lambert by xiaoyounan

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									BEYOND THE NATION-STATE : the idea of
LANGUAGE MANAGEMENT



José Lambert

Jose.lambert@arts.kuleuven.ac.be
           NEW SOCIETIES, NEW NEEDS
                   UNIVERSE-Cities ?
                    Beyond Translation
oral, written, printed, audiovisual, electronic cultures
       (il)literacies: memory, orthography, etc.
                 Vs.(national?) language
 Language Management vs. language “policy”
                an “open door”?
Recognizing language as part of our strategic tools
          Society produces language
    (Translated) Discourse produces society
                     DISCUSSION
new needs, functions, technologies, goals, NEW PEOPLE

            Communication societies
        From bilateral to multilateral relationships

        State of the art: TS and other disciplines
         Research conditioned by nation-states
Why / Where National languages are not sufficient
            e.g. oral/written discourse
       the changing relationships between
        various (linguistic) competitors
             the non-territorial basis
           Management
               Options
       No monolingual societies
Hence “approaches” (models, strategies)
   From more passive into more
        active management
   From microscopic into macroscopic
    (panoramic / strategic) levels
From the Microscopic (technical) to the macroscopic level
       How language / translation plays an active role

								
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