April Maximum Response

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Kevin Thompson’s
“Look Over My Shoulder”
Automatic Income Newsletter
April 2007

Welcome New Clients
Howard Rosenbalm - Humble, TX
I want to personally welcome each of you to our
Laurel Means - Ocala, FL
group.
Gregory Clingerman - Miamisburg, OH
If you haven’t yet added your profile to our Mastery Amy Nason - Union Hall, VA
Group, be sure to do so right away by going to here John Lala Jr - Arlington, WA
Anthony Martin - Smyrna, GA
http://www.wahmsystem.com/mastermind/index.php Valycia Johnson - Keller TX
In addition to getting ongoing access and support Ed Walcott - Fountain Valley, CA
from me personally... you also get to meet, and Manuel Muniz – San Juan, Peurto Rico
exchange money-making ideas with the rest of my Bill Montgomery - Clackamas, OR
successful clients who are already using the system. Walter Holbrooks - Santee, SC
Michael Lee - Austin, MN
Welcome aboard! Richard Selby - Calimesa, CA
James T Moore - Bolivar, OH
Kelva Harvey - Eureka, MO
Brian Partlow - Brunswick, GA Andy Albrecht - Deer park, WA
Oliver Sosa - Cypress, TX Billy Lewis - Fontana, CA
Karen Trent - Buhl, ID Myrna Lynn Hildebrand - Delta, BC, Canada
William Wilkison - Waycross, GA Christopher Fezza - Plantation, FL
Henry Noda - Torrance, CA John Marsicek - Mountain Home, AR
Susan Buese - Holiday, FL Carrie Solberg - Moorhead, MN
Sharon Williams - Frederick, MD
Cassandra Hoover - Towanda, PA
Verne Kelley - Norwood, MO If you haven’t yet done so, be sure to register for the
Lowell Gilliland - Lumberton, MS Mastery Group Members Only Forum.
Lorinda Clark - Las Vegas, NV
Patrick Robertson – Holliston, MA This forum gives you a place to meet with all the
Carol A. Horacek – Butler, NJ other members, for the purpose of exchanging
Clif Thompson - Plano, TX ideas, brainstorming, and setting up profitable joint
Terri E. Garrett - Kalamazoo, MI venture relationships.
Royal Johnson - Vancouver, WA
David Barnett - Temecula, CA See the resource box on the back page for
Larrie Humbert - Madison, VA instructions. As soon as I receive your registration,
Alexander Spassov – Longwood, FL I’ll get it approved so you’ll have full 24-hour
Diane Boden - Sterling, IL access to this resource.

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Maximum Response Marketing (360) 435-4508 Page 1
Behind “The Twist”
I want to congratulate all of you who were smart enough to take advantage of the “Thompson Twist Shortcut
To Affiliate Marketing Riches”.

Just as I anticipated, the response was nothing short of incredible.

And let me tell you, I’m totally fired up about working with each of you who will be taking part in the “live”
training calls over the next 2 months. Make no bones about it, you’re going to get far more value from me than
you could possibly imagine.

For those of you who missed out on this opportunity, you can still jump on board by racing to your computer,
logging on, and going to…

http://www.AutomaticIncomeShortcut.com/twist.html
This opportunity is no longer available to anyone else – but, as a valued client and newsletter subscriber, I’ll be
extending it for you, until April 15, 2007.

So – if you want in, don’t delay. Take action now.

As an added bonus, you’ll also be getting a complete copy of the home study course as soon as it’s finished - for
FREE!

Also…

If you missed the Thompson Twist Seminar-By-Phone, you’ll find the recording here:

http://www.AutomaticIncomeShortcut.com/conf_call_recording.html

It’s also going to be available for you - until April 15th.

With that said…

There’s a HUGE lesson here, and just in case you missed it, let me give you a behind-the-scenes peek into
what’s been going on.

As you know, one of the biggest home business strategies I teach you is to STOP selling.

Yes, you heard me right.

