Persuasive Appeals by 243dI3Q

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									Persuasive Appeals


        According to Greek
        philosopher Aristotle
Logical = Logos

   The appeal to someone’s mind with reason and
    logic
   This could include use of:
    –   facts, statistics, or graphs
    –   logical examples and reasons
    –   supporting evidence
    –   testimony from authorities
    –   planned organization
   How could you use a logical appeal to convince your
    parents to let you attend a party this weekend?
Emotional = Pathos

   The appeal to someone’s emotions
   These could include appeals to:
    –   hate, sadness, fear, or anger
    –   love, joy, comfort, or excitement
    –   pride or patriotism
    –   jealousy or greed
    –   guilt, pity, or obligation for others/loved ones
    –   vanity/worry to look/stay young
   How could you use an emotional appeal to convince
    your parents to let you attend a party this weekend?
Ethical = Ethos

   The appeal of someone's character and credibility
   This could be through the establishment of:
    –   honesty, fairness, and trustworthiness
    –   sense of right or wrong through beliefs, morals, and values
    –   authority/expertise/life experience on the subject
    –   respect and regard for audience/opponents
   How could you use an ethical appeal to convince your
    parents to let you attend a party this weekend?

								
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