Manage Conflict &
SDI C E R T I f I C aT I O N
STRENGTH DEPLOYMENT INVENTORY
Discover the SDI (Strength Deployment Inventory )...
a powerful tool for enhancing our ability to communicate
more effectively AND handle conflict more productively.
The SDI is:
t a practical way to make business & personal
relationships more productive.
t an easy way to recognize and manage conflict while
turning it into a positive force for change.
t a memorable way to discover your own relating style
and potential sources of conflict for yourself and others.
t a proven way to look beyond other people’s “behavior”
to recognize and understand the motivation behind it.
The SDI is For People — Not About People
The SDI is a proven, memorable tool for improving team effectiveness
and reducing the costs of conflict. It is the flagship assessment of a
suite of tools based on Relationship Awareness — a learning model
for effectively and accurately understanding the motive behind
behavior. When people recognize the unique motivation of
themselves and others, they greatly enhance their ability to
communicate more effectively AND handle conflict more productively.
The SDI depersonalizes conflict...
It’s a non-threatening method for dealing with the
interpersonal conflict that is too often avoided.
The SDI is memorable...
It’s an experiential tool promoting common sense
concepts in a highly visual manner.
The SDI honors our differences...
It’s an inventory of the unique way we value
different strengths and interpret the actions of others.
The SDI illuminates the reason for our actions...
It’s a snapshot of who we are — going beyond
behavior to reveal our driving motivation.
The SDI is intended for application...
It promotes interpersonal insights that are crucial
to improving any situation where people interact.
i fica rtific
Q ual Ce
S DI SD
NUMBER OF DAYS 2 Days 3 Days
TOPICS C O V E R E D :
Identify the motivations behind the behaviors of yourself and others 3 3+
Understand relating style and potential sources of conflict 3 3+
PAR TICIPANT-LEVEL TOP ICS
Learn how to choose behavior and communication that 3 3+
achieves your intended result and encourages positive relationships with others
Learn to identify the behaviors in others that might reveal they are in conflict 3 3+
Learn to confront conflict with others in a way that achieves results satisfactory to all 3 3+
Learn to identify the strength behind an apparent weakness in yourself and others 3 3+
Experience and interpret your own relationship-based 360-Degree feedback 3
Learn how to select appropriate Relationship Awareness Inventories 3 3+
and/or Portraits based on group needs and training objectives
Explore advanced conflict management techniques 3
Learn to use kinesthetic exercises that aid your participant’s understanding of SDI concepts 3 3+
Review the theoretical foundation and historical evolution of Relationship Awareness Theory 3
Discover simple methods of charting SDI results on the triangle 3 3+
Use SDI results with a group to explain changes in motivation during conflict 3 3+
FA CI LITAT OR -LEVEL TOPICS
Connect SDI learning outcomes to relevant topics in your areas of interest 3 3+
Practice facilitating SDI concepts in small groups 3 3+
Gain confidence in guiding individuals to an understanding of their own SDI result 3 3+
Facilitate the interpretation of individual and 360-Degree feedback 3
using the Feedback Edition of the SDI and the Feedback Portraits
Facilitate the interpretation of individual and 360-Degree expectations 3
using the Expectations Edition of the SDI and the Expectations Portraits
Understand basic statistical information about Relationship Awareness tools 3
Learn and practice advanced arrow interpretation techniques 3
Learn advanced applications of the concept of Overdone Strengths 3
Explain the theoretical basis of the SDI and how it compares with other common models 3
such as Jungian Type, Disc, and Emotional Intelligence
FREE support for life* 3 available for
INDIvIDUAl COURSE pRICINg $795USD / $995CAD $1495USD/ $1895CAD of two or
CERtIFICAtION pACkAgE pRICINg More Than 10% Savings! $1995USD / $2595CAD
Call for details.
SDI Certification process
StEp 1: SDI Qualification Course qUAlIFICAtION INClUDES tHESE RESOURCES:
This two-day professional qualification course qualifies and prepares Strength Deployment Inventory
Facilitation Guide with CD-ROM slideshow
you to administer the SDI. Learn the core concepts of Relationship
Relationship Awareness Theory;
Awareness and practice effective techniques for facilitating the SDI Manual of Administration and Interpretation
with others. You will discover how the SDI and Relationship by Elias H. Porter
SDI Premier Edition
Awareness Theory connect and enhance results in your own area
Lunch provided both days
of application. This course will give you the resources and confidence
One-time 10% discount on facilitator resources
to start working with the SDI the very next day.
StEp 2: Use & Experience
The best way to reinforce new ideas is to start using them right away. Before moving to the next level, we
encourage you to apply what you’ve learned in Qualification and facilitate the SDI at least 5 times in a group
or coaching environment. SDI Certification is an advanced application of Relationship Awareness tools and
you will get more out of it with some real-world experience under your belt.
