6 Ennismore Green, Luton, Beds, LU2 8UP
I have over 15years experience in Event Co-ordinating and Sales and Marketing within private
organisations, where my career has been challenging, diverse and exciting. I have managed a full
and varied events portfolio from concept through to closure.
Along with my strong communication, interpersonal, presentation skills, I have effectively
developed excellent relationships at all levels both with customers in the public, non-profit and
corporate sectors. I have a positive attitude, work extremely well under pressure, whilst maintaining
great focus on exceeding customer satisfaction.
Presently: Vice Chair Person for school PTA –
Key responsibilities: to manage and coordinate all events ranging from fashion shows,
summer fayre’s, Christmas fete, barn dance; act as team leader for the volunteers,
giving instructions and guidelines.
Raise funds for essential school projects by building relationships’ with local businesses
asking for their support.
Willow Foundation - assisting with events and fundraising initiatives.
Greeting guests, challenge event registration, inputting data onto company’s customer
management system. Marketing campaigns, mailings, research.
Currently working closely as project assistant on Stars on Canvas
2005 – 2011 Brocket Hall International Limited, Welwyn, Hertfordshire
2008 – 2011- Sales & Events Coordinator
Achieved and exceeded 140% of target of sales in 2010
Account management of over 70 accounts of new and existing business, incorporating
High revenue Blue Chip Companies, Private functions & Charitable organisations.
To make pro-active new business calls to prospective clients & qualify enquiries for
Corporate Golf Days, Weddings, Social events, Charity events, Residential
packages and Conferences - consideration given to business mix needed to achieve
To coordinate and manage multi events – taking the event through from the initial
enquiry to coordinating the event on the day and post event.
To manage and run all operational aspects relating to public events, including
sourcing suppliers and entertainment, security, car parking, staffing and
communicating catering requirements. Maintaining effective communication with
all departments at all times.
Maintain and produce meticulous administration of all visitors, group bookings &
functions – raising booking agreements, invoices, detailed function sheets &
processing any payments
To show case the Estate – Brocket Hall, Golf Club, Auberge du Lac restaurant,
Melbourne Lodge & Palmerston Academy to prospective clients and to be
knowledgeable of the whole Estate, maximising all sales opportunities.
To support and work closely with Sales and Marketing Manager in developing
Ensure that accurate databases are maintained for promotional marketing / mailings,
market research by using company CRM system,(customer relations management
To maintain & build relationships with current accounts & new business – by
developing a realistic database through cold calling, networking and research.
To produce weekly & monthly figures from issued invoices & year to date/yearly
Keep abreast of knowledge in the industry, (changes and activities), producing
monthly competitor’s analysis.
2005 – 2008 - Brocket Hall – Golf Membership Development Co-ordinator
As a team achieved company targets
Retained 80% membership base, by building strong relationships with current
Research new business and qualify leads into memberships
Present all company memberships
Attend and co-ordinate functions’, ensuring a professional image is portrayed to
members and guests at all times.
Promote Club activities using newsletters, direct mail flyers etc.
Create and maintain an active prospect base for the conversion into full
membership, with the assistance of a CRM system
Develop a realistic database through cold calling, networking and research.
Assist in the organisation and production of membership information packs for sales
and direct mail.
Liaise with all areas of the Estate to ensure that selling potential is maximised.
Keep abreast of knowledge in the industry, changes and activities.
Computer Systems used:
Customer Relations Management System – management level
Accounts Management – management level
Baron – booking system – management level
Microsoft - Word, Excel, Databases, Outlook, PowerPoint, Publisher, Diary
1998 – 2004 Dimensions Health & Fitness, Centre Poynt, Luton
Membership Sales & Marketing Manager
Exceeded all membership targets, achieving high year on year increases and renewal
rates of 85%
Made significant contribution to Dimensions gaining award for’ Best Independent
Health & Fitness Club’ in England in recognition of excellence in customer relations
2000 – 2002
Successfully co-ordinated Events Calendar for the last 6 years.
Development of club members through strategic sales and marketing projects.
Development of implementation of marketing and promotional activities, incorporating
advertising, media and public relations. To include open days.
Research and develop new concepts for enticing new members and retaining existing
Production of 6-month marketing plan for presentation to the General Manager.
Production of all reports, incorporating monthly sales, retention, non-users and
evaluation of all member activity.
Front of house management - dealing with enquiries, booking show rounds, qualifying
prospects and conducting initial consultations.
To create and develop a computerised membership activity base. Develop and retain
exiting member relations through constant contact and involvement.
To research and report on competitor’s activity, identifying opportunities.
Staff training and development.
1994-1998 Barnfield College/North Herts. College, Hitchin / Adult Education Community College,
Course Development Co-ordinator. Promoting and delivering programmes in Beauty
Therapy & Hairdressing (NVQ level II & III)
1993-1995 Champneys Health Farm, Tring, Herts – Holistic Therapist
1989-1994 Stoneygate Hotel, Dunstable Road, Luton.
Hotel Operations Manager. Responsible for all aspects of the hotel operation
Education & Training:
Progressive Training in Sales and Marketing Planning
Progressive Training in Sales Development
Profitable Internet Marketing
Creating an Effective Sales System
Successful Marketing Strategies
Integrated Business Technology in Computers – word processing, excel, databases
O-Levels: Maths, English, Italian, French, Human Biology
City & Guilds Hairdressing & Beauty, NVQ level 3 in Holistic Therapies
City & Guilds in Make-up Artistry
Further & Adult Education Teacher Certificate. RSA 1 & 2
TDLB D32 & D33 Assessors Certificate
Skills: Microsoft Office, Customer Relations Management System, Diary Management,
Booking systems, Outlook, Database Management, PowerPoint, Publisher & Internet,
Social Media, Fluency in written and spoken Italian, Clean Driving License
References: Provided on request