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Social media in Vietnam - Seo

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					Social media marketing conference Hanoi June 2011
           TUAN HA – VINALINK MEDIA
           VIETNAM SEO CLUB President
                 www.vietseo.vn
   Vietnam Social media report
         on June 2011 by Vietnamsurvey.com

WHO IS VIETNAMSURVEY ?
► VietnamSurvey.com / Khaosatthitruong.vn is one of biggest Sub-contractor
in Vietnam on Online market survey (From 2006)
► Every year : VietnamSurvey runs over 60 studies for TNS Global, Ac nielsen,
GlobalTestMarket for most wellknown brands : HITACHI, SONY, YAMAHA,
HONDA, TOYOTA, VIETNAM AIRLINES, AT&T, GE…
► This report made from 5000 samples in 2 months by online method
► This report focuses on Internet users in Vietnam
WHERE USERS GO?
WHERE THEY GO?


                 54,3% Vietnam Internet users
                 Using SOCIAL NETWORK
VIETNAM SOCIAL NETWORK SHARES
VIETNAM SOCIAL
NETWORK SHARES
WHERE THEY MAKE MOST DISCUSSION?
WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE?
  25.3% collect products/services information from SN
           SMM in Vietnam?
• 70.3% American companies using FACEBOOK,
  58% using LinkedIn, 40% using Twitter, 26.8%
  using Youtube for business (Source: MCI -
  Circle Merchant Confidence index April 2011)
• Only 0.4% Vietnam companies using
  FACEBOOK, 0.07% using Youtube, Only 0.2%
  using LinkedIn, Twitter, and Other Vietnam SN
  for business
Localized Social Media
Localized Social Media

                ► Only 3.7% using Linkedin

                ► 9.5% using TWITTER
Localized Social Media
    Localized Social Media
+
                                      ► 72% for friends connect


                                      ► 57% seeking new friends


                                      ► 26% Make notes




       Vote source :facebookvietnam
                   Forums role
•   Forums/ Blogs also are Social Media channels
•   Forums reach 53,3% internet users
•   Forums seeding reach more rank in SERP
•   Forums seeding is focused and can influence faster
    with low cost.
•   Forums seeding left long engagement than SN
•   Forums seeding can be more interactive
•   Forums seeding campaign can reach more
    impressions
•   Forums not for Building User Loyalty like SN
    Tracking media users




TEENS SOCIAL NETWORK   POPULAR SOCIAL NETWORK
Do social media Guidelines for employees
Employees is not a representative ,but he/she can break company’s brand
 SM marketers must be trained to be
       Social Media Master
• Understand SM regulations, Risk and crisis
  management .
• Get connected with local SN supporters
• Understand SM algorisms such as edgeRank
  algorism to do SMO
• Understand viral flow on SMM
• Relations with OCM (Online Community
  Managers )
• Pull but not Push / quality over quantity
SM News Feed Optimization
Use Integrated marketing for SMM
• Use SM tools on mobile/sms , email, web,
  blogs, video/audio channels and other digital
  channels.
• Mixing traditional media with social
  media creates an integrated marketing
  strategy (Example : Do SMM on/after offline
  events will get more interactive)
         User loyalty building
• Offers more to community (CRM on SMM)
• Be responsive with user.
• Maintain / convert community active on/after
  campaign
• Tracking user behavior to get more CRO
  (Convert silent fans to active fans)
                 Be more creative
     Applying creative ideas will help you more success on SMM



•   Viral is better than buzz
•   Be Analytical & Observant
•   Don’t hate Practice and trial
•   Listen to community every time
•   Doing social trends content
      Thank you for attention !
• About me : http://about.me/tuanha

				
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