Jane Fonda to Re-Launch Her Award Winning Jane Fondas WORKOUT Brand.pdf by tongxiamy


									Jane Fonda to Re-Launch Her Award Winning Jane Fonda's WORKOUT Brand

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- Nearly 30 years after fitness icon Jane Fonda released her

bestselling fitness book and award-winning workout video, "Jane Fonda's WORKOUT" - and on the heels of

her recently launched Prime Time fitness Series - GoFit, the nation's premier handheld fitness supplier, and

Fonda are proud to re-launch Jane Fonda's WORKOUT (www.janefondasworkout.com). Once again

establishing herself as a timeless leader within the fitness industry, the award winning WORKOUT brand will

rollout nationwide December 26 exclusively at TARGET, boasting a series of original workout DVDs and a

coinciding line of innovative fitness equipment.

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(Photo: http://photos.prnewswire.com/prnh/20101209/MM13884)

"I am thrilled to be able to bring an updated version of Jane Fonda's WORKOUT to the next generation," said

Fonda. "It's important for people to maintain a healthy lifestyle which is one of the reasons that I have been

and will continue to be very involved as the WORKOUT brand evolves."

"Jane Fonda not only revolutionized the home workout experience, but she also created an approachable,

well rounded, healthy way of living," said Richard Davis, Co-Founder of GoFit. "We are honored to be

working so closely with Jane to reintroduce and continue to build and grow this amazing brand."

Jane Fonda's WORKOUT features a team of innovative and entrepreneurial trainers, each of whom were

personally selected by Jane, to guide exercisers through forward-thinking and effective workouts with

equipment designed to get results. The DVDs include:

     -- Yoga: Daily Yoga is yoga for your life. This essential yoga workout will       revitalize your body and

mind leaving you balanced, renewed, relaxed,         and energized. Get ready to stretch your body to the limit,

in this full    hour of authentic yoga practice that makes yoga accessible to everyone.       -- Bootcamp Ultra:

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This two part high energy cardio and super sculpting             strength program will give you results! BootCamp

Ultra is jam packed         with a full hour of heart rate accelerating sports infused exercises, to        get you

tight and toned. Get ready to move and lose in this fast paced,         non-stop routine that will give you the best

workout of your life.    -- Fast Sculpt Abs: Sculpt those abs once and for all! Fast Abs Sculpt          features 4

unique routines that will tighten and define every muscle in,        and around your mid-section. A great total ab

solution for anyone. This        DVD will definitely give you the rocking abs you are looking for!      -- Sculpt &

Tone: This sizzling full body workout will tone and tighten        your entire body to its slimmest, trimmest point.

You've never         experienced circuit training like this! Get ready to feel the burn in     this 45 minute, high

energy, cardio and strength training routine,          guaranteed to scorch thighs, bums, waistlines and upper

bodies!The coinciding fitness equipment incorporates bright colors and graphics as energetic as Jane

Fonda's WORKOUT. Products include a Pilates Mat, Foam Roller, Superbands, Minibands, Ultrasliders,

Powerball, and a Coredisk. Select products include instructional DVDs and labeled exercise poses imprinted

directly on the equipment for quick reference.

About GoFit:

Founded in 1999, GoFit has quickly developed into one of the most respected and recognized hand held

fitness manufacturers in the nation. GoFit was the first in the industry to pioneer the idea that "knowledge is

power" by pairing top of the line products together with innovative educational content. Today, the company

offers over 200 quality, hand held fitness products -- ranging from stability balls, yoga mats, power tubes and

kettlebells, to weight resistance, balance and core performance products. As a premier source of information.

GoFit offers world-class training methods with strategic partnerships from top experts in the business. The

brand is distributed worldwide and throughout the U.S. in leading retailers such as TARGET, Best Buy, Sport

Chalet, and Big 5. GoFit products are frequently used by celebrity clients, which include Christian Bale, Amy

Adams, Mark Wahlberg, Natasha Beddingfield, Valerie Bertinelli, Stacy Keibler and more. GoFit has been

featured in high profile media outlets including The New York Times, Fitness Magazine, The Today Show,

CNBC, E! Entertainment Television, SELF, People, Oxygen, and OK! Magazine among others.

About the Trainers

Jeanette Jenkins:

Jeanette is the founder and President of The Hollywood Trainer, author of The Hollywood Trainer

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Weight-Loss Plan: 21 Days to Make Healthy Living a Lifetime Habit and creator of Bikini Bootcamp, part of

her internationally successful Hollywood Trainer DVD Collection. As a Nike Training Club Ambassador,

Celebrity Trainer/Nutritionist and Fitness Magazine Advisory Board member, Jeanette is recognized

internationally as one of the country's leading healthy lifestyle coaches. Armed with 20 years of incredible

work in the health & fitness trenches, a degree in Human Kinetics, a certificate in Holistic Nutrition and over

18 international certifications, Jeanette has helped millions of men and women achieve their health and

fitness goals. Her work spans from shows like Dr. OZ and The Doctors to websites like Oprah.com and

Yahoo.com to the pages of several lifestyle & beauty magazines. Jeanette is excited to team up with the

legendary Jane Fonda to launch "WORKOUT" and to inspire more people to Get Moving and Get Healthy!

Karena Dawn and Katrina Hodgson:

Fitness and Lifestyle personalities Katrina Hodgson (BS Health Sciences, NASM, AFAA, AAAI Certified

Trainer, Nutritionist) and Karena Dawn (Triathlete, Personal Trainer and Nutritionist) are the new generation

of fitness and health. Founders of the Los Angles based fitness movement Tone It Up, this dynamic duo is

making waves with their fresh and fun approach to fitness and weight loss. Tone It Up is a multi-platform

health and fitness lifestyle brand that began as an online resource for women seeking fun, accessible health,

nutrition and fitness content. Tone It Up has expanded to over 14 million viewers, making Katrina & Karena

the most sought out fitness experts online. This success led them to launch their own fitness DVD series, as

well as a private training studio in Hermosa Beach. They are thrilled to be named the future of fitness by

legendary actress and fitness icon Jane Fonda.

Tara Stiles:

Your instructor Tara Stiles was named "the coolest yoga instructor ever" by Vanity Fair, and she looks

forward to making yoga cool and exciting for you. Tara is the yoga expert for Women's Health magazine,

personal yoga instructor to Deepak Chopra, and founder of Strala Yoga Studio. Tara has been featured in

publications including Elle, InStyle, Esquire, Men's Health, Ascent, and Yoga Journal. She's also the Yoga

Master for Nissan's nationwide race program, together with Lance Armstrong and Ryan Hall. Tara is making

yoga part of cross-training for athletes, preventive health care, and all-around feeling good. She has inspired

a wide audience around the world with her healthy and relatable approaches to exercise, awareness, nutrition

and everyday well being.

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Please visit www.janefondasworkout.com

  Contact: Danny Astoria               dastoria@kruppnyc.com                 212.886.6704SOURCE GoFit


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