StEp 3: SDI Certification Course CERtIFICAtION INClUDES tHESE RESOURCES:
Our three-day certification course is designed for those who want to 360-degree Feedback Package (Inventories to
capture feedback and expectations from up to
move to the next level of Relationship Awareness. Building upon the 10 different people)
foundation of Qualification, this course explores the SDI’s application Man for Himself by Erich Fromm
in conflict management, performance coaching, comparative On Becoming a Person by Carl Rogers
models, and relationship-based 360-Degree feedback. Lunch provided all three days
One-time 15% discount on facilitator resources
You will also experience the
Feedback Edition® and the
Expectations Edition® which add an interpersonal dimension to the SDI’s
self-assessment. With our complete suite of inventories, participants raise
their awareness of: 1) how they see themselves, 2) how others see them,
and 3) what is expected of them. Comparing the results of these
inventories with results from the SDI can reveal opportunities to be more
effective and have a higher level of satisfaction in a situation or relationship.
Take the next step in your SDI training while networking with fellow experienced SDI facilitators.
(PREREQUISITE: This course is open to those who are SDI Qualified. We also recommend facilitating the SDI at least 5 times.)
FREE SUppORt FOR lIFE*
As a Qualified SDI facilitator, we are committed to your ongoing success with our tools. You will always
find us ready and willing to answer any of your questions regarding your use of Relationship Awareness.
*Free support offer does not include expanded services such as coaching, co-facilitation, curriculum design, software,
or electronic administration support. For more information regarding these services call 800-624-7347.
q U A l I F I C A t I O N S C H E D U l E ** CERtIFICAtION
Carlsbad, CA Toronto, ON Canada Atlanta, GA Vancouver, BC Canada Carlsbad, CA
August 3 & 4, 2006 September 18 & 19, 2006 October 19 & 20 2006 November 20 & 21, 2006 August 23, 24, & 25, 2006
Irvine, CA New York, NY Carlsbad, CA Austin, TX Fairfax, VA†
August 21 & 22, 2006 September 21 & 22, 2006 November 16 & 17, 2006 December 11 & 12, 2006 October 11, 12, & 13, 2006
Fairfax, VA† Phoenix, AZ
August 28 & 29, 2006 September 28 & 29 2006
**Calendar subject to change. In-house SDI Qualification is also available. Call for details. in partnership with Otto Kroeger Associates workshop presented in French
The SDI improves the effectiveness of any The SDI in Action: An Illustration
In the example to the left, Cory (whose
organization’s most valuable resource... its people. dot is in the Blue or Altruistic-Nurturing
Motivational Value System) is likely
concerned about the growth and
welfare of other people. In conflict
situations, Cory is likely to initially be
cautious and interested in the facts.
Pat (whose dot is in the Red-Green or
Cory Judicious-Competing Motivational
Value System) is likely concerned about
strategic action and rational competition.
In conflict situations, Pat is likely to rise
to the challenge and be assertive.
Pat Cory and Pat may value each other for
their differences and work effectively
together -or- conflict may arise if
they view each other’s strengths as
weaknesses. Some of the potential
sources of conflict in this relationship
are: Cory may initially perceive Pat as
insensitive, aggressive, or manipulating;
Pat may see Cory as overly emotional,
too “touchy-feely” or lacking concern
for the “big picture.” Sharing their SDI
results offers them an opportunity to
discuss their relationship and manage
current or potential conflict.
100% Satisfaction Guarantee!
1-800-624-SDIS(7347) All Personal Strengths workshops come with a money-back,
satisfaction guarantee. If you don’t find value in attending our
www.PersonalStrengths.com workshop, we’ll gladly refund your full course registration fee.
Carlsbad, CA 92018
P Box 2605
www.PersonalStrengths.com t phone: 760-602-0086 t fax: 760-602-0087
Who’s using the SDI?
“TheSDIisthe The Strength Deployment Inventory has been
used to help people interact better for more
SwissArmyKnife than 30 years. Countless organizations from
the entire spectrum of industries have found
value in the SDI. Here is a small sample:
t’sagreatpeople Adobe Systems The Paxen Group
managementtool.” AIG United Guaranty Pepperdine University
The Banff Centre Pilkington
US Army Command & Biola University Pricewaterhouse
General Staff College
“ heSDIiseasy Boeing Coopers
Procter & Gamble
torelatetoand Continental Express
Airlines Shaw Industries
usesconcepts Deloitte & Touche State of Oregon
Delta Graphics Tap Pharmaceutical
that‘stick’better.” ESI International Thomson
—Steve Blankenship Gillette UCLA
Director, Learning and Development IBM United Airlines
Time Warner Cable
InCourage US Army
jetBlue US Veterans
Johns Hopkins Administration
University Washington Mutual