Unit Campaign Plan1

							                                          Campaign Plan

   o Determine what strategies to recommend for the implementation in the upcoming campaign. As you
     determine campaign objectives, keep these points in mind:

                    Ensure objectives are consistent with the overall installation campaign plan and goals.
                    Establish a campaign timetable, which will set the pace for your activities. This
                     timetable should include details about important fund raising events and deadlines.

List recommendations/objectives and the desired outcomes for a presentation to the campaign team. The key
to planning is involvement—if you involve people up front, you will have their support later.

Unit: __________________________________________

Prepared by:(Unit POC)__________________________________________

Approved by: (YOUR COMMANDER)              __________________________________________

GOAL:
  o Our portion of the installation goal is to raise $___________________.
  o We will endeavor to achieve a _________% participation rate.
  o We will endeavor to achieve a ________% of payroll deduction contributions.

CONDUCT OF THE CAMPAIGN:
  o We plan to conduct our campaign from ____________ to ______________.
  o We plan to identify all keyworkers (1:25) ratio by: ____________________.

CAMPAIGN MATERIALS AND SUPPORT:
  o Arrangements have been made with mu IPO to obtain campaign materials.
  o Our campaign materials pick up date is:_____________________________
  o We will distribute our campaign materials to our keyworkers on: ___________________(date).
  o Our Keyworkers will have all materials distributed to our personnel by: ______________(date).

CAMPAIGN PUBLICITY:
  o We plan to commence pre-campaign publicity _______________________.
       1. Campaign posters will be displayed on ______________date.
       2. Campaign thermometer will be displayed on ______________date.
       3. We plan to utilize _________________competitions.
       4. We plan to utilize the following promotions/competitions.
          ___________________________________________________________

              ___________________________________________________________

              ___________________________________________________________
             ___________________________________________________________

             ___________________________________________________________
          5. We plan to utilize ______________ kios and moving boards.
          6. We plan to utilize web/e-mail announcements

   CAMPAIGN CONTACT:
   o We plan to have our unit kick off/group presentation event on ________ (date) at ____________location.
   o We plan to have our keyworkers provide group presentation events:

KW1_______________Date ____________Time ____________Location___________Speaker___________

KW2_______________Date ____________Time ____________Location___________Speaker___________

KW3_______________Date ____________Time ____________Location___________Speaker___________

KW4_______________Date ____________Time ____________Location___________Speaker____________

KW5_______________Date ____________Time ____________Llocation___________Speaker____________

KW6_______________Date ____________Time ____________Location___________Speaker____________

KW7_______________Date ____________time ____________Location___________Speaker____________

KW8_______________Date_____________Time____________Location__________Speaker____________

             □An agency Speaker □An active member giving a testimonial □Installation Commander
   o We will achieve 100% contact by: ______________________(date).

   REPORTS:
      o Our turn -in day is ____________________ at ___________________ (time).
      o Our first turn in will be _____________________________ (date).
      o Our Final turn-in will be _____________________ (date).

   RECOGNITION:
     o General thank you gifts will be distributed weekly after turn-in and receipt of gifts.
     o Golden Eagle & Eagle Club donors; How, when and who will present these items?
     o All keyworkers names, title organization will be provided to IPO for certificates
       by:_______________(date).
     o All Hero nominations will be turned in to IPO by _________________(date).
     o Regional recognition and awards event will be held _____________(date) ___________location.
     o Unit award will be presented: ___________________(date) _________________location.

   CAMPAIGN FOLLOW UP:
     o All donor inquiries will be answered within ______(time).
     o All pledge form follow up will be concluded by ________________________(date).
     o All extra campaign materials/thank you gifts will be returned to IPO by _______________(date).
     o Continuity information will be provided to IPO by ________________(date).