TIMELINE OF NEW RELEASES
1971 - Three-wheeler goods carrier
1972 - Bajaj Chetek
1976 - Bajaj Super
1977 - Rear engine Auto rickshaw
1981 - Bajaj M-50
1986 - Bajaj M-80, Kawasaki Bajaj KB100
1990 - Bajaj Sunny
1991 - Kawasaki Bajaj 4S Champion
1994 - Bajaj Classic
1995 - Bajaj Super Excel
1997 - Kawasaki Bajaj Boxer Rear Engine Diesel Auto rickshaw
1998 - Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit
2001 - Eliminator, Bajaj Pulsar
2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar
2004- Bajaj CT 100, New Bajaj Chetak 4-stroke, Bajaj Discover
2005 - Bajaj Wave, Bajaj discover
2006 - Bajaj Platina
2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi, XCD 125 DTS-Si
(Pronounced Exceed 125 DTS-Si)
Being the leading manufacturer of two & three wheelers market BAL(Bajaj Auto Ltd.) has been
providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with
the latest features within the price band acceptable by the market. They regularly update the low price
bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc.
BAJAJ DISCOVER STRATEGIES
Bajaj Auto's entire product portfolio, from the entry-level to the premium, is being sold by the same
dealers. The restructuring will involve separate dealer networks catering to the urban and rural
markets as well as its three-wheeler and premium bikes segments. Bajaj Auto also plans to set-up an
independent network of dealers for the rural areas. The needs of financing, selling, distribution and
even after-sales service are completely different in the rural areas and do not makes sense for city
dealers to control this.
Bajaj discover sales in 2011- 2012
Particulars 2011 2012 Change %
Bajaj discover 175,274 167,483 5
Total two wheelers 176,631 170,203 4
3 wheelers 24,324 25,504 (5)
TOTAL 2&3 WHEELERS 200,955 195,707 3
Exports out of the above 71,105 56,452 26
SWOT ANALYSIS BAJAJ DISCOVER
Highly experienced management.
Extensive R & D focus.
Widespread distribution network.
High performance products across all categories.
Still has no established brand to match Hero Honda's Splendor in commuter segment.
Not a global player in spite of huge volumes.
Not a globally recognizable brand (unlike the JV partner Kawasaki)
Double-digit growth in two-wheeler market.
Untapped market above 180 cc in motorcycles.
The growing gearless trendy scooters and scooter market.
Growing world demand for entry-level motorcycles especially in emerging markets
The competition catches-up any new innovation in no time.
Threat of cheap imported motorcycles from China.
Margins getting squeezed from both the directions (Price as well as Cost)
TATA Ace is a serious competition for the three-wheeler cargo segment.
Bajaj is India’s largest automobile manufacturer.
They firmly believe in providing the customer “ VALUE FOR MONEY,FOR YEARS” through their
products & services.
Quality, safety & service has been given as much considerations as productivity, cost & delivery