CHI STATE PRESS RELEASE GUIDELINES
A Step-by-Step Checklist
(Want to view a sample press release? See the posted “Area III Conference – Sample”)
1. Plan to submit the release three weeks before the event and/or immediately following
the event. Include a photo – it increases the possibility of publication.
2. Who is sending the release? Write the full name of DKG (The Delta Kappa Gamma
Society International) or use the DKG logo depicted above. In the upper left-hand
corner write: “PRESS RELEASE”; in the upper right: “FOR IMMEDIATE RELEASE”.
Below this indicate “CONTACT: Name, address, E-mail address, Phone Number.
3. Create a catchy title. Use a noun, present tense verb, and all capitals.
4. Write in capital letters the name of the city where the event is taking place.
5. Write in the “pyramid style” – the most important information comes first. The “5W’s”
(who, what, when, where, why or how) should be encompassed in the first paragraph.
The basic tone should be understated – use no, or very few, adjectives.
6. Format: Double the text. Use 1-inch and only one side of the page.
7. Length – aim for one page. If it is longer, type the word “MORE” at the bottom of the
page. Include the headline of the release, and number each additional page.
8. Indicate the end of your release with “###”
9. Insert the date you are submitting the release at the lower left-hand corner.
10. Before sending: re-read for clarity, content, and accuracy of all information. Spell
check. Ask others to read the draft – it’s amazing what we writers don’t see!
11. To access daily, weekly, or monthly print publications in your area: see California
Newspaper Publishers Association at www.cnpa.com, scroll to Member Directory and
Jeanne Gelwicks, Chi State Public Relations Coordinator,