Press release Essen July Decision in the Red Dot Award

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					Press release

Essen, 23 July 2012

Decision in the “caravaning design award: innovations for new
mobility 2012/2013”: The expert jury awarded the highest distinction
only four times

When Messe Düsseldorf opens its gates on 25 August 2012 for the public,
it is time to “Discover your world”: Visitors are once again invited, to get
to know the diversity of mobile leisure. 570 international exhibitors will
be presenting upcoming trends of the season and their latest product
novelties at the CARAVAN SALON DÜSSELDORF until 2 September 2012.

Amongst the companies which will present their selection of
motorhomes, caravans, accessories and much more, are many participants
of the “caravaning design award: innovations for new mobility
2012/2013”. They faced the international comparison with their designs
and proved that the industry has recognised the value of design as an
economic factor which they are now using for their business.

The competition, which is held by Messe Düsseldorf GmbH every two
years in cooperation with red dot GmbH & Co. KG, attracted 92
participants from nine countries in 2012. There were seven different
categories for entries: From caravans and interior products, to tents and
camping equipment, innovative product designs for holidays in wild
nature were sought after.

Together with design experts Prof. Danny Venlet, holder of Venlet Interior
Architecture, Max Ottenwälder, Managing Director of the design agency
Ottenwälder und Ottenwälder, and Prof. Dr. Peter Zec, initiator of red dot
and Senator of the International Council of Societies of Industrial Design,
the specialised journalists Kai Feyerabend, Publishing Manager and editor
of “promobil/CARAVANING”, and Raymond Eckl, Editor in chief of
“Camping, Cars & Caravans”, assessed the submitted works with their
know-how. The experts discussed and evaluated every single product in
an intensive process, live and on site.

The accolade in the “caravaning design award: innovations for new
mobility” is not only an acknowledgement of the quality and innovative
strength of a winning manufacturer’s product, but also bestows them
international recognition in the industry.

The jury of renowned experts awarded this year ten times the accolade
“caravaning design award: honourable mention” for particularly well-
executed detail solutions, fifteen times the “caravaning design award:
innovations for new mobility“ for special design achievements in both
form and function and only four times the “caravaning design award:
best practice”. It is the highest recognition of the competition and is
awarded for outstanding design achievements that set standards.

Furthermore, the special award “caravaning design award: best interior
design” was awarded once again. It honours the interior design and
highlights its growing importance in the industry. In 2012, the title was
presented to Tecnoform S.p.A. The jury was particularly delighted by the
company’s interior furnishing for caravans and motorhomes “TDL –
Tecnoform Design Lab”.

For the first time in the history of the “caravaning design award:
innovations for new mobility”, the public gets to vote, too: Caravaning
fans are invited to chose their favourite design in an online voting until
17 August 2012. At they can pick their
favourite in the categories “Caravans”, and “Motorhomes and basic
vehicles”. Everyone who votes gets entered into a raffle where Messe
Düsseldorf is providing valuable prizes from Canon and Dometic Group.

The proud laureates will be honoured on 25 August 2012: Manufacturers,
designers and marketing descision-makers meet on the premises of Messe
Düsseldorf, to celebrate together the highlight of this year’s “caravaning
design award: innovations for new mobility”. During the 51st CARAVAN
SALON DÜSSELDORF from 24 August until 2 September the awarded
products will be presented in a photo exhibition as well as in the online-
exhibition at

Press contact:

Marie-Christine Sassenberg
Communications Manager
red dot
Gelsenkirchener Str. 181
45309 Essen
Phone +49 (0)201 30 10 4-43
Fax     +49 (0)201 30 10 4-44

Alexander Kempe
Press Manager
Messe Düsseldorf GmbH
Stockumer Kirchstr. 61
40474 Düsseldorf
Phone +49 (0) 211 4560-997
Fax    +49 (0) 211 4560-87997

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