MEMO OUTLINE TEMPLATE To: From: Date: Re: [Recipient Name] [Your Name] September 7, 2007 [Subject]
Thanks for taking the time to chat with me. Here is the memo I promised to fax today. Questions? Call me at (423) 555-0191.
I. OVERVIEW
Contoso, Ltd. markets credit card enhancement programs to banks, department stores, and oil companies. Sales have been primarily via telemarketing. Contoso, Ltd. is looking to develop profitable direct mail packages as an alternative. The objective is to bring in new members at a cost per order of $40 to $43.
II. CONCEPTS AND METHODOLOGY
Here are the steps normally involved in having me write a package for you: Research Presentation of concepts (package outline) First draft of copy Revisions
III. ASSIGNMENT
As discussed, my first choice arrangements. I’ve done a lot industry, and wrote a package enhanced benefits to magazine would be to work on travel of work in the travel offering a similar set of subscribers.
My second choice is health trends. With changes in health care today, people are uncertain about the status of their coverage. Again, almost everyone is going to use the service at least once or twice, so it will pay back its cost.
IV. TIMING
If you can turn around copy reviews within a week or so, it’s realistic for us to have final approved copy in November, in time to make a January mailing.
[Recipient Name] September 13, 2007 Page 2
V. COST
Copywriting: $6,500. Includes outline, copy, and revisions. Design to printer-ready disk or cartridge: $2,500 to $10,000, depending on the design studio selected, package format, use of color, and photography or illustration required.