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Maximum Response Marketing (360) 435-4508 Page 2
Now… why on earth would I tell you to stop selling?

Tiz simple.

People hate to be sold.

Now don’t get me wrong, we ALL love to buy – but we hate to be sold.

When you look at your home business in a new light, and structure it in a way that gives people what they
“already want”, that my friend is when the cash floodgates will open.

And let me assure you, they’re gonna open WIDE.

Here’s a prime example:

About 2 months ago, I did a quick little survey, and found that many of my subscribers and prospects were
extremely interested in discovering how to make money with affiliate marketing.

So what do I do?

I responded to you, by giving you what you wanted.

Hence, last month’s Thompson Twist Seminar-By-Phone.

I hosted this one-time event and gave each of the participants a TON of information on affiliate marketing, and
then I gave you the opportunity to join me for a series of “live” in-depth training sessions on this very topic.

And that’s not all.

I also made it a no-brainer decision for you, by agreeing to give you a complete copy of the entire home study
course when it’s finished… for FREE!

But wait, cause there’s still more.

Paul Peters spoke up on the teleseminar, and announced that he’d be jumping at the opportunity. He then asked
if I’d be willing to let each of the Thompson Twist participants become an affiliate for my Automatic Income
System.

I asked if others on the call would be interested in such an opportunity, and sure enough, this is exactly what
everyone wanted.

So what do I do?

Once again, I gave you what you wanted.

By doing so, I didn’t have to do ANY selling, and in less than 21 hours, all of the openings were snatched up.

So here’s the BIG take-away…

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Maximum Response Marketing (360) 435-4508 Page 3
Find out what people want – then give it to them.

How do you find out what they want?

Easy!

You ask them. For a great example of how to do this, use the link on Page 2 and listen to the recording.

By asking people what they want, then giving it to them, your business will flourish. There’s no way that you
can go wrong when you follow this model.

Most business owners NEVER get this.

They’re continually trying to sell more of their products and services, yet they fail to ask their prospects and
clients what they want. If they did, their financial challenges would be a thing of the past.

Alright…

Now it’s time to move on to some more great marketing strategies.

As you know, it’s that time of year again, when taxes are on everyone’s mind.

In fact, as you read this, we’re currently nearing the end of the tax season, and let me assure you – those who
haven’t yet dealt with their taxes are in a full blown hyper-responsive state at the moment.

Many of them have procrastinated (just like they do every year), and now they’re scrambling, trying to get
everything together by the impending deadline on April 15th.

Some of these folks will be doing their own taxes, probably using one of those software programs in an effort to
make life easier on themselves.

Some of these folks will be using an accounting firm, such as H&R Block.

But – either way, every one of these folks are currently in somewhat of a state of panic, as TAX day continues
to creep up on them.

And rest assured…

Anything that arrives in their email box or their physical mail box that looks even remotely official is gonna get
their attention.

Even those of us who are on top of things, and already have our taxes in order for the year, would not be
immune to such a document.

Myself included.

Take a look at the example on the next page. It’s a letter that arrived in my own mailbox on March 12th.

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Maximum Response Marketing (360) 435-4508 Page 4
Now let me ask you…

Do you think this piece of mail got my attention?

You Bet It Did!
At the time I received this letter, I had already finished preparing all of my tax documents and had sent
everything to my accountant.

As I was thumbing through the mail, I see this letter, and my immediate response was, “Oh Great, it looks like I
have one more document that I need to get to my accountant so he can do my taxes”.

So what do I do?

I immediately ripped it open to see what was inside.

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Maximum Response Marketing (360) 435-4508 Page 5
Imagine my surprise when I find this:

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Maximum Response Marketing (360) 435-4508 Page 6
As you can see, it was a solicitation from a finance company, wanting me to refinance my home with them.

I’d Been Duped!
Now here’s what’s interesting about this:

I’ve been a serious student of direct response and internet marketing for more than 7 years now.

As a result, I can usually spot marketing materials in my mail box from a mile away.

But not this time.

