17 Park Road, Helmshore, Rossendale, Lancashire BB4 4NW
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A senior management role in an established and dynamic company that will draw on extensive
management experience with blue chip organisations, to maximise business growth and
Must have opportunity to utilise mentoring skills in order to develop staff to realise their full
Commercially focused Regional Manager with over twenty years management success in major
high street companies. Proven track record in achieving fantastic results right across a balanced
scorecard, by combining inspirational people development practices with advanced sales
management strategies, and with key skills which include:
Leadership Recruitment Public Speaking
Performance Coaching Planning & Strategy
Motivation Operational Analysis
Attained recognition trip to Cannes as top Regional Manager for 2006. Produced 6,000
MBNA credit cards sales - 114% of target, compared to company 86%.
Directed change process which revitalized major area team from worst to best in 12
months, by reorganizing local structure, recruiting winners and improving customer
Co-ordinated national telesales activity, increasing profits by £2.1m & mortgage sales
by £80m in six months, persuading company to expand to a full call centre operation.
Addressed over 400 staff at conference at Birmingham NEC, to guide, inform, instruct
and motivate teams regarding the launch of a new sales campaign.
Created major development programme for 712 branch managers, collaborating with
cross-functional colleagues to design, schedule and deliver the events.
Conceptualised a standard operating framework for branch managers, simplifying
their role whilst giving clear direction. Launched regionally then adopted by all of the 712
Managed closure of 20 branch offices by co-ordinating the individual needs of 130
affected staff, planning, persuading and negotiating to ensure success of this cost
June 2008 – Present In Retirement Services Ltd
Increased sales of equity release products, leading team to success from a hit rate of
> 5 visits per sale to 3.4 per sale, whilst producing company best compliance results.
June 2007 – May 2008 (interim assignment) Cheshire Building Society
Head of Branch Sales
Restructured branch network, revitalized and energized branch performance to
produce further significant sales and income growth
Overall responsibility for 49 branches, introduced new processes for targeting, sales
bonus, reward & recognition, customer care, performance management, inter
departmental co-operation – drawing on previous experience to add huge value to The
Cheshire during this interim role.
2005 – 2007 Abbey National
Regional Manager – North West England & Northern Ireland
Headed a winning team of 6 areas, 12 direct reports, 64 branches and 600 staff, from
Liverpool to Lancaster and including 21 locations in Northern Ireland.
Provided inspirational leadership to branch teams through relentless focus on
customer service, sales management, coaching and development.
Accountable for achieving targeted sales growth and customer service
improvements whilst maintaining risk, control, people and cost measurements.
1984 - 2005 Northern Rock PLC
Regional Manager – North of England & Scotland (2003 – 2005)
Accountable for increasing profits and assets by exceeding sales targets whilst
maintaining a compliant sales environment, via design and delivery of a Regional
Directed 55% of company’s branch network, 5 Area Managers, 40 branches and 430
staff from Chester to Aberdeen.
Area Sales Manager – North West & Cumbria 2000 - 2003
Area Sales Manager – London 1998 - 2000
Area Sales Manager – Lancashire 1994 - 1998
Co-ordinated national telesales activity, increased penetration from 13% to 20% in six
months – which produced an additional £80m business for the company.
Introduced quantifiable performance measurement system which is now the standard
tool for the ongoing development of 300 sales people in the organisation.
Series of Branch Manager roles – Hull, Nottingham, Stockton, Leicester 1984 – 1994
Established new start-up branch in remote location, leading team to no. 4 in the
company (of 123) within two years; £50m lending with 100% compliance.
Education & Qualifications
CeRER 2008; CeMAP 1998; FPC 1, 2 1998; ACIB 1990; BA (Hons) Economics, Liverpool
Continuous interest in personal development, benefiting from wide range of training courses and
learning opportunities. Passionate sports fan, member of gym, also enjoys theatre, cinema. Married,
one child; full, clean driving licence.