120921 Exide Technologies Introduces HVR Technology In Its New Commercial Vehicle Range FINAL 1

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120921 Exide Technologies Introduces HVR Technology In Its New Commercial Vehicle Range FINAL 1 Powered By Docstoc


Lisa Viet
Marketing Coordination Manager Europe Aftermarket
Exide Technologies
(33)1 41 21 27 97

Carol Knies
Senior Director of Investor Relations
Exide Technologies

          Exide Technologies Introduces HVR® Technology In
                   New Commercial Vehicle Range
      Introduction of High Vibration Resistant (HVR®) batteries keeps Exide on the
                       cutting edge of commercial power offerings

Gennevilliers, France – September 24, 2012 – Exide Technologies (NASDAQ:XIDE)
today introduced its new commercial vehicle range. The new range comes with HVR®
(High Vibration Resistant), making Exide Technologies the first battery manufacturer to
bring the much-anticipated technology to the aftermarket.

The new range is comprised of Expert HVR®, Professional Power and Professional. Both
Expert HVR® and Professional Power are maintenance free, and each of the three
products is customised to meet a specific customer profile. Expert HVR®, the most
powerful option, now comes with new HVR® technology that absorbs vibrations and
makes the battery last longer.

Exide Technologies is an original equipment supplier to a number of major brands,
including Iveco, MAN, Renault Trucks and Scania. Its partners, and almost all other
truck manufacturers, have been developing AdBlue-equipped trucks to meet European
legislation on reducing emissions. To make space for the AdBlue tank, batteries have
been moved to the end of the chassis, where they are now exposed to increased

Spurred by mounting pressure to protect batteries in their new location, Exide
Technologies was vying to be first to the commercial vehicle aftermarket with a vibration
control system. To make this happen, it had to undertake an intensive research and
development initiative combining its aftermarket and original-equipment researchers.
“Our researchers worked at an unprecedented pace to be first to the market with vibration
resistant technology. We are introducing it in a fraction of the time you’d expect for such
a major accomplishment,” said Magnus Ohlsson, VP aftermarket sales and marketing,
Exide Technologies. “Our new HVR® technology also creates a major advantage for our
resellers, who can offer it to new customers seeking out the most efficient and technically
advanced batteries available.”

Exide Technologies’ HVR® battery lasts longer by insulating the core components from
the effects of the end-of-chassis position. The batteries are housed in a reinforced
container, and are designed to both absorb vibrations and lock components in place.
Exide HVR® is the most powerful product in Exide Technologies’ new commercial
vehicle range. For AdBlue and non-AdBlue trucks, Exide HVR® is designed to last
longer and perform better than any other battery.

The new range sees Exide Technologies cut its number of product tiers from four to
three, in a move designed to simplify its portfolio and make more features available to
everyone. The leading battery manufacturer believes that its new range will change
expectations in the commercial vehicle aftermarket, and that more buyers will expect
manufacturers to offer maintenance-free batteries. The full range will continue to be
available across Exide Technologies’ six major European brands: Exide, Tudor, Centra,
Fulmen, Deta and Sonnak.

Ohlsson believes the new range is not just helping customers and resellers, but also
helping the environment. “Our new advancements help ensure that performance is not
affected, and therefore everyone remains united around making the world greener.
Emissions have been reduced by AdBlue, and relocated batteries will perform better than


About Exide Technologies
EXIDE Technologies, with operations in more than 80 countries, is one of the world's largest producers and
recyclers of lead-acid batteries. The Company's four global business groups -- Transportation Americas,
Transportation Europe and Rest of World, Industrial Energy Americas and Industrial Energy Europe and
Rest of World – provide a comprehensive range of stored electrical energy products and services for
industrial and transportation applications.

Transportation markets include original-equipment and aftermarket automotive, heavy-duty truck,
agricultural and marine applications, and new technologies for hybrid vehicles and automotive applications.
Industrial markets include network power applications such as telecommunications systems, electric
utilities, railroads, photovoltaic (solar-power related) and uninterruptible power supply (UPS), and motive-
power applications including lift trucks, mining and other commercial vehicles.

Further information about Exide, including its financial results, are available at www.exide.com.

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