So… why did I miss it this time?

The answer is simple.

Because it’s tax time, I was in a hyper responsive state to anything that had to do with getting my taxes
completed by April 15th.

And let me tell you, everyone else in the country is in the same exact position at the moment, and they’ll remain
in this state of hyper responsiveness until tax time is over.

Heck – this marketing strategy would work well – even after April 15th.

My guess is that it would probably work even better.

If you were to receive a letter like this after the April 15th deadline, you’d probably be a little bit alarmed, which
would cause you to give this piece of mail your immediate attention.

Rest assured, NOBODY will be throwing a piece of mail like this in the garbage, until AFTER it’s been opened.

At this point, you might be wondering…

“Kevin, you’re an internet marketing guy, aren’t you? So why in the heck are you showing me marketing
strategies like this one? After all, this doesn’t have anything to do with the internet”.

And yes, you’re right.

It doesn’t have anything to do with the internet.

But…

It has EVERYTHING to do with YOU, and YOUR business.

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Maximum Response Marketing (360) 435-4508 Page 7
As you know, when it comes to advertising, most people consider it to be a cost.

But it’s NOT!

Advertising is an investment. And when you advertise, you expect to get a return on that investment.

In fact, I invest about $300 a month on advertising for my Get Mold Solutions.com, and that investment gives
me a return of $7,000.00 to $10,000.00 a month in sales.

My best month ever was $17,678.71.

As you can see, I would gladly invest more in this project if I had the opportunity.

Only problem is, there aren’t really a whole lot of places for me to invest in other advertising mediums for my
Get Mold Solutions.com project.

It’s not like I can just go out and get a mailing list of people who have a mold problem. I pretty much have to
find them when they come to the internet, looking for what I have to offer.

So…

Here’s the deal:

The reason I teach you to get started on the internet, is because it’s the cheapest, most cost effective way to get
started – and do it on a shoestring budget.

But – once you’re making money on the internet, there’s NO reason to limit yourself to this medium alone.

Once you’re making money online, your goal is then to find as many places as possible that you can invest in
advertising, and get a positive return on your investment.

For example:

Just like I teach you to do – I began doing advertising for the Automatic Income System on the internet.

But…

I didn’t stop there.

Now that I was getting a good return on my internet advertising, I began looking for other ways to let people
know about my products and services.

I now rent mailing lists and send postcards to people who are most likely to be interested in what I have to offer
(see the example on the next page).

This too is working very well, and now I am once again on the hunt for even more places that I can advertise.

Why?

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Maximum Response Marketing (360) 435-4508 Page 8
Because it’s REALLY profitable for me to do so.

20428 65th Dr. NE
Arlington, WA 98223

Free Report Reveals…
“How A Burnt Out Ex-Alaska Fisherman Accidentally Discovered A Secret Automatic
Income System… That Puts $7,000.00 To $10,000.00 A Month Into His Bank Account…
Without Lifting A Finger… And How You Can Use It To Put Wheelbarrow Loads Of
Cash Into Your Own Bank Account… Almost Overnight!”

John Doe
123 Any Street
Anytown, USA 55555
Turn This Postcard Over For A Special FREE Offer 

The offer on the other side of this postcard directs the prospect to a website where they can request the free report.

Sure, I could stick to just the internet if I wanted, and I’d still make a whole lot of money.

But the truth is, I have some really BIG financial goals for this year, and that means that I’m going to do
everything I can to exceed those goals.

So, the lesson here is this:

Always be on the lookout for successful marketing examples that you can apply to your business.

And make no mistake, you’ll find a ton of great, direct response marketing examples in your mailbox. Just like
the one I shared with you this month.

Look at this example and ask yourself, “How can I use this in my own business”?

As I write this, I’m currently contemplating an email campaign for my subscribers, all hinging on tax time, and
the April 15th deadline.

Here’s Yet Another Example For You
You’ve probably heard me tell the story of how I started my cleaning and restoration business, and within a
year, I was failing miserably - almost to the point of giving up on all my dreams, goals and aspirations.

