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Social Commerce

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					Social Commerce
           Contents
1. Understanding Of Social Commerce
 -What is social commerce?
 -How it works?
2. Social Commerce Analysis
 -Pros and cons
 -Case analysis
 -Limitation of social commerce
3. Social Commerce Application
 -Tips on using
 -Representative site
1. Understanding Of Social Commerce

-What Is Social Commerce?


   A subset of electronic
  commerce that involves
                                      1. Social link type
    using social media,
     online media that
                                      2. Social web type
   supports social inter-
  action and user contri-
                                      3. Joint purchasing type
    butions, to assist in
  The Online buying and
                                      4. Offline linkage type
    selling of Products
       And services.
             Type of social commerce
                                                                    Levi’s
                1. Social link type              2. Social web type


Coupang


                                       Social

                                      Commerce
          3. Joint purchasing type               4. Offline linkage type




                    Groupon
                                                       Foursquare
     Social Commerce
    Introduction Video

• http://www.vimeo.com/moogaloop.sw
  f?clip_id=2112924
            1. Understanding Of Social Commerce
                  -How it works?

                          ④Using Service


               ①Attract
               business                    ②Website
                deals                       Sales
                               Social
 Service
                            Commerce                  Customers
providers
                  ⑤          providers        ③
               Payment                     Payment
                2. Social Commerce Analysis
                -Pros and cons
Basis for comparison           Pros                    Cons
                       Promotional             Weakness of customer
                       marketing of products   service→It’s Hard to b
   Management                                  uild long-term consu
     Aspects                                   mer’s confidence.


                       Reduce advertising co   The position of Memb
                       sts→Be thrifty          er Companies→Shiny
      Revenue                                  Revenue growth


                       Low cost, highly varia Always the same
                       ble product categories items→Limits
Types of goods sold    →Performing arts, Res
                       taurants
2. Social Commerce Analysis

-Case analysis
<Ticket Monster>




     Ticket Monster CEO
      Shin hyeon seong
2. Social Commerce Analysis

-Case analysis
 <Coupang>




         Coupang Director
           Yoon sun ju
2. Social Commerce Analysis

-Limitation of social commerce
1. Locality limitations(Focusing on urban)
2. Difficulties of realization of the market expansion
3. Question that if achieved sustainable business m
odel
4. Service Provider’s monotonous promotional mark
eting system
5. Excessive competition between companies→Can
be ignored by customers and partners
 3. Social Commerce Application
    -Tips on using


               Buy


                            Tell to
Choice                        your
                            friends




     Cancel           Coupons
    Payment            issuing
3. Social Commerce Application
-Representative site




           Ticket Monster                Sugar Deal(Co-President from Mckinsey)




       A Memory of a discount                       A Half Piece Of Ticket
 Coupang(Harvard alumni have established), Tweetpon, Ten o’clock, Smart moms, The ssan,
Tipon, Coupon mania, The best place, P-cup, Beaupon, Moong ssa, Hello DC, Salenamu, T-
ddang, Pop coupon

				
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posted:11/7/2012
language:English
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