sebbin
                                        Eurosilicone
                                        Nagor
                                        Arion
                45%
SWOT Analysis Poland

OPPORTUNITIES:
•   increase of the reconstruction’s number
•   more interest in body implants
•   increase of the surgeries with testicular implants
•   development of medical tourism
•   development of medical service level
SWOT Analysis            Country

THREATS:
•   growth of EURO exchange rate
•   recession
•   increase of VAT tax
•   new technologies
•   competitors activity
What are the key strategies you
are using to develop your market?
•   direct contacts with the doctors
•   participation in conferences and events
•   low price strategy
•   interrelated sale
  What were your successes
  in 2010?
• we increased a sale about 16 % in relation to year
  2009
• we gained 10 new customers though Allergan and
  Mentor were very active
• we were one of the organizers of the biggest
  conference in year 2010 for the plastic surgeons in
  Poland
 What did you do that did not work
 in 2010?

• we lost the main customer because of many claims
  they complained for implants
• a lack of interest of Microthane implants still
• we did not send so many doctors for conferences and
  workshops as we wish
 What innovations would you
 support Polytech focusing on?
• sizers system
• external breastsizing system ( B-sizer or Natrelle Pre-
  consultation Kit)
 What other technologies would
 fit our product portfolio?
• computer system to fit the optimal size of implants
  ( Matrix by Allergan)

				
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posted:11/7/2012
language:English
pages:13