Fortunately…
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Maximum Response Marketing (360) 435-4508 Page 9
I came across a guy by the name of Joe Polish, and he helped me transform my business into one of the most
successful, by-referral-only companies in the Seattle area.

As you can imagine, Joe and I have become VERY good friends over the years, and though I sold my cleaning
and restoration business on April 19, 2004 – Joe and I continue to stay in regular contact to this day.

Joe has helped thousands and thousands of business owners in the cleaning and restoration industry, just like he
did for me.

And though he’s very well known in this particular industry, the average guy on the street isn’t going to have a
clue who in the heck Joe Polish is.

But, that doesn’t stop Joe from continually finding ways that he can have a positive impact on even MORE
people, and make additional income for himself in the process.

For almost 10 years now, Joe has offered business owners like myself, a product that’s called “The Genius
Network Interview Series”.

Each month, Joe interviews a different expert on the topics of business, entrepreneurship, making money and
marketing.

Until recently, Joe offered this product, primarily to business owners in the cleaning and restoration industry.

But now…all that has changed.

Joe is now expanding this product, in a HUGE way.

I recently found his advertisement in Entrepreneur Magazine (and have reprinted for you on the next page).

This ad has been running for a couple of months now, which let’s us in on a BIG secret.

It’s working!

This ad is producing results for Joe.

As you review it, notice how Joe has done an incredible job of introducing himself to the market place.

Like I said, nobody knows who in the heck Joe Polish is – but that doesn’t matter.

Joe has cleverly tied himself to just a handful of the people that he’s done interviews with. And there’s no doubt
about it, the average person on the street is probably going to know at least one of these individuals.

Notice the testimonial from Brian Tracy that’s right in the forefront of this advertisement. Talk about smart.
Brian is one of the most well-known motivational speakers on the planet, and Joe has brilliantly aligned himself
with Brian.

There’s many other marketing lessons in Joe’s ad. How many can you spot?

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Maximum Response Marketing (360) 435-4508 Page 10
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Maximum Response Marketing (360) 435-4508 Page 11
The Back Page
Once again, I had a great time sharing with you this month. We’ve covered some great marketing strategies and
examples, yet it doesn’t end here.

Like I said, be sure to listen to the Seminar-By-Phone recording that I did for “The Thompson Twist Shortcut
To Affiliate Marketing Riches”. This recording contains one of the most valuable marketing lessons ever.

You’ll get a “live” example of how to find out what people want, so you can then give it to them and reap the
financial rewards for doing so. Listen to the recording by going here NOW

http://www.AutomaticIncomeShortcut.com/conf_call_recording.html

Dedicated to your success,

Kevin Thompson

Monthly Automatic Income Coaching Call Dates – Mark Your Calendar Now!
Thursday April 12, 2007 @ 9AM & 3PM PST
Thursday April 26, 2007 @ 9AM & 3PM PST
Thursday May 10, 2007 @ 9AM & 3PM PST
Automatic Income Mastery Group members will receive call phone numbers and passcodes via email prior to each
monthly coaching call, so be sure to watch for it. If you haven’t been receiving the bi-weekly emails from me, let me
know by sending an email to Kevin@AutomaticIncomeSystem.com. Also… if you have a spam filter in place, make
sure it’s set to receive all emails from Kevin@AutomaticIncomeSystem.com, Kevin@maximum-response.com and
Kevin@wahmsystem.com, as these are the three email addresses I use to communicate with you.

Mastery Group Forum & Inner Circle
This forum gives you a place to meet with all the other members, for the purpose of exchanging ideas, brainstorming, and
setting up profitable joint venture relationships.
As a client in good standing, you’re invited to register by using the link below. As soon as I receive your registration, I’ll
get it approved so you’ll have full 24-hour access to this resource.

http://groups.google.com/group/automatic-income-mastery-group?hl=en

Maximum Response Marketing (360) 435-4508 Page 12