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					29 November 2010
No. 14

Preliminary final report

interbad 2010 presents visions and trends
International trade fair for swimming pools, saunas and spas attracts more
international guests / Record: 460 exhibitors at Messe Stuttgart

At the international trade fair interbad, which took place from 13 to 16 October at Messe
Stuttgart, 15,683 visitors were presented with the latest trends and ideas for the swimming
pool, sauna and spa industries. interbad has successfully established itself on this market,
boasting a record number of exhibitors (460 companies; 2008: 442) and following up on the
success of the previous event two years before. interbad 2008 took place for the first time at
the new Stuttgart Trade Fair Centre and even then saw a significant increase in popularity
with 16,561 visitors pouring through its gates.

Satisfied exhibitors and a high quality of visitor impressively confirmed the importance of
interbad as an European trade fair, organised by the German Association for the Recreational
and Medicinal Bath Industry (DGfdB) and Messe Stuttgart. “We saw an increase in the
number of international visitors represented in comparison to the 2008 event and the
exhibitors were impressed by the high quality discussions held at the stands and during the
congress“, says Ulrich Kromer, Managing Director at Messe Stuttgart. ”That is the main
reason behind the great atmosphere here and, at the same time, a nice compliment which
serves to confirm the success of this concept.“ Dr. Christian Ochsenbauer, Managing Director
of the German Association for the Recreational and Medicinal Bath Industry (DGfdB),
explains: “Over 1,000 participants registered for the interbad congresses and we were once
again able to meet the high level of the previous event. For the first time, DGfdB organised
the specialist conference "Private Swimming Pools" which attracted plenty of interest. This
subject is set to play an increasingly important role in the future.“ The DGfdB Congress for
the Recreational and Medicinal Bath Industry, as well as the Spa Market Conference from the
Spa Business publishing house, are important elements of interbad and facilitate an exchange
of information at the highest level.

More international visitors and decision-makers at interbad 2010

The catchment area of interbad has expanded, as proven by the representative visitor survey
carried out. 41 percent (2008: 40 percent) of visitors travelled more than 300 kilometres to
come to the international trade fair and find out more about public and private swimming
pools, saunas and spas. Guests from 76 countries registered for the event; approximately
every fourth visitor came from outside Germany. Around 25 percent of visitors came from
Eastern Europe, taking advantage of the optimal transport connections boasted by Europe's
most modern trade fair grounds.
The high quality of visitors was confirmed by the enthusiastic exhibitors who were able to
make new contacts and maintain existing ones, as well as initiate new business. 91 percent of
visitors (2008: 91 percent) are involved in the purchasing and procurement decisions in their
organisation, 73 percent (2008: 70 percent) play a crucial or decisive role. 80 percent of (co-

Gerd Fleischer | Tel.: +49 – (0) 711 18560 – 2383 | Fax: – 2460 |
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)decision-makers admitted to having concrete plans for investment; 36 percent of which are
working with a project volume of more than 50,000 Euro.

Successful symbiosis: Trade fair, congress and accompanying event programme

The accompanying programme of events taking place at interbad provided visitors with
plenty of opportunities to advance professionally, as well as share experience and expertise
with others, and is an important reason for the success of interbad. More than 1,000
participants attended the seminars and presentations at the 62nd Congress for the
Recreational and Medicinal Bath Industry of the DGfdB and the Spa Market Conference of
the Spa Business publishing house. A new feature of the swimming pool congress was the
specialist conference looking at "Private Swimming Pools" which was very well received.
Further specialist conferences such as "Public Swimming Pools", "Physical Therapy",
"Sauna" and "Swimming Pool Personnel" also presented current developments from the
various areas of the industry. The Spa Market Conference (SMC) has established itself as the
largest event of its kind in Europe and addresses decision-makers in the hotel industry,
fitness clubs and wellness facilities. The top themes at SMC 2010 were signature treatments
and private label cosmetics.

