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Google Personal by 243dI3Q

VIEWS: 2 PAGES: 34

									Google Personal


  March 9, 2007

    Metamend
       Personal Data
Google draws from two primary
areas to gather data for the
personalization of results. They
have been quite clear on this.
Google draws from:
       Personal Data
Google draws from two primary
areas to gather data for the
personalization of results. They
have been quite clear on this.
Google draws from:
a) Unique Search History
          Personal Data
   Google draws from two primary areas to
   gather data for the personalization of
   results. They have been quite clear on
   this.
Google draws from:
a) Unique Search History
b) Unique Google Bookmarks files
Web
Images
News
Froogle (shopping)
Sponsored Links
Video
Maps
Music
        Presumably

We will see more Metamend and
SiteProNews results when I
conduct simple searches.
                NOT YET
• Personalization is going to take time to
  show fuller effects.
• Not enough sample data to make firm
  conclusions about how SERPs will be
  altered.
• Here is what we DO KNOW
 Gord Gets Personal With Marissa
• Gord Hotchkiss from Enquiro (Kelowna)
  spoke with Marissa Mayer (Head of
  Product Development, Google)

• Gord published the interview earlier today
• http://www.outofmygord.com/archive/2007/
  02/23/Marissa-Mayer-Interview-on-
  Personalization.aspx
Key Snippets From Marissa Mayer
• Working on personalization for four years
  - goes back to Kaltix acquisition (Sept 30,
  2003)
Key Snippets From Marissa Mayer
• Working on personalization for four years
  - goes back to Kaltix acquisition (Sept 30,
  2003)


        •WTF is Kaltix?
                   Kaltix
• “Kaltix Corp. was formed in June 2003 and
  focuses on developing personalized and
  context-sensitive search technologies that
  make it faster and easier for people to find
  information on the web.”
From Google Press Release, Sept 2003
          Marissa on Kaltix
• “We acquired a very talented team in
  March of 2003 from Kaltix. It was a group
  of three students from Stanford doing
  their Ph.D, headed up by a guy named
  Sep Kamvar, who is the fellow who
  cosigned the post with me to the blog. Sep
  and his team did a lot of PageRank style
  work at Stanford.
          Marissa on Kaltix
• Interestingly enough, one of the papers
  they produced was on how to compute
  PageRank faster.
• Interestingly enough, the reason they were
  interested in building a faster version of
  PageRank was because what they wanted
  to do was be able to build a PageRank for
  each user.
          Marissa on Kaltix
• So, based on seed data on which pages
  were important to you, and what pages
  you seemed to visit often, re-computing
  PageRank values based on that.

• PageRank as an algorithm is very
  sensitive to the seed pages.

• PERSONALIZED PAGERANK? Hmmm…
          Marissa on Kaltix
• And so, what they were doing, was that
  they had figured out a way to sort by host
  and as a result of sorting by host, be able
  to compute PageRank in a much more
  computationally efficient way to make it
  feasible to compute a PageRank per
  user, or as a vector of values that are
  different from the base PageRank.
          Marissa on Kaltix
• … cutting edge of how personalization
  would be done on the web.

• …capable of looking at things like a
  searcher’s history and their past clicks,
  their past searches, the websites that
  matter to them, and ultimately building a
  vector of PageRank that can be used to
  enhance the search results.
         WTF Kaltix?
       THAT’S KALTIX
So what is Google
doing with it? Ask Bill Slawski
             seobythesea.com
          Bill Looks at Patents
• Systems and methods for analyzing a user’s web history
• Systems and methods for modifying search results
  based on a user’s history
• Systems and methods for providing a graphical display
  of search activity
• Systems and methods for managing multiple user
  accounts
• Systems and methods for combining sets of favorites
• Systems and methods for providing subscription-based
  personalization
     Perseonalization (old skool)
•   Accessibility more important than ever
•   Usability more important than ever
•   Use of XML sitemap… more important than ever
•   Great titles
•   Killer descriptions
•   Geo-modifiers (address, zip/postal, gps)
•   Bookmark me addition (goto GoogleBoomkarks)
    Perseonalization (New Skool)
•   Social Media Optimization
•   Blogs and comments
•   RSS feeds
•   Audio files (podcasts)
•   Video (lots of question marks here but it’s
    advancement is a no-brainer)
           Perseonalization
• Search is everything.

• We drive traffic.

• We are creative webmasters with minds
  for marketing

• We work on-page and off-page.
         Perseonalization
• And now we’re gonna work harder.




Thank you.

								
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