Mom’s Day One Inc. Releases Its First Set Of Complimentary Wellness
Packages To New Toronto Moms
To help prepare new moms for the journey into motherhood, Mom’s Day One
Inc. has launched its Mom’s Day One Box programme, which will present new
moms with gifts and resources that are essential in the first days with a
new baby. St. Michael’s Hospital and North York General Hospital were the
first two Toronto hospitals to be a part of this initiative geared at
supporting and enhancing the new mom’s early experience of motherhood.
Toronto, ON, Canada, November 06, 2012 -- Mom's Day One Inc. was started
by two Toronto moms, Nina Binkowska and Simone Miller, who shared the
common goal of wanting to assist new moms with the challenges and many
joys of motherhood. They seek to highlight the importance of moms and
simply want to show that they care by offering support. "We believe that
the birth of a baby is the perfect moment to say 'Thank You' to a new mom
and to welcome her new baby," says Miller. "Mom's Day One would like new
moms to feel appreciated and important from that very first moment."
The Mom's Day One team, together with Oh Baby Magazine's passionate dad
and entrepreneur, Nick Eliades, started working on the project in
February of this year, and in that time managed to get over 15 family-
friendly companies on board donating first-rate, substantial gifts that
will pamper Moms and their new addition. The Mom's Day One box also
includes information about various postpartum related issues, sourced
from non-profit organizations and government agencies. This information
is also available on the company's website, www.dayone.ca.
The name of the box originates from the belief that it takes that first
day or night for a new mom to understand the joys and challenges that
arise in life with a new baby. As such, the main distribution point of
the box will be at local hospitals, as this is where most moms truly
begin their voyage.
The first set of 2000 Mom's Day One boxes were funded by Binkowska and
Miller along with help from Nick Eliades and their Partners (Huggies,
Gymboree Play and Music, Mam, Munchkin, Homeocan, CST Consultants, Aleva,
Sudocream, Help, We've got Kids, Adult Essential Gummies, Live Clean,
Tena, Mother's Choice, Ameda, Movies for Mommies, Salsa Babies and
Dyson). Delivery of the boxes has been sponsored by Speedy Transport
Mom's Day One continues to improve with the help of various public sector
agencies, private family-friendly companies and hospitals in order to
prepare more boxes for the future. Binkowska and Miller hope that one day
every new Mom in Canada will start her journey with a bundle AND a box of
Media contact info: Mom's Day One Inc., Simone Miller Director of
Development and Communication
Phone: 647 504 9675
Available: Monday - Friday, 9.00 am- 5pm
About Mom's Day One Inc.:
Supporting the emotional well-being of new Moms. Providing information on
who to call, where to go, and what to do when in need.
Mom's Day One, Inc.
380 Manor Rd E
Toronto, ON M4S1S2