OUSMAN A. BAH, MBA
P.O. Box 21107 Castro Valley, CA 94546
Internet Sales ~ Online Advertising ~ Digital Media
Hard-charging Sales Leader with 14+ years of success exceeding sales plans and driving multimillion-dollar
revenue growth for a global leader in the telecom industry. Distinguished career marked by highly visible
leadership roles spanning Internet Sales & Marketing, Online Advertising, Digital Media Solutions, and Sales
Regarded as expert ‘closer’ in Internet sales; deploy world-class sales methodologies and high impact
advertising campaigns to continuously expand territories and generate new business.
Tenacious in building new business, developing new channel partners, and securing customer loyalty.
Exceptional mentor and coach; combine business acumen with innate leadership abilities to build, train,
and motivate sales teams to peak performance.
Ability to move fast, be bold, and thrive in a dynamic, quickly-changing environment.
Skilled presenter, cross-cultural communicator, and cultivator of key relationships with clients,
stakeholders, and executive managers.
Internet/Online Sales Management Digital Media Advertising Social Media Advertising
Search Engine Advertising Mobile Platforms Strategic Planning Sales Optimization Trade Shows
Team Leadership & Training Client Relationship Management Advertising/Marketing Campaigns
Prospecting Lead Generation Interactive Marketing Account Management Business Development
Customer Service & Support Presentations & Negotiations Market Analysis & Segmentation
AT&T / YP HOLDING / SBC COMMUNICATIONS / CINGULAR WIRELESS 1998-Present
Internet Sales Manager (2007-Present)
Provide decisive leadership and direction for West Coast Internet Sales operations, skillfully developing and
implementing short- and long-term strategies to fuel corporate revenue growth. Lead and motivate highly
qualified 33-member sales team, providing hands-on training and evaluation to ensure achievement of
corporate objectives and individual quotas. Conduct small group training programs customized according to
individual strengths and weaknesses. Create multimillion dollar sales pipelines, targeting top-tier clients with
innovative online advertising solutions. Oversee prospecting, lead generation, and sales reporting. Skillfully
represent corporate brand and interests at major industry events and trade shows.
Named #1 Internet Sales Manager on West Coast and #6 company-wide in 2011 with $2.7 million net
revenue; ranked #4 statewide in 2010 with $2 million net revenue.
Credited with fueling 132% growth in online sales over 5 years while capturing position of #1 Internet
Sales Team in the Western U.S. (#6 nationwide) from 2007 to 2011.
Identified portfolio gaps and deficiencies, conducted market research, and devised new strategies to drive
Coordinated with local and regional content providers to maximize cross-promotional opportunities.
Increased ROI of online ads on Mobile platforms for B2B businesses by analyzing and implementing
Search Engine Optimizations (SEO) and Sponsored Advertisements (PPC) to enhance user experience.
Negotiated sales contracts with business owners with aggregated commitments exceeding $100,000.
Standardized and instituted key benchmarks and performance metrics to track and monitor sales and
Promoted rapidly through a series of increasingly responsible management positions, gaining broad-
based, multi-function sales and advertising experience.
OUSMAN A. BAH, MBA Page 2 email@example.com
Lead Sales Trainer, SBC Communications (2001-2007)
Designed, developed, and presented comprehensive training programs and curricula to AT&T Sales Teams
focused on selling DSL, U-Verse products and wireless services. Mentored, coached, and trained 80
employees in sales best practices and goal attainment. Liaised with internal partners and subject matter
experts to determine training content and strategies. Performed needs assessments, evaluated data/metrics,
and managed training delivery processes.
Acknowledged for generating $1.5 million revenue increase and propelling Sales Department State
ranking from 54th to 4th in 2005.
Teamed with management to introduce customized software solution for DSL order processing; eliminated
Devised and instituted Employee Reward & Recognition Program for positive customer feedback,
triggering significant increase in staff morale, productivity, and customer satisfaction.
Employed ‘Role-Play’ Group Training methodologies to improve sales force performance and closing
NOTE: Additional experience with AT&T/Cingular Wireless includes Sales Representative (1998-2001).
Generated $1.5 million+ annual sales, consistently surpassing personal sales goals by more than $500,000.
EDUCATION & CREDENTIALS
Master of Business Administration
Master of Science, Systems & Network Management
Golden Gate University, San Francisco, California
Bachelor of Science, Information Technology
University of Phoenix, California
Google AdWords Certified Yahoo Strategic Local Ambassador
Software: Microsoft Office Suite 2010,XP; Microsoft Access 2010; Vantive, precise / Storage Central ERP,
SRM; DSS, ESS for Business Intelligence DB; DBMS, Oracle 9, MS Project, SQL, ERP, BI, ETL Tools OLAP,
Intrusion Detection Systems IDSs in RFID, CRM and ERP, SONET
Telecommunications: Telegence, TCP, TCP/IP, T1, T3, Frame Relay, VOIP, ATM, LAN/WAN Networking,
SORD, CPSOS, BOSS and CRM
Operating Systems: Windows, Vista, XP, 2007 Platform, Linux Salaries, Red Hat 11
National Black MBA Association (NBMBAA)