Sales Operations Media Manager Google in San Francisco Bay CA Resume Ousman Bah

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Sales Operations Media Manager Google in San Francisco Bay CA Resume Ousman Bah Powered By Docstoc
					                                        OUSMAN A. BAH, MBA
                                   P.O. Box 21107 Castro Valley, CA 94546

                                  SENIOR-LEVEL MANAGEMENT:
                        Internet Sales ~ Online Advertising ~ Digital Media
Hard-charging Sales Leader with 14+ years of success exceeding sales plans and driving multimillion-dollar
revenue growth for a global leader in the telecom industry. Distinguished career marked by highly visible
leadership roles spanning Internet Sales & Marketing, Online Advertising, Digital Media Solutions, and Sales
Force Training.
    Regarded as expert ‘closer’ in Internet sales; deploy world-class sales methodologies and high impact
    advertising campaigns to continuously expand territories and generate new business.
    Tenacious in building new business, developing new channel partners, and securing customer loyalty.
    Exceptional mentor and coach; combine business acumen with innate leadership abilities to build, train,
    and motivate sales teams to peak performance.
   Ability to move fast, be bold, and thrive in a dynamic, quickly-changing environment.
   Skilled presenter, cross-cultural communicator, and cultivator of key relationships with clients,
   stakeholders, and executive managers.

         Internet/Online Sales Management Digital Media Advertising Social Media Advertising
   Search Engine Advertising Mobile Platforms Strategic Planning Sales Optimization Trade Shows
     Team Leadership & Training Client Relationship Management Advertising/Marketing Campaigns
   Prospecting Lead Generation Interactive Marketing Account Management Business Development
       Customer Service & Support Presentations & Negotiations Market Analysis & Segmentation

                                     PROFESSIONAL EXPERIENCE
AT&T / YP HOLDING / SBC COMMUNICATIONS / CINGULAR WIRELESS                          1998-Present
Internet Sales Manager (2007-Present)
Provide decisive leadership and direction for West Coast Internet Sales operations, skillfully developing and
implementing short- and long-term strategies to fuel corporate revenue growth. Lead and motivate highly
qualified 33-member sales team, providing hands-on training and evaluation to ensure achievement of
corporate objectives and individual quotas. Conduct small group training programs customized according to
individual strengths and weaknesses. Create multimillion dollar sales pipelines, targeting top-tier clients with
innovative online advertising solutions. Oversee prospecting, lead generation, and sales reporting. Skillfully
represent corporate brand and interests at major industry events and trade shows.

Key Highlights:
   Named #1 Internet Sales Manager on West Coast and #6 company-wide in 2011 with $2.7 million net
   revenue; ranked #4 statewide in 2010 with $2 million net revenue.
   Credited with fueling 132% growth in online sales over 5 years while capturing position of #1 Internet
   Sales Team in the Western U.S. (#6 nationwide) from 2007 to 2011.
   Identified portfolio gaps and deficiencies, conducted market research, and devised new strategies to drive
   sales efforts.
   Coordinated with local and regional content providers to maximize cross-promotional opportunities.
   Increased ROI of online ads on Mobile platforms for B2B businesses by analyzing and implementing
   Search Engine Optimizations (SEO) and Sponsored Advertisements (PPC) to enhance user experience.
   Negotiated sales contracts with business owners with aggregated commitments exceeding $100,000.
   Standardized and instituted key benchmarks and performance metrics to track and monitor sales and
   marketing results.
   Promoted rapidly through a series of increasingly responsible management positions, gaining broad-
   based, multi-function sales and advertising experience.

                    OUSMAN A. BAH, MBA                Page 2

Lead Sales Trainer, SBC Communications (2001-2007)
Designed, developed, and presented comprehensive training programs and curricula to AT&T Sales Teams
focused on selling DSL, U-Verse products and wireless services. Mentored, coached, and trained 80
employees in sales best practices and goal attainment. Liaised with internal partners and subject matter
experts to determine training content and strategies. Performed needs assessments, evaluated data/metrics,
and managed training delivery processes.

Key Highlights:
   Acknowledged for generating $1.5 million revenue increase and propelling Sales Department State
   ranking from 54th to 4th in 2005.
   Teamed with management to introduce customized software solution for DSL order processing; eliminated
   legacy backorders.
   Devised and instituted Employee Reward & Recognition Program for positive customer feedback,
   triggering significant increase in staff morale, productivity, and customer satisfaction.
   Employed ‘Role-Play’ Group Training methodologies to improve sales force performance and closing

  NOTE: Additional experience with AT&T/Cingular Wireless includes Sales Representative (1998-2001).
 Generated $1.5 million+ annual sales, consistently surpassing personal sales goals by more than $500,000.

                                     EDUCATION & CREDENTIALS

                                  Master of Business Administration
                          Master of Science, Systems & Network Management
                            Golden Gate University, San Francisco, California

                             Bachelor of Science, Information Technology
                                    University of Phoenix, California

                    Google AdWords Certified Yahoo        Strategic Local Ambassador

                                          TECHNICAL SKILLS

Software: Microsoft Office Suite 2010,XP; Microsoft Access 2010; Vantive, precise / Storage Central ERP,
SRM; DSS, ESS for Business Intelligence DB; DBMS, Oracle 9, MS Project, SQL, ERP, BI, ETL Tools OLAP,
Intrusion Detection Systems IDSs in RFID, CRM and ERP, SONET
Languages & Programs: XML, JavaScript, Java, Pearl, VBScript, PowerPoint, VISIO, and Excel
Telecommunications: Telegence, TCP, TCP/IP, T1, T3, Frame Relay, VOIP, ATM, LAN/WAN Networking,
Operating Systems: Windows, Vista, XP, 2007 Platform, Linux Salaries, Red Hat 11


                               National Black MBA Association (NBMBAA)


Description: Ousman Bah is a hard-charging Sales Leader with 14 years of success exceeding sales plans and driving multimillion-dollar revenue growth for a global leader in the telecom industry.