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Persuasive Appeals According to Greek philosopher Aristotle Logical = Logos The appeal to someone’s mind with reason and logic This could include use of: – facts, statistics, or graphs – logical examples and reasons – supporting evidence – testimony from authorities – planned organization How could you use a logical appeal to convince your parents to let you attend a party this weekend? Emotional = Pathos The appeal to someone’s emotions These could include appeals to: – hate, sadness, fear, or anger – love, joy, comfort, or excitement – pride or patriotism – jealousy or greed – guilt, pity, or obligation for others/loved ones – vanity/worry to look/stay young How could you use an emotional appeal to convince your parents to let you attend a party this weekend? Ethical = Ethos The appeal of someone's character and credibility This could be through the establishment of: – honesty, fairness, and trustworthiness – sense of right or wrong through beliefs, morals, and values – authority/expertise/life experience on the subject – respect and regard for audience/opponents How could you use an ethical appeal to convince your parents to let you attend a party this weekend?
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