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Sage CRM Solutions 2010 Strategy Larry Ritter Senior Vice President, Global Product Management, Global CRM Division Executive Summary Sage CRM Solutions 2010 Strategy will…. • Build on Sage’s customer base, distribution channels, and product brands Differentiate the Sage CRM Solutions family in the global marketplace Create strategic synergies among Sage’s existing CRM, ERP, and vertical products Deliver near-term customer benefits starting in CY 2008 • • • 2 Sage: Investor & Analyst Day - July 2008 Three Key Drivers Customer Interaction Model Performance Enhancement Strategy Drive CRM Market Segmentation Buyer Influence 3 Sage: Investor & Analyst Day - July 2008 Solutions Aligned with Customer’s CRM Vision Customer Interaction Models Sage CRM Solutions CRM Performance Enhancement Strategy Drive CRM Market Segmentation Drive Back-Office Buyer Influence Front Office Drive The Emergence of CRM 2.0 Contact Management 4 Sage: Investor & Analyst Day - July 2008 Key Strategic Objectives • Optimize the Sage CRM Solutions family against a business requirements-driven segmentation model Differentiate the Sage CRM Solutions family against three critical dimensions - Interoperability between Contact Management and CRM Anywhere workforce experience with combinations of applications/services, on-demand/on-premise - End to End Solutions spanning the front and back office • • Implement a comprehensive technology strategy that leverages standards and emerging trends, including Web 2.0 5 Sage: Investor & Analyst Day - July 2008 Interoperability and Migration Individual & Departmental Team Cross-Departmental Collaboration 6 Sage: Investor & Analyst Day - July 2008 Anywhere Workforce Experience On-Demand On-Premise Rich User Experience 7 Sage: Investor & Analyst Day - July 2008 Connected Front and Back Office Back Office Sales Marketing Service & Support 8 Sage: Investor & Analyst Day - July 2008 Sage CRM Solutions 2010 Strategy At-A-Glance CRM Suite B Sage CRM Solutions C Anywhere Workforce - Applications/Services, On-Demand/On-Premise - Rich user Experience Functionality Connected Front and Back Office Sage B Sage CRM Solutions C A Interoperability Point Solution Data Exchange Embedded Processes & Suites Multi-Application Integration Contact Management and CRM vendor clusters 9 Sage: Investor & Analyst Day - July 2008 2010 Technology Strategy Elements Interoperability Anywhere Workforce Experience Connected Front/ Back Office 10 Sage: Investor & Analyst Day - July 2008 Strategic Benefits Customer • Purpose-built solutions • Ultimate flexibility (software + service + interoperability) • Investment protection • Total-cost of ownership • Ease of business (Simplicity) Sage • Scale economies • Human capital optimization • Channel utilization • Time-to-market • Customers for life • Cross-sell, up-sell revenue • New, service-based revenue streams Partner • Knowledge re-use • Customers for life • Cross-sell, up-sell revenue • Passive revenue stream (OD services) • Business expansion (adjacent markets) In a world of hype…Sage CRM Solutions 2010 Strategy is a Powerful, Pragmatic Vision 11 Sage: Investor & Analyst Day - July 2008 Global CRM Q&A 12 Sage: Investor & Analyst Day - July 2008
