Marketing Plan Worksheet by g9F514

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									                            Marketing Plan Worksheet
1. Marketing Research
      a. Primary & Secondary
                - About consumer, about competitors, about environment

2. Situation Analysis
       a. Company profile, competitive analysis, distribution analysis

3. SWOT
     a. Strength, Weakness, Opportunities, Threats

4. Target Market(s)
       a. Primary
       b. Secondary
       c. Demographics, Geographics
       d. Psychographic – Behavioral Patterns & Lifestyles

5. Marketing Mix
      a. Product
      b. Pricing
      c. Promotion
      d. Place (distribution)

6. Marketing Plan
      a. Marketing Objectives (goals)
      b. Distribution Plan
      c. Creative Strategy – Positioning, Slogan, Graphic Treatment

7. Communication Plan
      a. Promotional Products
      b. Collateral Material
      c. Trade Shows
      d. Direct Mail
      e. PR / Publicity
      f. Media

8. Delivery Plan
       a. Media Schedule
       b. Medial Choices – TV, Radio, Newspaper, Magazines, Internet, outdoor,
           Promotional Products

9. Financial Analysis
       a. Budget Allocation
       b. Projected Results
                 - Best case scenario
                 - Worst case scenario
                 - Expected case scenario

								
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