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					TIMELINE OF NEW RELEASES

     1971 - Three-wheeler goods carrier

     1972 - Bajaj Chetek

     1976 - Bajaj Super

     1977 - Rear engine Auto rickshaw

     1981 - Bajaj M-50

     1986 - Bajaj M-80, Kawasaki Bajaj KB100

     1990 - Bajaj Sunny

     1991 - Kawasaki Bajaj 4S Champion

     1994 - Bajaj Classic

     1995 - Bajaj Super Excel

     1997 - Kawasaki Bajaj Boxer Rear Engine Diesel Auto rickshaw

     1998 - Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit

     2001 - Eliminator, Bajaj Pulsar

     2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar

     2004- Bajaj CT 100, New Bajaj Chetak 4-stroke, Bajaj Discover

     2005 - Bajaj Wave, Bajaj discover

     2006 - Bajaj Platina

     2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi, XCD 125 DTS-Si
      (Pronounced Exceed 125 DTS-Si)

Marketing Strategies

Being the leading manufacturer of two & three wheelers market BAL(Bajaj Auto Ltd.) has been
providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with
the latest features within the price band acceptable by the market. They regularly update the low price
bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc.
BAJAJ DISCOVER STRATEGIES

    Bajaj Auto's entire product portfolio, from the entry-level to the premium, is being sold by the same
    dealers. The restructuring will involve separate dealer networks catering to the urban and rural
    markets as well as its three-wheeler and premium bikes segments. Bajaj Auto also plans to set-up an
    independent network of dealers for the rural areas. The needs of financing, selling, distribution and
    even after-sales service are completely different in the rural areas and do not makes sense for city
    dealers to control this.



                                           Bajaj discover sales in 2011- 2012



Particulars                               2011                            2012                              Change %




Bajaj discover                      175,274                              167,483                            5




Total two wheelers                  176,631                              170,203                            4




3 wheelers                          24,324                               25,504                             (5)




TOTAL 2&3 WHEELERS                  200,955                              195,707                            3




Exports out of the above            71,105                               56,452                             26
SWOT ANALYSIS BAJAJ DISCOVER

StrengthS

    Highly experienced management.

    Extensive R & D focus.

    Widespread distribution network.

    High performance products across all categories.

WEAKNESSES

    Still has no established brand to match Hero Honda's Splendor in commuter segment.

    Not a global player in spite of huge volumes.

    Not a globally recognizable brand (unlike the JV partner Kawasaki)

OPPURTUNITIES

    Double-digit growth in two-wheeler market.

    Untapped market above 180 cc in motorcycles.

    The growing gearless trendy scooters and scooter market.

    Growing world demand for entry-level motorcycles especially in emerging markets

THREAT

    The competition catches-up any new innovation in no time.

    Threat of cheap imported motorcycles from China.

    Margins getting squeezed from both the directions (Price as well as Cost)

    TATA Ace is a serious competition for the three-wheeler cargo segment.
CONCLUSION

   Bajaj is India’s largest automobile manufacturer.

   They firmly believe in providing the customer “ VALUE FOR MONEY,FOR YEARS” through their
    products & services.

   Quality, safety & service has been given as much considerations as productivity, cost & delivery

				
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