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					Sage CRM Solutions 2010 Strategy

Larry Ritter
Senior Vice President, Global Product Management, Global CRM Division

Executive Summary Sage CRM Solutions 2010 Strategy will….
• Build on Sage’s customer base, distribution channels, and product brands Differentiate the Sage CRM Solutions family in the global marketplace Create strategic synergies among Sage’s existing CRM, ERP, and vertical products Deliver near-term customer benefits starting in CY 2008

•

•

•

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Sage: Investor & Analyst Day - July 2008

Three Key Drivers

Customer Interaction Model

Performance Enhancement Strategy

Drive
CRM Market Segmentation

Buyer Influence

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Sage: Investor & Analyst Day - July 2008

Solutions Aligned with Customer’s CRM Vision

Customer Interaction Models

Sage CRM Solutions CRM

Performance Enhancement Strategy

Drive
CRM Market Segmentation

Drive
Back-Office

Buyer Influence

Front Office

Drive
The Emergence of CRM 2.0 Contact Management

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Sage: Investor & Analyst Day - July 2008

Key Strategic Objectives
• Optimize the Sage CRM Solutions family against a business requirements-driven segmentation model Differentiate the Sage CRM Solutions family against three critical dimensions - Interoperability between Contact Management and CRM
Anywhere workforce experience with combinations of applications/services, on-demand/on-premise - End to End Solutions spanning the front and back office

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•

Implement a comprehensive technology strategy that leverages standards and emerging trends, including Web 2.0

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Sage: Investor & Analyst Day - July 2008

Interoperability and Migration

Individual & Departmental Team

Cross-Departmental Collaboration

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Sage: Investor & Analyst Day - July 2008

Anywhere Workforce Experience
On-Demand

On-Premise

Rich User Experience

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Sage: Investor & Analyst Day - July 2008

Connected Front and Back Office
Back Office

Sales

Marketing

Service & Support

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Sage: Investor & Analyst Day - July 2008

Sage CRM Solutions 2010 Strategy At-A-Glance
CRM Suite

B

Sage CRM Solutions

C

Anywhere Workforce
- Applications/Services, On-Demand/On-Premise - Rich user Experience Functionality

Connected Front and Back Office

Sage B Sage CRM Solutions

C A Interoperability

Point Solution Data Exchange Embedded Processes & Suites

Multi-Application Integration
Contact Management and CRM  vendor clusters

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Sage: Investor & Analyst Day - July 2008

2010 Technology Strategy Elements
Interoperability Anywhere Workforce Experience Connected Front/ Back Office

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Sage: Investor & Analyst Day - July 2008

Strategic Benefits Customer
• Purpose-built solutions • Ultimate flexibility (software + service + interoperability) • Investment protection • Total-cost of ownership • Ease of business (Simplicity)

Sage
• Scale economies • Human capital optimization • Channel utilization • Time-to-market • Customers for life • Cross-sell, up-sell revenue • New, service-based revenue streams

Partner
• Knowledge re-use • Customers for life • Cross-sell, up-sell revenue • Passive revenue stream (OD services) • Business expansion (adjacent markets)

In a world of hype…Sage CRM Solutions 2010 Strategy is a Powerful, Pragmatic Vision
11 Sage: Investor & Analyst Day - July 2008

Global CRM

Q&A

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Sage: Investor & Analyst Day - July 2008


				
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posted:10/22/2009
language:English
pages:12