A sample customer analysis is a very crucial segment of the marketing analysis process. It is a part of the
market research to build up a healthy market of a product. By knowing the interests, values and needs of
the buyers, marketing professionals focus on the development of the market and tastes of the customers
of the product.
Sample Customer Analysis
Product in question: Fabulous MP3 Player
Produced by: Gypsy Gadgets
Analysis commissioned and formalised by: Geek’s Tabloid, Cilly Austin [Column writer]
Date of submission: 1St July, 2011
Division of customers: Prospective customers belong to an age group 11-55 years who are most
musically inclined and have to travel or work outside home.
Price of the product: The product has been priced at $5000 which is easily affordable by
teenagers. It can be availed by the middle classes.
Customer benefits: It has been clinically tested that its use is not correlated to hearing
impairment as it is equipped with options to alter the frequency and intensity of sound complying
with the requirement of the listener.
Location: Since most of the urban residents operate gadgets, the marketing should be aimed at
preserving the demands of the urban population.
Psychological consideration: Psychologists opine that anything attractive and pleasant draws our
attention. The exterior of the product should be made intelligently so that people are easily
attracted to the make and identify with the design.
Nature of analysis: Customer analysis is conducted with the help of a combination of quantitative
and qualitative methods. It uses interviews, surveys to gather information and statistical
interventions to represent the database.