Important features of the interbad 2010 accompanying event programme were the special
area "Bathing in Light" and the presentation of the first Public Value Award. The "Public
Value Award for the Public Swimming Pool" was initiated and awarded by DGfdB. It went to
the indoor swimming pool at Helene-Weigel-Platz in the Berlin district of Marzahn, to the
indoor swimming pool OTeBad in Bremen and to the leisure pool Fildorado in Filderstadt
near Stuttgart. The award recognised the value these public swimming pools made to society
and how a public swimming pool can contribute to the welfare of a community. At the special
area "Bathing in Light", the European Waterpark Association and the interior designer Nik
Schweiger showed visitors how light can be used as a design element to create a relaxing

The next interbad event, with its accompanying congress programme, will be taking place
from 9 to 12 October 2012 at Messe Stuttgart.

Further information, press photos and texts can be found at
Follow interbad on Twitter and XING!

Exhibitor opinions regarding interbad 2010:

Klafs Saunabau GmbH & Co KG, Stefan Schöllhammer, Managing Director
We had plenty of interested visitors attend our stand. There was broad range of themes
discussed with both new and existing customers.

Menerga GmbH, Thomas Hillenbrand, Managing Director
We met with a lot of decision-makers at interbad. The atmosphere here is great and this is

Gerd Fleischer | Tel.: +49 – (0) 711 18560 – 2383 | Fax: – 2460 |
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carried over to the visitors who really enjoy the event. There were many concrete projects
discussed at the stand.

Ralph Ziegler, Managing Director, Dinotec GmbH
We received excellent feedback from the visitors. The superb infrastructure at Stuttgart's
trade fair grounds is certainly one reason for the high number of international visitors
represented here.

Ospa Schwimmbadtechnik Pauser GmbH & Co KG, Michael Pauser, Management
We are delighted with the number of visitors who attended our stand and the quality of the
discussions held there. The theme of energy efficiency was an important one at interbad 2010.

Heiner Benzing, Managing Partner, Saunalux GmbH & Co. KG
We are very happy with the feedback received at interbad. The event continues to gain in
international importance.

Michael Meis, Overall Sales Management, EOS-Werke Günther GmbH
We are very pleased with the number of visitors who came to our stand. We met with
interesting people from other countries and made many promising contacts.

Pionier PAM AG, Paul A. Müller, President of the Advisory Board
It was obvious that there was a high number of international visitors present at the event.

Roigk GmbH & Co., Christian Roigk, Managing Director
We held plenty of interesting discussions here in Stuttgart with our existing customers and
made many new contacts.

Norbert Pohlen, Head of Sales, Scheidt & Bachmann GmbH
It was a very pleasant atmosphere in the halls of Messe Stuttgart. And it certainly helped
here that there were plenty of valuable discussions being held.

Dr. Nüssken Chemie GmbH, Dr. Dirk Dygutsch, Managing Director
Stuttgart boasts optimal conditions as a trade fair location and provides a very good
service for the companies exhibiting.
Elmar Knebel, Sales Project Manager, Berndorf Metallwaren Ges.mbH
The quality of visitors is very high in Stuttgart. The number of trade fair contacts has clearly
risen since 2008.

European Waterpark Association, Dr. Klaus Batz, Managing Director
We only had decision-makers at our stand. Most of our members use interbad as an
important platform for exchanging information over several days.

Herbert Nonnenmacher, Management Board, Röger GmbH
We are glad to be here: interbad has successfully established itself and the event has really
take off. Even on the first day, we had plenty of international guests at our stand.

Beatrix Flacke, Board of Management, Bünger & Frese
interbad exceeded our expectations: We have made worthwhile contacts here in Stuttgart, for

Gerd Fleischer | Tel.: +49 – (0) 711 18560 – 2383 | Fax: – 2460 |
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example with planners who we would have found it otherwise hard to reach. We will be
returning again to the next event.

Karl H. Bührmann, Managing Director, Corso Saunabau GmbH
We are delighted and positively impressed with the great package on offer here and the
opportunities to make contacts. The first day went brilliantly. We'll definitely be returning
again in 2012.

Wilhelm Nussbächer, Managing Director, UWE Jetstream GmbH
The connections and infrastructure here are very good. For out largest markets, the
Germany/Austria/Switzerland region, Stuttgart is the perfect location. We will be attending
interbad 2012!

Gerd Fleischer | Tel.: +49 – (0) 711 18560 – 2383 | Fax: – 2460 |
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