1. Wayland Baptist University, Virtual Campus, School of Business

2. Mission Statement: Wayland Baptist University exists to educate students in an academically challenging,
learning-focused, and distinctively Christian environment for professional success, and service to God and

3. Course: BUAD 5312 – VC02, Strategic Management

4. Term: Fall 2012

5. Instructor: Dr. David Unfred

6. Office Phone: 806- 785 -982 Ext. 222 Email: unfredd@wbu.edu

7. Office Hours, Building, and Location:   (CST)
       Monday                               4:00 p.m.-6:00 p.m.
       Tuesday                              4:00 p.m.-6:00 p.m.
       Wednesday                            4:00 p.m.-6:00 p.m.
       Thursday                             4:00 p.m.-6:00 p.m.

8. Class Meeting Time and Location: On-line through BlackBoard.

9. Catalog Description: Strategic Management – management decisions with student participation in simulations
and/or case studies emphasizing comprehensive organizational analysis, policy and strategic development. Major
Field Examination is administered.

10. Prerequisites: Completion of ALL M.B.A. core courses.

11. Required Textbook and Resources:

   BOOK                         AUTHOR          ED YEAR PUBLISHER                    ISBN#        REVIEW
   Strategic Management;                                          Cengage
                                   Hitt        10th    2013                     9781111825874        Spring 14
   Concepts and Cases                                             Learning

12. Optional Materials: WBU Virtual Library

13. Course Outcome Competencies:

Upon completion of this course the student should have an improved appreciation for strategic management and the
operating challenges facing such administrators;

14. Attendance Requirements: This is a participative course, therefore, participation impacts this assessment. Any
assignment that is late in whole or part will be penalized 15 points from the earned grade.

15. Disability Statement: “In compliance with the Americans with Disabilities Act of 1990 (ADA), it is
the policy of Wayland Baptist University that no otherwise qualified person with a disability be
excluded from participation in, be denied the benefits of, or be subject to discrimination under any
educational program or activity in the university. The Coordinator of Counseling Services serves as the
coordinator of students with a disability and should be contacted concerning accommodation requests at
(806) 291- 3765. Documentation of a disability must accompany any request for accommodations.”
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16: Course Requirements and Grading Criteria:
The content of this course will be provided from reading the text, lecture, case studies, research of business literature
and the Internet, and participation in both individual and group case analyses and presentations.

     Case Analyses and Critiques (30 %). Case analyses and case critiques will be done within an assigned team.
      Teams will rotate throughout the course. Cases will be due online on the assigned “DUE” date. Submissions that
      are late to will be penalized a letter grade for the first week, an additional 15 point penalty for the second week
      late, and 15 point penalty for each week thereafter. Quality of the presentation critique will be assessed according
      to a rubric provided in class and on Blackboard. [Remember for every case analyzed there is always room for
     Discussion Boards (10%). Two discussion boards are provided to discuss features of strategic analyses applied
      to current events. Discussion Boards will be due online on the assigned “DUE” date.
     Mid-Term Exam (25 %). Chapters 1 – 7 (taken online).
     Comprehensive Case Analysis (10%). Assignment of a case for comprehensive analysis.
     Final Exam (25%). Chapters 8 – 13 (taken online).

Students will also be required to take the MBA Field Exam at the end of the course.

17. Tentative Schedule: (Calendar, Topics, Assignments)

      Week            Topic Focus                                Chapters
     Due Dates                                                   Reading, Case Analysis, and Case PPT
                                                                 Critiques Due Dates
      Week 1          Syllabus; Case study method of             Read Chapter 1.
     August 27        analysis; Overview of the strategic        View Orientation PPT Lecture [in Course
                      management and strategic                   Documents].
                      competitiveness.                           Review Case Analysis Methodologies
                                                                 Cases Assigned
                                                                 Discussion Board # 1 Due
      Week 2          Problem Identification and Analysis;       Read Chapters 2 and 3
    September 3       External Environmental Analysis:           View PPT Lecture on STEEP and Five
                      STEEP, Five Forces                         Forces [in Course Documents].

       Week 3         Internal Organization: , 3I                Read Chapters 4 and 5
    September 10      Competitor Analysis, Resources,            Case # 1 Analysis Due
                      Capabilities, Core Competencies,           View PPT Lecture on Competitor Analysis
                      and Sustainable Competitive                and Sustainable Competitive Advantage
                      Advantage [Lean and Six Sigma].            [in Course Documents].

       Week 4         Value-Stream Analysis; Business-           Read Chapters 6 and 7.
    September 17      Level Strategies; Competition and          Case # 1 Critique Due
                      competitive dynamics; Corporate-           View PPT Lecture on Business-Level and
                      Level Strategies, mergers, and             Corporate-Level Strategies [in Course
                      acquisitions.                              Documents].

       Week 5         MID-TERM EXAM: Chapters 1-7                View PPT Lecture on Midterm Exam
    September 24      DUE                                        Preparation [in Course Documents].

      Week 6          International Strategies; Cooperative      Read Chapters 8 and 9.
     October 1        Strategies.                                Case # 2 Analysis Due

      Week 7          Organizational structures.                 Chapter 11.
     October 8                                                   Case # 2 Critique Due
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   Week 8           Corporate Governance; Strategic            Chapters 10 and 12
  October 15        Leadership.                                Case # 3 Analysis Due

   Week 9           Strategic Entrepreneurship                 Chapter 13
  October 22                                                   Case # 3 Critique Due

   Week 10          Comprehensive Case Analysis Due
  October 29        Discussion Board # 2 Due

   Week 11          Final Exam-Online Due
  November 3        MBA Field Examination Online - Due AFTER Submission (Online) of Final

18. Additional information as desired by the faculty member.

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