China & Japan

							East Asian Studies
Final Exam Scenario #2: Environmental Activism in a Totalitarian
Nation


As a result of limited expansion of political expression, there is a political
party, the “Green China” party, which has up to this point been tolerated by
the central authorities in Beijing. The party is becoming more vocal about
pressing the government to reduce China’s industrial emissions, mostly
resulting from wide reliance on coal to power the ever-growing number of
factories.

International attention has been focused on this issue, most notably by Japan, which has even aided its
Communist rival by agreeing to provide cleaning agents and technology to Chinese industries.

As a member of the Green China party who has been put in charge of public relations and advertising,
your mission is to create a campaign that appeals to the Chinese public to garner support for your
platform, but to conduct the campaign in such a way that it will not be immediately censored by, or
question the authority of the Communist authorities in Beijing. You should take into consideration the
multiple audiences that exist within the population of China when constructing your campaign.

Individual Task:
Write a 2-3 page report that outlines your plan to convince the people and then the government to support
the aims of the Green China party. Your report must include:

    1. A report on the pollutants (types, levels) produced by Chinese industry since the Communist
       Revolution
    2. An analysis of the impact that various types of pollution have had on China and other parts of
       East Asia
    3. A rationale for how your campaign will appeal to the cultural, political, and economic
       characteristics of the Chinese population
    4. A preliminary plan for the campaign, including the media you will utilize, the primary message of
       the campaign, and how you believe it will appeal to various audiences.

Resources to Help You Get Started:
http://www.msnbc.msn.com/id/13150745/

http://www.cfr.org/publication/7770

http://www.stephenvoss.com/stories/ChinaRiverPollution/index.html

http://www.mofa.go.jp/policy/oda/category/environment/pamph/2001/index.html